AN INSIDER’S look AT THE RESEARCH BONUS GIFT WITH SHARE ...€¦ · THE FASCINATION ADVANTAGE ... THE ROYAL GUARD THE EDITOR-IN-CHIEF THE IMPERIAL You earn respect with higher standards

For information, visit HowToFascinate.com or contact [email protected]. 1Copyright ©2018 How to Fascinate. All rights reserved.

FROM SALLY HOGSHEAD’S PRESENTATION TO CUES SYMPOSIUM GROUPS ON 01/30/18

AN INSIDER’S lookAT THE RESEARCH

For information, visit HowToFascinate.com or contact [email protected].

INNOVATION

PASSION

POWER TRUST

MYSTIQUE

PRESTIGE

ALERT

Copyright ©2018 How to Fascinate. All rights reserved.

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CREATIVE PROBLEM-SOLVER

RELATIONSHIP-BUILDER WITHSTRONG PEOPLE SKILLS

A LEADER WHO MAKES DECISIONS

OVERACHIEVER WITHHIGH STANDARDS

STABLE, RELIABLE PARTNER

SOLO INTELLECTBEHIND THE SCENES

PRECISE DETAIL MANAGER

7 WAYS HIGH PERFORMERS ADD VALUE

PASSION

POWER

PRESTIGE

TRUST

MYSTIQUE

ALERT

INNOVATION


CUES SYMPOSIUM BLUE GROUP’S PRIMARY ADVANTAGE BREAKDOWN COMPARED TO THE GENERAL POPULATION

RESULTS FROM THE GENERAL POPULATION FOR THE

FASCINATION ADVANTAGE® TEST

RESULTS FROM CUES SYMPOSIUM BLUE GROUP FOR THE


Above charts represent average Primary Advantage breakdowns for individuals who took the Fascination Advantage® Assessment. General Test Population is over one million individuals who took

the Fascination Advantage® Assessment.


CUES SYMPOSIUM GREEN GROUP’S PRIMARY ADVANTAGE BREAKDOWN COMPARED TO THE GENERAL POPULATION



RESULTS FROM CUES SYMPOSIUM GREEN GROUP FOR THE





CUES SYMPOSIUM YELLOW GROUP’S PRIMARY ADVANTAGE BREAKDOWN COMPARED TO THE GENERAL POPULATION



RESULTS FROM CUES SYMPOSIUM YELLOW GROUP FOR THE





THIS IS WHAT THE DATA LOOKED LIKE WHEN WE COMPARED YOUR ORGANIZATION’S SCORES TO OUR OVERALL TEST POPULATION OF OVER ONE MILLION PEOPLE.

CUES SYMPOSIUM BLUE GROUP RESULTS OF THE FASCINATION ADVANTAGE® TEST

ALERTINNOVATIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER

PRIMARY ADVANTAGE

AVERAGE RESULTS OF THE FASCINATION ADVANTAGE® TEST


PRIMARY ADVANTAGE



CUES SYMPOSIUM GREEN GROUP RESULTS OF THE FASCINATION ADVANTAGE® TEST


PRIMARY ADVANTAGE



PRIMARY ADVANTAGE



CUES SYMPOSIUM YELLOW GROUP RESULTS OF THE FASCINATION ADVANTAGE® TEST


PRIMARY ADVANTAGE



PRIMARY ADVANTAGE


INNOVATIONMYSTIQUEPASSIONPRESTIGETRUST

AmbitiousResults-Oriented

Respected

ExpressiveIntuitive

Engaging

CreativeVisionary

Entrepreneurial

StableDependable

Familiar

ProactiveOrganizedDetailed

Confi dentGoal-Oriented

Decisive

IndependentLogical

Observant

POWER ALERT

CUSTOMIZED INSIGHT: CUES SYMPOSIUM BLUE GROUP’S UNIQUE PERSONALITY ADVANTAGES COMPARED TO THE GENERAL POPULATION

YOU ARE 93.2% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE POWER AS A PRIMARY ADVANTAGE

YOU ARE 20.8% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE TRUST AS A PRIMARY ADVANTAGE

YOU ARE 24.7% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE PRESTIGE AS A PRIMARY ADVANTAGE

YOU ARE 76.7% LESSLIKELY THAN THE AVERAGE POPULATION TO HAVE PASSION AS A PRIMARY ADVANTAGE

YOU ARE 36.4% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE MYSTIQUE AS A PRIMARY ADVANTAGE

YOU ARE 11.9% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE INNOVATION AS A PRIMARY ADVANTAGE

YOU ARE 19.5% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE ALERT AS A PRIMARY ADVANTAGE




Respected

ExpressiveIntuitive

Engaging

CreativeVisionary

Entrepreneurial

StableDependable

Familiar



Decisive

IndependentLogical

Observant

POWER ALERT

CUSTOMIZED INSIGHT: CUES SYMPOSIUM GREEN GROUP’S UNIQUE PERSONALITY ADVANTAGES COMPARED TO THE GENERAL POPULATION

YOU ARE 5.4% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE POWER AS A PRIMARY ADVANTAGE


YOU ARE 17.1% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE PRESTIGE AS A PRIMARY ADVANTAGE



YOU ARE 75.7% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE INNOVATION AS A PRIMARY ADVANTAGE

YOU ARE 43% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE ALERT AS A PRIMARY ADVANTAGE




Respected

ExpressiveIntuitive

Engaging

CreativeVisionary

Entrepreneurial

StableDependable

Familiar



Decisive

IndependentLogical

Observant

POWER ALERT

CUSTOMIZED INSIGHT: CUES SYMPOSIUM YELLOW GROUP’S UNIQUE PERSONALITY ADVANTAGES COMPARED TO THE GENERAL POPULATION

YOU ARE 161.3% MORE LIKELY THAN THE AVERAGE POPULATION TO HAVE POWER AS A PRIMARY ADVANTAGE


YOU ARE 42.8% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE PRESTIGE AS A PRIMARY ADVANTAGE



YOU ARE 53.8% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE INNOVATION AS A PRIMARY ADVANTAGE

YOU ARE 21.6% LESS LIKELY THAN THE AVERAGE POPULATION TO HAVE ALERT AS A PRIMARY ADVANTAGE


FRUSTRATED BY CHAOSOR AMBIGUITY

PERSUADED BY FACTS, NOT EMOTION

UNLIKELY TO FORCE OPINIONS OR“BULLY” TEAMS

BUILDS CONSENSUS IN GROUPSRATHER THAN COMPETITION

SEEKS TO EXPLORE AND EXPERIMENT, DISLIKES RIDGID STRUCTURES

WANTS CLEAR, OPEN,CANDID DISCUSSION

EXHAUSTED BY DETAILS; THRIVES WHEN LOOKING AT THE BIGGER PICTURE

TRAITS FOR DORMANT ADVANTAGES

PASSION

POWER

PRESTIGE

TRUST

MYSTIQUE

ALERT

INNOVATION


CUES SYMPOSIUM BLUE GROUP’S DORMANT ADVANTAGE BREAKDOWN COMPARED TO THE GENERAL POPULATION

DORMANT ADVANTAGE RESULTS FROM THE GENERAL POPULATION FOR

THE FASCINATION ADVANTAGE® TEST

DORMANT ADVANTAGE RESULTS FROM CUES SYMPOSIUM BLUE GROUP’S FOR THE


Above charts represent average Dormant Advantage breakdowns for individuals who took the Fascination Advantage® Assessment. General Test Population is over one million individuals who took



CUES SYMPOSIUM GREEN GROUP’S DORMANT ADVANTAGE BREAKDOWN COMPARED TO THE GENERAL POPULATION



DORMANT ADVANTAGE RESULTS FROM CUES SYMPOSIUM GREEN GROUP’S FOR THE





CUES SYMPOSIUM YELLOW GROUP’S DORMANT ADVANTAGE BREAKDOWN COMPARED TO THE GENERAL POPULATION



DORMANT ADVANTAGE RESULTS FROM CUES SYMPOSIUM YELLOW GROUP’S FOR THE





WE COMPARED YOUR FINDINGS TO OUR MATRIX OF 49 PERSONAL BRAND ARCHETYPES.

THE PERSONAL BRAND ARCHETYPES DISCOVERED BY SALLY HOGSHEAD

SECONDARY ADVANTAGE

PR

IMA

RY

AD

VA

NTA

GE

DOTTED STROKE = DOUBLE TROUBLE WANT TO BUILD A HIGH-PERFORMING TEAM? CONTACT OUR FRIENDLY STAFF AT HELLO@HOWTOFASCINATE .COM ©2015 SALLY HOGSHEAD

HOWTOFASCINATE.COM

INNOVATION

PRESTIGE

PASSION

TRUST

POWER

MYSTIQUE

ALERT

You change thegame with creativity

You earn respect with higher standards

You connectwith emotion

You build loyaltywith consistency

You leadwith command

You communicatewith substance

You prevent problems with care

INNOVATION

THECATALYST

THE CHANGEAGENT

THE AVANT-GARDE

THEEVOLUTIONARY

THE SECRETWEAPON

THECOMPOSER

THEANARCHY

Out-of-the-Box • Social Energizing

Inventive • UntraditionalSelf-Propelled

Original • EnterprisingForward-Thinking

Curious • AdaptableOpen-Minded

Nimble • UnassumingIndependent

Strategic • Fine-TunedJudicious

You change thegame with creativity

Volatile • StartlingChaotic

PRESTIGE

THETRENDSETTER

THETALENT

THEMAESTRO

THE DIPLOMAT

THEROYAL GUARD

THEEDITOR-IN-CHIEF

THEIMPERIAL

You earn respect with higher standards

Cutting-Edge • EliteProgressive

Expressive • StylishEmotionally-Intelligent

Ambitious • FocusedConfident

Levelheaded • SubtleCapable

Elegant • AstuteDiscreet

Productive • SkilledDetailed

Arrogant • ColdSuperior

PASSION

THEROCKSTAR

THERINGLEADER

THECONNOISSEUR

THEAUTHENTIC

THE SUBTLETOUCH

THECOORDINATOR

THEDRAMA

You connectwith emotion

Bold • ArtisticUnorthodox

Motivating • SpiritedCompelling

Insightful • DistinguishedIn-the-Know

Approachable • DependableTrustworthy

Tactful • Self-SufficientMindful

Constructive • OrganizedPractical

Theatrical • EmotiveSensitive

TRUST

THEARTISAN

THEBELOVED

THEGUARDIAN

THEBLUE CHIP

THEWISE OWL

THEMEDIATOR

THEOLD GUARD

You build loyaltywith consistency

Deliberate • ThoughtfulFlexible

Nurturing • LoyalSincere

Prominent • GenuineSure-Footed

Classic • EstablishedBest-In-Class

Observant • AssuredUnruffled

Steadfast • ComposedStructured

Predictable • SafeUnmovable

POWER

THE MAVERICKLEADER

THE PEOPLE’SCHAMPION

THEVICTOR

THEGRAVITAS

THE VEILEDSTRENGTH

THEACE

THEAGGRESSOR

You leadwith command

Pioneering • IrreverentEntrepreneurial

Dynamic • InclusiveEngaging

Respected • CompetitiveResults-Oriented

Dignified • StableHardworking

Realistic • IntentionalTo-the-Point

Decisive • TirelessForthright

Dominant • OverbearingDogmatic

MYSTIQUE

THEPROVOCATEUR

THEINTRIGUE

THEMASTERMIND

THE ARCHITECT

THEANCHOR

THEDETECTIVE

THEDEADBOLT

You communicatewith substance

Clever • AdeptContemporary

Discerning • PerceptiveConsiderate

Methodical • IntenseSelf-Reliant

Skillful • RestrainedPolished

Protective • PurposefulAnalytical

Clear-Cut • AccurateMeticulous

Unemotional • IntrovertedConcentrated

ALERT

THEQUICK-START

THEORCHESTRATOR

THEDEFENDER

THE SCHOLAR

THEGOOD CITIZEN

THEARCHER

THE CONTROLFREAK

You prevent problems with care

Prolific • ThoroughDiligent

Attentive • DedicatedEfficient

Proactive • CautionaryStrong-Willed

Intellectual • DisciplinedSystematic

Principled • PreparedConscientious

On-Target • ReasonedPragmatic

Compulsive • DrivenExacting


SECONDARY ADVANTAGES

INNOVATIONYou change the

game with creativity

PASSIONYou connect

with emotion

POWERYou lead

with command

PRESTIGEYou earn respect

with higher standards

TRUSTYou build loyaltywith consistency

MYSTIQUEYou communicate

with substance

ALERTYou prevent

problems with care



PASSIONYou connect

with emotion

POWERYou lead

with command

PRESTIGEYou earn respect with

higher standards



with substance

ALERTYou prevent problems

with care

PR

IMA

RY

AD

VA

NTA

GE

SCUES SYMPOSIUM BLUE GROUP’S “FASCINATION FINGERPRINT”

This diagram shows the concentration of personal brand Archetypes of your organization.

This is your custom measurement of Fascination Scores. The diagram to the left shows the actual percentages of each personal brand Archetype within your organization.




PASSIONYou connect

with emotion

POWERYou lead

with command





with substance

ALERTYou prevent

problems with care



PASSIONYou connect

with emotion

POWERYou lead

with command


higher standards



with substance


with care

PR

IMA

RY

AD

VA

NTA

GE

S

7.5% 3.0%

1.5% 1.5% 1.5%

7.5% 3.0% 7.5% 6.0% 4.5%

6.0% 7.5% 1.5% 4.5% 1.5%

4.5% 4.5% 3.0% 3.0%

4.5% 1.5% 4.5%

1.5% 4.5% 4.5%

fasci

natio

n

POWER

POWER

ALERT

ALERT

PRESTIGE

PRESTIGE

TRUST

TRUST

PASSION

PASSION

MYSTIQUE

MYSTIQUE

INNOVATION

INNOVATION

{fascination





PASSIONYou connect

with emotion

POWERYou lead

with command





with substance

ALERTYou prevent

problems with care



PASSIONYou connect

with emotion

POWERYou lead

with command


higher standards



with substance


with care

PR

IMA

RY

AD

VA

NTA

GE

SCUES SYMPOSIUM GREEN GROUP’S “FASCINATION FINGERPRINT”






PASSIONYou connect

with emotion

POWERYou lead

with command





with substance

ALERTYou prevent

problems with care



PASSIONYou connect

with emotion

POWERYou lead

with command


higher standards



with substance


with care

PR

IMA

RY

AD

VA

NTA

GE

S

4.2% 5.6% 4.2% 2.8% 4.2%

5.6% 1.4% 1.4% 1.4%

1.4% 8.3% 1.4% 1.4% 1.4%

2.8% 1.4% 5.6% 1.4% 1.4% 1.4%

4.2% 1.4% 4.2% 2.8% 2.8%

1.4% 1.4% 2.8% 1.4% 4.2% 2.8%

1.4% 1.4% 4.2% 1.4% 2.8% 1.4%

fasci

natio

n

POWER

POWER

ALERT

ALERT

PRESTIGE

PRESTIGE

TRUST

TRUST

PASSION

PASSION

MYSTIQUE

MYSTIQUE

INNOVATION

INNOVATION

{fascination





PASSIONYou connect

with emotion

POWERYou lead

with command





with substance

ALERTYou prevent

problems with care



PASSIONYou connect

with emotion

POWERYou lead

with command


higher standards



with substance


with care

PR

IMA

RY

AD

VA

NTA

GE

SCUES SYMPOSIUM YELLOW GROUP’S “FASCINATION FINGERPRINT”






PASSIONYou connect

with emotion

POWERYou lead

with command





with substance

ALERTYou prevent

problems with care



PASSIONYou connect

with emotion

POWERYou lead

with command


higher standards



with substance


with care

PR

IMA

RY

AD

VA

NTA

GE

S

1.4% 4.1%

5.5% 2.7% 1.4% 1.4%

2.7% 1.4% 21.9% 6.8% 4.1% 1.4%

4.1% 1.4% 4.1%

2.7% 2.7% 1.4% 6.8% 4.1%

4.1% 1.4% 1.4% 1.4% 2.7%

1.4% 4.1% 1.4%

fasci

natio

n

POWER

POWER

ALERT

ALERT

PRESTIGE

PRESTIGE

TRUST

TRUST

PASSION

PASSION

MYSTIQUE

MYSTIQUE

INNOVATION

INNOVATION

{fascination



This spreadsheet includes data on Archetype and Primary and Secondary Advantages.

These graphs include data on Primary, Secondary and Dormant Advantages.









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When they take the Fascination Advantage® assessment, they will discover their distinct brand of persuasion. It’s what they are already doing right. Leverage this information and they can build a brand that people will love.

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Copyright © 2018 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.For information, visit HowToFascinate.com or contact [email protected].

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Documents

AN INSIDER’S look AT THE RESEARCH BONUS GIFT WITH SHARE ...€¦ · THE FASCINATION ADVANTAGE ... THE ROYAL GUARD THE EDITOR-IN-CHIEF THE IMPERIAL You earn respect with higher standards