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from sally hogshead’s presentation to nafia on 09/09/12
an insider’s lookat the research
“The groundbreaking Fascinate personality test literally had our room of 500 executives standing up from their chairs to get every detail.”
- Verne HarnishFortune Growth Summit, CEO Gazelles
Author of Mastering the Rockefeller Habits
For information, visit HowToFascinate.com or contact [email protected].
Hello, members of NAFIA:
You’re about to discover what makes your group most fascinating.
In her keynote, Sally Hogshead revealed your group’s scores for the Fascination Advantage personality test. Now, in this PDF, we’re sharing these custom results. These results are based on our studies into the science of fascination, including test results of over 120,000 participants.
Now you can see the results for yourself.
The Fascination Advantage is different than tests such as Myers-Briggs or StrengthsFinder. Other tests measure how you see the world.
This one measures how the world sees you.
Log back into your account to review your own personality results: HowtoFascinate.com.
When you fascinate your clients and customers, you become most worthy of their attention. You are more likely to be heard, remembered, and trusted.
We encourage you to apply your own unique advantage today. As Sally described… The greatest value you can add is to become more of yourself.
Warm regards,
The Team at Fascinate, Inc.
{F}
Contents: CONFIDENTIAL
For information, visit HowToFascinate.com or contact [email protected].
this is What the raW data OriGinaLLY LOOKed LiKe When We BeGan tO cOMPare YOUr OrGaniZatiOn’s scOres tO OUr OVeraLL test POPULatiOn OF OVer 100,000 PeOPLe.
As we prepared for the event, here’s our spreadsheet, organized by “Personality Archetype”
We cOMPared FindinGs tO OUr MatriX OF 49 PersOnaLitY archetYPes.
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou connect with
emotion
TRUSTYou build loyalty with
consistency
MYSTIQUEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLIONYou change the game
with creativity
THE DRAMA
THE SUBTLE TOUCH
THE COORDINATOR
THE AUTHENTIC
THE RINGLEADER
THE CONNOISSEUR
THE ROCKSTAR
THE BELOVED
THE WISE OWL
THE SUSTAINER
THE OLD GUARD
THE GUARDIAN
THE BLUE CHIP
THE ARTISAN
THE INTRIGUE
THE STOIC
THE INSPECTOR
THE VAULT
THE MASTERMIND
THE ARCHITECT
THE PROVOCATEUR
THE TALENT
THE ROYAL GUARD
THE EDITOR-IN-CHIEF
THE DIPLOMAT
THE MAESTRO
THE LAST WORD
THE TRENDSETTER
THE ADVOCATE
THE VEILEDSTRENGTH
THE SHERIFF
THE GRAVITAS
THEAGGRESSOR
THE VICTOR
THE MAVERICKLEADER
THE ORCHESTRATOR
THE BULLSEYE
THE HIGH ALERT
THE GOOD CITIZEN
THE WATCHDOG
THE PERFECTIONIST
THE QUICK-START
THE CATALYST
THE SECRET WEAPON
THECRAFTSMAN
THE EVOLUTIONARY
THE CHANGE AGENT
THE AVANT-GARDE
THE ANARCHIST
Theatrical • EmotiveSensitive
Perceptive • NuancedSelective
Attentive • DedicatedDetail-Oriented
Agreeable • Accessible Dependable
Analytical • DiscreetUnderstated
Conscientious • ModestPreventative
Profound • Discerning Self-Suffi cient
Unemotional • IntrovertedConcentrated
Precise • SharpUnder-the-Radar
Astute • DiscriminatingIn-the-Know
Sterling • SkillfulRestrained
Driven • DisciplinedStandard-Bearer
Motivating • VigorousCompelling
Methodical • IntenseSelf-Reliant
Proactive • AlertCautionary
Organized • PracticalProtective
Private • Effi cientMeticulous
Vigilant • ExactingPrepared
Bold • ArtisticUnorthodox
Innovative • WittyUnconventional
Thorough • DiligentImaginative
Nurturing • LoyalSincere
Dynamic • InclusiveEngaging
Expressive • StylishEmotionally Intelligent
Outgoing • ExperimentalOut-of-the-Box
Predictable • SafeUnmovable
Dignifi ed • StableHardworking
Impeccable • SubtleCapable
Curious • Open-MindedDeveloping over Time
Observant • AssuredUnruffl ed
Rational • IntentionalSubstantive
Elegant • AstuteReserved
Clever • UnassumingIndependent
Classic • Timeless“Best-in-Class”
Respected • CompetitiveResults-Oriented
Deliberate • CrispUncompromising
Original • EnterprisingForward-Thinking
Established • GenuineSure-Footed
Dominant • ForcefulEmphatic
Ambitious • AdmiredFocused
Inventive • VividQuick-Witted
Steadfast • ComposedBy-the-Book
Tireless • DecisiveGoal-Oriented
Productive • DetailedSkilled
Strategic • Fine-TunedJudicious
Measured • ThoughtfulCraftsman-Like
Pioneering • IrreverentEntrepreneurial
Elite • ProgressiveAdvanced
Startling • UnpredictableIntensely Creative
PASSIONYou connect with
emotion
TRUSTYou build loyalty with
consistency
MYSTIQUEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLIONYou change the game
with creativity
For information, visit HowToFascinate.com or contact [email protected].
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou attract through
emotion
TRUSTYou build
relationships with consistency and
stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect with higher standards and
performance
POWERYou lead
and control
ALARMYou prompt action with urgency and
negative consequences
REBELLIONYou surprise with creative,
untraditional ideas
REBELLIONYou surprise with
creative, untraditional ideas
ALARMYou prompt action with urgency and negative
consequences
POWERYou lead and control
PRESTIGEYou earn respect with higher standards and
performance
MYSTIQUEYou inspire curiosity
TRUSTYou build relationships with consistency and
stability
PASSIONYou attract through
emotion
this is YOUr cUstOM “FascinatiOn FinGerPrint.”
Example of the custom “Fascination Fingerprint” This diagram shows the concentration of Personality Archetypes of the organization.
This is your custom measurement of Fascination Scores. The diagram to the right shows the actual percentages of each Personality Archetype within the organization.
For information, visit HowToFascinate.com or contact [email protected].
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou attract through
emotion
TRUSTYou build
relationships with consistency and
stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect with higher standards and
performance
POWERYou lead
and control
ALARMYou prompt action with urgency and
negative consequences
REBELLIONYou surprise with creative,
untraditional ideas
REBELLIONYou surprise with
creative, untraditional ideas
ALARMYou prompt action with urgency and negative
consequences
POWERYou lead and control
PRESTIGEYou earn respect with higher standards and
performance
MYSTIQUEYou inspire curiosity
TRUSTYou build relationships with consistency and
stability
PASSIONYou attract through
emotion
1.1%
4.6%
1.1%
2.9%
2.0%
1.4%
1.1%
1.4%
1.7%
1.1%
1.7%
0.6%
2.6%
2.3%
1.4%
0.9%
0.9%
1.1%
3.4%
2.6%
8.9%
1.4%
2.0%
0.3%
3.2%
2.6%
1.7%
8.9%
1.7%
4.3%
3.4%
4.3%
2.0%
3.4%
0.3%
0.9%
3.7%
2.3%
2.9%
5.4%
0.3%
Based On YOUr aUdience’s scOres FOr “the FascinatiOn adVantaGe test,” We identiFied their UniQUe PersOnaLitY strenGths.We then BUiLt cUstOMiZed insiGhts tO PinPOint What MaKes this OrGaniZatiOn UniQUeLY FascinatinG.
Con� dentDriven
In� uential
AmbitiousDiscerning
Strong-Willed
UnderstatedComplex
Deliberate
ExpressiveIntuitive
Impulsive
PerfectionistReliableCareful
InnovativeIndependent
Unpredictable
StableReliable
Comforting
PASSIONPOWER PRESTIGE MYSTIQUE ALARM TRUSTREBELLION
For information, visit HowToFascinate.com or contact [email protected].
8.9% OF YOU are “the maestro”
PoWer + Prestige
» aMBitiOUs» adMired» FOcUsed
8.9% OF YOU are “the victor”
Prestige + PoWer
» resULts-Oriented» resPected» cOMPetitiVe
YOU are 19% Less LiKeLY than the aVeraGe POPULatiOn tO haVe mystique as a PriMarY triGGer
17.5% OF YOU haVe Passion as a PriMarY triGGer
YOU are 23.4% Less LiKeLY than the aVeraGe POPULatiOn tO haVe alarm as a PriMarY triGGer
8.6% OF YOU haVe reBellion as a PriMarY triGGer
YOU are 44.7% MOre LiKeLY than the aVeraGe POPULatiOn tO haVe trust as a PriMarY triGGer
the 9-secOnd FascinatiOn stateMent
For information, visit HowToFascinate.com or contact [email protected].
STEP 1
STEP 2
STEP 3
Login at HowtoFascinate.com
downLoad digitaL voLume
create your approacH
Copyright © 2012 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, visit HowToFascinate.com or contact [email protected].
thanK YOU FOr the OPPOrtUnitY tO Learn MOre aBOUt YOUr GrOUP.shaLL We cOntinUe the cOnVersatiOn?
This has only been a glimpse into the raw data that reveals what makes this group fascinating. As you continue you’re education on the Fascination Advantage System, we’ll show you how to take these insights and put them into practice in your organization to help your team work more effectively and productively together.
To learn more, simply go to HowToFascinate.com
amazonFascinate: Your 7 triggers to Persuasion and captivation
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