EnErgizingthe Austin Music Scene

with Triple FX® Energy Shots

an inter act ive news let ter

An In teract ive Newslet ter

It’s rumored that Red Bull gained its early momentum on movie sets. Since film crews are notorious for working long hours late into the night, it seemed like a natural place to introduce their product. There they passed out free samples and the Red Bull sales explosion began.

We have taken a page from the Red Bull experience to intro-duce Triple FX Energy Shots.

This recently launched product has all of the power of Triple FX packets mixed in a smaller, more concentrated, energizing shot. It is two ounces of energy, endurance and focus!

To get testimonials and reactions to the product we gave some musicians and filmmakers pre-launch samples. We then caught up with them at the grand opening of Gypsy Sun, a small, but very trendy, vintage clothing store in South Aus-tin. Over 200 people and a steady parade of musicians, artists and filmmakers came to the opening that occurred during the internationally known SXSW Film and Music Festival.

Their reactions and testimonials to the new Triple FX Energy shots were captured on videotape. The results were over-whelmingly positive.

Mark McKinney, who is big in the Texas music scene and a regular on the country TV networks like CMT, GAC and some of the cooking shows said: “I tour…we do about 200 touring dates a year…so we are tired – A LOT. When we need energy to jump on

TV PErSonAliTy Starts his Day with Triple FX.

Hey, everybody, it’s Drew Waters

on the set of a new project that

I’m working on. I started my day

with Triple FX. Check it out: Triple

FX. You should start your day that

way to.

– Drew Waters, Actor

note: Drew plays Coach Wade Aikman on Friday Night

Lights currently running on NBC and DirectTV. He also

has appeared in AMC’s hit show, Breaking Bad, and

in a number of movies including Mad Money with Ka-

tie Holmes and Diane Keaton. To see video clips of

some of his roles visit www.drewwaters.com.

stage, this (Triple FX) is what we drink... one shot and we’re good to go all night long…”

Nashville musician, Shy Blakeman, said, “I try to take Triple FX before and af-ter a show…gives me energy …it’s better than 5 Hour Energy… (you should) drink it.”

Dusty Deaton, who just released a new single with the Kilroys called “Cold Hard Words” loved the taste and jolt he received from it, “ It’s really delicious…like orange juice… sort of tangy… actually I just did one before I went on stage and I’m feeling good right now. I’m go-ing on three hours sleep – we drove in from Fort Worth at three in the morn-ing last night so it was a blessing that we got here and had the Triple FX to chug before we played…”

We interviewed more than musicians and filmmakers. A mother of three said, “Triple FX is fantastic, it’s the best energy shot I have ever had. It gives me the energy to raise my three young kids, help the community and do my job.”

Filmmaker Phillip Guzman has two movies coming out in late summer or early fall. “Desdemona, A Love Story” won numer-ous awards at Film Festivals around the country and is now going into national distribution. He worked with Gabriel Byrne on “Two Twenty Two” that featured Val Kilmer and debuted at the Cannes Film Festival. Guzman, seemed genuinely shocked when he tried Triple FX. “That’s actually good. It REALLY is.” Later in the interview he said, “I actually feel the energy kicking

in…this thing is loaded.”

Eryn Brooke, actress and Gypsy Sun Vintage co-owner, said, “Triple FX is awesome. I’m a Red Bull addict, so it is really cool to have something that is bet-ter for you.”

Bart Crow of The Bart Crow Band whose hit single “Saying Goodbye” is currently the number one song in Texas music, said “I like the taste…that’s a big prob-lem with energy drinks…I like the size…just a little energy shot…and you’re off like a rocket.”

Bart, who is recovering from neck surgery, went on to say, “I was dragging when I got here today, I took a shot, fired up and played two sets… and I’m still going strong.

Since the pre-launch event at Gypsy Sun, musicians and fans have been calling for more. Here’s an example of one of the Facebook messages we received:

“We need some more Triple FX down here… it puts the oth-ers to shame! I had a different one last night (I won’t mention any names) and it tasted horrible…didn’t give me the lift I was needing and wanting like Triple FX.”

When told that some samples were left at Gypsy Sun, she replied:

“Oh…those few bottles are lllloooooonnnnnggggg gone! I’m telling you Triple FX is a hit with the Austin folks. When EB found the last one…we shared it.”

To see these candid testimonial videos, and learn more about the Triple FX products, visit the Triple FX page in the Resource Center of your website.

Phillip Guzman

Mark McKinney

Dusty Deaton

Shy Blakeman

Eryn Brooke

Drew Waters

Bart Crow

Distributors WanteDLike the taste and energy-boosting impact of Triple FX?

Would you like to earn a second or full-time income distributing this great product? We are looking for a few good distributors. If you think you have the credentials to help us grow, please contact:

InsIde the FormulatIons!Would you like to know the nutritional thinking behind the formulation of the Triple FX energy products?

Come with us as we take you behind the secretive doors of the research and development lab to talk with the chemist and nutritionist team that developed both products. These are highly respected industry leaders with strong flavor-chemistry backgrounds who give interviews only on the rarest of occasions.

What were your goals when you originally created the original Triple FX Energy Packs?

We are very proud of that formula. When we began the process we wanted a product that was:

Well balanced •Safe•Effective•Side effect free•Great taste•

We’ve learned that if the product doesn’t taste great, people won’t continue to use it. They might use it once but they are unlikely to use it twice. We wanted to create a prod-uct that was not physical energy as much as it was mental energy.

By getting the cognitive, mental en-ergy aspects right…the physical will come along. We believe that is the ultimate goal with an energy product. If you take a product that gives you jitters, makes you feel bad then you are not going to want to take it. Plus you are not going to get anything ac-complished when you do consume it. You will be up and down, fidgety and nervous – all of things that shouldn’t be happening when you have an en-ergy drink.

So the goal was to put together a formulation that provides great men-tal energy – the ability to cognitively function at an optimal level over 4 to 6 hours. To not have any crash, to not have any jitters or nervousness. That was the philosophy behind the Triple FX energy powder and that same phi-losophy carries over to the Triple FX Energy Shot.

What are the differences between the two Triple FX products?

The main difference in these two products is the form of some of the amino acids had to be different in the energy shot for stability reasons. Some of the minerals had to be re-moved but the important co-factors like B12, B6, and B5 – they are all in there at their original level. From a functional stand point these two products are one and the same.

What were the most important ingredients in the Triple FX Energy Shots?

Caffeine jumpstarts or gets “the ball rolling” in terms of mental ener-gy and focus. Then the L-phenylalanine and some of the amino acids take over. As the caffeine starts to get to its half-life and begins to taper off, the L-phenylalanine begins taking over - generating some of that adrenaline effect for which the aminos are known. After the L-phenylalanine begins to subside, the L-tyrosine taking over. That’s why you get sustained energy instead of a short energy burst.

Do you recommend that people use Triple FX products as healthy alternatives to coffee and soft drinks?

With coffee and sodas – the sugar/caffeine drinks – you get:Fast up, fast down. Hard crash, nervous jitters.

With the Triple FX Energy Shot, which has no sugar, you get: a more effective amino acid, mental effect •a calming effect•a smooth rise in energy with no crash, no jitters•and nutritional/vitamin support•

Do many energy drinks have that sugar/caffeine combination?

Most of them. They all have sugar. Just check the ingredients.

What makes the Triple FX Energy Shot different than what you typically see on the retail market?

It is the level of nutrients found in Triple FX. Most of the so-called competitors are very highly caffeinated (250-300 milligrams) and low in the effective amino acids. They typically have a thousand milligrams of the amino acid, Taurine, to keep people from getting jitters and shakes but all of the good mind-boosting amino acids are extremely low or non-existent. Consequently it is a cheap prod-uct…but it’s not worth the money people are paying.

The level of nutrients in Triple FX is significantly higher which makes it a superior product.

What would you tell a Red Bull user to get them to try Triple FX?

Look at the nutrient profile. The difference between Red Bull and Triple FX Energy Shot is significant. It’s HUGE! You are going to see a lot of ingredients that are very positive in Triple FX that you are not going to see in Red Bull. Red Bull is basically caffeine, Taurine and Glucuronolactone.

We have all three of those, plus the additional nutrients, the amino acids, the amino acid co-factors and the all-important B vitamins that help make the product really work.

What keeps someone from having the crash that other energy shots are known to create?

The sugar or the sugar/caffeine combination is typically the cause of a very strong crash. It has to do with the way the sugar goes into the body. The combination causes a spike in the insulin, the blood sugar is driven into the cell and all of a sudden there is nothing there…and BOOM! You just crash.

Should I use the original Triple FX energy packs or the new Triple FX Energy Shots?

It’s a personal preference. Ask yourself, “sip or swig?”

Everything you want in an energy shot

Looking for an energy boost to help you power through with your daily, energy-draining challenges?

This single-use 2 ounce energy drink with its refreshing citrus taste, will provide you with both an immediate energy boost and a sustained energy increase over a 5-6 hour period.

With Triple FX healthy energy, you will enjoy: •Only6caloriesperserving •EnergizingBvitamins •Exclusiveenergy-boostblendwithabout as much caffeine as a cup of coffee

And perhaps best of all: •Noenergydepletingcrashes •Noartificialcoloringorflavoring •Nojitters •Nosugar •Nocarbonation •Lessfilling Portable and requiring no mixing, it is a healthy alternative to coffee, soft drinks and less healthy energy drinks.

Product ingredient

Triple FXEnergy Shot

AEnergy Drink

8.3 oz.

BEnergy Drink

16 oz.

C Energy Drink

2 oz.

Coffee12 oz.

Diet Cola12 oz.

Cola 12 oz.

Calories 6 110 200 4 10 0 155Total carbohydrate 0 28 g 54 g 0 2 g 0 39.78 g

Sugars 0 27 g 54 g 0 2 g 0 39.78 gSodium 0 200 mg 360 mg 18 mg 0 18 mg 15 mg

Vitamin B1 (thiamine) 3 mg 0 0 0 0 0 0Vitamin B2 3.4 mg 0 3.4mg 0 0 0 0

Niacin 30 mg 20 mg 40 mg 30 mg 0 0 0Vitamin B6 10 mg 5 mg 4 mg 40 mg 0 0 0Vitamin B12 500 mcg 0.005 mg 12 mcg 500 mcg 0 0 0

Folate 400 mcg 0 0 400 mcg 0 0 0Pantothenic acid 20 mg 5 mg 0 0 0 0 0L-phenylalanine

Energy Blend2,370 mg

0 0

Energy Blend1,870 mg

0 0 0Taurine 1000 mg 2,000 mg 0 0 0

Glucuronolactone 600 mg

Energy Blend5,000 mg

0 0 0L-Tyrosine 0 0 0 0

Glycine 0 0 0 0GABA 0 0 0 0

Caffeine 80 mg 160 mg 315 mg 36 mg 34.5 mgFlavors Natural Artifi cial Artifi cial Artifi cial Natural Artifi cial Artifi cialColors Natural Artifi cial Natural Artifi cial Natural Artifi cial Artifi cial

Other ingredients

Purifi ed water, Citric Acid, Natural Flavor,

Sucralose, Beta Carotene, Potassium

Sorbate

Acesulfame K, aspartame

Carbonated Water, Sucrose, Citric Acid, Sodium Citrate,

Color Added, Panax Ginseng Root Extract, Sorbic Acid, Benzoic

Acid, Sodium Chloride, Pyridoxine Hydrochloride,

Sucralose, Ribofl avin, Cyanocobalamin.

Purifi ed water, Potassium Sorbate, Sodium Benzoate,

EDTA

Carbonated water, caramel color, aspartame,

phosphoric acid, potassium benzoate, citric acid, fl avors

Refi ned sugar, fl avor syrup,

purifi ed water, concentrate and carbon dioxide.

This has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat or prevent any disease. This information has been gathered from the products’ packaging and their respective company’s websites. The products listed here are trademarks of their respective owners.

triple FX – a Healthy alternative to Coffee, soft Drinks & other energy Drinks

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