Strategic Roadmapping Prodex Systems and Enterprise Connect are pleased to invite you to attend this complimentary workshop led by international expert Dr. Irene Petrick.

An Introduction To

event sponsored by:

BBRISBANE18 OCTOBER 2010

Enterprise Connect

About the Presenter

With over 25 years in new technology planning, management and product development, Irene Petrick has become one of the World’s most renowned roadmapping experts. Irene holds a PhD in Engineering Science and Technology Management, is a Professor at Pennsylvania State University, and has authored/co-authored over 95 publications and presentations which have been presented across the United States, United Kingdom and Asia. In addition to her academic work, Dr. Petrick advises companies on technological strategies, product and system develop-ment, collaborative supply chain management and strategic roadmapping. More than 65 companies have benefited from her expertise and knowledge, including Boeing, Intel and Motorola.

A Message from Dr Irene Petrick

Strategic excellence means that a company can see over the horizon and that this vision can be articulated from the boardroom to the factory floor or service center. The sustainable company creates opportunities by linking or driving trends that are not evident to competitors, and it does this faster and more effectively than others. But companies are facing a turbulent environment for innovation and execution. This environment is characterised by changing global influences, intertwined company activities, and the emergence of the end user expecta-tions as a key to creating lasting customer value.

Understanding trends and then combining these forces into alternative scenarios to prompt planning and action is an essential skill for sustained competitive advantage. Roadmapping is an information organising framework that captures the changing environmental forces, promotes discussion of alternative future states, helps companies identify the Perfect Storm of events that create opportunity space, and then consider the implications for alternative paths forward.

The 2010 Introduction to Strategic Roadmapping events will introduce companies to the strategic value of roadmapping as a complimentary tool for strategic planning, portfolio management and Stage-Gate execution. During the half day workshop, participants will be introduced to the roadmapping framework and learn how to identify, track and influence the critical opportunity drivers to focus their efforts and resources.

I came to the seminar expecting to benchmark our process, but the content was superb and will greatly enhance my roadmapping exercises at my company.Scott HarnsBell Helicopter

13:30 Introduction and Review of Agenda

13:45 Session 1: What is the Roadmapping Process & How is it Used?Overview of the Roadmapping Process: Assessing opportunities and challenges, developing maps, linking them, maintaining them over time, creating strategic discussion around them.

Agenda: Introduction To Strategic Roadmapping

13:00 Registration and Coffee

Roadmapping Formats: Case examples of how individual companies are using them

14:30 Session 2: Where is Your Company on the Roadmapping Maturity Model?Understanding how roadmapping matures to develop your roadmapping plan. Roadmapping can be a standalone activity in a single department or it can bridge many units in a company or even link with its supply chain.

Review of the various aspects of each stage of the roadmapping maturity model in terms of the organisation’s practices and its readiness to progress to the next level.

Exercise: Individual participants will identify which stage his/her company occupies and will consider their company goals for roadmapping, discussing how these goals help to begin framing the roadmapping activity.

15:00 Session 3: What Assumptions are You Making & How do these Constrain Your Thinking?A key to innovation is to understand the assumptions you make around your business and to consider alternative scenarios. In this session, participants will identify two or three assumptions and consider alternative scenarios.

Exercise: Develop an alternate future picture of your competitive world and/or your markets by questioning your deeply held beliefs. Identify at least three actions you might take to address these alternative worlds.

15:45 Session 4: What Does it Take to Build a Roadmap & How Should Your Company Get Started?Assessing your company, its goals and motivations for roadmapping

Exercise: Participants will use templates to assess their company’s goals, their motivation for roadmapping and their position within the supply chain. From this, participants will identify the dominant roadmap for their company.

Determining the dominant roadmap for your company

15:30 Afternoon Tea

Exercise: With the dominant roadmap identified, participants will discuss what other related roadmaps might be germane for their company and will then lay out their high level roadmapping framework via a template provided.

17:30 End of Workshop

Reasons To Attend

What will I get out of the workshop if I attend?A clear view of your company’s activities in relation to existing supply chains in terms of innovation and timing

A way to graphically depict innovation plans in terms of feature sets and product evolution

A focused method to help your company assess its external environment to better recognise opportunities for innovation

Why should I give up half a day of my time to attend this workshop?Learn cutting edge methods that other companies are already using to better position themselves for innovation

Better understand your company’s needs regarding linking and layered roadmapping

Develop a greater understanding of the way the external environment presents opportunities for innovation

Gain an appreciation for the link between external assessment, scenario analysis and portfolio planning

Is the workshop all theory and will I be able to practice principles learned in my own company?Theory will be blended with practical examples and case studies to highlight pathways to success. Examples will include Proctor & Gamble, Boeing, Motorola and Intel – among others.

Participants will leave with a high level architecture for their company’s assessment roadmap

Registration: Introduction To Strategic Roadmapping

Terms & ConditionsPayment Terms: A feature of Prodex Training events is our restriction on the number of attendees to enhance the quality of your training experience. To avoid disappointment we encourage your early registration and payment. No booking will be guaranteed until payment is received in full. Substitution: You may substitute your attendance with an alternate delegate at any time. We request written notification in advance of the event to allow alteration to delegate lists and name tags.Confirmation: Once you have registered and paid for this event your position will be confirmed. We will prioritise registrations on a “first in first served” basis and cannot reserve or hold positions at this event without full payment. Receipt of your payment and registration shall constitute “Confirmation” without a requirement for Prodex Systems to issue a separate notification of confirmation.Cancellation: All registrations carry a 50% cancellation liability upon receipt by Prodex Systems of a signed registration contract or your electronic acceptance of these terms and conditions. Cancellations must be received in writing by mail or fax six (6) weeks before the specific event is to be held in order to obtain a credit voucher to the value of 50% of the total fee paid which may be used at any Prodex Systems training event which is held within 18 months. No cancellation can be made within 6 weeks of the event and the full event registration fee is payable and non refundable. Payment terms are seven days and payment must be made prior to the event. Non-payment or non-attendance does not constitute cancellation. Acknowledgement: The registrant agrees by the signing this contract, that in the event of cancellation of this event that Prodex Systems has no responsibility for travel, accommodation or other costs which may be incurred by the registrant. In the event of cancellation by either party, the event fee will not be refunded but can be credited toward a future event. The event content is subject to change without notice. Prodex systems shall make every reasonable effort to conduct this event as advertised however reserves the right to change event dates, locations or content if required. In these situations no refunds will be made. In the circumstance that Prodex Systems permanently cancels this event including but not limited to any force majeure incident and providing that this event is not postponed to a later date, the registrant shall receive a credit note for the amount paid to allow registration at a future Prodex Systems event which is held within 18 months. Privacy: Personal information is collected, stored and used by Prodex Systems in accordance with Privacy legislation. You have requested to receive marketing information from Prodex Systems and in so doing, agree to Prodex Systems retaining this personal information on the Prodex Systems database to be used by Prodex Systems and passed to selected third parties to assist in communicating information by any means about products and services which may be of interest. To stop receiving information, please contact Prodex Systems at: prodex@prodex.com.au Prodex Systems Pty Ltd, PO Box 1953 Toowong 4066 Brisbane Telephone +61 7 33699350. Governing law: This agreement shall be governed in accordance with the law of Queensland and the parties submit to the exclusive jurisdiction of the Courts in Brisbane.

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MELBOURNE ADELAIDEBRISBANE

Chosen Event Location

Tuesday, 19th October 20101.00pm – 5.00pmMelbourne Convention and Exhibition Centre

Wednesday, 20th October 20108.30am – 12.30pmTechnology Park Adelaide

Monday, 18th October 20101.30pm – 5.30pmBrisbane Technology Park

Strategic Roadmapping 2010

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BRISBANE // 18 OCTOBER 2010MELBOURNE // 19 OCTOBER 2010ADELAIDE // 20 OCTOBER 2010

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* Price inclusive of GST