October 10th - 11th 2012Atlantis - The palm hotel and resorts, Dubai, UAE

www.cfomideast.com

AN EVENT DESIGNED BY CFOs FOR CFOs - ACTIVATING EXCELLENCE

This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda or speakers may be subject to change during the course of the events preparation.

New event format

Overview of the forum

Network with and learn from up to 100 of your most influential and experienced peers at the 6th Annual CFO Strategies Forum Middle East. Discover new insights and strategies and hear real-life business case studies from regional experts. In 5 previous editions we have seen more than 700 CFOs share their expertise and gain the additional knowledge and ideas needed to succeed in this challenging economic landscape.

The two days are designed to maximise your networking opportunities and make sure you walk away with important new connections. Only the highest caliber delegates from top corporations in and around the Middle East are invited.In addition, the 5th Annual MENA CFO Awards acknowledge leading individuals and organisations from across the region. You have an opportunity to be recognised for your achievements during 2012.

October 10th - 11th 2012Atlantis - The palm hotel and resorts

Dubai, UAEwww.cfomideast.com

Business Breakfast & think Tank discussions - 1 Hour

These interactive sessions create the opportunity to explore and debate issues faced by company and finance leaders. Led by a specialist; but with substantial input and contribution from participants.

Innovative conference paneldiscussions - 45 Minutes

These feature influential leaders from a variety of industries discussing the most pressing current topics. Learn how you can align your strategies with business objectives from these industry experts.

Strategic business workshops - 2 Hours

A problem-solving environment focusing on practical case studies and interaction. Each is limited to 25 CFOs and delivered by industry experts and CFOs.

MENA CFO of the yearAwards

The 5th Annual MENA CFO Awards honourexcellence in finance, recognising leading individuals who are contributing to the success of their organisations in the region.

Speakers

Tharwat Amer

Chief Financial Officer

Jadwa Investment

Danny Leinders

Senior Client PartnerKornferry

International

Georges Schorderet

Chief Operating Officer

Almarai

Nick Van Der Walt

Executive Director Hult International Business School

Ahmed El Sayed

Group CFO Al Ghurair

Construction Industries

Ziad Makhzoumi

Chief Financial Officer

Arabtec Holding PJSC

Tim Fox

Head of Research & Chief Economist

Emirates NBD

Luciano Poli

Chief Financial Officer

Sarada Chemical Company

This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda or speakers may be subject to change during the course of the events preparation.

Workshops

WORKSHOP FORMATDuration: 2 Hours

4 training-oriented workshops per day25 CFOs per workshop

75 Minutes To present a case study and highlight best practices

15 Minutes Strategic networking break45 Minutes To review results of activity

discussion + Questions and Answers

How to successfully implement enterprise risk management

In addition to hearing ERM best practices, you will: Learn what to do (and what not to do) when implementing ERM in your organisation Understand how to continue to overcome huge economic and political volatility in the GCC Discover how to manage risks more effectively in light of foreign exchange prices Gain insight in how you can forecast and manage risk using a variety of tools

The role of a CFO as a strategist and planner This workshop considers: Why a CFO plays such a critical role in the strategy and planning for the growth of their business Soft skills - and how there ultimately make or break a CFOs strategy Why inspiration, engagement, collaboration, commitment and teamwork are essential to delivering results

How to produce effective project financing As well as learning from a successful case study, you will: Understand how to raise funds through conventional and alternative sources Discover which aspects of project financing you need to prioritise Gain knowledge in how to forecast trends and make sure resources are optimally utilised

Corporate governance for better finance governance

This 2-hour workshop reveals: How corporate governance can be used most effectively How you can implement measures and techniques for efficient financial governance How you can ensure all governance procedures are beneficial for your organisation

Managing and measuring liquidity: Successful cash flow management

By understanding management, you will learn: The dos and donts of managing your companys cash flow How you can excel in cash flow management Why it is important to review your current practices and adapt them if necessary

Business performance management: Create a framework for the long term

During this session you will learn: From case studies of other organisations who have successfully used BPM What you should (and shouldnt do) when it comes to benchmarking your corporation Why performance metrics are crucial and how you should be using them

What you need to know about mergers and acquisitions

This workshop includes: Insights into the past case studies of both successful and unsuccessful M&As The various elements of M&A including valuation, exit strategy and facilitating cross border M&A Interact with experts on the trends for 2013

Key strategies and techniques for financial restructuring

In this workshop you will: Gain crucial knowledge in how to eliminate financial issues and improve business liquidity Hear best practices on when and how to use financial restructuring appropriately - including affordable payment plans Find out why and how you should use debt, equity and operational restructuring to benefit your company

WorkshopLeader

Sylvana Caloni

FounderSC Executive

CoachingPresident

Women in Banking and Finance

WorkshopLeader

Sanjay Uppal

Board MemberTaurus Wealth

Advisors

WorkshopLeader

Craig Nethercott

PartnerLatham & Watkins

WorkshopLeader

Eddie McLaughlin

Managing Director - EMEIA

Marsh Risk Consulting

This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda or speakers may be subject to change during the course of the events preparation.

Who will you meet?

2020 Mobile (UAE)Absal Group (Saudi Arabia)Acision (UAE)Action International Services (UAE)ADGAS (Abu Dhabi Gas Liquefaction) (UAE)Ahli MicroFinance Company (Jordan)Ahli MicroFinance Company (Jordan)Al Ahli Bank of Kuwait (Kuwait)Cicon epoxy & steel cutting plant LLC (UAE)City Group CO. KSC (Kuwait)Cloisall (UAECristal Global (Saudi Arabia)Euro Motors (Bahrain)Exeed Premium Plaster (UAE)Falcon Group (Saudi Arabia) First Qatar Real Estate Development (Kuwait)GE Corporate (General Electric)(Saudi Arabia)Gems Education (UAE)Information And Technology Authority (Oman)Injazat Data Systems (UAE)International Petroleum Investment (UAE)Intigral (UAE)

Finance Director Middle EastVP FinanceRegional Finance Director Chief Financial OfficerFinance ManagerChairman Chief Executive Officer General Manager FinanceChief Financial OfficerGroup Chief Financial OfficerChief Financial OfficerSenior VP FinanceAccount ManagerGroup Chief Financial OfficerExecutive Vice PresidentSenior Manager - Accounts & MISChief Financial OfficerChief Financial OfficerFinance ConsultantChief Executive Officer Chief Financial OfficerChief Financial Officer

Past attendees

Who will attend?

By Region

UAE

Saudi Arabia

Kuwait

Qatar

23%

15%

12%

20%Oman

Bahrain

Others

10%

10%

10%

By Job Title

Group CFO/Chief Financial Officers/Finance Directors/Senior VP - Finance CEOs/Managing Directors /General ManagersChief Economists 10%

20%

70%

By Sector

20%

20%

30%

30%Public Sector

Private Sector

MNCs

Government Departments

Steering committee

Ziad Makhzoumi

Chief Financial Officer

Arabtec Holding PJSC

Umar Saleem

Managing Director for Finance

Depa United

Petri Pentti

Chief Financial Officer

Emirates National Oil Company Ltd

(ENOC) LLC

Paul L Gay

Chief Financial Officer

Almarai Co

John Michael Wartig

Group Director Finance

Al Futtaim Group

Tharwat Amer

Chief Financial Officer

Jadwa Investment

Gold Sponsors

Strategic Media Partners

Official Business Publication

AssociationPartners

Media PartnersOfficial Television Partner

This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda or speakers may be subject to change during the course of the events preparation.

For delegate enquiries, please contact

Chris Edwards, Delegate Manager

Tel: +971 4367 1383 - Email: register@cfomideast.com

Why Attend? As many as 8 hours of networking with your peers from across the region

Business breakfast with revealing think tank discussions

Focused and interactive conference format

4 training-oriented workshops delivered by industry experts and CFOs

Workshops limited to 25 CFOs each to ensure maximum interaction

2 days cover the most relevant industry topics as chosen by CFOs

Learn from real-life case studies and best practices

Attend the awards ceremony and cocktail reception

Testimonials

"I found the forum great for knowledge exchange. Real-life experiences and case studies shared by professionals are what we need to develop our business and avoid repeated mistakes..." - Chief Financial Officer, SAGIA

"Good workshops, great minds and great leaders... - Chief Financial Officer, Hashem Contracting Company

"A forum of excellence with immediate knowledge transfer in a comfortable, conducive environment..." - Chief Financial Officer, Arabtec Holding

"It is an event which really adds to one's knowledge..." - Senior VP Finance and Shared Services, Saudi Transformers

"Encouraging to see visionary finance profressionals. More events like this will improve our business environment..." - Finance Controller, Bonnington Hotel

CFO mideast 2012Trailer of the event ahead

An event designed by cfos for cfos - activating excellence

MENA CFO of the Year AwardRecognises the individual who has been a trusted guide, influentialmentor and strategic executive; instrumental in the successful turnaround of his/hercompany.

Revolutionary CFO of the YearHonours the CFO who has demonstrated innovation breaking the mould of traditional finance by contributing to a significant transaction or transformation of their company.

Excellence in finance - Public SectorPresented to a CFO in a public sector company for outstanding contributions to their companys performance this year.

Excellence in Finance - Private SectorRewards a CFO from a private sector company or an MNC who has been in the region for at least a year contributing to their organisations achievements from January 2012 to the present date.

Revolutionary CEO of the YearAcknowledges a creative and innovative CEO, who has initiated or participated in a significant achievement or transformation for their company.

Winners to be announced on October 10th at a special awards ceremony

5th Annual MENA CFO Awards 2012

CFO Series - designed by cfos for cfos

Since 2005, naseba has hosted nearly 30 financial summits in Europe, the Middle East, Africa and Asia - connecting over 4,100 senior finance professionals and investors to 330 international solution providers.An impressive 86% of participating businesses developed successful business contacts and secured deals

For more information, visit www.naseba.com

2012 3rd Annual CFO Strategies Forum Saudi 2012 2011 2nd Annual CFO Strategies Forum Saudi 2011 5th Annual CFO Strategies Forum India 2011 5th Annual CFO Strategies Forum Middle East 2011 2010 IBM CFO Round Table 2010 CFO Strategies Forum Saudi 2010 CFO Strategies Forum Turkey 2010 4th Annual CFO Strategies Forum India 2010 4th Annual CFO Strategies Forum Middle East 2010

History

Testimonials

nasebas CFO events

2009 3rd Annual CFO Strategies Forum India 2009 3rd Annual CFO Strategies Forum Middle East 2009 5th Annual CFO Strategies Forum Italy 2009 2008 2nd Annual CFO Strategies Forum India 2008 2nd Annual CFO Strategies Forum Middle East 2008 3rd Annual CFO Strategies Forum France 2008 4th Annual CFO Strategies Forum Italy 2008 4th Annual CFO Strategies Forum Europe 2008

2007 CFO Strategies Forum India 2007 CFO Strategies Forum Middle East 2007 2nd Annual CFO Strategies Forum France 2007 3rd Annual CFO Strategies Forum Europe 2007 3rd Annual CFO Strategies Forum Italy 2007 2006 CFO Strategies Forum France 2006 2nd Annual CFO Strategies Forum Italy 2006 2nd Annual CFO Strategies Forum Europe 2006 2005 CFO Strategies Forum Italy 2005 CFO Strategies Forum Europe 2005

I found the forum great for knowledge exchange. Real-life experiences and case studies shared by professionals are what we need to develop our business and avoid repeated mistakes. - Chief Financial Officer, SAGIA

An excellent forum to share views and clear the conceptual cobwebs found amongst high-profile professionals. - Financial Advisor, NDMA, Ministry of Home Affairs

The conference was the perfect opportunity to meet financial leaders from several organisations and get updated information about the recent financial developments. - Chief Financial Officer, Modon

I have attended many investor relations and mergers and acquisitions events but never have I seen an event team as professional as nasebas. Whenever we had a request the staff took care of it immediately - which was truly outstanding. Especially given the fact that this event was not hosted in central London but in Riyadh. - Director of DataSite, Merrill Corporation

This is a great event to network and meet CFO leaders, and understand their needs, plans, and future of the industry.- Business Development Head of EPM and Business Intelligence, Thirdware Solutions

September 13th - 14th 2012Mumbai, India

www.cfostrategiesin.com

October 10th - 11th 2012Dubai, United Arab Emirates

www.cfomideast.com

B2B SUMMITS PROFESSIONAL TRAINING BUSINESS EXHIBITIONS VIRTUAL NASEBA COMMUNITY