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Final report Analysing household water demand in urban areas Empirical evidence from Faisalabad, the industrial city of Pakistan Shabbir Ahmad M. Usman Mirza Saleem H. Ali Hina Lotia August 2016 When citing this paper, please use the title and the following reference number: C-89232-PAK-1

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Final report

Analysing household water demand in urban areas

Empirical evidence from Faisalabad, the industrial city of Pakistan

Shabbir Ahmad M. Usman Mirza Saleem H. Ali Hina Lotia

August 2016 When citing this paper, please use the title and the followingreference number:C-89232-PAK-1

1

Analysing Household Water Demand in Urban Areas:

Empirical Evidence from Faisalabad, the Industrial

City of Pakistan

Shabbir Ahmad

Email: [email protected]

M. Usman Mirza

Email:[email protected]

Saleem H. Ali

Email: [email protected]

Hina Lotia

Email: [email protected]

2

Abstract

This paper analyses the household demand for water in urban areas of Pakistan. Using survey

data of 1,200 households from Faisalabad city, we estimate the price and income elasticities

of water demand. Instrumental variable methods are applied to overcome endogeneity issues

of water pricing. However, empirical findings show that there is no evidence of price

endogeneity. Findings reflect that price and income elasticities vary across different groups.

Price elasticities range from -0.2 to -0.45, and income elasticities vary between 0.005 and

0.19. These findings suggest that pricing policies may have limited scope to drive the

households’ water consumption patterns. This suggestion is not different from those of many

other developing countries. The study findings suggest that non-pricing instruments, such as

water saving campaigns may be helpful in driving efficient use of water.

Acknowledgment: We thank Dr. Tariq Majeed for his assistance in statistical analysis and

valuable suggestions in the earlier draft of the paper.

3

1. Introduction

Urban water supply management has become a growing concern in many developing

economies. Ongoing urbanization and rapid population growth mean increasing demand of

water and declining supplies. Trends reflect continued water demand and supply imbalances,

compromise on quality and equitable distribution of water, in the wake of growing population

of cities. Formulation and implementation of effective water management policies has

become an imperative for ensuring efficient water delivery to the urban areas, which is

essential for socioeconomic development (Kenway and Lant, 2015). The provision of clean

water improves public health by preventing water-borne diseases, thus saving money, and

resources. Policy makers need evidence based recommendations to justify cost effective

supply options, to ensure adequate water supply for the growing urban populations. It is

desirable to know, which pricing or non-pricing policies are effective, and to what extent, to

effectively cater to the increasing water needs of growing populations, through efficient water

supply management in developing economies.

A vast literature is available on residential demand for drinking water in developed countries.

However, limited studies focus on drinking water issues in developing countries (see for a

recent survey, Nauges and Wittington, 2010). Most of the existing studies analysed the tariff

structures, along with factors to guide the pricing policies in those countries. A better

understanding of household water use in developing countries is necessary for efficient and

effective management and expansion of water systems. The analysis of pricing structure and

income elasticities is critically important in formulating policies for improved water supply,

particularly in urban areas of developing economies.

Inefficient use of water in urban areas is a key concern in developing countries, like Pakistan.

Identifying inefficiencies in water supply and usage, and other affiliated environmental and

health related issues can help in soliciting policy response and decision making, regarding

efficient water supply to urban households. Moreover, international fora manifests that state

or local authority is responsible for delivery of safe drinking water to local residents

(UNESCO, 2014).

4

Pakistan is facing rapid urbanization, with likelihood of half its population living in cities by

2025 (Kugelman, 2013). The fast growing urban population in the country is posing many

challenges, and mounting pressure on existing public services and infrastructure, particularly,

the drinking water demand and supply management. The distribution of water supply in

growing cities is a major challenge, in Pakistan. The situation becomes even more complex

with the emergence of informal, unplanned and subserviced settlements – slums – and the

resultant overcrowding of cities. The provision and management of water for growing cities

has become a principal policy concern for decision makers.

Faisalabad is among the fastest urbanizing large cities of the country. Faisalabad, also known

as the industrial hub of Pakistan, makes it an engine of growth for the national economy.

Almost all groundwater sources in Faisalabad are contaminated. Access to quality water is a

serious problem in this fast growing city. The public and private sector provide water from

alternate sources at different prices.

The study analyses pricing structure for improving water resource management and

allocation. It contributes to the literature by estimating the demand elasticities of filtered and

unfiltered water consumption, which have a great policy relevance in devising pricing

structure for urban water utilities. Survey data of 1,200 households is used to estimate price

and income elasticities. Results show that price elasticities of demand remain similar across

all water consumers groups, within the range from -0.19 to -0.50, suggesting that price

adjustment policies may have little impact on water consumption patterns,due to inelastic

nature of demand. However, income elasticities significantly vary among different

groups,ranging from 0.003 to 0.19. This significant variation suggests in the context of

developing countries, thelikelihood of increase in water consumption with increased income

levels, despite rising water prices. This implies that policy makers may consider a mix of

instruments to affect water consumption patterns. Moreover, findings also suggest that non-

pricing measures can be helpful to deal with water scarcity issues.

The remainder of the paper is organized as follows. Section 2 provides overview of water

management policies, and the supply and tariff structure of the Water and Sanitation

Authority (WASA), Faisalabad. This section also informs regarding water supply efficiency

5

issuesof different components of WASA. Furthermore, it highlights the key issues related to

water quality and delivery to households. Section 3, reviews existing literature on household

demand for drinking water and various approaches to estimate price and income elasticities.

Section 4, describes the data and empirical methods employed for demand analysis. Section

5, discusses the empirical results of demand and income elasticities and other factors

explaining the demand for drinking water. Finally, Section 6, concludes with policy

recommendations of the study.

2. A Brief Overview of Water Management Policy in Faisalabad

Faisalabad is the third largest city of Pakistan, with an estimated total population of more

than5,429,547during last 1998 census1 (population of Faisalabad was 2152401 in 1951,

which had jumped to 5429547 during 1998, an increase of 150% in 47 years showing in

average increase of 3.2 % per annum. Faisalabad city, which had a population 9171 in 1901

jumped 179000 in 1951, had further jumped to 2009000 during 1998 census. The total

increase in 47 years is 1000%, which is 21.3 % per annum2– reflecting high growth rate

during the last decade).An average household size is 7.2. The urban population was divided

into four major towns in 2005.The Faisalabad city government setup municipal

administration offices in each town. These areas include, Iqbal Town, Jinnah Town, Lyallpur

Town and Madina Town3.

2.1 Water Market in Faisalabad

Water and Sanitation Authority (WASA), established in 1978, is responsible for the provision

water and sewerage facilities to local residents of Faisalabad city. WASA, with its existing

production capacity of 65 million gallons per day, is able to provide water supply facilities to

60% of the city area. About 100,000 available water pipeline connections, connect only 30%

of the households with direct water supply facilities (Government of Punjab, 2014). The

groundwater in the city is mostly brackish. Therefore, most of the water is pumped from

wells near the Chenab River for subsequent supply to the city.

1http://www.pbs.gov.pk/sites/default/files//tables/District%20at%20a%20glance%20Faisalabad.pdf 2http://www.faisalabad.gov.pk/Home/CityProfileDetail/3 3Figure A2 in the appendix shows maps of all four towns Further details can be found on the following website:http://www.faisalabad.gov.pk/Home/Towns

6

Besides WASA, there is a range of private water supply sources in Faisalabad. These range

from unfiltered canal side pumped water to filtered bottled water. Many private sector

providers supply filtered water and non-filtered sweet groundwater pumped from canal-side

areas. Various sources of water supply in Faisalabad include, i) Canal-side pumped water ii)

Bottled water (such as, Nestle, Aquafina, Gourmet) iii) Unfiltered Sweet water iv) Small

scale filtration plantsv) Large commercial filtration plants, vi) Government filtration plants,

vii) Groundwater bore, and viii) Tankers.

The Tariff Structure

WASA water charges depend on the house size, which vary from PKR. 83 (2.5 Marla house)

per month to PKR 966 (40 Marla) per month. In addition, it charges one time water

connection fee of PKR 483, PKR 3220, and PKR 3200 for residential, commercial and

industrial usage, respectively. The current tariff plan of WASA is effective from 2006. In

Fiscal year 2010-11, WASA collected total revenues of PKR 735.03 million4. However, low

recovery rate of water bills has been a major challenge for WASA. The city government is

spending large amount of money for provision of free filtered water. Moreover, price

charged for the pipe water connection is substantially lower than the market prices, due to

high subsidies.

WASA neither charges aquifer fee for extraction of ground water for domestic use, nor does

it limit the water usage, which might have created demand supply imbalances and

inefficiencies in water market. As a result, a large proportion of households in Faisalabad

have installed domestic borings to extract groundwater. They can thus consume unlimited

water extracted from these borings,, consequently leadingto water scarcity issues.

4See details on WASA, Faisalabad website: www.wasafaisalabad.gop.pk

7

Figure 1: WASA Water Supply Services Areas

Source: WASA Six-Year Business Plan (2014/15 - 2019/20)

Water Quality and Contamination Issues

Faisalabad faces enduring water quality issues. The groundwater in majority of the areas of

Faisalabad is contaminated and is not suitable for drinking. Diseases like diarrhoea,

dehydration, hepatitis, nausea and food poisoning; and other water borne diseases are at

highest incidence in Faisalabad (Akhtar, et al., 2005).

According to WASA officials, the water is filtered at source and is of sufficiently good

quality. However, it gets contaminated in transit. Variety of contaminations infiltrate water

8

due to pipe leakages and exposure to sewerage lines. Degradedwater infrastructure and

inability of WASA to cover operations and maintenance costs have resulted in supply of

contaminated water. Piped water supplied by WASA is largely considered as unfiltered.

3. Review of Existing Literature

Water pricing has been a longstanding issue. Researchers have proposed various approaches

to analyse different tariff structures by estimating demand function and calculating respective

price and income elasticities (see for a survey, Arbues et al., 2003; Nauges and Whittington,

2010). Despite the fact that water demand analysis in developing economies started a long

time ago (White et al., 1972; Katzman, 1977), yet there exists a limited literature. The

analysis of demand for water in developing economies is complex, as different household

groups use multiple sources to meet their water demand, which needs a careful analysis to

draw appropriate inferences for policy making (Nauges and Wittington, 2010).

Though, vast literature focuses on household demand for water in developed economies, until

1970s most of the studies on residential water demand have been mainly devoted to the

United States, where some regions had been affected by periods of severe drought (Howe and

Linaweaver, 1967; Gibbs 1978; Danielson, 1979; Foster and Beattie, 1979). In the 1980s,

many studies on residential water demand focused on economic analysis using econometrics

methods (Agthe and Billings, 1980; Schefter and David, 1985; Chicoine and Ramamurthy,

1986; Nieswiadomy and Molina, 1989 among others). In the 1990s, researchers emphasized

new insights, such as adoption of low-flow equipmentby households, welfare consequences

of a price regulation, and case studies of European countries (Point, 1993; Hansen, 1996;

Agthe and Billings, 1996; Renwick and Archibald, 1998; Hoglund, 1997).In the 2000s, the

researchers considered the importance of threshold price levels (see, for details, Martínez-

Espiñeira and Nauges, 2004). In general, price elasticity remains inelastic, and estimates

vary between -0.10 and -0.30 (Hoglund, 1999; Nauges and Thomas, 2000; Martınez-

Espineira, 2002). Strand and Walker (2005) used a household survey data from 17 cities in

Central America and Venezuela, to estimate price elasticities for piped and non-piped

households, which range from −0.3 to −0.1, respectively. Using the same dataset, Nauges and

Strand (2007), determined water demand for non-piped households in four cities of El

Salvador and Honduras. Their results show that non-tap water demand elasticities range

9

between −0.4 and −0.7. Using cross-sectional household-level data from seven provincial

Cambodian towns, Basani et al. (2008) calculated the price elasticity of water demand for

connected households in the range of −0.4 and −0.5.

An empirical analysis of water demand function in developing countries is less focused,

because of unavailability of data. The water consumptions are not always metered. Therefore,

well designed surveys are required to collect the quality household level data. Particularly,

data information on the conditions of access to different water sources (price, quality,

reliability distance to the source of water, time to commute the water, and the mode to

commute the water) are important (see Mu et al. 1990, for related discussion).

McPhail (1994)addressed the question that why don’t households connect to the piped water

system, using a survey in rural areas of Tunis and Tunisia. Survey results indicate that

households cannot afford to pay for piped connections. Persson (2002) analysed the choice of

households in Philippines for drinking water sources. They argue that demand for clean water

for drinking purposes is derived demand, as it is an input to produce health. Results indicate

that time cost (price coefficient) has significant effect on choice probabilities. Results also

indicate that tastes of households have insignificant effect on choice probabilities.

Recently, Nauges and Berg(2009)have used 1,800 Sri Lankan households’ data to estimate

demand for piped and non-piped water sources. They argue that water supply service in many

developing countries is at very low level for residential consumers.They simultaneously

estimate the substitutability/complementarity between piped and non-piped water sources,

using a system equations.The results of their study show that price elasticity of demand for

piped water consumers is −0.15, whereas households relying on piped water as well as other

sources to supplement their water consumption have higher demand elasticity of −0.37. They

also find evidence of substitutability between water from different sources.

Nauges and Whittington (2009) provide a review of different econometric methods that

researchers have used to estimate water demand in developing countries and highlight issues

related to data collection in developing countries. In developing countries, most estimates of

own-price elasticity of water from private connections are in the range from -0.3 to -0.6 and

income elasticity is 0.1 to 0.3,which is close to usually reported for developed countries.

10

They further argue that empirical results related to household decision for water sources are

less robust, which need some rigorous analysis to obtain robust and reliable demand elasticity

estimates.

Wang and Li (2010) analyse willingness to pay for water, using multiple bounded discrete

choice (MBDC) survey model, with a survey of 1,500 households in five suburban districts in

Chongqing Municipality. They show that a significant increase in water price is economically

feasible, as long as the poorest households are properly subsidized. Furthermore, results show

that model has four statistically significant socioeconomic variables like household (HH)

income is an important and significant determinant of willingness to pay (WTP). But

municipal water supply system, average monthly water use and age don’t have any

significant effect on household WTP.

There are mixed findings about the demand and income elasticities of water in developing

economies, which have different important policy implications for water management bodies

in these countries. The precise and accurate estimation of price and income elasticities would

inform policy makers, how and to what extent these results can be helpful to devise viable

water-demand management policies. Particularly, it is difficult to obtain robust empirical

findings in presence of diverse water consumer groups. Therefore, it is important to estimate

separate demand functions for specific group to infer precise policy implications. This paper

analyses demand elasticities and impact of other explanatory variables on water consumption

for different groups in urban dwellings of Faisalabad city. This is the first study of such kind

in Pakistan, which suggests important policy recommendations for urban water management

authorities in Pakistan. It also provides useful insights for developing economies, in general.

4. Methodology and Data

4.1 Empirical Model

Conventionally, the demand function of a representative household is specified as a single

equation of the form:

11

Where isthe vector of N x 1 quantities; represents the vector of N x 1 prices; is a

vector of exogenous variables; and represents the vector of N x 1 random error term.

Equation (1) describes the relationship between water consumption ( ), the price (p) of

water, and a vector of household characteristics ( ) to control for heterogeneity of

preferences and other factors affecting water consumption.

Generally, the single-equation approach is used by to estimate demand for water from a

particular source, such as piped (see for instance, Crane, 1994; Rietveld et al., 2000; Basani et

al., 2008). The estimation of (single) source-specific demand equation enables us to estimate

price and income elasticities of demand.

To estimate the price and income elasticities of demand for drinking water, the linear

econometric specification is setup as

where, β and measure the effects of observable prices ( and other households

characteristics ( on . , captures unobserved effects on .

Our primary goal is to analyse the price and income elasticities of water demand, which are

represented in the following equations (3) and (4).

where represents a change in quantity demanded, is price change, and are

actual price and quantity demanded, respectively. The right hand sides of equations (3) and

(4) represent the log-log specification to estimate the respective elasticities directly.

12

We include three different demand specifications in our model. First, we estimate a combined

demand function to create baseline estimates of demand and income elasticities, along with

other exogenous factors influencing the household water demand. In the case of Faisalabad,

quality of water is a significant factor affecting consumer preferences and water usage. The

households use various types of water, which can be grouped into low and high quality of

water. Therefore, we also estimate a subsample of demand for filtered and unfiltered water,

represented by equation (5).

where, represents the quantities of water consumed by individual household from

different sources (such that ; ,

represents the vector of household characteristics and other factors affecting the water

demand, which include income, age, education, distance from water facility, and tank water;

and represents dummy variables for piped connection, house storeys, and filtered water

consumption, respectively.

The regulated pricing mechanism, adopted by water providers in many countries may cause

endogeneity problems, which in turn will produce biased and inconsistent estimates. This

may be the case with WASA, where price-setting mechanism could influence water prices.

Several studies have used instrumental variable methods to address the endogeneity issues in

water demand estimation (E.g., Schleich and Hillenbrand, 2009; Nauges and Berg, 2009).

These studies either use two-stage least square (2SLS) or generalized methods of moments

(GMM) for estimating simultaneous equations or single structural models (See, for example,

Chicoine et al., 1986; Stevens et al., 1992; Strand and Walker, 2005; Nauges and Strand,

2007; Naugas and Berg, 2009; Schleich and Hillenbrand, 2009). To address the problem of

endogeneity using instrumental variable techniques, such as two-stage least squares (2SLS)

regression, where the water price is explained by instruments uncorrelated with the error term

of the water demand equation. In order to control potential problem of endogeneity, we use

single equation ordinary least square (OLS) and instrumental variables (IV) approach.We use

single OLS and IV estimation procedures to evaluate price and income elasticities of demand

13

for German residents. For instance, Limited Information Maximum Likelihood (LIML)

computes the limited information maximum likelihood estimator for a single equation linear

structural model. LIML determines the list of endogenous variables, included exogenous

variables, and excluded exogenous variables by comparing the instrument list with the

variables in the equation.

4.2 Sample Selection and Data Description

District Faisalabad has a total population of 5,429,547 according to the 1998 census, with an

urban population of 2,318,433 (42.70 %) and a rural population of 3,111,114 (52.30 %)

(Pakistan Bureau of Statistics)5. In 2005, District Faisalabad is divided into eight towns,with

a Town Municipal Administration (TMA) for each town (City District Government

Faisalabad)6. However, within these the urban areas (or in other words Faisalabad city) is

comprised of four towns and cover about 88 percent of urban population living in these

towns.These include, Iqbal Town, Jinnah Town, Lyallpur Town and Madina Town (see Table

A1 in the appendix). Whereas the remaining four towns cover the rural population. Hence,

we chose these four towns to cover out target population i.e. Faisalabad city. These four town

also include sub-urban areas and kachi abadis so we are not excluding them.We used

stratified sampling technique to collect household data and focused on fourmain towns.Their

respective population is presented in Table A1 in the appendix.

Data Description

Sources of Drinking Water

The study draws proportional sampling from all four towns.Sample size is described in Table

1. The collected sample represents water consumption from multiple sources, including

filtered and unfiltered water and private and government supplies. Table 2 presents the

various sources of water used by the sample households. The sample comprises 570

households (HH) (47.86%) consuming filtered water, and 621 HH (52.14%) consuming

unfiltered water. Filtered and unfiltered water are further subdivided into nine primary

5http://www.pbs.gov.pk/sites/default/files//tables/District%20at%20a%20glance%20Faisalabad.pdf 6http://www.faisalabad.gov.pk/Home/Towns

14

sources of drinking water in Faisalabad. The sources of filtered water comprise

bottledwater(Nestle, Aquafina, Gourmet), small scale filtration plants, large commercial

filtration plants and government filtration plants. Whereas, unfiltered categories include,

Canal-side pumped water, unfiltered sweet water, groundwater bore, tankers and WASA

piped Connection.Graph A1 in the appendix depicts further details on sources of water.

Faisalabad was one of the first planned cities in British India. Most of the population (71.02

%)lives in planned settlements. The remaining majority resides in unplanned settlements,as

shown in Chart 1.

Table 1: Description of survey sampling from different areas

Table 2: Different sources of filtered and unfiltered water

Source: Authors calculations

Household Characteristics

Income

Towns Sample Size Percentage

Iqbal Town 271 23%

Jinnah Town 369 31%

Lyallpur Town 321 27%

Madina Town 239 20%

Total 1,200 100%

Sources Frequency Percentage

Unfiltered

Canal-side pumped water 272

621 52.14

Unfiltered Sweet water 7

Groundwater bore 172

Tankers 49

WASA piped connection 121

Filtered

Bottled water 20

570 47.86 Small scale filtration plants 366

Large commercial filtration plants 73

Government filtration plants 111

15

The sample data depicts that the average household income is PKR. 33,966. Sample statistics

show that about 51 percent of the respondents belong to lower or middle income group(See

Graph A2 in the appendix). For instance, nine percent of the households have less than PKR.

10,000 monthly income, whereas 42 percent earn between PKR. 10,000-30,000 per month,

which is followed by income group of PKR. 30,000-50000, that comprises 31 percent of the

entire sample. About 11 % of the sample represents households having monthly income

between PKR. 50,000-70,000. Whereas, the income group earning PKR.70,000-100,000

makes five percent of the sample. Two percent of the sample represents high income group

above PKR. 100,000).

Education

Table 3 shows that households on average received 10 years of schooling. Data further

indicates that about 50 %of sample participants completed their high school. About 25 % of

participants attended university education. About10% of the respondents were found

illiterate.Table 3 below provides detailed classification of households.

Table 3: Sample household education levels

Age

The average age of families/persons living in the sample households is about 40 years,which

varies from 18 years to 85 years. The standard deviation is 12.11.

Prices and quantities

For the empirical analysis, the sample households were divided into three categories,based on

combined, filtered and unfiltered quantities of water consumed by households. The average

prices of the three categories were calculated as PKR. 1.21, PKR 1.25, and PKR 1.18 for

Education Level

Illiterate 1-5 years 6-10 years 11-12 years 13-16 years 16-23 years Total

Unfiltered 75 74 227 103 130 12 621

Filtered 43 44 190 95 170 28 570

Total 118 118 417 198 300 40 1,191

16

combined, filtered and unfiltered waterconsumed per litre, respectively. Similarly, average

respective quantities for the above said three categories were recorded on average 273 litres,

124 litres and 285 litres weekly.

3. Results and Discussion

This section discusses empirical results on household demand for water and other factors

affecting the willingness to pay. Table A3-A5 in the appendix present the correlations

coefficients of variables used in the demand estimation for combined, filtered and unfiltered

data groups. Asingle equation demand model was separately estimated each type of water

(filtered, unfiltered). The following steps were adopted in empirical analysis. Firstly, demand

function was estimated for combined sample of filtered and unfiltered water to calculate price

and income elasticities of demand using OLS. Secondly, separate residential water demand

functions were estimated for sub-samples of filtered and unfiltered water. Lastly,

instrumental variables approach was usedin to address likely issues of endogeneity.

Table 5.1 reports results of OLS and IV estimates of residential water demand for a combined

sample of filtered and unfiltered water. OLS estimates presented in column two and their

respective p-values in parenthesis show that own price elasticity of demand is negative and

significant at one percent level of significance. All estimates are based on log-log model to

directly infer the price and income elasticities of water demand. The coefficient of own price

elasticity (0.20) suggests that demand is inelastic, implying that 1 % increase in the price of

water causes 0.20% decline in the quantity demand of water.These results are comparable

with the earlier studiesreported in the existing literature (see for instance, Agthe and Billings,

1980; Chicoine et al.,1986; Thomas and Syme, 1988; Renwick et al., 1998; Nauges and

Thomas, 2000; Gaudin et al., 2001; and Dharmaratna, Harris, 2012).The low magnitude

elasticity indicates that household have relatively low share of water spending in their total

expenditures.

Estimate of income remains significantly positive (i.e., 0.096), implying that households with

higher income consume more water. In terms of income elasticity of demand, one percent

increase in income leads to 0.18% increase in demand of water. The income elasticities are in

17

line with the previous literature, such as Stevens et al.(1992); Hoffman et al.(2006); Gaudin

(2006); Nauges & Strand (2007); Schleich and Hillenbrand (2009). Empirical results of price

and income elasticities of demand suggest that water consumption is not very responsive to

price and income changes in Pakistan.These findings do not differ significantly from those of

other developing countries. Under inelastic response to price changes, pricing policies have

limited scope in changing water consumption patterns.

The study includes household characteristics and other control variables to determine the

impact of exogenous factors affecting the demand for water in urban areas of Faisalabad.

Results significant at five percent level of significance show that age is positively associated

with the demand of water .Time cost is an important factor in literature, which determines

water demand (see, for example, Nauges and Berg, 2009; Briand et al., 2010). We use

distance as a proxy for time consumed to fetch the water from filter plamnts and other

sources.The empirical estimates turn out to be negative and significant at five percent level of

significance, which implies that respondents residing near filtered or unfiltered water sources,

consume more water.

Table 5.1: Combined Estimates of Residential Water Demand in Faisalabad

Variables OLS Estimates IV Estimates

GMM LIML

Constant 3.402***

(0.000)

3.198***

(0.000)

3.140***

(0.000)

Price -0.200***

(0.000)

-0.459***

(0.001)

-0.495***

(0.001)

Income 0.096**

(0.021)

0.110*

(0.008)

0.112*

(0.008)

Age 0.123**

(0.018)

0.141*

(0.079)

0.149*

(0.071)

Distance -0.032**

(0.025)

-0.046**

(-2.53)

-0.30

(-1.59)

Education -0.136*

(0.043)

-0.117*

(0.093)

-0.107

(0.122)

House Storey 0.053

(0.112)

0.082**

(0.018)

0.082**

(0.024)

Filtered Dummy -0.028

(0.561)

-0.011

(0.823)

-0.007

(0.892)

Pipe Connection 0.015

(0.756)

-0.037

(-0.60)

0.116*

(1.73)

18

Note: * p<0.10, ** p<0.05, *** p<0.0; whereas “a” represents the estimate of Hensen’s J chi-square test, and

“b” represents the estimate of Anderson-Rubin test for price endogeneity.

The residential demand for water is also likely to vary, depending upon house and household

characteristics, such as house type and household size. The household size is an important

factor, which determines water demand. In the literature, many studies, such as Rietveld et al.

(2000), Martinez-Espineira (2003), Hoffman et al. (2006), Gaudin (2006), Nauges & Strand

(2007), have analysed household’s size impact on residential water demand. These studies

find out positive impact of household size on residential water demand. House storey was

used as a proxy measure for household size. A house with double story or more indicates that

number of residents in this house is higher, as compared to a single story house. The results

indicate that that residents with larger household size consume more water.

Water Tank 0.145***

(0.000)

0.125***

(0.001)

0.122***

(0.001)

Observations 1,000 1000 1000

R-squared 0.085 0.099 0.112

F-Statistics 9.76

(0.000)

--- ---

Chi-Squared 2.78a

(0.595)

3.01b

(0.556)

19

Other dummy variables were introduced in empirical model to assess whether the use of

different water sources significantly drives the household water consumption or not. To this

end, a dummy variable was introduced for households using filtered water (filtered =1, 0

otherwise). The households using filtered water consume less water, as compared to those

using unfiltered water. However, this impact is insignificant. In addition, dummy variable

was used for piped connection. Its results show positive relationship with water consumption.

In other words, households with WASA connection are likely to use more water, compared

with those, which do not have piped water facility. Similarly, results estimates of households

using tank water remain significantly positive, meaning that one percent increase in tank

water use, increases overall water consumption by 0.15 percent.

Considering the water price-setting mechanism by WASA in Faisalabad, prices may have

been treated endogenously, and thus violate the orthogonality conditions, as price is

correlated with the random terror term. Instrumental methods were used to control the

endogeneity issues, while estimating the demand elasticities. Limited information maximum

likelihood function (LIML) and Generalized moment method (GMM) were applied to

estimate the single demand equation, while using valid instruments in each specification.

Hansen chi-square, and Basmann tests were applied to check the validity of instruments (See

Table 1). The p-values of these tests indicate that the null hypothesis of exogeneity of the

instruments cannot be rejected. In other words, the instruments used in the estimation

procedures are valid. Our estimates results from OLS and instrumental variable methods are

similar, except the price elasticities estimates.However, these differences in magnitudes do

not impact pricing policy implications.

Table 5.1 reports results for price and income elasticity of demand, based on instrumental

variable method estimation. Price was instrumented with geographical indicator distance,

media as an awareness indicator, and pipe leakages as water quality indicator.The price

elasticity of demand is found -0.46 and -0.50 for GMM and LIML estimation, respectively.

The magnitude of own price elasticity of demand has increased after using IV method. It is

consistent with other studies, such as Martin and Thomas (1986), Dandy et al. (1997),

Hoffman et al. (2006), Martinez-Espineira (2007), Nauges & Whittington (2009), de Maria

20

Andre and Carvalho (2014).Though the price elasticities estimates from IV methods are

double in magnitude, yet these remain inelastic.

Demand functions for each water type (e.g., filtered vs. non-filtered) were also estimated.

Table 5.2describesdemand estimates for filtered water. The own price elasticity of demand

for filtered water ranges between -0.18 to -0.42, indicating that demand for filtered water is

also inelastic. The income elasticity of demand ranges between-0.13 and -0.19. The estimates

of age is found significantly positive, indicating that people in the old age consume more

filtered water. This may be result of awareness or health care consciousness. In other words,

increasing age necessitates the demand for clean water for/by elders, who are willing to pay

more for prevention against water borne diseases. On the other hand, the estimates results

suggest negative relationship with filtered water consumption. There is an opportunity cost to

fetch water form a distant filter plant, which may be reason for households to reduce their

consumption of the filtered water, in addition to their income and affordability to buy bottled

water.

Table 5.2 Estimates of Demand Filtered Water

Variables OLS Estimates IV Estimates

GMM LIML

Constant 2.943***

(0.000)

2.774***

(0.000)

2.896***

(0.000)

Price -0.186***

(0.000)

-0.422

(0.051)

-0.347*

(0.054)

Income 0.190***

(0.000)

0.129**

(0.020)

0.15*

(0.052)

Age 0.242**

(0.015)

0.331***

(0.001)

0.338***

(0.001)

Time-F -0.005*

(0.020)

-0.004

(0.257)

-0.003

(0.326)

Water Tank 0.058

(0.218)

--- ---

House Storey 0.052

(0.331)

0.056

(0.324)

0.053

(0.284)

R-Squared 0.091 --- ---

Observations 488 526 526

F-Test 7.51

(0.000)

--- ---

Chi-Square --- 2.78 1.16

21

(0.595) (0.312) Note: * p<0.10, ** p<0.05, *** p<0.01;

Table 5.3 reports the results based on our sample for consumption of unfiltered water by the

households. The price elasticity of demand for unfiltered water remains -0.23, which is more

or less similar, as of previously discussed results for other categories. However, the income

elasticity of estimates is quite low as 0.005,compared with estimates results for combined and

filtered water sample. The water tank variableis robustly significant. It implies that household

having tank water are inclined to consume more water. Survey data reveals that tank water,

generally considered as economical and relatively safe drinking water source,is often shared

with neighbours,. These results corroborate that water sharing significantly increases water

demand. It implies that households, which share water with other households are likely to

consume more water. Similarly, households with piped connection are likely to use more

water. However, these estimates are not statistically significant.

Table 5.3 Estimates of Demand for Unfiltered Water

Variables OLS GMM LIML Constant 4.202***

(0.000)

4.174***

(0.000)

4.288***

(0.000)

Price -0.228***

(0.000)

-0.372**

(0.009)

-0.408*

(0.016)

Income 0.005*

(0.092)

0.003*

(0.095)

0.004*

(0.093)

Age -0.017

(0.825)

0.004

(0.967)

-0.019

(0.863)

Distance -0.029

(0.129)

---

---

---

---

Water Tank 0.213***

(0.000)

0.195***

(0.000)

0.190***

(0.000)

Piped 0.116*

(0.085)

0.100

(0.136)

0.092

(0.185)

House Storey 0.069*

(0.100)

0.076

(0.082)

0.089*

(0.062)

R2 0.112 --- ---

Observations 583 526 526

F-Test 10.91

(0.000)

Chi-Square 2.65

(0.617)

0.76

(0.550)

22

Note: * p<0.10, ** p<0.05, *** p<0.01

4. Conclusion

This study examined urban residential water use in Faisalabad, to identify the factors which

influence variability of household water demand. Econometric methods were used to estimate

the price and income elasticities of water demand across different groups of consumers.

Study used a survey data of 1,200 households, collected from urban residents of Faisalabad–

one of the largest city and industrial hub of Pakistan. Researchers applied OLS and IV

methods to address endogeneity issues, which otherwise could produce biased and

inconsistent estimates, due to price setting. However, results do not provide any evidence of

price endogeneity. Generally, empirical results of OLS and IV methods are similar, except

some differences in magnitude of price and income elasticities. The price elasticity estimates

of IV procedure were double than OLS estimates. Never the less, the demand remains price

inelastic, across all consumer groups. Specifically, estimates of price for combined sample

varied from -0.20 to -0.45, while estimates for filtered and unfiltered water ranged from -0.19

to -0.42 and -0.23 to -0.41, respectively. These findings are similar to many developed and

developing countries’ estimates, suggesting that water demand in Faisalabad is likely to

respond less to increase in prices. In other words, pricing policies may have limited scope in

changing water consumption.

Findings reflect that income elasticities vary significantly across different groups (i.e., from

0.005 to 0.19). It is noticeable that income elasticity significantly decreases, in case of filtered

water consumers’ group. In other words, water consumption changes disproportionately, with

varying income levels. This divergence in water consumption seems to be due to differences

in income levels and social status.

Other possible factors to analyse the water consumption differences across groups, include

age, distance to water facility, education and water connections. Results show that age is

positively and significantly associated with the demand of filtered water. Furthermore, in the

case of unfiltered water, the results show that water sharing significantly increases water

23

demand. The impact of distance to water source is negative implying, that households

residing near water sources tend to consume more water. The policy implication of this

finding could be focus on locational and supply side factors of water. The government

intervention to increase water supply points or direct supply of clean water can substantially

affect the residential water demand.

The findings of the study also suggest that non-pricing tools, such as creating water saving

awareness through educational campaigns, informational tools and encouraging use of water

efficient devices can be helpful in saving water. Pricing signals that come from health

awareness about the benefits of clean water, must remain an essential part of public

management in Pakistan. The household demand estimates inform various key messages for

water planning management of Faisalabad, WASA. These messages include the need for

appropriate pricing structure, and improving the water supply infrastructure in the urban

areas.

Lastly, to achieve the goals of clean and sustainable water consumption, the local government

and Water and Sanitation Authorities need to increase the coverage of drinking water

facilities in priority low income areas, that lag behind other dwellings. This calls for the need

of appropriate policies, for ensuring equity by removing disparities.

24

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27

TableA1: Different sources of drinking water (Filtered vs. Unfiltered)

Towns in Urban

Faisalabad

Population

(Census 1998)

No. of Urban

Union Councils

Estimated No. of HHs

based on Avg HH Size

Iqbal Town 783,173 22 108,774

Jinnah Town 765,700 30 106,347

Lyallpur Town 717,710 28 99,682

Madina Town 797,873 33 110,816

Total 3,064,456 113 425,619

Source: Extracted from City District Government Faisalabad websitei

Figure A1: Households’ monthly income

Less than 10,0009%

10,000-30,00042%

30,000-50,00031%

50,000-70,000 11%

70,000 to 100,000

5%

more than 100,000

2%

Monthly Income

Less than 10,000

10,000-30,000

30,000-50,000

50,000-70,000

70,000 to 100,000

more than 100,000

28

Figure A2: Maps for four major towns of Faisalabad

29

Table A2: Summary Statistics of Variables

Variables Sample

Size

Mean Standard

Deviation

Quantities

Combined 1,191 273.97 261.98

Filtered 1,201 123.98 200.37

Unfiltered 621 285.65 294.46

Prices

Combined 1,191 1.21 1.29

Filtered 570 1.25 1.54

Unfiltered 621 1.18 1.00

Income 1,200 33966.67 21127.89

Age 1,199 39.78 12.11

Education 1,201 9.99 4.85

Tank Water 1,075 0.10 0.29

Pipe Dummy 1,201 0.54 0.50

Filter Dummy 1,191 0.48 0.50

Distance 1,201 0.91 1.65

Table A3: Correlation Matrix for Residential Water Demand: Combined Sampler

Quantity 1 --- --- --- --- --- --- --- --- --- Price -0.0805 1 --- --- --- --- --- --- --- --- Income 0.0548 0.1176 1 --- --- --- --- --- --- --- Age 0.0724 0.0617 0.0104 1 --- --- --- --- --- --- Education -0.0533 0.047 0.4212 -0.2067 1 --- --- --- --- --- Tank Water -0.0261 -0.0051 -0.0246 -0.07 0.0202 1 --- --- --- --- House Storey 0.0221 0.0663 0.19 -0.1182 0.1392 0.029 1 --- --- --- Pipe Dummy 0.0358 -0.0802 0.0569 -0.0022 0.0308 0.0252 -0.0005 1 --- --- Filter Dummy -0.062 0.0218 0.1563 -0.1117 0.1518 0.0384 0.109 0.1293 1 Distance -0.0822 0.1173 0.0624 -0.0057 0.033 -0.0454 -0.0359 0.0065 0.0061 1

30

Table A4: Correlation Matrix for Residential Water Demand: Filtered Water

Water-Q Price Income Age Distance W-Time House- S

Water-Q 1.0000

Price -0.1664 1.0000

Income 0.0936 0.1730 1.0000

Age 0.1423 0.0435 0.0413 1.0000

Distance -0.0947 0.1074 0.0056 0.0210 1.0000

Water Time -0.0609 0.0887 0.0567 0.1050 -0.3288 1.0000

House Story 0.0397 0.1332 0.3375 0.0042 0.0191 0.0139 1.0000

Table A5 Correlation Matrix for Residential Water Demand: Unfiltered Water

Water-Q Price Income Age Distance W-Time House- S

Water-Q 1.0000

Price -0.2550 1.0000

Income 0.0571 0.0417 1.0000

Age -0.0108 -0.0340 -0.0119 1.0000

Distance -0.1038 0.1660 0.0969 -0.0214 1.0000

Water Time -0.0377 -0.1121 0.0235 0.0626 -0.3775 1.0000

House Story 0.0674 0.0488 0.2864 -0.0287 0.0058 0.0077 1.0000

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