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Amity School of Business
Elasticity of demand– the concept
• Elasticity of demand refers to the responsiveness of change in quantity demanded because of change in any of the factors affecting quantity demanded.
• The more popular types of elasticity of demand are w.r.t. price, income, and cross (related goods) elasticity of demand.
Amity School of BusinessPrice Elasticity
Methods of calculating Price elasticity of demand
1. Percentage Method:
(% change in Qty demanded)
Ep = _________________________
(% change in price)
Amity School of Business
Types of Price Elasticity of Demand
• Elastic Demand (Ep > 1): When % Change in Quantity Demanded > % Change in Price
• Unit Elastic Demand (Ep = 1): When % Change in Quantity Demanded = % Change in Price
• Inelastic Demand (Ep < 1): When % Change in Quantity Demanded < % Change in Price
• Perfectly Elastic Demand (Ep = ∞): When Quantity Demanded Changes by a very large percentage in response to an almost zero Change in Price
• Perfectly Inelastic Demand (Ep = 0): When the Quantity Demanded remains constant as Price changes
Amity School of Business
2. Point Method: Used when the price change is very small; Here, price elasticity of demand at any given point on the demand curve is equal to the ‘lower segment’ divided by the ‘upper segment’.
E p = Lower segment of demand curve Upper segment of demand curve
Amity School of Business
Elasticity Along a Demand Curve
Pri
ce
0 Quantity
Elasticity declines along demand curve as we move
toward the quantity axis
Ed = 1
Ed = 0
Ed < 1
Ed > 1
Ed = ∞
Amity School of Business
X X
P P
Methods of Measuring Price elasticity
3. Arc Method: Used when the price change is relatively large; i.e where we want to calculate elasticity over an arc (a segment) of the demand curve.
Amity School of Business
4) Total expenditure (outlay) method
It is often useful to know what happens to total expenditure made by the consumer on a good when its price changes. Total expenditure = (Price) x (Qty. purchased)
Price change
E(p) > 1 E(p) < 1 E(p) = 1
Price falls T.E increases T.E decreases
T.E remains constant
Price rises T.E decreases
T.E increases T.E remains constant
Amity School of Business
Determinants of the Price Elasticity of Demand
• Availability and proximity of substitutes• Nature of commodity• Alternative uses of the commodity• Proportion of consumer’s income spent on the
commodity• Time available
Amity School of Business
Exy > 0 Substitutes Py Qx
Cross Elasticity of Demand
Exy < 0 Complements Py Qx
Classification of Goods According to Cross Elasticity
Cross Elasticity Responsiveness
Type of Good
E = p ercentage change in q uantity o f X d emand ed
p ercentage change in p r ice o f Yxy
Amity School of BusinessIncome Elasticity of Demand
A measure of the extent to which the demand for a good changes when income changes, ceteris paribus.
Ey = % Change in Quantity Demanded% Change in Income
Positive (Ey < 1 or Zero): for necessitiesPositive (Ey > 1): Normal goods & luxuriesEy is Negative for inferior goods
Amity School of Business
Significance of Price Elasticity of Demand
• Profit maximization requires that business sets a price that will maximize the firm’s profit.
• Elasticity tells the firm how much control it has over using price to raise profits.
• If Ep > 1, then the % Change in Qd is greater than % change is price, in such a case the firm (seller) would have lesser control over selling price (even if cost of production rises). Because any increase in price will reduce total revenue. And vice-versa also, i.e. a decrease in price will increase total revenues.