An Analysis on Why Lays is the Market Leader?

8/13/2019 An Analysis on Why Lays is the Market Leader?

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Why Lays is the Market Leader

Program & Batch: PGDM 2013-15

Term: 1stTerm

Course Name: Business Statistics

Name of the faculty: Prof. Gunjan Malhotra

Topic/ Title : Why Lays is the Market LeaderOriginal

or Revised Write-up:

Original

Group Number: 9

Contact No. and email ofGroup Coordinator:

Pranav Puri , [email protected]

Group Members: Sl. Roll No. Name

1 1301-152 Pranav Puri2 1301-057 Chinmayi Sharma

3 1301-132 Neha Mishra

4 1301-224 Srivenkateswarlu Yenamandra

5 1301- 315 Ankit Mittal

6 1301-429 Vaibhav Khandelwal


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INDEX

1.INTRODUCTION.................................................................1-32.LITERATURE REVIEW.................................4-63.METHODOLOGY AND DATA ANALYSIS.....7-224.CONCLUSION .............235.REFERENCES246.APPENDIX..25-28


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1. Introduction

Launched in 1995 as a subsidiary of PepsiCo, Lays has become one of the

most valued and savoured snack brand in India. Indian population has

always been open to western influences especially in Foods and Beverages

Industry where in PepsiCo made the most of it.

Introducing Lays with one of the most basic flavours Plain Salted to the

most tangy and mouth-watering flavour Magic Masala, Lays has showntremendous sales across the geography bringing the best of tastes to the

consumers. Lays deep insight into consumer behaviour and research

brought in variety of tailor-made products to be launched in India. This

didnt stop Lays on itsconsumer relationship but also made the debut of

being the first company to give the consumer the freedom to choose the

flavour which is most appreciated for a launch. Learning from India, Lays

strategies where inculcated across different countries through the PepsiCo

and Frito Lays subsidiaries especially in China and Europe Markets.

Currently, the growth rate of Snack Industry tends stabilize at a double

digit figure making growth opportunities for various Branded and local

snack markets to intrude into the Savoury Snacks segment.

With the snacking Industry growing with a size of 45-50 billion1in India,

PepsiCo Frito-Lay has swept 37% market share2 in India followed by

other brands like Haldirams and ITC.

\\


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Brand History of Lays:

In a chronological order we can list out the Brands Campaigns and

strategies that have been invested for a fruitful market share.

With the Campaign called No One can eat just one Lays brought in a

sense of curiosity and the thirst for taste across the consumers. This has

gone viral across with Brand endorsement of a leading Bollywood actor

Saif Ali Khan whose promotions through advertisements and media

campaigns brought in thrust to the sales of Lays.

In 2008, the Brand Ambassador list of Lays included Mahinder Singh

Dhoni making way for a promotional event Fight for your favour

bringing in the campaign for most voted choice of flavour across theconsumers which would continue to the market.

2009 saw Lays launching the theme Lays- Be a little Dillogical which

brought the desire for consumers to be little emotionally attached to a

heartfelt moment and the chips of course.

Currently, this trend of promotional strategies and brand add campaigns

strengthen with the likes of Cricketers, Glam dolls and Actors brings Lays

to a raised platform elevating the position of Lays from other brands.

No One can eat Just One

Fight for your Flavour

Lay's-Be a little Dillogical


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Flavours Offered by Lays

Figure: Flavours of Lays offered in Indian Markets

Classic Salted

India'sMagic

Masala

SpanishTomatoTango

French Saltand Pepper

ChileLemon

West IndiesHot andSweet

AmericanStyle Creamand Onion


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2. Literature Review

Consumer Analysis

1.)Brand PreferenceKumar(May 2012) in a study on brand preference of soft drinks in

rural Tamil Nadu by ,using Garrets ranking technique, to rank

factors influencing the soft drinks preferred by rural consumer. They

found that, the product quality was ranked as first, followed by retail

price. Good quality and availability were the main factors, which

influenced the rural consumers of a particular brand of a product.

Buying behaviour is very much influenced by experience of their

own and of neighbour consumers and his own family. The

involvements of his own family members were exerting maximum

influence on his purchases. Above all, the quality of the product and

its easy availability were the primary and the vital determinants ofhis buying behaviour. Consumers were influenced by touch and feel

aspect of any promotional activity. [8]The change in consumption

pattern was due to changes in food habits. If income and

urbanization increase among consumers, the percentage of income

spent on consumption increases. The urban consumers preferred

mostly branded products compared to rural consumers. The most

significant factors influencing buying decisions were accessibility,

quality, regular supply, door delivery and the mode of payment.

2.)Awareness of Consumer towards branded productsChen(2001) in his paper opined that although brand awareness was anecessary asset but not sufficient for building strong brand equity. A

brand could be well know because of its bad quality.


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3.)Purchase Behavior of ConsumersNagaraja(2004) in a study conducted to determine the buyingbehavior opined that the consumption pattern is very much

influenced by the experience of their own and of neighbor

consumers and its family. The quality of products and its easy

availability is were the most important factor in influencing his

buying behavior.

4.)Factors Influencing brand PreferenceSingh and Singh(1981) in a study conducted on brand loyality found

that Brand choice and store loyalty were important factors that affect

the brand loyalty of consumer.Quality of product, Habit of use,

Ready and Regular availability are the factors that affected and

strengthen loyalty to brand.

Competitor Analysis

The Indian Snack industry which is estimated to be of around 9400

crore.Pepsico under its flagship snack company Frito Lay is the

dominating player in this sector but as per recently release data it has

started loosing share to local players like Balaji,Yellow Diamond,Crax

etc..

In a study conducted by Nielsen in 2010-11 it concluded that PepsiCo

Foods(FritoLay India) share in overall western snacks has slipped to 40%

from 48% in 2009-10.


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Source:- The Economic Times


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3. Methodology and Data Analysis

For the Market interpretation of why and how Lays is projected to be the

dominant player in Snack Industry, we made analysis using a survey of

People aged 20~30 their responses regarding the interest on Chips they

prefer. About 400 responses are recorded to analyse the different aspects

of selecting a particular product which categorize under the consumers

interest.

The Survey questionnaire has been included in the List of Supportedarticles section, by which the finding are determined.

The Most Consumed Product

The figure below describes the most consumed product in the survey

conduct through a Pie Chart which clearly indicates Lays as the most

popular brand.

Fig 1: A Pie Chart describing consumer preference on selecting a brand of

Chips

As the pie chart explains that consumers preferred buying Lays variety of

Chips more than the other competing brands like Uncle Chips, Haldirams,

69%

15%

2%4%

6%4%

Consumer Preference on Chips

Lay's

Uncle Chips

Haldirams

Bingo

Pringles

Hippo


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Bingo, Pringles and Hippo. This shows on a fair sample of 400 people that

Lays has the market advantage of being the best player in Chips Industry.

Not only being the highest market value player but also holding a hugeconsumer area is a big positive for Lays to diverge and grow

substantially.

Why do consumers prefer Lays?

The figure below describes the diagrammatic representation of the

interests behind the consumers for picking lays as one of the desired

product.

Fig 2: Representation of Desire of Consumer to choose Lays.

Taking the major factors which drive consumers to choose a particular

product, the survey classifies the preferences as below:

1. Taste of the Product.2. Pricing of the Product.3. Availability of the Product.4. Sales and Promotional Offered by the Product.5. Fat free content etc...

78%

2%15%

1% 2% 2%

What Drives Consumers to Pick Lay's

Taste

Price

Availaibility

Offers/ Sales promotions

It has zero trans fat


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The survey which was performed on 400 individuals provided the analysis

sufficient data to understand that the consumers tend to choose to buy and

rebuy the product which they get accustomed to. But acclimatization is aprocess which takes place only when the customer has the desire to

experience the taste of the Product again and again.

Lays being picked for the preference of Taste is a strong advantage to the

Brand as Lays offers wide range of Chips in its market segment and are

the most convenient in availability. As the other preferences follow like

the Availability and Price, we can narrow down the possibility of being a

market leader only on the basis of Availability and Price independently.

Lays being Pure Vegetarian productand having Zero Transitive Fat add

to the quality of the product which most of the consumers appreciate while

making a purchase.

Last but not the least, the Brand endorsements that Lays pitched in with

Saif Ali Khan, Mahinder Singh Dhoni made the only Chips brand to have

celebrities in their promotional campaigns.

A brief description on the preferred Flavours of chips by the survey of

consumers taken is given below.

Fig 3: Representation of Flavour Preference

29%

37%

11%

10%

5%1%3%2%2%

Flavour Preference in Lays

India's Magic Masala

American Cream and Onion

Classic Salted

Spanish Tomato Tango

West Indies Hot n Chilli

Lays Chile Limon Flavour


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The survey reveals that the most preferred flavours to be American

Cream and Onion and Indias Magic Masalawith Classic Salted andSpanish Tomato Tango following the leaders. These clearly indicate that

a wide variety of flavours are offered by Lays unlike other brands which

have only one major product flavour.

The opportunity to explore into vast varieties of taste are being exercised

by Lays which is being reported from the survey. Introduction of new

flavours bring different responses from customers who are new as well as

the retained ones, where detailed analysis of this flavour differentiation isquite complex.

Customer retention is made only by the leading flavours which are in

demand in the market, where Lays place an important strategy in making

the leading flavours available to customers even at remote of the places in

India.

A Matter of Availability:

Can Lays be available everywhere, well the survey says Yes! The

availability of the product is the most important factor which governs the

demand, supply and sales of a particular product. Through consumer

survey it is analysed that Lays are available at the consumers

convenience.

Taking three major hotspots for the consumers to buy products,

considering the sample age group we have divided the availability spots asbelow.

1. Colleges and Canteens.2. Retail Stores across geographies.3. Supermarkets and Mega Sales Marts.

The consumer viability is as follows.


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Fig 4: Representation of Different Brands in Area wise distribution

Following up with the Brands like Haldirams, Uncle Chips, Bingo,

Pringles and Hippo, Lays has captured the consumers eye with vast

availability across the different hotspots which makes products reachable.

This brings in huge demand and speedy sales for company like Lays and achance to expand into vast and deep rural areas. Although urban and Semi-

Urban have transformational luxuries, rural facet has the transportation

and consumer awareness inadequacy which brings supply chain of any

product narrowed.

As Chips are a part of FMCG (Fast moving consumer Products) the

availability of different products in urban and semi-urban are in plenty.

Considering the survey taken, we can summarize that Lays has its

presence felt in all the Areas mentioned above, surpassing the other

Brands in all areas with a huge margin. Highest affect felt in Retail Stores

gives the notion that Lays highest sales of its products come from the

Retail sections of the market which are quite close to the dwelling

consumer populations in India.

L A Y S

H I P P O

P R I N G L E S

B I N G O

U N C L E C H I P S

H A L D I R A M S

58

2

2

0

20

2

202

6

12

10

28

4

26

8

10

6

12

4

MOST AVAILED AR EAS

College/Canteen Retail Stores SuperMarkets


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Is Lays rightly priced?

Well, the survey conducted shows enough statistics to say that most of the

competitor brands are in the same price range.

To differentiate the products, the survey examined the consumers to pick

the price range which is usually preferred. These price ranges are as

follows.

1. Products at Price tagged Rs. 52. Products at Price tagged Rs. 103. Products at Price tagged Rs. 204. Products at Price tagged Rs. 30

The following are the details of the distribution in accordance to price.

PRICE FACTORS

Fig : Shows Price Differentiation with units brought on different Brands.

The graph clearly indicates that in the number of units purchased by the

customers Lays dominate all other Brands though all the Brands are

marked at similar price ranges.

0% 20% 40% 60% 80% 100%

Lays

Hippo

Pringles

Bingo

UncleChips

Haldirams

Rs5

Rs10

Rs20

Rs30


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This survey proved to be unique which proves that pricing is a valid factor

for the Product to survive but Lays has made the survival for other Brands

difficult. With majority of the units sold for Lays are in the Price Range ofRs 10 to Rs-20 , Analysis proves that irrespective of the pricing of other

Brands in the same range cannot effect the consumer tendency towards

Lays products.

Looking at the Consumption Chart of Lays indicate that Lays are taken by

customers very frequently.

Segregating the Consumption for different purposes for a Normal

Consumer, we distribute into following:1. Self-Consumption2. Occasions and Parties3. Gifts and Presents

The below chart indicates though the highest need fulfilled to be for self-

consumption but Lays are also popular to serve different purposes like

Parties and Gifts, which make them souvenirs in this context of survey

conducted.

Fig: Purpose of Consumption of Lays

66%

28%

6%

Purpose of Consumption Lay's

Self Consumption

Parties/Occasions

As gifts for children


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Determination of Gender Bias with respect to choosing Lays

With the survey consisting of both the male and female population we

analyse the data using CHI-SQUARE TEST goodness for Fit.

We will initially consider a Hypothesis that

H0- The male and female population are not biased in buying Lays chips.

To disprove the above and prove the below Hypothesis

H1- There is a difference in the buying of Males and Females for Lays

chips.

With the data available regarding the Female and Male opinions we

generate the dataset in the following manner using the help of SPSS tool.

SPSS tool is an IBM Product stands for Statistical Package for Social

Science which helps in determining the Chi-square test of goodness of Fit

and ANOVA experiments.

With the percentages of Males and Females choosing to prefer Lays the

Chi-square analysis is performed on the Dataset below.

The Chi-Square results are as follows:

Descriptive Statistics

N Mean Std.Deviation

Minimum

Maximum

SexIndicator

137 1.4745 .50118 1.00 2.00


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Chi-Square Test results

Sex Indicator

Observed N

Expected N

Residual

Male 72 68.5 3.5Female

65 68.5 -3.5

Total 137

Test Statistics

SexIndicator

Chi-Square

.358a

df 1Asymp.Sig.

.550

Results:

The Asymp. Sig. which is .550 indicates a value greater than 0.05 which

clearly indicates that Hypothesis H0 cannot be rejected and H1 to berejected.

This shows that the Hypothesis H0 holds true implies that the male and

female population equally choose the Lays as the most consumable chips

product through the Data quantified from the survey.

A statistic from the survey shows that the male and female population

responded similarly across the selection of Chips from different options of

Quality.


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Fig: Gender Responses to Quality -Male versus Female

Determining Age bias for Choosing Lays:Considering the Age groups from 20-30 we have clubbed the ages into

four groups to check for the consistency of consumer buying across

different age groups.

Hypothesis:

H0Irrespective of age groups buying of Lays exist.

H1- Age group bias exists for buying Lays.

With the available data for different age groups we have made a Dataset

with the following factors of Age groups.

34%

19%

37%

10%30%

29%

30%

11%

The Taste Preferences of Consumers

differentiated by Gender

Texture, crunch and

quality of materials

Something that is tasty

but not fatttening

The right flavour, not too

overpowering

Something that will satisfymy hunger


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The Chi-square results for the following dataset is calculated as follows:

AgeID

Observe

d N

Expecte

d N

Residu

al

Less20

39 71.5 -32.5

20-25 218 71.5 146.525-30 23 71.5 -48.5

more30

6 71.5 -65.5

Total 286

Test Statistics

AgeID

Chi-

Square

407.84

6adf 3Asymp.Sig.

.000

The Chi-square value is around 407.846 with Asymp Sig nearly 0,

indicating that Hypothesis H0 to be rejected and H1 to be accepted which

promotes the theory that the Data indicates that to buy Lays, there is an

age bias where the more of Age group 20-25 are interested to pick Lays

as the most preferred Product among the other age groups.

To Find the relationship between the Frequency of Buying and Areas

of Availability

To test the relationship between the independent factors the Area and

Availability for the purchase of Lays. Two variable ANOVA test is usedwhere the Dataset consists of


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1. Area which describes to be College or Retail Store orSuperMarkets.

2. Frequency- ranging betweena. 1-2 per week

b. 2-4 per weekc. 4-6 per weekd. 7 or more per week

3. The Dependent variable here is the Units of Lays brought of aspecific Flavour.

Univariate Analysis of the independent variables is made with the Datasetused below:


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The results are as Below:

Between-Subjects FactorsN

EatingCharacteristic

1to2 16

2to4 12

4to6 9

7ormore

8

Area ofAvaialbility

Colleg

e

14

Retail 22

Smarket

9

Descriptive StatisticsDependent Variable: PreferLays

EatingCharacteristic

Area ofAvaialbility

Mean Std.Deviation

N

1to2

College 6.00 7.483 5

Retail 16.63 21.037 8

Smarket 5.67 .577 3

Total 11.25 15.885 16

2to4

College 4.75 3.862 4Retail 10.00 10.368 5

Smarket 1.33 .577 3Total 6.08 7.549 12

4to6

College 1.00 .000 2Retail 1.80 .837 5Smarket 1.50 .707 2Total 1.56 .726 9

7ormore

College 2.33 .577 3Retail 2.50 1.732 4Smarket 2.00 . 1

Total 2.38 1.188 8


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Total

College 4.14 4.944 14

Retail 9.18 14.536 22

Smarket 2.89 2.147 9Total 6.36 10.813 45

Tests of Between-Subjects EffectsDependent Variable: PreferLays

Source Type IIISum of

Squares

df MeanSquare

F Sig.

CorrectedModel

1333.386a 11 121.217 1.050 .428

Intercept 729.272 1 729.272 6.315 .017Frequency 394.190 3 131.397 1.138 .348Area 212.656 2 106.328 .921 .408Frequency *Area

236.492 6 39.415 .341 .910

Error 3810.925 33 115.483

Total 6962.000 45CorrectedTotal

5144.311 44

a. R Squared = .259 (Adjusted R Squared = .012)


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The Sig.values frequency and Area are independent where the

combination of both Area and frequency create more effect on the

consumption of Lays.

The frequency of 1-2 and their consumption at Retail Outlets have higher

mean than other combinations in descriptive statistics. This clearlyjustifies the effect of Sig. values of Area and Frequency to be at the higher

side of 0.05.

The ANOVA test confirms that there is no relationship on Area and

Availability of Lays within the specific survey range and both the

variables have independent effect on the consumption of Lays.


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4.Conclusion

With the survey span of 400 consumers, the data analysis reveals that there

is no gender bias perspective involved in consumption of Lays.

Irrespective of the area distribution of sales of Lays, we find that there is a

high demand for Lays compared to other brands. Significant analysis has

been made to conclude that the consumption frequency of Lays and Area

of availability and together make a huge impact for the Demand of Lays.Through the Chi-square analysis the data provided a bias in Age group for

selecting Lays as the preferred brand.

Irrespective of pricing bands being on par with the competitor brands,

Lays is chosen because of its taste and quality.


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5.References

1. IJRCT.ORG, 2ndMay 2012, Buying Behavior of consumers towardsinstant food products. Balasamy,Kumar,Rao 2012

Available from:http://ijrct.org/documents/1000006.pdf

Accessed on : 1stAugust 2013

2. Customer Based Brand Equity: A literature review .Chieng FayreneY.L,Goi Chai Lee

Available from: f

http://www.researchersworld.com/vol2/PAPER_04.pdf


3.Nagaraja, B., 2004, Consumer behaviour in rural areas : A microlevel study on consumer behaviour in Kavi mandal.

Available from:http://etd.uasd.edu/ft/th9670.pdf


4. Singh, J.D. and Raghbir Singh, 1981, A study of brand loyalty inIndia

Available from:http://etd.uasd.edu/ft/th9670.pdf

http://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdf


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APPENDIX I

S.No.

Year Author Title Abstract Findings References

1 2012 Kumar BuyingBehaviorofconsumers

towardsinstantfood

products.

Kumar(May 2012) in astudy on brand

preference of soft drinksin rural Tamil Nadu by

using Garrets rankingtechnique, to rankfactors influencing thesoft drinks preferred byrural consumer.

They found that, theproduct quality wasranked as first,followed by retail

price. Good qualityand availability werethe main factors,which influenced therural consumers of a

particular brand of aproduct.

http://ijrct.org/documents/1000006.pdf

2 2001 ChiengFayrene

Y.L,Goi

ChaiLee

CustomerBased

BrandEquity: A

literaturereview .

Chen did a study onConsumer based brand

equity. The Value forthe same and its

repercussions.

Although brandawareness was a

necessary asset butnot sufficient for

building strongbrand equity. Abrand could be wellknow because of its

bad quality.

:-http://www

.researchersworld.co

m/vol2/PAPER_04.pdf

3. 2004Nagaraj

a, B,

Consumerbehaviourin ruralareas : Amicro levelstudy onconsumer

behaviourin Kavimandal.

Nagaraja conducted a

study to determine thebuying behavior o

people in Kavi

Mandal.

The consumptionpattern is very muchinfluenced by theexperience of theirown and of neighborconsumers and itsfamily. The qualityof products and itseasy availability iswere the most

important factor ininfluencing his

http://etd.uasd.edu/ft/th9670.pdf
http://ijrct.org/documents/1000006.pdfhttp://ijrct.org/documents/1000006.pdfhttp://ijrct.org/documents/1000006.pdfhttp://ijrct.org/documents/1000006.pdfhttp://ijrct.org/documents/1000006.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://www.researchersworld.com/vol2/PAPER_04.pdfhttp://ijrct.org/documents/1000006.pdfhttp://ijrct.org/documents/1000006.pdfhttp://ijrct.org/documents/1000006.pdfhttp://ijrct.org/documents/1000006.pdf


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buying behavior.

4 1982 Singh,

J.D.andRaghbirSingh

A study of

brandloyalty inIndia.

Singh and Singh(1981)

conducted a study onbrand loyality trying toanalyze the factors thataffect the brand loyaltyof the consumer.

Brand choice and

store loyalty wereimportant factors

that affect the brand

loyalty of consumer.

Quality of product,

Habit of use, Ready

and Regular

availability are the

factors that affectedand strengthen

loyalty to brand.

http://etd.u

asd.edu/ft/th9670.pdf
http://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdfhttp://etd.uasd.edu/ft/th9670.pdf


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APPENDIX II

Potato Chips Industry :Market SurveyGreetings!

Please help us by filling out this survey as we try to understand consumer patterns in thePotato chips industry. May the force be with you.

* Required

What is your age?< 20

Gender

What is your email address? *

Do you eat Potato Chips ? *If you answer is No, go to Question 14

What do you look for in potato chips

How often do you eat chips in a week ?

Which size of Chips do you prefer the most ?


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Which brand of chips do you like the most?

When do you like to eat chips?

o As an accompaniment with mealso As a snacko At partieso While travellingo As a midnight snacko

Other:

What purpose do you purchase chips for?

o Self Consumptiono Parties/Occasionso As gifts for childreno Other:

Where do you buy chips from?

Which flavour of Lay's do you like the most ?

Why do you like Lay's ?

What among the following would convince you to buy apacket of chips?

o Billboardso TV advertisementso Free taste sampleso Brand ambassadoro Sponshorships at eventso Other:


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APPENDIX III

The Survey results excel sheets is saved in the supporting documents

folder.

Documents

An Analysis on Why Lays is the Market Leader?