An Introduction into Business Administration and Organization of Publishing Companies Cairo, December…

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3 Table of Contents (1) I What you have learned so far and what is still to come II Economical Basics 1. What is Business Administration about 2. Components of Decision Making 3. The Relevance of Organization for Acting economically 4. Tasks to be coordinated 5. Business Organization as a Means of Optimizing Business Performance III Basics of Organizational Theory 1. Basics of Organizational Theory 2. What is structural organization 2.1 Organization as a structured entity 2.2 Structural Organization versus Process Organization 2.3 Line Organization 2.4 Divisional Organization 2.5 Matrix Organization 2.6 Organization of a Publisher 2.7 Excercises I & II