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Aloxxi puts the moves on haircolor, and we’ve got the exclusive
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REFORM SChOOLChange for the better with our annual guide to education
qUEENS OF thE NILETextured looks fit for royalty from award-winning stylist Michelle Thompson
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www.downmagaz.com
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Rebuild beautyfrom within.
New BC Hairtherapy: With Amino Cell Rebuild for enduring hair beauty. The next generation of BC Hairtherapy delivers a new level of performance with the innovative Amino Cell Rebuild technology. It identifies damaged hair cells and specifically rebuilds the hair structure. For hair that boasts healthy shine and natural elasticity for lasting hair beauty.
Together. A passion for hair 2010 © Schwarzkopf Professional, Inc., Culver City, CA 90230 · 1-800-707-9997 · www.schwarzkopfusa.com
BC2010-AdSpread-AmSpa.indd 1 7/26/10 10:14 AM
www.downmagaz.com
Rebuild beautyfrom within.
New BC Hairtherapy: With Amino Cell Rebuild for enduring hair beauty. The next generation of BC Hairtherapy delivers a new level of performance with the innovative Amino Cell Rebuild technology. It identifies damaged hair cells and specifically rebuilds the hair structure. For hair that boasts healthy shine and natural elasticity for lasting hair beauty.
Together. A passion for hair 2010 © Schwarzkopf Professional, Inc., Culver City, CA 90230 · 1-800-707-9997 · www.schwarzkopfusa.com
BC2010-AdSpread-AmSpa.indd 1 7/26/10 10:14 AM
Connect.
Photography: Luis Alvarez of AquageHair: Ann Bray, Shelly Devlin, Heaven Padgett, Carly Campbell and Thomas Smalley of Aquage
Make-up: Wanda Alvarez; Fashion Stylist: Patric Chauvez; Production: Don Wismer and Nicole Fowler
Your Midwest Beauty Show®
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Connect.
Photography: Luis Alvarez of AquageHair: Ann Bray, Shelly Devlin, Heaven Padgett, Carly Campbell and Thomas Smalley of Aquage
Make-up: Wanda Alvarez; Fashion Stylist: Patric Chauvez; Production: Don Wismer and Nicole Fowler
Your Midwest Beauty Show®
There’s Only One.
MARCH 12 - 14, 2011
McCormick Place CHICAGO
312.321.6809 800.648.2505
AmericasBeautyShow.com
All
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erve
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Your Matrix family is waiting for you, so join now. It’s easy and it’s free.
Join the Matrix stylist community. Find your friends. Create change. Give back. Discover new techniques and ideas every day.
MyMatrixFamily.com
Imagine the possibilities.
CLICK. CONNECT. LOVE.
CLICK. CONNECT. LOVE. MyMatrixFamily.com
Here’s all you have to do:· Log on to MyMatrixFamily.com.
· Register to create your profi le.
· Earn your fi rst Matrix Family Member badge by March 1 and get a FREE Design Pulse sample while supplies last.
You’re in! Start exploring…you’re part of the family now!
www.downmagaz.com
All
Rig
hts
Res
erve
d.
Your Matrix family is waiting for you, so join now. It’s easy and it’s free.
Join the Matrix stylist community. Find your friends. Create change. Give back. Discover new techniques and ideas every day.
MyMatrixFamily.com
Imagine the possibilities.
CLICK. CONNECT. LOVE.
CLICK. CONNECT. LOVE. MyMatrixFamily.com
Here’s all you have to do:· Log on to MyMatrixFamily.com.
· Register to create your profi le.
· Earn your fi rst Matrix Family Member badge by March 1 and get a FREE Design Pulse sample while supplies last.
You’re in! Start exploring…you’re part of the family now!
Find out at:
AmericasBestSalons.com
MEDIA PARTNER
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011
America’s Best Salons
marketed to the now generation through
Google, Yahoo, Facebook, Twitter, etc.
(without you having to lift a finger)
genius.
DID YOUR SALON MAKE THE CUT?
www.downmagaz.com
Find out at:
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MEDIA PARTNER
All
rights
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America’s Best Salons
marketed to the now generation through
Google, Yahoo, Facebook, Twitter, etc.
(without you having to lift a finger)
genius.
DID YOUR SALON MAKE THE CUT?
©2010 Questex media group llc. all rigHts reserVed.
iBs sHow pHotograpHy: costello pHoto
what happens in beauty,
happens here!
PRESENTED BY
June 18-2O • 2O11las vegas convention center • las vegas
ibslasvegas.com
The Event that Exceeds Expectations!More than 300 of the finest nail & hair suppliers
Comprehensive & motivational educational program
Exciting & inspiring Main Stage performances
Thousands of products & tools at professionals-only pricing
Join our community
For show specials & important information, text: IBSLV to 64842
2 Shows for the price of 1
Get FREE admission to
the largest spa show in the
nation with your IBS ticket!
Co-loCaTEd
SOURCE CODE: 100
don’t miss a
single update!
Join the
mailing list at
ibslasvegas.com
Get the Skills You Need to Stay Ahead of the Competition
Choose from more than 100 classes and seminars
on topics that are important to you!
Exciting Main Stage Performances by:
Fantastic nail, hair, business, makeup and hands-on
workshops available by the best of the best in the industry:
ANDRE NIzETICh • ARThuR hARRIS & PATRICIA GRooMS-JoNES • ChARlES MARCuS
DEB huNT • DomINIC CRuz • EvE PEARL • GARY GERARd • JAImE SChRABECk
JoN GoNzALES • mARY Jo zwIRowSkI • MAJoR LEAGuE BARBER • NoREEN YouNG
NAJA GREEN • PAul dIGRIGoLI • Plus many more!
Thousands of products and tools and valuable
in-booth education from top companies, including:
AkzENTS • BABYlISS • BASS BRuSh ComPANY • BoNIkA ShEARS • Boom Boom BRow BAR
ChINA GlAzE • CND • CoNAIR • CREATIvE ToolS • CRowN BRuShES • DAShING DIvA
DoNNA BEllA hAIR ExTENSIoNS • ENzo mIlANo • EvE PEARl • EYE kANDY CoSmETICS
Ez Flow • FARouk SYSTEmS • GloBAl kERATIN • hAI-ElITE • IBD • kASho ShEARS
kRYolAN • lE ChAT • mARTIN PARSoNS – INTERmAR PRoDuCTIoNS • mIlADY • mINx NAIlS
NAIl TEk • oBlIPhICA • oPI • ouIDAD • oRlY • oSTER • PRoDuCT CluB • REvITAlASh
RoYAl BRuSh • RuSk • SATIN SmooTh • So CAP uSA • STIlA • YouNG NAIlS
do You have what it Takes to win? Take part in the Nail Competitions, sponsored by and
find out! visit IBSlasvegas.com for rules and more information.
Register at ibslasvegas.com today & save!or call 800.496.9861
Advance Ticket Pricing (before May 23, 2011)
one day: $37 Two days: $74 Three days: $111
mARTINPARSoNS
mARCo PELuSI
AmY & wooDYMIChLEB
mIkE kARG
scHedule suBject to cHange
www.downmagaz.com
©2010 Questex media group llc. all rigHts reserVed.
iBs sHow pHotograpHy: costello pHoto
what happens in beauty,
happens here!
PRESENTED BY
June 18-2O • 2O11las vegas convention center • las vegas
ibslasvegas.com
The Event that Exceeds Expectations!More than 300 of the finest nail & hair suppliers
Comprehensive & motivational educational program
Exciting & inspiring Main Stage performances
Thousands of products & tools at professionals-only pricing
Join our community
For show specials & important information, text: IBSLV to 64842
2 Shows for the price of 1
Get FREE admission to
the largest spa show in the
nation with your IBS ticket!
Co-loCaTEd
SOURCE CODE: 100
don’t miss a
single update!
Join the
mailing list at
ibslasvegas.com
Get the Skills You Need to Stay Ahead of the Competition
Choose from more than 100 classes and seminars
on topics that are important to you!
Exciting Main Stage Performances by:
Fantastic nail, hair, business, makeup and hands-on
workshops available by the best of the best in the industry:
ANDRE NIzETICh • ARThuR hARRIS & PATRICIA GRooMS-JoNES • ChARlES MARCuS
DEB huNT • DomINIC CRuz • EvE PEARL • GARY GERARd • JAImE SChRABECk
JoN GoNzALES • mARY Jo zwIRowSkI • MAJoR LEAGuE BARBER • NoREEN YouNG
NAJA GREEN • PAul dIGRIGoLI • Plus many more!
Thousands of products and tools and valuable
in-booth education from top companies, including:
AkzENTS • BABYlISS • BASS BRuSh ComPANY • BoNIkA ShEARS • Boom Boom BRow BAR
ChINA GlAzE • CND • CoNAIR • CREATIvE ToolS • CRowN BRuShES • DAShING DIvA
DoNNA BEllA hAIR ExTENSIoNS • ENzo mIlANo • EvE PEARl • EYE kANDY CoSmETICS
Ez Flow • FARouk SYSTEmS • GloBAl kERATIN • hAI-ElITE • IBD • kASho ShEARS
kRYolAN • lE ChAT • mARTIN PARSoNS – INTERmAR PRoDuCTIoNS • mIlADY • mINx NAIlS
NAIl TEk • oBlIPhICA • oPI • ouIDAD • oRlY • oSTER • PRoDuCT CluB • REvITAlASh
RoYAl BRuSh • RuSk • SATIN SmooTh • So CAP uSA • STIlA • YouNG NAIlS
do You have what it Takes to win? Take part in the Nail Competitions, sponsored by and
find out! visit IBSlasvegas.com for rules and more information.
Register at ibslasvegas.com today & save!or call 800.496.9861
Advance Ticket Pricing (before May 23, 2011)
one day: $37 Two days: $74 Three days: $111
mARTINPARSoNS
mARCo PELuSI
AmY & wooDYMIChLEB
mIkE kARG
scHedule suBject to cHange
14 American Salon February 2011
Contents February 2011
104 Under the SoCal Sun Larry Smith marks Aloxxi Colour’s
relaunch with this Italian-inspired
collection shot in Malibu, CA.
108 Jump to It!Michelle Thompson finds inspiration
in ancient Nubian queens.
In every Issue16 American Online20 Publisher’s Note24 Viewpoint26 Cover Look116 The Wire124 Final Cut
features
28 Young AmericansEric Wennberg goes from makeup
artist to award-winning hairstylist.
30 NotebookCandles inspired by historic lovers;
Tweezerman celebrates its 30th
anniversary; beautiful headbands;
great bags; Fromm’s new Rock N
Rose shears; Thea Grant jewels
37 Better BusinessRocky Greco expands in Rochester,
NY; great salons in Virginia Beach,
VA; the importance of online
booking; Takara Belmont’s new
barbershop chair; the launch of
americasbestsalons.com
47 In Studio Bathtub treats, new products, a first
look at Great Lengths’ new Fastrack
Gels extensions, hot trends in salon
decor, GKhair’s first haircolor system,
embracing golden hues
69 Fashion Plates Free-flowing locks and an assortment
of braids ruled the runways during
spring 2011 fashion week.
73 Style FileVintage styles get a modern twist in
the new collection from diPietro Todd;
Ammon Carver glams up vampires to
make them strong as steel.
departments
37
Study upOur annual education guide starts on page 77.
106
75
47
30
www.downmagaz.com
ChooseProfessional
Professional
products should be
salon exclusive
Zero tolerance for diversion
our products are simply not available
at drug stores or mass retailers
Haircolor is a salon service,
not a home remedy
our color gets clients out of
the box and into the salon
www.scrupleshaircare.com
Choose
Sold only to professional salons and spas "SUJTUJD�%JSFDUJPO��3FO�"OUPOJP�t�)BJSDVU��+BTPO�"ULJOT�t�)BJSDPMPS��+BTPO�"ULJOT�BOE�/JDL�)VZOO�t�.BLFVQ��$ISJTUJOB�4DIPDL�t�8BSESPCF��3PYZ�8FCCFS�t�1IPUP��.JDIBFM�#FDL
American Salon Blogblog.americansalonmag.com
Twitter twitter.com/americansalonWin Great Products! This month, we’ll be hosting Twitter contests with prizes that include full-size products from Oribe and heat-styling tools from Sedu. Make sure you’re following us (@americansalon) so you don’t miss out on your chance to win.
Fashion FrenzyFebruary 10–17 is Fall 2011
Mercedes-Benz Fashion
Week in New
York City, and
we’ll be taking
you backstage
at all the hottest
shows. Check
the blog daily for
a sneak peak at
the fall trends.
americansalonmag.comLet’s Get DigitalMissing a copy of American Salon? Want
to re-read an article at home, but left your
magazine at the salon? Don’t worry, you
can “flip” through old issues of American
Salon online! Visit our website to see our
digital editions from the past year.
Winning MomentsLove learning all about
your favorite celebrities’
red carpet hairstyles?
We’ll be posting tips
and how-to’s from their
stylists throughout the
awards season.
Visit the blog regularly for all the latest beauty industry news and event coverage, plus updated information about IBS New York.
NEW
RevolutionarySatin Etched
Zebra PrintCollection
Autoclave-friendly and super long lasting, these elegantly etched, premium stainless steelessentials are luxuriously crafted for the highestlevel of quality, precision & performance.
Ultra Durable.
100% Sanitizable.
Wildly Stylish.
Slant Tweezer, Cuticle Nipper and Nail Clipper Set Sold Separately
meets
For more detailed information and a distributor near you please visit tweezermanprofessional.com or call 1-800-645-3340
Facebook Love is in the air What promotions are you offering for Valentine’s Day? “Like” American Salon on Facebook, then tell us what you’re doing!
Get your image published in American Salon!The new year often leads to fresh looks for your clients. Upload your best before-and-after makeover images onto our Facebook page for a
chance to see your work featured in the pages of American Salon.
www.downmagaz.com
Revolutionary. The 1st professional permanent color
in just 10 minutes.New IGORA COLOR10. The 1st professional permanent coloration to deliver perfect white coverage and outstanding care – in just 10 minutes. The innovative Amino Acid Carrier System boosts high performing color pigments as well as hair rebuilding amino acids Arginin & Glycin faster into the hair.
The result: A short, gentle coloring process.
The smartest 10 minute business decision you’ll ever make!
Together. A passion for hair
sch-IG-COLOR10_ad_amSalon.indd 1 8/30/10 10:10 AM
President and Chief Executive Officer Kerry C. GumasExecutive Vice President and Chief Financial Officer Tom Caridi
Executive Vice President Tony D’AvinoExecutive Vice President Gideon Dean
Authorization to photocopy items for internal or personal use of specific clients is granted by Questex Media Group LLC, for libraries and other users registered with the Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923.
Phone: 978/750-8400; fax: 978/750-4470. Call for copying beyond that permitted by Sections 107 and 108 of the U.S. Copyright Law. For those not registered with the CCC, send permission requests to questexpermissions@theygsgroup.
com or 800/494-9051, ext. 100. All color separations, proofs, and film produced by Questex Media Group LLC’s Scanning and Digital Prepress Departments. American Salon does not verify any claims or other information appearing in any of the advertisements contained in the publication and cannot take any responsibility for losses or other damages incurred by
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call 866/344-1315 or 847/763-9594 if outside the U.S. between the hours of 8:30 a.m. and 5 p.m.
Please recycle this magazine.
EDITORIALCreative Director Jeannie Oberholtzer; [email protected]
Beauty Director Kelley Donahue; [email protected] Editor Lotus Abrams; [email protected]
Acting Managing Editor Jennifer Bernstein; [email protected] Editor Lori Morris; [email protected]
Associate Art Director Jessica Robbins; [email protected] Editor Nicole Altavilla; [email protected]
Editorial Interns Ivy Tan and Clarissa Nebuya; [email protected] Office 757 Third Avenue, New York, NY 10017 • 212/895-8200; fax: 212/895-8219Western Editorial Office 827 Cypress Street, Thousand Oaks, CA 91320-4141 • 805/376-9592
SALESPublisher Brett Vinovich
323/966-4662; fax: 323/655-9211; [email protected] Region Sales Manager Jamie Corkran
203/972-3097; fax: 866/501-4899; [email protected] Zone, Classifieds Kristine Compton
323/966-4662; fax: 323/655-9211; [email protected] Sales Office 757 Third Avenue, New York, NY 10017 • 212/951-8200; fax: 212/951-8219
Western Sales Office 8127 Melrose Avenue, Penthouse, Los Angeles, CA 90046 • 323/966-4662; fax: 323/655-9211
MARKETINGGroup Marketing Director Nicole Peck • 212/895-8291; [email protected]
Marketing Manager Natasha Bhalla • 212/895-8259; [email protected] and Marketing Coordinator Lisa Bruckenstein • 212/895-8446; [email protected]
INTERNATIONAL BEAUTY SHOWSVice President/Group Show Director, IBS Events Dana Lupton • 212/895-8237
To attend IBS New York: 800/427-2420To attend IBS Las Vegas: 800/496-9861
To exhibit at IBS New York or IBS Las Vegas: 212/895-8234
PRODUCTION AND CIRCULATIONSenior Audience Development Manager Antoinette Sanchez-Perkins • 216/706-3750
Production Director Rhonda Sande • 218/279-8821Senior Production Manager Lynn Erdahl • 218/279-8839Senior Prepress Technician Mona Nickell • 218/279-8884
Senior Digital Imaging Specialist Jon Shaw • 218/279-8888
LISTS/REPRINTSLists Ilene Schwartz, Kroll Direct • 216/371-1667; [email protected]
Reprints 800/290-5460, ext. 100; [email protected]
AMERICAN SALON ADVISORY COUNCILKimberly Kimble • David Raccuglia • Kris Sorbie • James Morrison
Amanda George • Kelly Cardenas • Taylor Chang-Babaian
For any questions regarding your subscription or to request a current copy or back issue, call 847/763-9594.
© 2011, QUESTEx MEDIA GROUP LLC, PRINTED IN THE USA
LACQUERS FROM TOP TO BOTTOM:
Austin-tatious Turquoise Don’t Mess with OPI
It’s Totally Fort Worth It I Vant to Be A-Lone Star
Suzi Loves CowboysSan Tan-tonio
Houston We Have A PurpleDo You Think I’m Tex-y?
Too Hot Pink to Hold ’EmGuy Meets Gal-veston
Big Hair...Big Nails Y’all Come Back Ya Hear?
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDECall 800.341.9999 ©2011 OPI Products Inc.
Select shades will be available on Dell laptops at dell.com/opi
www.downmagaz.com
Model is wearing Big Hair...Big Nails
NATIONAL RELEASE DATE: 2/2/11
I first met Colin Walsh a few years back when he was
vice president of marketing at Maly’s West, which now
falls under the SalonCentric umbrella. I was immediately
struck by his charismatic personality and equally impressed
by his strong leadership skills. Now, Walsh has turned his
attention to Matrix in New York City, where he’s serving
as the brand’s vice president and general manager. Given his unique perspectives
and vast knowledge of the industry, many good things lie ahead for the company.
(Read more about Walsh’s vision for Matrix on page 118.) “Matrix has always
been committed to empowering salon professionals,” he told me. “I am honored to
continue the mission set out by Matrix founder Arnie Miller to constantly encourage
hairdressers to create, succeed and imagine all that they can be.”
One of the ways Walsh intends to motivate salon professionals is with Matrix’s
new Spread the Love campaign. The program is designed to unite the salon
community and touch the hearts and minds of beauty pros across the country,
especially students. Out of hundreds who auditioned, six new hairdressers—
Courtney Guess, from Evergreen, CO; Kayla McCormack from Livonia, MI; Jo
Pickering from Itasca, IL; Ashley Hanson from Spencer, Iowa; Sam Ritter of
Shreveport, LA; and LaKeisha Michelle from Dallas—were selected to travel
the country, sponsored by Matrix, to visit salons, schools and trade shows. I had
the opportunity to meet the passionate group at a kick-off event in Palm Springs,
CA, in January, where they received a huge send-off as they started their travels.
“Our goal with this exciting program is to expose a group of newly graduated
students to the amazing and unlimited opportunities available to them in the salon
industry,” Walsh says. “To help share their insights and adventures with the world,
we’ve supplied them with everything they need,
including laptops, Apple iPhones and cameras
so they can blog, post on Facebook and Twitter
or conduct video chats along the way.” Needless
to say, it’s going to be very inspirational. To
join them on this ride of a lifetime, check out
mymatrixfamily.com. ✂ —Brett Vinovich,
publisher, [email protected]
Love Story
ABOVE: Matrix’s Colin Walsh; RIGHT (from left, front to back): Jo Pickering, Kayla McCormack, LaKeisha Michelle, Ashley Hanson, Courtney Guess and Sam Ritter are the lucky six who will Spread the Love as they travel across the country.
www.downmagaz.com
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Call 1.800.487.8769 for more information
Visit our website for how-to style sheets, videos, and tips from the pros.
Twitter, Facebook, and YouTube
Follow us on:
www.HotTools.com
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©2010 Helen of Troy. All rights reserved. (PR2819)
All Rights Reserved.
CLICK. CONNECT. LOVE. MyMatrixFamily.com
• 10 dazzling, perfectly-balanced brunette shades
• Formulated exclusively for resistant hair, natural levels 1-5
• Lifts up to 2.5 levels while controlling underlying pigment
• Refl ective coverage on hair up to 50% grey
new
FASHION BROWN PERMANENT COLOR
KICK BRASS!
www.downmagaz.com
All Rights Reserved.
CLICK. CONNECT. LOVE. MyMatrixFamily.com
• 10 dazzling, perfectly-balanced brunette shades
• Formulated exclusively for resistant hair, natural levels 1-5
• Lifts up to 2.5 levels while controlling underlying pigment
• Refl ective coverage on hair up to 50% grey
new
FASHION BROWN PERMANENT COLOR
KICK BRASS!
Although I always worked hard and got good grades
growing up, I wasn’t exactly an enthusiastic student.
To me, school was a chore and a bore—until I joined the beauty industry, that
is. Nowadays, I relish any opportunity I get to attend courses and gain as much
knowledge as possible. While I don’t go to classes to hone my craft (I’ll leave the
cutting and coloring to you, the pros!), I love being inspired by the looks created
by talented stylists and learning business-building tips from successful salon
owners. And I’m not alone. I’ve been to many industry events where, despite late
nights out, the 9 a.m. sessions are filled to the brim with energetic—although
slightly bleary-eyed—stylists eager to expand their minds and repertoires. No
matter how tired I might be, their enthusiasm is infectious. I’ve also heard about
many salons whose stylists choose to have their retail sales commission put into
education funds instead of just receiving cash. This passion for learning and
growing is truly one of the most unique aspects of this industry.
While our annual education supplement (see page 77) provides a plethora of
information about the major beauty shows and many manufacturers’ education
initiatives, I wanted to share what some of our Facebook friends are doing with
their own education programs. Rick Wellman, co-owner of Patrick Melville Salon
in New York City, reports that they break up their curriculum with Shear Genius-
inspired creative challenges. “This enables stylists’ inspiration to be displayed
and constructively critiqued,” Wellman says. “The winner receives a great piece
of equipment, such as a blow-dryer or clippers, which allows them to be better
equipped on the floor.” At Trashy Roots Salon & Spa in Round Rock, Texas,
co-owner Anna Craig makes sure her stylists
have at least one educational experience a
month. “Education is our biggest asset,” she
says. To encourage learning and a sense of
community, she invites other local salons in to
attend classes. Shauntee Thompson, celebrity
makeup artist and founder of So Seductive
Cosmetics, puts the focus on the individual.
“We encourage individual artists and stylists
to work toward their own goals and then
gradually introduce shared company goals,”
she says. “Team members enjoying personal
successes creates a positive atmosphere,
thus motivating everyone to want to
achieve more.”
As you’re thinking about your
education program, keep in mind this
advice from David Ficocello, owner of
Ficocello’s Salon & Spa in Minnesota
and a Kevin Murphy key educator: “In
order to inspire others and help them
grow to be successful, you must be
inspirational yourself.” —Lori Morris,
senior editor, [email protected]
Lesson PlanA passion for education keeps hairdressers at the top of their game.
Jo Blackwell-Preston gives hands-on instruction in her signature Creative Color Placement technique.YOUR Hair Color IS OUR Only Business TM
It’s Colour You Can’t Refuse!
How can you expect to bring your client’s hair to life with a color called 7G or 11P? Where is the style, the ĂƫƚƵĚĞ��ƚŚĞ�&hE����Ƶƚ�ǁŚĂƚ�ŝĨ�LJŽƵ�could make your client a Blonde Bambino™ or &ůŽƌĞŶƟŶĞ��ƌĞĂŵΡ?At Aloxxi, color is more than formula; it is personality.
�Ɛ�ƚŚĞ�&ŽƵŶĚĞƌ�ŽĨ�KW/��'ĞŽƌŐĞ�^ĐŚĂĞīĞƌ�Ɛ�ƉĂƐƐŝŽŶ�ĨŽƌ�ĐŽůŽƌ�ƚƌĂŶƐĨŽƌŵĞĚ�ƚŚĞ�EĂŝů��ĂƌĞ�/ŶĚƵƐƚƌLJ���/ŶƐƉŝƌĞĚ�ďLJ�ƉƌĞŵŝĞƌ�/ƚĂůŝĂŶ�ĨĂƐŚŝŽŶ�and color technology, he is doing it again with Aloxxi Professional Hair Colour and Care.
Aloxxi’s CHROMA permanent crème colour is a low-ammonia formula ƚŚĂƚ�ĐƌĞĂƚĞƐ�ǀŝďƌĂŶƚ��ƐƚƵŶŶŝŶŐ��ŵƵůƟ��dimensional color with superior grey ĐŽǀĞƌĂŐĞ����ƉƌŽƉƌŝĞƚĂƌLJ��ĂŶƟ�ĂŐŝŶŐ�botanical base leaves hair healthy, ƐŽŌ�ĂŶĚ�ǁŝƚŚ�Ă�ďĞĂƵƟĨƵů, brilliant ƐŚŝŶĞ��ƌĞƐƵůƟŶŐ�ŝŶ�ĐŽŶƐŝƐƚĞŶƚ��ƌŝĐŚ��ůŽŶŐ�ůĂƐƟŶŐ�ĐŽůŽƌ�ƚŽ�ĨƵůĮůů�LJŽƵƌ�ĐƌĞĂƟǀĞ�ǀŝƐŝŽŶ��Aloxxŝ�Ɛ�dKE�^�ŶŽ�ůŝŌ�demi-permanent colour enhances and ŝŶƚĞŶƐŝĮĞƐ�ŚĂŝƌ�ĐŽůŽƌ��ƌĞĨƌĞƐŚĞƐ�permanent hair color, tones pre-lightened hair, adds lowlights, ďůĞŶĚƐ�ŐƌĞLJ��ĐŽŶĚŝƟŽŶƐ�ĂŶĚ�ĂĚĚƐ�ƐŚŝŶĞ��ƌĞƐƵůƟŶŐ�ŝŶ�ƌŝĐŚ��ůŽŶŐ�ůĂƐƟŶŐ�color that stays true to tone.
�Ɛ�Ă�ŐůŽďĂů�ďƌĂŶĚ��ǁĞ�ŽīĞƌ�ƐŽůƵƟŽŶƐ�for every type of hair in need of color. �dŚŝƐ�ŝŵĂŐŝŶĂƟǀĞ�ƚŚŝŶŬŝŶŐ�ĂůůŽǁƐ�ƵƐ�ƚŽ�ĐƌĞĂƚĞ�ďĞĂƵƟĨƵů�ĐŽůŽƌƐ�and protect the health of the hair. So whether your client is the Flame of Vesuvius™ or Red-y For a Renaissance™, we will give you fabulous color to match their unique personality.
www.downmagaz.com
The Italian JobWHO & WHAT: Larry Smith, master stylist for Aloxxi, shot our cover feature with celebrated photographer Alberto Tolot. WHERE: An Italian-inspired villa overlooking the Pacific Ocean in Malibu, CA. FOR ART’S SAKE: A salon pro and educator for more than 25 years, Smith, who holds a bachelor’s degree in Italian Renaissance art history as well as in fiber medium, was tapped to create a collection commemorating Aloxxi’s color renaissance. “When I’m not doing hair, I’m a fiber artist, showcasing costumes I’ve created in both the United States and Venice, Italy,” Smith says. “I use everything from videotape to thread, wool and human hair to create total fashion looks.” MEET & GREET: Four photographers, 10 assistants, two videographers, 10 models, four hairstylists, two makeup artists, and Aloxxi owner George Schaeffer and his marketing and creative team arrived bright and early on set to break bread, take in the Pacific Ocean views and get the creative juices flowing. LA DOLCE VITA: “Our goal was to pay homage to the classical, timeless and aspirational nature of Italian beauty by creating luxurious vignettes depicting gorgeous hair creations enhanced with brilliant hues,” Smith says. “Italy continually redefines style in an opulent way; it’s iconic and something we wanted to emulate and communicate in our imagery.” SNAP DECISION: Tolot used seven locations on the grounds and inside the villa throughout the day. “Alberto has got quite an artistic eye for fashion and beauty,” Smith says. ALL-STARS: Since extraordinary color begins and ends with a great palette, Aloxxi’s new ColourPrime, a cleanser that preps the hair for color, and ColourLock, which cleanses and seals the cuticle to make color last, were in high demand when crafting these looks. MIX MASTER: To complement Smith’s work, Noelle Nichols accented the models’ faces with muted tones. “The idea here was to make a subtle statement and let the hair be the star,” Nichols says. WORKING IT: Lately, Smith has been visiting salons across the United States, researching hair and fashion trends. “In my spare time, I’ve been tapped to create a platform presence for Aloxxi,” Smith says. “Life is definitely good.” ✂ —Kelley Donahue
HAIR HOW-TO: Smith mixed 1 part Aloxxi Chroma 6RK (Ravish Me in Ravenna) with 1½ parts 10 Vol Developer, applying it to the base. Next, he blended equal parts of Tones 6K (Party in Lombardy) and 8K (Don’t Prosciutto the Messenger) with 7 Vol Activator, placing it on the mid-lengths and ends. He then highlighted the hair with White Lightener before blending equal parts of Tones 8K and Clear (Italian Ice) with 7 Vol Activator, overlaying the formula on hair.
CLOCKWISE, FROM ABOVE: The hairstyling team prepares to color; Larry Smith works his hue magic; the shoot was held at a villa in Malibu, CA; the creative team preps its shot.
www.downmagaz.com
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sch-IG-COLOR10_SL_ad_amSalon.indd 1 8/30/10 10:09 AM
Eric Wennberg
AHA MoMent
In trAInIng
Style Preference
BeAuty MuSt-HAve
My MentorS
BeSt PIece of AdvIce I ever got
greAteSt AccoMPlISHMent
I began my career in beauty as a makeup artist for Stila, and later M.A.C. I loved getting creative at work and being around people, but after eight years, I found myself searching for new ways to grow. Naturally, hair was the next step for me.
Right after I attended the Gene Juarez Academy in Seattle, I landed a job at the nearby Coupe Rokei salon, which has a two-year apprenticeship program. The educational perks have been abundant and pretty amazing. I’ve had the opportunity to study with top-notch artists who have visited the salon, and I’ve also attended classes at Bb.University in New York City.
BIggeSt cHAllenge
The fun and divinely diverse 1980s—from punk looks and Vidal Sassoon’s precision styles to new wave ’dos and Texas blondes. I love the hair from that era because it was big, avant-garde and extreme.
Bumble and bumble Thickening Hairspray, a ¾-inch boar-bristle brush and a great dryer. With them, endless styling options can be achieved.
Rory McGowan and Keith Funai, the owners of Coupe Rokei salon.
Someone once told me, “Be humble! There’s always something more you can learn.”
Careerwise, last November was an exceptionally good month for me because I took home the bronze award at Wella Professionals’ International Trend Vision Awards 2010. There have been high notes in my personal life, as well. The band I’m a drummer in, Slender Means, recently played at the Sasquatch! Music Festival in George, WA, and the Bumbershoot Music & Arts Festival in Seattle.
Since my craft is new, I feel like my biggest challenges are yet to come. The hardest part has been to not get ahead of myself—to remain focused on where I am and want to go.
Eric Wennberg is the embodiment of creativity. Ever the innovator when it comes to experimenting with color placement and hair design, the forward-thinking artist is still basking in the success of bringing home the bronze at Wella Professionals’ International Trend Vision Awards 2010. Turns out Wennberg hasn’t missed a beat in his personal life either, where he’s a drummer for the alternative band Slender Means, whose latest LP, Adrift in the Cosmos, delivers perfect indie-pop. ✂ —Kelley Donahue
WHAt’S nextI want to up the ante with more learning opportunities so that I can branch out and become an educator.
What inspires you?
I draw lots of inspiration from
Oribe’s Vogue covers, art and music!
www.downmagaz.com
Shown on model:
Top hand: Fireberry
Bottom hand: Fireberry + Copper Shimmer
50 COLOURS.15 EFFECTS.
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A layer of Effects over your favorite rich crème Colour changes
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The Trina spring/summer 2011 collection features a variety of resort-inspired travel and cosmetic accessories. We love the bold Grecian patterns of the Sienna line, which includes this nylon cosmetic box with a removable zippered bag inside. trinastyle.com —L.M.
30 American Salon February 201130 American Salon February 2011
Soul MatesRock of Ages Press keeps the fires burning bright for great lovers throughout the ages with a line of scented candles encased in an elegant black gift box. Each set pays homage to the partnerships of famous historic couples like Napoleon and Josephine (wood scent), Dante and Beatrice (Italian fig), and Shah Jahan and Mumtaz (malabar pepper). Burn one for a lighter perfume or both for a stronger, more intoxicating fragrance. roapress.com —K.D.
Gem DandyLA PRAiRie Life Threads Gems fragrance trio evokes the beauty of three jewels: sapphire, ruby and emerald. Sapphire conjures the sensual stillness of the deep blue Sri Lankan sea with notes of freesia, gardenia, jasmine and an elegant fusion of
sandalwood and amber; Ruby invigorates the senses with orange flower, vanilla and sandalwood; and emerald symbolizes renewal and features indian jasmine, with lingering notes of sandalwood, oak moss and amber. laprairie.com —N.A.
Vintage affairBrooklyn, NY-based jewelry designers Thea Grant and husband and partner Nicolás Bazzani incorporate vintage objects, fobs, curios and charms into their distinctive thea grant line to create pieces that range from rock ’n’ roll to gothic to heirloom. One of our favorites is the elegant Grove necklace from the Navy Yard collection, which features a collage of vintage elements—rhinestone leaf brooches, topaz crystal beads and a topaz chandelier crystal drop—on two tiers of silver-tone chains. bazzdegrant.com —L.A.
PH
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GR
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IMA
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(HU
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BA
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MIS
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Hue Knew? If you want to lift spirits and impart confidence, invite a little Honeysuckle hue into your world. That’s the word from Pantone, the color authority for designers and graphic artists, which recently selected it as the 2011 color of the Year. Not only does the reddish-pink shade purportedly elevate our psyche and instill the confidence, courage and spirit to meet the challenges that have become part of everyday life, but it’s also guaranteed to produce a healthy glow when worn by both men and women alike. —K.D.
GO GREEK
All THAT GlITTERS Add some dazzle to any outfit with these Swarovski crystal-adorned headbands from the Jennifer Behr spring/summer 2011 collection. The headband, which is hand-wrapped in silk ribbon, is available in crystal, crystal bronze and crystal champagne. jenniferbehr.com —N.A.
www.downmagaz.com
32 American Salon February 2011
On the ClOCkhiSSyfit’s new Clockpot puts
women’s makeup needs in one
convenient place. Designed by hissyfit
Creative Director—and Oprah’s
makeup artist—Reggie
Wells, the handy compacts
are available in three
options with versions for
different skin tones. the face
Clockpot contains foundation and
highlight powders; the eye compact features primer and four
eye shadow trios; and the Cheek collection features a soft
sponge and blush duos. hissyfit.com —l.A.
32 American Salon February 2011
Eco EssentialsLily.B’s five-item range of skincare essentials helps women in their 20s and 30s achieve healthy-looking skin with the aid of antioxidant-rich botanical and marine ingredients. The line’s sulfate-free Facial Wash contains olive
oil and rose hip extract to exfoliate, soothe and protect the skin while removing makeup. Helping to defend against environmental damage, the Hydrating Serum contains red tea extract and hyaluronic acid, which locks in moisture and minimizes the appearance of fine lines. The
SPF 30 Ultra Defense sunscreen nourishes all skin types with organic green tea extract, aloe vera and sunflower oil. The Ultra Eye Cream incorporates jojoba oil, squalane, vitamin K and Arnica montana to reduce puffiness and circles around the eye area, and the Daily Moisturizer is formulated with sea algae to detoxify, repair and replenish the skin to maintain a youthful appearance. lilybskincare.com —I.T.
EDITOR’SPICK!
Tweeze the DayCelebrating three decades of beauty tool expertise,
Tweezerman’s new 30th Anniversary Edition Slant Tweezer will
definitely raise some eyebrows with its bold black and white
design. This limited-edition version of the best-selling Slant
Tweezer features the iconic Manhattan skyline on one side—a
nod to the company’s New York City brand heritage—and a
bold “est. 1980” pattern on the other. tweezerman.com —J.B.
Style Savvy Penned by Noël Palomo-Lovinski, The World’s Most Influential Fashion Designers (Barron’s Educational Series, 2010) captures a full century of haute couture. The handsomely illustrated book examines the creations of the world’s 50 most influential designers, beginning with Parisian pioneer Paul Poiret, with a special focus on who inspired them, as well as how their work has survived the test of time and subsequently gone on to influence today’s fashion. —K.D.
Rock SteadyUnleash your inner rock star
with the new limited-edition
Rock N Rose shears by Fromm
International.
The 5½-inch shears
feature an ergonomic rose-
print handle with convex fishnet-patterned
blades. Along with the scissors, stylists receive
a free Rock N Rose texture razor with a swivel-
finger ring, articulated joint and lightweight
nonslip handle; an aluminum spray bottle; and a four-piece
studded shear case. The Rock N Rose promotion will be available
at CosmoProf stores. frommonline.com —L.M.
BirD waTchiNgLooking for a last-minute Valentine’s Day gift you can feel good about giving? We adore the Lovebird Red canvas tote from Apple&Bee. The eco-friendly bag has several inside pockets and compartments to keep contents safe and organized. Plus, for a limited time, the tote comes with a free matching makeup bag. Based in Australia, Apple&Bee is a carbon-neutral company that uses natural fabrics and packaging materials and donates a portion of its proceeds to environmental organizations. appleandbee.com —L.M.
www.downmagaz.com
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For more education opportunities check out our curriculum portfolio online at
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Experience GOLDWELL New Blonde at one of these upcoming Academy Seminars:
www.downmagaz.com
Rocky Greco’s Salon When Rocky Greco relocated from Denver—where his journey
took him from fashion photographer and modeling agency owner
to hairstylist—to Rochester, NY, he started small. Opening with
just two chairs, Rocky Greco’s Salon gradually built a strong
reputation and a loyal clientele. Now, five years later, the salon
has expanded to a 3,900-square-foot, bi-level full-service space
that offers skincare, nail services, massage, makeup application
and waxing. “The Rochester market was not an easy one to break
into; however, our artistic, personal approach to haircare in an
inspirational environment was different,” says Greco, who displays
his personal art, including paintings, sculptures and drawings,
around the salon. “We focus on enhancing natural beauty, from our
revolutionary botanical hair products to our newly added skincare
services. Our philosophy is timeless, and our customers appreciate
that.” Upstate New York’s only Phyto Concept Salon, Rocky
Greco’s also houses a new L’espace Phyto—one of the main
reasons for the expansion—where clients receive customized hair
prescriptions thanks to the interactive Phyto hair scope, capable
of magnifying the hair and scalp 200 times to give stylists a better
understanding of clients’ individual needs. —L.M.
Rocky’s Road
Bright idea
Daily SpecialAt Sam Brocato’s newly
renovated salon in Manhattan’s
SoHo neighborhood, guests
are treated to a delicious
menu—for their hair. The
salon’s Made Fresh Daily bar
features special treatments
using a variety of powerful
oils, fruits and vegetables
infused into shampoos and conditioners to suit each client’s individual needs. The
day’s ingredients, which might include pure macadamia and tree seed oils, ripe
avocados, pomegranates, cranberries or olive oil, are displayed on the backbar
along with mixing bowls. “I researched home remedies and adapted them for the
salon,” Brocato says. “The oils and other components essentially supercharge the
products and enhance the results.” During each client’s consultation, his or her stylist
determines what the best treatment combination would be and then recommends
it to the client for an additional cost. For example, Brocato might custom-blend a
conditioning treatment for a client with highlighted hair using ¼ of an avocado, a
teaspoon of olive oil and ¼ teaspoon of myrrh oil added to conditioner; for a client
looking for added volume, he might add a teaspoon of lemon or lime juice to the
conditioning rinse. “When applying treatments, I always feed the hair from the ends
up,” Brocato says. “The ends are always the most hungry for nourishment.” —L.M.
Online booking, which allows clients to schedule
appointments 24 hours a day, is becoming a must for salons. According
to a recent study by online scheduling
provider Schedulicity, a majority of
clients using its systems make their
appointments well after your salon
has closed and your receptionist has
gone home for the evening. The data
shows that 69 percent of clients make
online appointments between the
hours of 5 p.m. and 9 a.m., with 20
percent booking after 1 a.m. If you’re
not currently utilizing online booking on
your salon’s website, check out salon-
specific software companies like Salon Iris to get started. —L.M.
AfTer Hours AcTIon
February 2011 American Salon 37
Raika Studio Just a stone’s throw away from Macy’s department store in Midtown Manhattan
stands Raika Studio, a Paul Mitchell Focus Salon. The New York City studio was the
brainchild of Kathleen Firth, a Paul Mitchell senior educator, and her brother, Noel, who
grew up in a family of hairdressers. “Raika represents our family tradition in the beauty
business and the long journey we’ve taken to make our dreams a reality,” Firth says. The
full-service salon offers an enticing menu of services that are categorized as Appetizers,
Entrees and Desserts. The Appetizers feature an assortment of Lather Lounge treatments
such as Power Surge for color-treated locks or the Lemon Sage Treatment to zest up
fine hair, all of which come with a relaxing neck, shoulder and hand massage. Firth’s
Entrees include cuts, long hair design, customized highlights and Great Lengths hair
extensions. “To top it all off, clients can opt to treat themselves to Dessert, which is a
blow-dry enhanced by a two-week sampling of a Simply Smooth Brazilian Blow-Out,
or an Ink Sundae conditioning color service,” Firth says. “We’re devoted to offering
our clients an exceptional salon experience.” —K.D.
Signature Service
Winter Warmer The Spa at the JW Marriott Camelback Inn in Scottsdale, AZ, is
helping guests warm up this winter with
the new Natural Agave Toning Wrap
body treatment designed to heat, firm
and plump the skin. The pampering
one-hour service, which incorporates
products from FarmHouse Fresh,
begins with a body exfoliation using the aromatic Buffalo Greens Citrus Grass Salt
Scrub, containing vitamin E, alfalfa and rice bran oil. Spa-goers then receive a firming
and toning cactus wrap that gently warms the skin as it’s applied. After a full body
and scalp massage with anti-aging Agave Nectar Oil, infused with extracts of agave,
sandalwood, barley and amurense bark, guests are wrapped in warming blankets to
relax. “The Agave Toning Wrap treatment is a warm and cozy delight that focuses on
a natural and organic approach to caring for the skin,” says Kelli Ziegler, spa director.
“The products are formulated with just the right blend of fresh, natural and organic
ingredients to exfoliate, nourish, firm and moisturize the skin.” —L.A.
campaigns proactively attract new users,”
she says, “so salons are exposed to more
new clients than ever before.”
From featured salons to stylist spotlights,
americasbestsalons.com affords salon
owners the opportunity to experience
the benefits of consumer editorial and
multimedia exposure they may not have had
access to until now. For instance, those listed
on the site can expect a number of benefits,
including marketing and promotion of hair
services via strategic content that increases
penetration of social media outlets like
Twitter, beauty cross-promotion opportunities,
a secure salon business section and
dedicated customer service concierges to
assist salon owners. “The site also features
pop culture news, which builds a growing
community of salon pros and consumers, and
all the gossip fit to print to keep them coming
back for more,” Kilfoy says. —K.D.
Screen Play
Buzz JobA new website that actively markets and
drives search engine and social media
users to the nation’s top salons is now up
and running. Created by seasoned industry
professionals, americasbestsalons.com—
along with media partner American Salon—
is dedicated to maximizing online exposure
of the best salons on search engines like
Google and Yahoo.
This unique referral format and
entertainment blog converts web users into
potential clients by leading them into salons
across America. “The foundation of the
business is rooted in listing and promoting
only the finest beauty establishments,” says
Marketing and Editorial Director Stacey Kilfoy,
who notes that a panel of experts individually
qualifies each salon. “The elite salon listing,
when combined with the latest hair, fashion
and celebrity news, creates a loyal database,
while viral video and targeted marketing
NYC Delight
38 American Salon February 2011
www.downmagaz.com
Even though Virginia Beach, VA, is home to 18 sites on the National Register of Historic Places, the city also boasts new businesses, like these three salons, which are sure to leave a lasting impression on residents and visitors alike. — Nicole Altavilla
VIR
GIN
IA BEACH, VA
2011FEBRUARY
2 3 4 51
Wink SalonWink Salon is divided into two sides: The Wink side caters to clients looking for traditional
services and The Other Side targets younger, edgier guests. Co-owners Debbie Glenn and Cheryl
Griggs split their salon in half to attract a wider range of people. It’s proven to be a good business
decision, because clients often recommend The Other Side to friends and family. While both
sides of the 2,300-square-foot salon can be described as having an urban, industrial-chic decor,
they differ in color, atmosphere and musical ambience. The Wink side has eight Dijon mustard-
colored styling chairs, four two-sided stainless steel stations and three processing sofas, while
The Other Side has six retro cherry-red styling chairs with black metal Craftsman tool boxes as
styling stations and six custom stainless steel mirrors suspended from the ceiling via steel cables.
Named after a 1930s pin-up magazine, Wink boasts five large retro pin-up art graphics gracing
the walls. The Other Side also features wall graphics from a local graffiti artist.
In stock: Alterna, Joico, L’Oréal Professionnel, Moroccanoil, Paul Mitchell, Sexy Hair
Salon@31st Day SpaA seaside location, an affiliation with the high standards of the
Hilton Hotel and a dedicated staff help make Salon@31st Day
Spa a standout salon in the city, according to co-owner Yvonne
Chau. “Our staff stays up-to-date on the latest styles, fashions and
education,” she says. The 3,000-square-foot salon, which opened
in 2008, offers an array of hair services, as well as manicures,
pedicures, eyelash extensions, massages, facials, spray tanning
and makeup application. The salon attracts both residents and
out-of-town guests. “Tourists love to get manicures and pedicures
to pamper themselves and relax while they’re on vacation,” Chau
says. The salon features a modern decor with a range of colors
throughout and vaulted ceilings, which helps to keep the space
feeling open. Says Chau, “The concept for the design was an
upscale and serene yet invigorating salon and day spa.”
In stock: Cuccio Naturalé, Mirabella, Pevonia Botanica
Sumatra Salon & SpaSumatra Salon & Spa co-owner Belinda Lyons says the success
of her business can be attributed to the staff members’ pride
and professionalism in their work. She also understands the
importance of word-of-mouth advertising, and makes sure her
staff pays attention to every detail, so that clients receive the most
enjoyable experience during their visits. The 1,675-square-foot
salon and spa, which was chosen to style all the hair for the 2010
Miss Virginia beauty pageant, features an ambience inspired by
the island of Sumatra in western Indonesia with a mix of Middle
Eastern flair. “I attended a wedding where a guest was speaking
of his recent travels to Sumatra and it raised my interest,” Lyons
says. “My inspiration for the concept was based on Indonesian
images I found during my extensive research of the island.”
In stock: Aquage, Dermalogica, Keratin Complex,
Moroccanoil, OPI, Redken, SudzzFx, Wella Professionals
Virginia Beach, VAOUR TOWN
ph
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Mik
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40 American Salon February 2011
www.downmagaz.com
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Valencia, just north of Los Angeles, is an affluent planned
community located within the larger city of Santa Clarita, CA.
Unofficially branded as Awesometown, Valencia is home to
popular attractions such as Six Flags Magic Mountain theme
park and Six Flags Hurricane Harbor water park, as well as
smaller businesses like Garrett Markenson Coiffure, a salon
that strives to leave clients looking and feeling great.
“The culture at Garrett Markenson Coiffure is what
enables us to thrive in a small town,” says owner Garrett
Markenson. “The personal relationships we establish with our
clients create a comfortable environment for creativity. Our
stylists keep up-to-date with current trends, styles, technology
and educational courses to enhance our salon experience.” The
salon, which opened in 2008, features a contemporary decor
with elegant vintage-inspired elements. “Wall treatments,
crown moldings and antiqued light fixtures establish a sense
of classic antiquity, while modern furniture displays the
importance of our Italian equipment and high-end products,”
Markenson says. “Artwork is minimalist in nature and
establishes an emphasis on the client and his or her service.”
Garrett Markenson Coiffure offers a wide range of hair
services to clients who, he says, have the common goal of
achieving “healthy vibrant haircolor with beautiful movement
and a cut that reflects their hair texture and styling choices.”
In addition to word-of-mouth advertising, the salon constantly
brings in new clients by hosting events. Twice a year, the salon
invites brides and bridesmaids, by appointment, to a special
bridal party for a free wedding hair consultation, and during
prom season the salon hosts a fashion show for students at
local high schools. Each year the salon throws a party called
Coiffure Royale, a black tie casino-themed charity event to
celebrate their anniversary. ✂ —Nicole Altavilla
In stock: Davines, Garrett Markenson Reverie, kevin Murphy, orofluido
Garrett Markenson CoiffureIn every small town across America, there’s at least one salon that raises the bar for everyone else. Valencia, CA, (population 48,456) has Garrett Markenson Coiffure.
BIG FISH, SMALL POND
FRoM toP: clients can browse retail products in the waiting area; the salon features a contemporary decor; the shampoo stations.
Garrett Markenson coiffure23920 Summerhill LaneValencia, CA 91354661/297-2900 • garrettmarkenson.com
42 American salon February 2011
www.downmagaz.com
THE BEAUTY INDUSTRYSHOULDN’T BE HAZARDOUS
TO YOUR HEALTHA gorgeous salon service should make your clients look and
feel great at the same time it gives you satisfaction and grows your business. It’s a fact that continued exposure to hazardous fumes and chemicals can be career ending for many salon professionals. Not to mention the discomfort and sometimes toxic reactions your client may have during these services.
Organic Salon Systems feels that we have a responsibility to change salons for the better by providing safer, more gentle, natural, and organic products that perform to the highest professional standards. Products that give your clients a more pleasant salon experience, fabulous results, and healthier hair!
All of the lines we o�er are 100% FREE of Ammonia, Formaldehyde, Parabens, Resorcinol, and Thioglycolates!Plus, they are never tested on animals.
We are the exclusive supplier of Organic Color, Curl, Care & Control Systems and KeraGreen in the USA and Canada.
For over 15 years 1000’s of salons in over 30 countries have experienced the fantastic benefits of Organic Color Systems, the original ammonia-free, oil-delivered permanent hair color system.
• No Ammonia • No Hazardous Fumes • No Cuticle Damage• No Scalp Discomfort, Itching or Staining • Cleaner Blondes• Superior Grey Coverage • Beautiful Reds that Fade On-tone • Cert. Organic Ingredients • Cert. Cruelty Free by PETA
KeraGreen is a formaldehyde-free1, naturally formulated Keratin
Smoothing System. Its plant derived keratin complex with other vitamins and minerals o�ers sensational benefits to all hair types without any health risks.
• No Formaldehyde • No Toxic Steam • No Scalp Discomfort• Easy Spray Bottle Application • Not Heavy or Greasy• Applied from the Root • Dries Faster with No Residue• Eliminates frizz • Softens curls • High level of shine
Isn’t it time to change your salon for the better by o�ering natural, healthy services that really perform?
Order online or call now to try one of our Introductory Packages RISK-FREE with a
30 day money back guarantee!2
1-877-446-4918organicsalonsystems.com
Get the Organic Color Systems App at the iTunes App Store!
1Independent accredited lab tests concluded KeraGreen Treatment contains less than one-tenth of one percent formaldehyde. 2We will refund the initial KeraGreen or Organic Color Systems product package purchase price for up to 30 days from the purchase date. Reorders within 30 days of the initial purchase date negate the refund policy. Not valid for products other than KeraGreen and Organic Color Systems product packages. All other product sales are final. (Some qualified returns are accepted for credit for future purchases with a 20% restocking fee.) Shipping and any fees in both directions for clients will not be refunded. Refunds must be delivered to our main warehouse in Largo, FL and sender is responsible for all duties and shipping fees.
Wise Guy
Give Some LipEven the manliest men want soft, hydrated lips—they just don’t want them to have the same fruity flavor and smell of many balms on the market that are targeted for women. Enter EvolutionMan Lip Balm SPF 15, which features titanium dioxide for UV protection, and beeswax, shea butter and vitamin E for moisture, all in a sleek matte black tube. “This is the perfect
example of our mission to offer men cutting-edge formulations in sexy yet masculine packaging that they can be proud of,” says Marco Berardini, founder of EvolutionMan and hairstylist, makeup artist and groomer to celebrities like Patrick Dempsey and LeBron James. The line also contains a variety of other cosmetic and skincare products made just for guys. evolution-man.com —L.M.
Prep SchoolLacoste’s spring 2011 collection, shown during Mercedes-Benz Fashion Week in New York City, featured the sporty styles that Lacoste is known for, but with a grungy-chic and punky edge. For the male models, lead hairstylist for Redken Luke Hersheson crafted an “über, über classic” preppy look with a sharp, polished side part. Hersheson used Redken Style Connection Matte Sponge 05 rugged texturizer to create a slightly greasy and shiny effect. To check out the look Hersheson created for the female models at Lacoste, see page 70. —L.A.
Back To ThE FUTUrETakara Belmont’s new Koken Legacy Barber Chair adds timeless
elegance to any salon. “We wanted to bring back the legacy of our
old Koken Barber Chair while, at the same time, provide
something that can be used creatively as a focal point
in a modern setting,” says Larry Erikson, Takara
Belmont USA’s vice president of marketing and
national sales manager. The chair
is based on a traditional design, but
has been made more comfortable,
durable and enjoyable, thanks to
an updated seat angle, base height,
headrests, towel bar and type of
foam used in the seat. The chair
can also be customized to suit
the salon’s needs.
takarabelmont
.com —L.M.
Our Hair Your Way®
I-Tip Extensions
Tape Extensions
Extensions
I-Hair
T-Hair
Clip Hair
Definite Shine ®
For more information and education
www.cinderellahair.com
or (800) 332-9246
SERUM
ClassicOrganic Bond Extensions
www.downmagaz.com
Over 40 years of expertise in natural luxury hair care
All products safe and effective with keratin treatmentsNo silicone, SLS, sodium chloride, parabens or coal tarGentle formulas hydrate, nourish and strengthen hairColor-safe and eco-friendly
1 (866) GREYL USA www.leonorgreyl-usa.com
Bathing BeautiesIndulge in the tub with these elegantly bottled bubble baths.
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FABULOUS FINDS
The moisturizing Lavender Rosemary Bubble Bath from Pré de Provence contains coconut oil and vitamin B5. europeansoaps.com
Lollia’s beautifully bottled Calm bubble bath features the scent of hyacinth and honey. lollialife.com
The handmade Simpatico Bubble Bath comes in six scents in glass flasks. simpatico-home.com
Greenleaf Evening Twilight Bath and Shower Gel features aloe and chamomile. greenleafgifts.com
Mistral Foam Bath comes in scents like Verbena (shown here), South Seas and Milk. mistralsoap.com
Amélie et Mélanie J’entends la Mer Foam Bath features a marine scent and a decorative glass bottle. lothantique.ca
Compagnie de Provence Bubble Bath is available in seven fresh fragrances. compagniedeprovence-usa.com
Belle de Provence Floral Foam Bath comes in Primrose (shown here), Gardenia and Waterlily. lothantique.ca
February 2011 American Salon 47
48 American Salon February 2011
Beauty Lab
Quick ChangeGreat Lengths’ new Fastrack Gels extensions are designed to be affordable for clients and easy to apply.
S alons providing high-quality Great Lengths extensions services now have
a new, more budget-friendly product to offer
their clients: Fastrack Gels. The new system
features the same 100 percent virgin human
hair as the brand’s signature extensions with
a patented 8-inch double-sided gel adhesive
strip that bonds to hair without the need for
tools to create seamless results that last up to
three months. Designed to be nondamaging
to the hair, Fastrack Gels can be shampooed,
colored, permed, straightened, brushed,
combed and styled with heat appliances. In
addition to being more affordable for clients—
prices range from $200 to $1,800 depending
on the amount of hair used and the desired
result—application time and removal are fast.
A full lengthening service takes no more than
an hour and a half, including prep, application,
cut-in and finishing, and removal is achieved
using an eco-friendly solution that gently
breaks down the gel, allowing extensions to
slide off the natural hair.
“It’s now easier on the client’s budget
and time to experience Great Lengths
services,” says Brett Butcher, director of
Great Lengths USA. “Stylists can build their
business faster by broadening their hair
extension client base, and set themselves
apart from the competition while increasing
their service revenues.”
Fastrack Gels are available in 45 different
shades of blonde, red, brown and black.
greatlengthsusa.com —L.A.
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Hampton Sun Continuous Mist Sunscreen SPF 15, 35 and 55 provide broad spectrum UVA/UVB protection and are formulated with vitamins A, C, E, aloe vera, antioxidants and moisturizing agents to replenish the skin. hamptonsuncare.com
Eight brand-new products you just have to check out
Available in March, Matrix added two products to its Biolage Hydrathérapie line: Aqua Immersion Hair Crème-Masque and Hydra-Seal Softening Mist. The masque detangles and reveals healthy, shiny hair, while the mist moisturizes dry hair. matrix.com
Number SR30 by Washi are specialty shears that are specifically designed for the precision point-cutting technique. They feature a serrated blade tip that is cut at a 45-degree angle to produce a smooth cutting action. washiscissor.com
Oribe Foundation Mist is a color-safe and nutrient-rich conditioning spray that primes hair for styling, revitalizes a look, builds in shine and detangles strands, while providing anti-static thermal protection and improving the health of the hair. oribe.com
Oribe
HamptOn Sun
matrix
WaSHi
Safe for color-treated hair, Agadir Argan Oil Moisture Masque is a sulfate-free, ultra-rich, deep-conditioning masque that contains keratin protein, antioxidants and vitamin E to help repair, restore and revitalize damaged hair. agadirint.com
agadir
The T3 Journey Travel Dryer, which weighs less than 1 pound, is a world voltage dryer that is equipped with a folding handle, concentrator and 9-foot cord. It also comes with a travel tote, making it perfect for those on-the-go. t3micro.com
Be Curly Style-Prep by Aveda moisturizes and seals the hair cuticle to define curls and provides all-day frizz control. This lightweight formula conditions, smoothes hair and sets the perfect foundation for long-lasting curly hairstyles. aveda.com
Texture Expert Lumi Contrôle Modelling Nutri-Wax by L’Oréal Professionnel provides control and definition with a flexible hold while helping to repair the hair. It contains protective UV filters, antioxidant vitamin E and nourishing pearl protein extract. textureexpert.com
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Turn heads with the clean lines and shiny chrome of a classic.
Look to the past with an eye toward the future with the durability
and design of the Koken Legacy Barber Chair by Takara Belmont.
TODAY. TOMORROW. ALWAYS.
What a Beauty
Workshop
The Bright SideStyle trends may come and go as fast as the
seasons, but lustrous hair is always in fashion.
Right on cue, Scruples has introduced three new
products to its recently repackaged and color-coded
Pearlscriptives comprehensive product range that
delivers amazing sheen to hair.
Platinum Shine Brightening Shampoo
calls on a violet colorant to neutralize
unwanted yellow tones to keep blonde and
gray hair looking cool, bright and healthy.
The sulfate-free formula, enriched with
shine-restoring chamomile and nurturing
sea kelp extracts, is also fortified with
Scruples’ Protective Barrier Complex, an
essential blend of ingredients designed to
condition and guard against environmental damage.
Beauty pros are likewise taking a
shine to the line’s new Renewal Hair Therapy Polish. Ideal for use on wet
or dry hair, the alcohol-free formula is
fortified with antioxidant-rich argan oil, as
well as the company’s exclusive Protective
Barrier Complex. In addition to restoring
dry, lifeless strands to their former glory,
the product can be cocktailed with other
Scruples styling products to deliver
radiance and endless styling options.
Rounding out the latest releases is Silk Control Blow Dry Elixir, whose smooth, lightweight formula
seals the cuticle and imparts a healthy, energized
glow to hair. Formulated with a unique
blend of panthenol, vitamin E and
Scruples’ exclusive Protective Barrier
Complex, the adaptable beauty essential
delivers exceptional style support. Use
a little to create flexible hold or a lot
to reign in frizz and tame unruly locks.
scrupleshaircare.com —K.D.
Firs
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kStraighten UpAvatar star Zoe Saldana’s smooth and sleek locks are the work of her longtime
stylist Koji Nakano of Salon Ishi in New York City, who uses Arimino
straightening treatments and René Furterer styling products to transform
the actress’ tightly curled hair. “The secret to any chemical process is in the
details,” Nakano says, “such as working in small sections to get even coverage
when applying product, and again in small
sections when ironing to direct the roots.” Here,
Nakano shares his technique:
1After shampooing and rinsing the hair, prep
it for straightening by applying Arimino
Caretrico Treatment, and leaving it on for 10 to
15 minutes, then rinse and towel-dry.
2Protect previously straightened hair with pH
Control, a high-acid treatment.
3Starting a ½ inch from the roots, apply the
straightening product, Design Direct for Straight 250, in ½-inch thick
slices, then sit the client under low-heat temperature for 15 minutes.
4Comb through the hair and check for elasticity by tying it in a knot. If the
knot stays in place, the hair has been processed enough.
5Rinse thoroughly—a must—and towel dry, then lightly spray the hair
with Inner Reset Keratin for protection.
6Blow-dry the hair and flat-iron ¼-inch thick slices. Set the iron at about
200 degrees and concentrate on areas of new growth, pulling the iron
through to the ends.
7Apply room temperature neutralizer to the newly processed hair and leave
on for 15 minutes. Rinse the hair well and apply Caretrico Moist Bounce
Treatment conditioner.
8Finally, apply René Furterer Myrrhea No Rinse Silkening Fluid and
Fioravanti Shine Enhancing No Rinse Detangling Spray to the newly
treated hair to condition and boost shine for a perfect blow-dry.
When straightening hair, Nakano offers one more important piece of advice:
“Hair should never be over-processed. If you think a minute more might be
better, don’t. Like in cooking, a little under-done is always best.” —L.A.
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50 american Salon February 2011
www.downmagaz.com
Try iT OnConvincing your clients to try out a new haircolor can be
difficult if you’re only using a picture of a model or a small
swatch of hair to show them what the results will look like.
That’s why hairdesignertv.com founder and famed stylist
Vivienne Mackinder created the new Try-Color display,
which lets your clients test
out various shades in the
salon. The stand holds 21
fringe headbands that cover a
large spectrum of colors—six
different shades of blonde,
brunette and red and one each
of silver, pewter and black—
and a mirror for clients to see
how the hues look on them.
The Try-Color kit also includes
a promotional poster, a DVD
promo with a web-ready
version for your salon website
and artwork to promote Try-
Color consultations online
and attract new business.
hairdesignertv.com —L.M.
Sweetest ThingJenna rabideau, owner of Halo Salon and Color Lab in Fort Worth, Texas, created this edgy two-tone look—inspired by vanilla desserts—using Phyto Subtil haircolor. First, she used Subtil Shine paste lightener on the top section of the hair and lightened it to a pale yellow shade. She then toned it using Colour
Crème 11.32 to produce a creamy vanilla hue and remove brassiness without sacrificing too much warmth. For the underside
section of the hair, rabideau used 7.73 with Oxydant 10 volume to add visual interest and warm up the model’s existing level 6 base. “i’m really into pale beige blondes right now,” rabideau says. “They’re dramatic but don’t lose their softness.” —L.A.
Color Therapy
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Protein Power GKhair just launched its first haircolor system,
Oil Hair Color, which is formulated to improve hair condition, enhance tress
texture, and help achieve long-lasting and shiny color and can be used with the
company’s Hair Taming System and After Care line. The ammonia-free, oil-
based, 40-plus shade collection contains the key ingredient Juvexin, a protein
formula similar to the hair’s keratin that penetrates the cuticles to nourish
individual strands and protect and repair the hair during the coloring process.
The haircolor comes in both permanent and demipermanent formulas and is
expected to be available in salons in March. gkhair.com —I.T.
Good as Goldgolden hues are going to be big for spring, according to L’Oréal Professionnel Celebrity Colorist Jason Backe, who is seeing the warming trend among young Hollywood starlets. “Blondes will be adding golden highlights and moving away from cooler wheat tones—think reese Witherspoon,” Backe says. “Brunettes will look for rich golden undertones and variations throughout, similar to what i’ve done on Christina ricci.” —L.A.
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Two-time Australian Educator of the Year Tracey Hughes
encourages hairdressers to “crush creative confines” in her
latest DVD release, Seasonal Advanced Vol Three. The
instructional video, meant for those with intermediate
and advanced levels of experience, showcases two color
techniques with accompanying cuts. We love the short
graphic look on the cover, which fuses subtle splashes of charcoal gray
and sorbet yellow into a striking platinum blonde tone. Hughes explains how this simple
color technique effectively complements the versatile, asymmetrical cut. To order the
DVD or watch a preview, visit traceyhughes.com.au. —L.M.
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52 american salon February 2011
www.downmagaz.com
February 2011 American Salon 61
Charming Experience Social interaction and beauty services go hand-in-hand at Feve’s Manicure Affair in Woodland Hills, CA. In addition to performing manicures and pedicures—many of which include exfoliating scrubs and masques prepared daily with fresh ingredients like olive oil, honey, French sea salts, fresh oranges and rose petals—the nail establishment has stepped up its client roster with creative promotions. Feve’s starts off each week with Mommy’s Mondays, where kids are taken care of while moms get pampered.
Meanwhile, every Thursday on Ladies Night beauty devotees can get a jump-start on the weekend by partaking in some mani-pedi time and complimentary beverages. “We love connecting great people with great services,” says owner Feve Collins. —K.D.
Nail File
Beauty SleepClients will wake up looking refreshed and radiant with the help of a night cream.
It’s widely known that face creams are an
essential part of any skincare regimen
designed to improve the look and feel of skin.
To get the best results, however, skincare
professionals should also encourage clients
to apply a night cream to their faces before
going to bed. Night creams are formulated to
penetrate skin while it’s regenerating itself
during the sleep cycle. “The rich consistency
of night creams frequently means they aren’t
appropriate for wear under makeup, making
them much more suitable for nighttime wear,”
says Shelley Bawiec, director of spa sales and
education for Aveda. “Night creams provide
intense hydration; barrier repair; and delivery
of specific ingredients usually targeted for
lines and wrinkles, evening of overall skin tone,
production of collagen and firming.” Night
creams are both corrective and preventative,
so clients of all ages can benefit from them. A
few to try are Elemis Pro-Collagen Oxygenating
Night Cream, which replenishes oxygen lost
during the day as a result of environmental
aggressors; Dermalogica Pure Night, designed
to help minimize surface spots while hydrating
skin; Orlane Extreme Anti-Wrinkle Regenerating
Night Care, which helps repair wrinkles, cells
and DNA and increase cellular longevity and
renewal; and Comfort Zone Sacred Nature Bio-
Certified Night Cream, which nourishes, restores
and regenerates skin for a younger-looking
appearance. timetospa.com; dermalogica.com;
orlane.com; comfortzone.it —N.A.
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Match PointsTennis ace Serena Williams, who recently
spent some of her off-court time learning to
become a nail technician, has partnered with OPI to create the Glam
Slam collection. Timed to coincide with the tennis Grand Slam
events, the set will debut two nail lacquers at the start of each
tournament. The first shades, served up for the 2011 Australian
Open in January, were Simply Smashing, a glowing green nail
lacquer, and black Shatter, which leaves a leopard-print pattern
on the nails when applied over dried polish. Additional launches
are slated in May for the French Open, June for Wimbledon
and August for the uS Open. opi.com —K.D.
Hand it OverNail aficionados are already breathlessly tapping their
fingers in anticipation of the 12 new CND Shellac
shades that are making their grand entrance in salons in
March. Shellac’s hybrid formula goes on like a polish
but wears like a gel, dries in minutes and lasts for weeks
without chipping. The new varnishes range from deep, dark tones like Black Pool and
Rock Royalty, to crimson hues such as Hollywood and Decadence, to lighter shades like
Mother of Pearl, Beau and Iced Coral. cnd.com —K.D.
Growth Factor A good manicure requires
a great canvas, and GoNails Natural Growth Treatment helps provide
just that. The soft, dense cream corrects damaged nails, improves
thickness, accelerates growth and promotes healthy cuticles. The
formula features healing and nourishing Lipolastadine; Thymulen
4, which stimulates the synthesis of keratin to improve skin
barrier function; biotin, proven to make nails harder; and keratin
to strengthen and condition. GoNails can be applied as part of a
manicure or sold in your retail section. mygobeauty.com —L.M.
While service and talent are key components to a successful
salon, it’s often the look of the space that draws clients in and
sets the tone for their experience. “A salon must, above all, catch
the interest of the public eye,” says Joseph Carpenter, national
sales director and design consultant for Pibbs Industries/Salon
Ambience USA. “Visibility is the best advertising possible.”
When choosing your salon’s design, it’s important to stay true
to yourself, according to Sheila Bryan, interior design coordinator
for Takara Belmont’s Los Angeles office. “I suggest themes to
my clients based on their personalities,” she says, noting that it’s
also important to keep others in mind. “The salon
should be a place where stylists want to work and
clients want to visit.”
While she tries to customize each space,
Bryan has noticed several recent trends in salon
decor. The first is one that she calls “vintage
glamour,” characterized by lush materials and
pops of rich color. “I’ve been hanging a lot
of velvet curtains and tapestries to divide the
space and add drama,” she says, pointing to the
Kenneth Brown Salon in Laguna Niguel, CA,
as an example. “An elegant rug can also be used
to separate an area.” While many of the salons in this category
feature a neutral palette of gray walls and light maple furniture,
Bryan suggests creating an accent wall with retro wallpaper in
a vivid pattern. “That wall will be memorable, and the pattern
can even be used in the salon’s branding materials, such as
business cards,” she says.
Another popular theme is the “urban loft,” featuring a
clean, relaxed setting that puts clients at ease with homey
design elements like brick walls, exposed wood beams and
concrete flooring. When it comes to choosing furniture, these
salons value comfort and longevity over trendy design. “This
is especially popular with second-floor salons,” Bryan says. “It
really makes them seem like a comfortable escape.”
For her artsy clients, Bryan recommends a “mid-century
modern” theme, which takes a lot of its interior interest from
unique architectural elements within the space. “It’s inspired by
Frank Lloyd Wright,” Bryan says. “The architecture does most
of the talking, so the salon is simple and clean and has pops of
neon colors from the ’60s.”
Carpenter is also seeing retro styles making a comeback,
but with more sophistication. At the André Phillips Salon
in Milford, CT, this translated into a more
conservative design with wooden furniture
and chrome accents in the mirrors. “The
warm wood tones afford a welcoming,
accommodating aura,” he says. “Black is the
upholstery color of choice, but salons can
spice it up with textured patterns like alligator
or ostrich.”
Anton Kobrinetz, art director for Gamma & Bross, looks
to both the past and the future for salon design. One of the
emerging decor themes he has noticed is what
he terms “ultra decorating.” According to
Kobrinetz, it’s popular with “alternative creative
types who have had it with minimalism.” A
salon with this theme, such as Luis Kraemer
in Paris, would include three-dimensional
wallpaper, damask patterns, embossed fabrics,
mirrors with illuminated decorative motifs,
chandeliers, lace and mosaics. “The textures
change the architectural perception of the space,
giving a sense of eclecticism in each detail
while emerging as a multifaceted decorative
environment,” he says.
For a futuristic feel, Kobrinetz has been using colored LED
lighting—he calls it “techno colorization”—which also creates
a more eco-friendly environment. “Techno colorization appeals
to those who love not only low energy consumption but also the
psychedelic effect of intense colors,” he says. Salons looking
for this type of atmosphere would like Gamma & Bross styling
chairs and shampoo units featuring chromatherapy lighting,
including the Nutopia Teknowash.
Many European salons are taking inspiration from the
runways and adopting a “fashionization” approach, according
to Kobrinetz. “This is a term that suggests a couture interior,”
he says. “The beauty industry can never have too much
fashion.” The predominant color in these minimalistic salons
is, of course, black, but with touches of gold, which gives it a
high-class feel. “Fashionization is favored by those who can
afford it, as well as those who wish they could,” Kobrinetz says.
Whatever salon theme you choose to implement, Bryan
warns that it’s important not to take any design too far. She
says, “You want your salon to stand out and be noticed without
being gaudy.” ✂ —Lori Morris
Divine DesignEye-catching decor will impress clients and inspire stylists, elevating the entire salon environment.
The André Phillips Salon in Milford, CT, has a sophisticated retro style courtesy of Pibbs Industries.
“The salon should be a place where stylists want to work and clients want to visit.”
62 American Salon February 2011
www.downmagaz.com
CLOCKWISE FROM TOP: The Luis Kraemer Salon in Paris, which features Gamma & Bross designs, showcases the “ultra decorating” trend; decadent chandeliers and intricate patterns on the furniture and windows dress up Luis Kraemer salon’s styling stations; Gamma & Bross shampoo units with chromatherapy light up the Aldo Coppola Coin Salon in Milan, Italy; The Kenneth Brown Salon in Laguna Niguel, CA, designed by Sheila Bryan at Takara Belmont, demonstrates the lush materials and patterned wallpaper of the “vintage glamour” theme.
February 2011 American Salon 63
Hot ShotsCelebrity stylists identify the hottest looks for spring and the tools you can use to create these red-carpet looks on your clients. —Nicole Altavilla
“I predict that messy, fuzzy hair will be popular, as well as Mad Men-inspired updos, messy French twists and center parts,” says Tommy Buckett, Sedu elite styling consultant and celebrity stylist at Marie Robinson Salon in New York City.
Worn by both men and women, the unkempt look can be done on any hair texture, whether it is curly, straight or in-between. This look, while popular with hair worn down, can also be applied to updos, such as the tousled ponytail, which has recently become a popular look on celebrities, including singer Carrie Underwood and actress Cameron Diaz. To achieve this look, Buckett suggests using a hair dryer to add texture and volume to the hair, then sealing the ends with a 1½-inch flat iron.
Cloud NineCrimped and textured hair is all the rage these days, and Sam Villa offers stylists the chance to create this look using his Textur Professional Texturizing Iron, which has three different temperature controls, including one for color-treated hair, and creates a variety of textured styles. Here, he discusses how he achieved his Textur Cloud Set technique for intense volume, reminiscent of cotton candy.
1
try these1. Paul Mitchell Express Ion Dry v.2 1875-Watt Ionic Dryer, paulmitchell.com 2. turbo Power Parlux 3800 turbopowerinc.com 3. GKhair Curve Titanium 1.5” Flat Iron, globalkeratin.com 4. sedu Pro Ionic Ceramic Tourmaline 1.5” Flat Iron, sedubeauty.com 5. salontech Silicone 450 1.5” Hairstyling Iron, salontech.com
Actress Jessica szohr’s (right) messy ponytail and Mad Men’s Christina hendricks’ (below) updo are two looks Tommy Buckett says will be in style.
Tommy Buckett
1 Spray a small section of hair with Redken Hot Sets 22 thermal setting mist and comb through before taking a 2-inch square section from the scalp and tying with a string at the base.
2 Weave hair in a figure-eight pattern (over, under, through and around) and tie at the end.
3 Compress the section with the Textur Professional Texturizing Iron.
4 Let the section cool before cutting the strings at both ends to reveal the hair’s voluminous, cloudy texture. Brush out the hair.
5 Spray hair with Redken Forceful 23 super strength finishing spray to hold the style in place.
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“effortless, sexy hair was all over the runways during fashion week, and I think we’ll see similar looks on the red carpet this year,” says Ted Gibson, salon owner and stylist to numerous celebrities, including Anne Hathaway and Angelina Jolie. “I also think we’ll see chic braids like I showed at the Lela Rose show during spring 2011 fashion week.”
Sexy waves are always in style, and Gibson recommends using a large-barrel curling iron to achieve the
look. Also, as an alternative to braiding hair, use one of the many texturizing tools available to create fun waves and pleats in the hair.
“We should expect to see a lot of 1930s and ’40s styles, like brushed-out waves, that are superglamorous: Think Marlene Dietrich or Bette Davis in All About Eve,” says Oribe, renowned hairstylist, whose A-list clientele includes Jennifer Lopez, Scarlett Johansson and Heidi Klum. “Also, styles will be very put-together. I’m hoping for less of the little faux bobs we’ve been seeing the past few years.”
To create soft waves, Oribe suggests curling the hair and then brushing it out. He recommends using a 1-inch curling iron all over the hair followed by a heat-styling spray to hold the style but keep it supertouchable with a great sheen. Brush out the curls and create a severe part wherever it looks best.”
Try These1. hot Tools 1” Nano Ceramic Tapered Curling Iron, hottools.com or 2. Brazilian heat Brazilian Curl Tourmaline Ceramic 1” Curling Iron, belsonproducts.com
Actress and singer Jennifer Lopez’s (right) soft, brushed out waves are reminiscent of actress Bette Davis’ (insert) hair in the movie All About Eve.
Oribe
Ted Gibson
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Ted Gibson predicts that sexy waves, like those seen on actress Anne hathaway (left), and chic braids like actress Jessica Alba’s (above), will be hot this season.
“We should expect to see a lot of 1930s and ’40s styles, like brushed-out waves, that are superglamorous.”
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February 2011 American Salon 6969 American Salon February 2011
John Patrick OrganicJenn Chiminiello, lead stylist for Aveda, created flowing feminine waves at the John Patrick Organic show in New York City by using a a large-barrel curling iron and raking her hands through the hair to create tousled texture. KEY PRODUCTS: Aveda Pure Abundance Hair Potion, Air Control Hair Spray
Alberta FerrettiThe matte-textured bohemian look at Alberta Ferretti’s Milan show was the work of Guido, creative consultant for Redken, who finger-dried the hair with a blow-dryer and roughed it up with his hands to create the effect. KEY PRODUCT: Redken Velvet Gelatine 07
J. MendelTed Gibson, lead stylist for L’Oréal Professionnel, emphasized texture over volume for the sexy, modern look at J. Mendel’s Manhattan show. KEY PRODUCTS: L’Oréal Professionnel Texture Expert Expansion Mousse, Infinium 2 Hairspray, Architectural Wax
Roberto CavalliAt Roberto Cavalli’s Milan show, Guido, creative consultant for Redken, created hidden braids at the scalp to minimize volume, added long extensions and flat ironed the hair to achieve this ’70s hippie-inspired style. KEY PRODUCTS: Redken Align 12, Vinyl Glam 02
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PreenSixties icon Jane birkin and ’90s grunge model Emma balfour inspired lead stylist for Redken Luke Hersheson to create the sexy undone look at Preen’s New York City show, achieved with a curling iron and faux bangs. KEY PRODUCTS: Redken body Full Volume Amplifier, Quick dry 18
Free SpiritFrom soft waves to bohemian tresses, we spotted lots of breezy long
looks on the spring 2011 runways. —Lotus Abrams
LacosteLuke Hersheson, lead stylist for Redken, was inspired by Bo Derek’s signature beaded and cornrowed look in the 1979 movie 10 when creating the sporty look at Lacoste’s Manhattan show. KEY PRODUCTS: Redken Body Full Volume Amplifier, Glass 01
Jason WuAt Jason Wu’s New York City show, lead stylist for Aveda Odile Gilbert wove chiffon fabric from the collection into braided loops for an elegant, sophisticated look. KEY PRODUCTS: Aveda Smooth Infusion Style-Prep Smoother, Air Control Hair Spray, Control Force Firm Hold Hair Spray
Alexander McQueenThe edgy look at Alexander McQueen’s Paris show, created by Guido, Redken creative consultant, features straw and wicker basket-weaving techniques. KEY PRODUCTS: Redken Spray Starch 15, Forceful 23
Braids took many different forms on the spring 2011 runways,
from casual to elegant to edgy. —Lotus Abrams
DREAM WEAVERS
ValentinoFor a fresh take on the ubiquitous ponytail, Guido, Redken creative consultant, created a soft yet sexy and feminine long braid at Valentino’s Paris show. KEY PRODUCT: Redken Velvet Gelatine 07
70 American Salon February 2011
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Odd MollyAt Odd Molly’s Manhattan show, lead hairstylist for Phyto Brent Lowler wove 10 different shades of extensions—from watermelon pink to dusty blue—into side-swept braids. KEY PRODUCTS: Phyto Professional Intense Volume Mousse, Phytovolume Actif, Glossing Cream
Emanuel UngaroRedken Creative Consultant Guido’s slick updos for Emanuel Ungaro’s Paris show featured a braided “headband,” giving the look a sense of innocence that contrasted the bold, sexy makeup. KEY PRODUCTS: Redken Hardware 16, Glass 01
Sophie ThéalletThe sleek and modern braided chignons at Sophie Théallet’s New York City show were the work of Antoinette Beenders, Aveda global creative director. KEY PRODUCTS: Aveda Smooth Infusion Style-Prep Smoother, Air Control Hair Spray, Control Force Firm Hold Hair Spray
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JUNE 18-20 • 2011 The Cosmopolitan of Las Vegas
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February 2011 American Salon 7373 American Salon February 2011
Metal WorkersAmmon Carver brings vampires into the modern age with his Strong as Steel collection.Inspired by the renewed popularity of vampires in pop culture, Matrix Artistic Director Ammon
Carver wanted to create a collection that showcased both power and beauty. “I like the way
vampires in modern stories are not only incredibly strong, but also breathtaking to look at,” Carver
says. “Instead of translating the vampires literally with blood and fangs, I decided to depict their
strength with metallic necklaces and body paint.” To complement the gold, silver and bronze
adornments, Carver gave the models hairstyles with bold silhouettes that emphasized shine and
texture. “I wanted each look to represent a woman who isn’t afraid of anything,” he says. “These
styles could never be worn by the faint of heart.” ✂ —Lori Morris >
To achieve this disconnected style, Ammon Carver cut the hair in two sections. He used a scissor-over-comb technique below the parietal to keep the hair close at the sides and back, then cut the hair above the parietal in a short-to-long pattern using surface planing starting at the crown toward the fringe, creating a fractured texture.
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74 American Salon February 2011
Metal Workers
This triangular bob is graduated in the back, cut at one length along the sides for maximum weight, then texturized along the edges for a choppy perimeter. For the fringe, Carver suggests either blunt-cutting with long shears or, for a stronger effect, using trimmers to create boxy bangs.
www.downmagaz.com
For this high-in-front look, Carver used a 90-degree traveling guide along the sides and back, then softly graduated the top and front. Once the hair was dried up and away from the face, he used a 1-inch marcel iron to set the top in the same directional curl pattern.
February 2011 American Salon 75
76 American Salon February 2011
As Time Goes By The new Forever Young collection from diPietro Todd merges retro glamour with contemporary technique.Fusing vintage elegance with modern finishes like matte, pleated texture and high-gloss shapes, Forever Young, a new collection from San Francisco-based diPietro Todd Salons + Academy, highlights the work of Creative Director Akemi Tamaribuchi, Academy Director of Haircutting Amita Moticka and Assistant Creative Director Moises Villa. “This shoot was an exciting and creative thought process for all of us,” Tamaribuchi says. “The team and I sought to create a timeless balance while still showcasing the individuality of each stylist.” ✂ —Lotus Abrams P
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www.downmagaz.com
Our Annual Guide to Education
Get Smart
82 American Salon February 2011
I think a lot about the phrase “in these economic times” and how it influences our perception of value. As I travel, teach and speak to salon owners and hairdressers, the conversation inevitably turns to strategies for retaining clients and adding value to the salon service “in these economic times.” It’s apparent that this thinking is at the forefront of our consciousness— and with good reason. It’s also a brilliant reason—maybe even the best reason—to think about the growth opportunities that come from our willingness to look and see differently.
From my point of view, our industry is in the midst of a significant shift. In the 1980s, the business was all about technique. When the ’90s rolled around, retail and service expansion were the focus. In the last 10 years, the emphasis has been on location, business operations and brand-building.
Today, successful salons are paying premium rent in great locations and working hard to maximize every ounce of profitability. To be sure, business discipline is a key part of salon sustainability. As an industry, we place emphasis on excellent business processes. Imagine what would happen if we turned the same attention toward the quality of education content and the effectiveness of our educators. What if one of the not-so-secret “secrets” to thriving today, and into the future, lies in creating greater value for our salon guests by truly being able to deliver a more remarkable service? What if it’s about strengthening our relationship with our guests and holding ourselves accountable for creating something more than just long layers and highlights? And what if the key to being able to create real value for our guests lies in better training for our teams so they feel confident in being able to deliver that next level of service?
I had a call from a salon owner recently that really
RedChocolate’s Virginia Meyer explains how upping the ante with quality education can take your salon business to a whole new plateau.
made me reflect on how we sometimes think about education. This particular owner said he was ready to make a significant investment in education. He had come to this decision because he knew that creating a real shift in his business required more than a marketing plan or a new service promotion. He was ready and eager
to invest in both quality content and training processes to ensure his hairdressers were able to deliver a service experience with a real point of difference. The commitment to invest in education came after he had exhausted his current marketing and promotional strategies. When I heard this, I
smiled and took it as another sign that the salon world is, indeed, changing. This owner understood that to shift his business, he had to change it from the inside out, putting the quality of the relationship between the hairdresser and guest first, then looking at everything that goes around it. He understood that to dynamically change his business results, he had to influence the quality of his hairdressers’ relationships with their guests, and he saw training as a way to achieve this. He was willing to take an objective look at what his stylists were doing well and where they were falling short to help them do the same. He also made a conscious decision not to invest in just another class. Instead, he made the decision to invest in a training system and process that would become part of his regular business practice.
All of this made me ponder what we would need to shift in our collective thinking to invest in education the same way we do for marketing, promotions and inventory. What if we applied the same rigor and discipline when choosing educational content and training systems that we do to other business practices? What if we held ourselves to a higher educational standard
The Economy of Education VIRGINIA MEYER
LIV Aveda Salon & Spa’s Hilary Cowdin leads a Cutting Trends class.
www.downmagaz.com
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84 American Salon February 2011
and demanded the education we invest in produce a measurable business result?
Today, our salon guests are incredibly discerning. They are highly conscious of the difference between value and price. They have an enormous number of over-the-counter consumer products from which to choose that promise the same, or better than, salon results. They vote with their dollar every time they make the decision to book an appointment and sit in our chairs. What are we doing differently to continue to earn their vote?
It all starts with training, which has to be at the center of our process. We can’t effectively market something that we have not been trained to deliver. If we market custom color, then we have to be prepared to confidently offer something more than highlights or an all-over color. Better training is the foundation for producing better results. There’s also an economic consideration. To invest more heavily in education, stylists must be able to afford the investment, so where and how to start? How do you set your salons on a course for steady growth using education as a key strategic driver? Here are some essential things to assess when choosing an education-focused growth path.
Examine your service strengths and weaknesses. When a guest doesn’t return, do you know why? Can you translate that symptom into a root cause that can be addressed through more effective training? If we look closely, we usually find that problems with guest retention stem from issues with hairdressers’ lack of confidence or skills. Since an improved skill set can motivate and drive confidence, and vice versa, more effective training is the key to really helping the hairdresser build and develop the necessary skills required to grow. Try translating all of your “symptoms” into specific behaviors that can be improved with practice.
Take stock of your education plan. Is it a structured process with superb content and well-trained educators or something unplanned and more random? If it’s the latter, start by asking your team what skills they’d like to practice and set aside time to learn and practice them.
Invest in quality content. Don’t rely on hairdressers trading family recipes as a way to teach a new employee about haircolor. There are excellent technical, business and personal-development resources available through a variety of sources, such as manufacturers and independent learning companies that are
in the business of education. They have purposely structured their content and systems to make it easy for you to succeed.
Develop an ongoing training program. Understand the difference between doing and teaching. A great haircutter doesn’t necessarily make a great cutting educator. As you begin to develop your education program, take the time to train your educators to train others. Make sure they know about learning styles, how to assess the effectiveness of their training, what to look for in the person they’re training, and how to assess their trainee’s skills. Remember, their effectiveness as a trainer directly impacts the effectiveness of the people they are training.
Network and ask questions. One of the best aspects of our industry is that we have a willingness to share and exchange information. In my experience, the most successful people are the most open, and they are really excited to share their best practices. Look across the industry landscape and find an education mentor—someone who inspires you; someone you wish to emulate. My guess is when you connect with them, you’ll both be glad you did. I am constantly inspired when stylists are expertly trained and have confidence in the delivery of their services. They shine, step fully into the power of their relationships with clients, and provide a level of care that exceeds the same old cut or color. Guests yearn for this kind of care. It’s the kind of care that guarantees our continued success “in these economic times.”
An advocate of beauty industry education with 20-plus years of experience, Virginia Meyer co-founded RedChocolate with celebrated colorist David Adams, the former technical artistic director at Aveda. Together, they have created RedChocolate’s unique and highly successful multidimensional educational experience that fuses creativity with business excellence. The program connects the art and business of haircolor, expanding technical skill and driving salon profitability through the craft of haircoloring. For more information about RedChocolate, visit redchoc.com.
David Adams of RedChocolate conducts salon training.
www.downmagaz.com
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86 American Salon February 2011
ShowSAmerica’s Beauty ShowMarch 12–14, 2011McCormick Place, Chicagoamericasbeautyshow.com
Now in its 86th year, ABS–Your Midwest Beauty Show continues to draw thousands of beauty professionals to Chicago for three days of education, runway performances and booths showcasing leading companies in the professional beauty industry. Highlights of the 2011 event include an exclusive red carpet premiere of Vidal Sassoon: The Movie, with an appearance by Vidal Sassoon himself; runway presentations from industry icons such as Vivienne Mackinder, TIGI’s Anthony Mascolo, Matrix Logics’ Gina Khan, Jo Blackwell-Preston and Nick Arrojo; Master Classes featuring hands-on styling and coloring tips from top names like Redken’s David Stanko; the P&G-sponsored 2011 Business Forum: On Target! for business-building ideas; the International Nail Technicians Association Conference featuring CND; and ABS Product Knowledge College for dozens of classes sponsored by manufacturers. ABS will also co-locate with Face & Body Midwest and The Makeup Show.
International Beauty Show-New YorkMarch 6–8, 2011Jacob Javits Convention Center, New York Cityibsnewyork.com
The International Beauty Show (IBS) New York is the longest-running beauty event in the nation and boasts more than 525 exhibitors offering in-booth education and professionals-only pricing, more than 100 classes and Main Stage performances by some of the biggest stars in the industry. This year, Nick Arrojo, Martin Parsons, Ted Gibson, Clairol Professional’s Danny LaPointe and Anita Gutierrez, Woody and Amy Michleb, and Derek Jay and the Hair Battle Spectacular Team will present their coveted tips and techniques on the Main Stage.
These performances are all included with the IBS ticket price.
For the first time, the Major League Barbers will host the Super Barber Cutting Competition, sponsored by Andis, featuring cash prizes and
Don’t miss these standout shows, events and classes that will take your business to the next level.
other exciting awards. More cosmetics and skincare companies than ever before will line the show floor, including Dermalogica, RevitaLash, Kryolan Professional Makeup, Stila, Temptu Pro and Eve Pearl Boutique & Makeup Experience. Hands-on workshops are available in haircutting, color, makeup and business for an additional fee.
International Beauty Show-Las Vegas/Haircolor USAJune 18–20, 2011Las Vegas Convention Center, Las Vegas (IBS)The Cosmopolitan, Las Vegas (Haircolor USA)ibslasvegas.com; haircolorusaevent.com
The International Beauty Show (IBS) Las Vegas is the fastest-growing beauty event in the nation and offers top-notch education, an exhibit hall packed with products and tools and fantastic Main Stage performances by some of the best in the business. The show features top nail, hair, makeup and business classes that will boost your skills and increase your profits. In-depth workshops that allow for hands-on participation are also available for an additional fee. Terrific in-booth education is provided by leading companies, including China Glaze, Conair, CND, Crown Brushes, EZ Flow, Farouk Systems, GKhair, Nail Tek, OPI, Oster, RevitaLash, Royal Brush, Rusk, Stila, Young Nails and many more.
Co-locating with IBS Las Vegas, Haircolor USA is one of the nation’s foremost events for color education providing education from leading color manufacturers. Colorists will gain valuable information on updating their skills, as well as insight into how to increase their salons’ revenue through color services, new products and tools. With inspiring opening and closing sessions and intimate educational programs, Haircolor USA will be the preeminent event for colorists who are looking to stand out from the competition and be more profitable.
International Salon & Spa Expo (ISSE) Midwest March 26–28, 2011Donald E. Stephens Convention Center, Rosemont, Illinois probeauty.org/issemw
The Professional Beauty Association (PBA) and National Cosmetology Association (NCA) are launching the International Salon & Spa Expo (ISSE) Midwest show for 2011, modeled after the successful ISSE Long Beach show in Southern California. ISSE Midwest will showcase products and services in the hair, nails, skincare, cosmetics, wellness and massage categories from exhibitors including BaByliss Pro, Columbia Cosmetics, Keratin Complex,
Coming Attractions
Vivienne Mackinder on Main Stage
Joseph Cartagena teaches a class
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Producers of
A Legacy of Education
� Monthly Educational Events
� Online Learning
� Master Classes and CE Workshops
at America’s Beauty Show®
� ColorAmerica® - for Haircolorists
� ...and More!
Visit
www.AmericasBeautyShow.com/education
for updates!
Your Midwest Beauty Show®
Americas Beauty Show is a registered
trademark of Cosmetologists Chicago®.
ABS 2011 Photography : Luis Alvarez of Aquage;
Hair: Ann Bray, Shelly Devlin, Heaven Padgett,
Carly Campbell and Thomas Smalley of Aquage;
Make-up: Wanda Alvarez; Fashion Stylist: Patric Chauvez;
Production: Don Wismer and Nicole Fowler.
Stay Connected.
Enroll today for:
February 13 | May 1 | July 31
BLACKWELLAND
A C A D E M Y N Y C
KARG + BLACKWELL Academy NYC170 Mercer Street, New York NY 10012
Call 212.965.8868 email: [email protected]
We are taking KARG’s DryHairCut™ Techniques and BLACKWELL’s Creative Color Placements to a whole new level !
OPI, Repêchage, Rusk and Satin Smooth. At the International Fashion Theater, emceed by Damien Carney, and the International Talent Theater, award-winning hairdressers will demonstrate the latest hair trends, while the EstheticsAmerica + Wellness Pavilion will feature spa and wellness products and education. The event will include 160 complimentary education classes, with topics ranging from business to cutting-edge techniques, such as courses featuring the Bonner Brothers with an emphasis on texture, and a special classroom with sessions on entering the North American Hairstyling Awards (NAHA). ISSE Midwest will include an exclusive appearance from personal finance authority Suze Orman on the International Talent Theater stage and educator Beth Minardi. The Legends & Icons Charity Gala honoring Beth Minardi and Yosh Toya on March 27 is included in the ticket price, and PBA and NCA members receive complimentary admission.
Premiere Orlando International Beauty EventJune 4–6, 2011 Orlando/Orange County Convention Center, Orlando, FLpremiereorlandoshow.biz
This year, the Premiere Orlando International Beauty Event, which boasts more than 48,000 attendees, has added even more education. The show will offer additional educational opportunities on Saturday, June 4, as part of the program’s 350-plus classes in hair, nails, business and skincare designed to provide novices and seasoned veterans alike with the tips, tricks and secrets of the pros. Premiere BirminghamSeptember 18–19, 2011Birmingham Jefferson Convention Center, Birmingham, ALpremierebirminghamshow.biz
Premiere Birmingham offers high-quality hair, nail, skincare and
business education for all beauty industry professionals, with an emphasis on topics such as global texture, esthetics, extensions and weaves.
Premiere Beauty ClassicOctober 23–24, 2011Greater Columbus Convention Center, Columbus, Ohiobeautyclassicshow.biz
Premiere Beauty Classic provides attendees with the opportunity to preview new products from their favorite manufacturers and check out the latest trends from the industry’s best talent. With more than 180 classes in hair, nails, skincare and business education, Premiere Beauty Classic allows attendees to earn eight hours of CEUs in just two days.
A look from the Matrix Main Stage show
SuzE OrMAn
www.downmagaz.com
Manufacturer events and classesAmerican CrewFebruary–November 2011 (specific dates available online)American Crew Menswork Academy, Denveramericancrew.com
American Crew will be holding seven three-day courses at the American Crew Menswork Academy in Denver in 2011. Menswork Method 01 teaches students basic Menswork Method theory, how to assess head shape, proper tool usage, and correct clipper and shear techniques through lecture, demonstration and hands-on cutting. Menswork Method 02 addresses secondary shapes by focusing on texturizing and design options using advanced techniques with clippers, shears and razors. The combination of the two courses—which feature intimate sessions of only 14 students—will give stylists infinite possibilities in creating masculine shapes while maintaining integrity and quality.
GKhair Seasonal Collection class and The JamAugust 7–9, 2011, Fort Lauderdale, FLgkhair.com
GKhair will offer the Seasonal Collection class August 7–9 in the area surrounding Fort Lauderdale, FL, with a special event called The Jam scheduled for August 9 to showcase the collection. Goldwell Color Zoom 2011October 2011, Miamigoldwell-northamerica.com
Goldwell will host its 5th annual Color Zoom event, the culmination of its international color competition, in October in South Beach, Miami. The event will include the presentation of the international finalists’ models for the 2011 Play Strong collection, a spectacular hair show and a preview of the 2012 Color Zoom collection. The three-day experience will also include networking opportunities and an educational Look & Learn seminar on creating winning entries for 2012. Goldwell also offers year-round classes at its academies in Baltimore and Santa Monica, CA.
Great Lengths Year-round, locations nationwidegreatlengthsusa.com
Great Lengths offers weekly three-day certification classes for its extensions systems at locations nationwide that cover such topics as how Great Lengths hair is sourced, assessing clients’ hair type and desired results to determine the best application placement and attachment techniques, customizing the look and styling, in addition to marketing tips. Each certification series provides 20 hours of hands-on work.
Play Strong collection
Product Club’s new education program Celebrates Haircolor
as an Artform. You may not have thought about haircolor as an
artform in the past, but we’re encouraging you to do just that.
Art is the use of skill and imagination to create and that’s
what you do with each and every client.
Our new collection of DVDs will free you from your old foiling
methods and inspire you to be creative again! The Art ofHighlighting DVDs each features two highlighting techniques
including “Ray Lights”… a twist on the traditional balayage
that’s less messy and creates an incredible result. “Crescent
Panels” a technique inspired by fashion and the need to give
clients versatility with their hair. And “Switchback Sets”that offers a great way to add dimension that results in an
effortless fusion of color.
The Collector’s Edition contains segments on Creative
Repurposing of Product Club foil and other products including
styling with foil and is free with the purchase of Volumes 1-3.
Contact your local distributor or
800.308.3588www.productclub.com
Enhance your Skills and
Awaken your Imagination with
from Product Club
Sam Villa's Aspire Tour
DVD Series Presents
CutOutsYour inspiration
for cutting fine hair
www.samvilla.com
COMING IN MARCH
Get the free mobile app at
http://gettag.mobi
Some cut. Others create.
Matrix Get Connected ToursMay–October, 2011, locations nationwidematrix.com
For 2011, Matrix will host a series of Get Connected Tours at locations around the country featuring hands-on educational seminars, business-building classes, in-salon visits, student programs and cosmetology scholarship awards. The tours are intended to provide all members of the industry—from stylists and salon owners to students, distributor sales consultants and store staff—with valuable resources and information they can use to excel in their businesses.
Oribe Hair Care Backstage Las VegasMay 22–23, 2011, Hard Rock Hotel and Casino, Las Vegas 888/ORIBE-99
Oribe Hair Care will once again host its Backstage Las Vegas event in 2011. During this two-day gathering, iconic stylist Oribe and the Oribe education team will lead hairdressers from Oribe Member Salons in North America in styling and cutting demonstrations; offer hands-on sessions featuring photo shoots with top photographers; and hold a runway show finale. The event will also include an Owner’s Forum, Industry Leader electives, parties and a poker tournament. Also in 2011, Oribe Hair Care will host intimate Artist Ateliers nationwide for more personal educational experiences.
Paul Mitchell The Gathering 2011July 17–19, 2011, Aria Resort & Casino, Las Vegaspaulmitchell.com/gathering
The Gathering 2011, Paul Mitchell’s annual educational extravaganza, will highlight live shows; trend collections; hands-on classes and demonstrations in haircutting, color and finishing techniques and business strategies with top Paul Mitchell artists; and fun parties and entertainment.
Scruples Scruples Educational Fun CruiseNovember 1–6, 2011, departs from Miamiscrupleshaircare.com; Performance Travel, 651/463-2404
Scruples is offering an exciting educational experience at sea with its 8th Annual Scruples Educational Fun Cruise. The cruise, which visits Ocho Rios, Jamaica, and Grand Cayman, Cayman Islands, will feature a Scruples hair show and a technical presentation.
Artists and Autographs event, Matrix 2010 Get Connected Tour, Omaha, NE
Lucie Doughty crafts haute coiffures.
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premiere orlando
Exhibit Floor Open
Only June 5 & 6
2011
June4, 5 & 6
For more information and to register,
visit www.premiereorlandoshow.biz
or call 800.335.7469
Orlando/Orange County Convention CenterOrlando, Florida
Beauty Industry Professionals Only
co-locating with and FREE ADMISSION TO:
premiere conferencewith spa business forum
sponsored by DAYSPA magazine
Follow us on:
REGISTER on or before April 30th for a $20 SAVINGS!photo
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the education you need to succeed
TM
92 American Salon February 2011
Jennifer Boutwell-Bustamante, owner of Salon Sanity in Gretna, LA, (formerly known as Regan’s) was speechless when she first learned that she had won the grand prize in Redken’s Ultimate Salon Makeover Contest: a complete renovation of her salon business and 1,200-square-foot interior utilizing the expertise of Business Resources Endorsed by Redken, including the Summit Salon Consulting Group, Salon Development Corporation, Envision Salon and Spa Management, Integrity Payment Systems and Crystal Focus. But now Boutwell-Bustamante has plenty to say about this incredible opportunity that’s not only helped her grow personally and professionally, but has also helped her business survive at a time when every dollar counts.
“This month marks my 11th year as a salon owner, and during that time I’ve encountered a lot of issues that others like me are facing but seldom want to discuss,” confesses Boutwell-Bustamante. For starters, she says the salon interior was passé. Shampoo bowls, installed nearly a quarter of a century ago, were extremely uncomfortable, the front desk was antiquated, a cash register was still being used to ring up receipts and appointments were being handwritten into a book. To make matters worse, Boutwell-Bustamante experienced her first walkout—taking the employee count from 10 to four—and had very little cash flow and a salon staff who lacked goals.
But that was about to change. After collaborating with
A salon redo and a steady stream of comprehensive business education helped Redken Ultimate Salon Makeover Contest winner Jennifer Boutwell-Bustamante transform her world.
Peter Millard of Peter Millard Design, also part of Business Resources Endorsed by Redken, and contractor Sandra Taylor of Pinnacle Lifestyles, the planning for Boutwell-Bustamante’s extreme salon facelift was underway. Her next step was a business makeover meeting with Deb McMahan, a consultant for Summit Salon Consulting Group, who provides strategies for salons and stylists. “I shared with Jennifer and her staff that my role was to provide them with the tools to grow their business so that they wouldn’t just have a job, they would have a career,” McMahan says. “I wanted them to understand that when we all had a clear picture of where we were at, then a clear map could be planned out for the future.”
To that end, a key element of McMahan’s business blueprint involved a Salon Scorecard—a tool she had
Born to Transform
Before
After
Outdated fixtures and furniture gave way to an elegant interior and streamlined floor plan.
Boutwell-Bustamante, second from left, and the Salon Sanity Team
www.downmagaz.com
February 2011 American Salon 93
Boutwell-Bustamante complete that’s designed to measure key metrics and salon success. “This form of measurable data captured a real picture of what was and was not working in Jennifer’s business,” McMahan says. To wit: The retail-to-service ratio at Boutwell-Bustamante’s salon was at 10 percent when it needed to be at 25 percent. The two worked together to create a retail promotion that involved buying two products and getting one free. Another problem area for the salon was its pre-booking numbers, which were at 48 percent and needed to be 60 percent or higher, so McMahan and Boutwell-Bustamante came up with a promotion for clients to pre-book the next appointment and register for a chance to win an Apple iPod shuffle and a $50 salon voucher. Finally, gift card sales—at a sluggish 1 percent—needed to be at 5 percent or higher, so the duo put plans into place for monthly promotions, which have been a huge success. “Currently, the salon has had an 11 percent monthly increase in retail sales, pre-booking is at 60 percent and gift card sales have catapulted to more than 109 percent year-to-date—that’s amazing,” says McMahan, who adds that gift card sales have also been instrumental in increasing client retention.
Throughout the consulting process, McMahan also called on various other educational building blocks to help Boutwell-Bustamante establish a solid business foundation. McMahan conducted a Jump Start class, attended by the entire team, that helped Boutwell-Bustamante formulate a comprehensive business
plan, define personal objectives for license holders and design salon promotion plans. Taking it a step further, McMahan took time to carefully evaluate Boutwell-Bustamante’s profit and loss statement and put her on
a budget. “This helped me catch up with bills and pay half of the back taxes that I owed,” says the salon owner, who has since hired a payroll company, another of McMahan’s suggestions. What’s more, McMahan worked one-on-one with the staff to create and set goals as well as to develop marketing and business plans for them. “Deb taught me how to coach the staff and make everything revolve around being ‘performance-based,’” Boutwell-Bustamante says. “There’s no more talk about ‘the boss is having a bad day;’ instead, the focus is
entirely on the numbers.”Another opportunity that Boutwell-Bustamante got
after winning the Redken Ultimate Salon Makeover Contest was a private Step Up class for her and her staff with Michael Cole. The course is designed to help beauty pros unleash their inner power to achieve the greatest amount of wealth in the fastest period of time. “Working with Michael was not only a privilege, but it changed the way my team members look at their lives,” Boutwell-Bustamante says.
McMahan’s parting advice? “Once owners like Jen become aware of the weaknesses in their businesses, they can take the steps needed to change or do things differently if they desire,” she says. “Knowledge is power.” —Kelley Donahue
“I’ve encountered issues that other salon owners are facing but
seldom want to discuss.”
Beautiful product displays have made retailing a focal point.
94 American Salon February 2011
Frank Gironda, President, Cosmetologists Chicago/America’s Beauty Show Cosmetologists Chicago, the organization that owns and produces America’s Beauty Show—your Midwest Beauty Show, has had the same education mission for more than 90 years. The key elements are to produce America’s Beauty Show as the industry’s most-valued event for salon pros and exhibitors; to provide guidance to beauty pros in developing successful careers and businesses; to educate salon pros utilizing the most appropriate educators, experts and delivery methods; and to foster an interactive community for salon pros of all disciplines and cultures. America’s Beauty Show is more than a three-day event. With today’s broad and expanding multi-media communications and monthly educational programs, Cosmetologists Chicago and America’s Beauty Show offer year-round education. americasbeautyshow.com
Mary Albanese, Vice President, Marketing, Product ClubProduct Club, a respected source for haircolor education, helps colorists to be successful by providing them with haircoloring techniques they can use daily in the salon. Thousands of colorists have taken the company’s popular hands-on classes, taught by educators who work behind the chair and know what colorists encounter every day. The classes focus on beautiful and wearable techniques relevant for all color lines. productclub.com
John Benedetto, Director of Education, GKhairGKhair intends to supply beauty pros with information that helps them to do their technical best in the domain of taming systems, as well as in haircolor and cutting. Beyond being the first and only company to harness the benefits of Juvexin, a special blend of keratin optimized specifically for hair, GKhair supplies salons with a Hair Taming System that features customizable formulas. The company also recently added haircolor, cutting and styling classes to its lineup. gkhair.com
Amie Breckenridge, Director of Field Education/Academy, Scruples HaircareScruples provides salon professionals with quality education, empowering them with the tools and
Professional beauty’s Illuminati weigh in on the key roles that their organizations are playing in providing salon pros with all they need to play it smart.
information they need to position their businesses to achieve financial success and creative fulfillment. Educational opportunities at the Scruples Academy include Training for Tomorrow featuring theory and hands-on training, and the Global Design Academy, a three-day workshop. scrupleshaircare.com
Howard Britt, President/CEOPremiere Show GroupPremiere Show Group offers the best education beauty pros need to succeed and excel in their careers. Premiere is expanding its show offerings to now include specialized education in areas such as Global Texture Education, Business and Dayspa Education and Nail Education. premiereshows.com
Brett Butcher, National Director, Great Lengths USA, a division of HairUWearGreat Lengths supplies beauty pros with quality hair extensions and application techniques. The increasing demand for extensions and qualified extension specialists is changing the face of Great Lengths USA’s certification and training initiatives. The company understands that education costs can prohibit some from addressing this market opportunity, which is why it is forming a strategic partnership initiative with other industry leaders who have a common desire to grant more stylists access to education. hairuwear.com
Well-Schooled
Fashion-forward looks from Vivienne Mackinder can be seen on the runway at the 2011 America’s Beauty Show.
www.downmagaz.com
February 2011 American Salon 95
Steven Henley, Senior Director of Education, Pureology, L’Oréal PPDPureology’s mission is to build a community of experts on color-treated hair with excellence, integrity and respect for salon professionals, our industry and our environment. Classes are focused on colour-treated hair and the care of specific hair types. Just like all products that Pureology launches, all new educational offerings reflect that basic core value. For instance, Pureology Signature Events provide salon pros with a greater understanding of the Pureology brand and helps them develop their expertise, polish their professional skills and forge strategic business relationships. pureology.com
Daniel Kaner and Tev Finger, Presidents and Co-founders, Oribe Hair CareOribe offers artisanal workshops and studios tailored to progressive salons and stylists. Intimate, atelier-styled programs are designed to share a thoughtful approach to hairdressing—one that is as much about developing intuition and imagination as it is about instilling the tools of master-level cutting and styling. Oribe brings learning directly to the salon floor with custom in-salon classes adapted to the needs of each team. 888/ORIBE-99
Mike Karg, Karg + Blackwell Academy NYCMike Karg and Jo Blackwell, award-winning artists with a combined 50 years experience, are committed to delivering top education that focuses on the Karg DryHairCut Philosophy and Blackwell’s Creative Color Placement. With an emphasis on learning by doing, the Karg + Blackwell Academy NYC teaches proven, salon-friendly techniques that enhance beauty pros’ skill-sets. 212/965-8868
Dana Lupton, Vice President, IBS and IECSC Show GroupsThe International Beauty Shows (New York and Las Vegas) are committed to providing professionals with dynamic presenters and intriguing topics, while always focusing on the upcoming trends and necessary skills needed to drive revenue and increase the salon and professional’s bottom line. This year, the show welcomes many new educators to an existing roster of amazing artists, allowing the show to constantly provide new points of view and direction.
Christine Schuster, Senior Vice President, Education Worldwide, RedkenRedken’s mission is to lead the professional salon community with profitable partnerships and artistic inspiration based on the scientific approach to superior products. Its vision is for all salon professionals to learn, earn and live better. With award-winning education, Redken’s training encompasses various mediums and classes, including Redken Education On Demand/Blended Interactive Learning, a great way for stylists to enhance their expertise, product knowledge and communication skills; Redken Certifications, another way the brand supports stylists on their journey to learn better, earn better and live better; Redken Design Certification; and Redken Haircolor Certification. redkensalon.com
Sam Villa, Founding Partner, Sam Villa Sam Villa inspires hairdressers to experiment with diverse shapes and techniques and transform the ways they view hair. Sam Villa education can be accessed on its website, as well as at trade shows and classes at the Redken Exchange. Offerings include The Aspire Tour, a reality show format shot in salons across America and featuring real stylists on camera, supplies viewers with a front row seat and access to valuable information on techniques and tools, such as the Sam Villa Signature Series Shears, Brushes, Combs and Irons. samvilla.com
Mike Karg and Jo Blackwell enlighten students.
Stylists at an Oribe event gain access to the latest techniques and trends for hair.
96 American Salon February 2011
1After a successful launch of their first book, Cut + Color, Mike Karg and Jo Blackwell have introduced the Karg DVD K-Unplugged Vol 8.
Designed as a learning tool for all progressive hairstylists, this DVD features 70 minutes of nonstop education. Karg and Blackwell demonstrate seven new Karg DryHairCuts and creative color placements for all hair types. In addition, Karg also showcases his new K-TSlide Royale texturizing shear. mikekarg.com
2 In Paul Mitchell’s The Interpretive Collection DVD, master haircutters Scott Cole and Takashi Kitamura create core foundation haircuts using a variety of
techniques and geometric shapes. Also highlighted is the work of Stephanie Kocielski and Lucie Doughty, whose styles in the DVD can easily be recreated in your own salon. paulmitchellpro.com
3Goldwell’s Play Strong Collection, presented in an educational guide by the International Color Zoom 11 Creative Team, features inspirational
colors, techniques and styles designed to motivate and drive salon business. It’s full of tips and step-by-steps, including information on the Chess Color Concept, which involves color techniques that create unique effects with squares and chessboardlike structures. colorzoom11.com
4The Aspire Tour four-DVD set from Sam Villa includes BOBology, The Convertible, The “V” and The Bardot styles. Shot in salons across America,
the DVDs feature Villa teaching stylists on camera and in a reality show format so viewers can see the exact tools used to create some of his famous styles. Villa will launch the 5th DVD in the series at America’s Beauty Show next month. samvilla.com
5Pureology’s Expressions & Expertise is a book that spotlights six looks created using the new ColourStylist collection of products. The looks
included are Textured Elegance, a short, soft shape with piecy definition and vibrant shine; Casual Elegance, a layered bob infused with movement and a strong fringe; Curl Perfection, a burst of body, bounce and shine; Side Swept, a new take on the updo that combines glamour and softness; Sleek Radiance, a redefined ponytail with intense volume and playful placement; and Voluminous Texture, which leaves hair with a soft, sexy finish. pureology.com
Tool SchoolCheck out the latest books, DVDs and technical guides designed to educate stylists and grow business.
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Register Online & Save $10Per Day!IBSnewyork.comor call 800.427.2420
Join our community
Don’t miss a single update!
Text IBSNY to 64842
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march 6-8 • 2O11jacob javits convention center • new york city
www.IBSnewyork.com
*Schedule subject to change
CORPORATE SPONSORS:
New Speakers and Classes for 2O11
main stage performances byNICK ARROJO • TED GIBSON • ANITA GUTIERREZ & DANNY LAPOINTE
DEREK JAY • MARTIN PARSONS • AMY & WOODY MICHLEB
revitalize your cutting & styling skillsJO BLACKWELL-PRESTON • CHRISTO • ESBI INTERNATIONAL
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learn new makeup techniquesBUNTRICIA BASTIAN • DOMINIC CRUZ • DANIELLE FONSECA
EVE PEARL • NOREEN YOUNG
refine nail skills and salon performanceNAJA GREEN • ELLIS KIM • LISA LOGAN
JAIME SCHRABECK • MARY JO ZWIROWSKI
increase your profits and sales with valuable tipsPAUL DIGRIGOLI • JON GONZALES • RICHARD GUDRY • DEB HUNT
LARRY KOPSA • CHARLES MARCUS • MALYNDA VIGLIOTTI
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98 American Salon February 2011
6Schwarzkopf Professional Igora System Educator application for the Apple iPad and iPhone includes four primary functions:
Create Formula, My Clients, Hints and Tips and Browse Educator. Intended for use by salon colorists, the app provides users with access to hundreds of Schwarzkopf haircolor formulas, in addition to allowing them to create and save their own using the My Clients function. schwarzkopfusa.com
7KMS California’s Gallery 360° is the company’s annual campaign, which includes The 2011 Campaign Look Book and the
companion 2011 Campaign Tech Guide. The look book is designed as a coffee table book for the reception area to showcase a variety of inspirational, wearable looks to inspire clients to explore their personal style and creativity. The tech guide provides detailed step-by-steps of the cuts and styles showcased in the look book. kmscalifornia.com
8The Illusionist and Urban Shock Color Craze DVDs from Scruples are instructional videos that include information on color techniques
and tips based on the two color collections. The Illusionist is a collection of low-ammonia brilliant crème highlights and Urban Shock is a collection of seven intense haircolors, including red, blue, purple, pink, orange, green and yellow. scrupleshaircare.com
9The Art of Highlighting from Product Club includes three DVDs and one bonus DVD. Volume 1 – Express Yourself features the
haircoloring techniques Ray Lights and Shadowing; Volume 2 – Go Fresco includes Switch Back Sets & Sky Lighting; Volume 3 – Make an Impression discusses Crescent Panels and Reversible Herringbone; and a bonus DVD, Styling With Foil & Making Color More Colorful includes information on styling with foil and tips for repurposing Product Club’s foil and tools. productclub.com
10The Art of Consultation system from Redken consists of four easy steps: Analysis, a Custom Hair Plan, Service
and Continued Care. The kit contains all of the tools stylists need to create a custom hair plan for each client, including the Implementation Guide, Customized Client Profiler, Face Shape Indicator, Level and Percentage of Gray Finder, Skin Tone Cards, Retail Product Guide and a customizable Style Portfolio. redken.com
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To experience Oribe Education and Products call 888.674.2399 or visit oribe.com
ORIBE EDUCATION offers artisanal workshops tailored to progressive salons and stylists.
Our intimate programs are designed to share a thoughtful approach to hairdressing – one that is
as much about developing intuition and imagination as it is about instilling the tools of master-
level cutt ing and styl ing. THIS IS THE EDUCATION OF THE HAIR-OBSESSED.
Time-honored fact: Great Lengths® extensions are
the hallmark of beauty and quality. But they also
look good through the close-up lens of ecology and
integrity. Great Lengths® is the only company that
guarantees the ethical sourcing of hair. It’s 100%
traceable, ethical and of the highest quality. And
it’s the only company that rejects the use of toxic
chemicals during processing. Great Lengths®
extensions – beautiful in any light.
If you’re as concerned with eco-effi ciency,
ethicality and traceability as we are, contact us
to learn more about our Fair Standards
Initiative:1-800-999-0809.
3-day Hands-on Certifi cation Training Schedule
Mar. 20, 21 & 22 Los Angeles
Mar. 27, 28 & 29 Miami
Apr. 3, 4 & 5 Atlanta
Apr. 10, 11 & 12 Chicago
May 1, 2 & 3 New York
May 15, 16 & 17 Los Angeles
May 22, 23 & 24 Dallas
Call 1.800.999.0809 or visit greatlengthsusa.com for certifi cation opportunities nearest you.
© 2010 HAIRUWEAR®
Hair Extension Services
www.downmagaz.com
BEAUTY ZONE
To showcase your product in BEAUTY ZONE call Kristine Compton at 323-966-4662
Hot Tools® Hot Tools® BlueIce Titanium Ionic Dryer (HTBL01) is fully equipped with the most innovative features available! The beautiful blue metallic finished dryer is patented with Direct ION Technology®, reducing frizz and cutting drying time up to 40%! The dryer is lightweight, powerful, and energy efficient, using 15% less energy without compromising performance. It dries hair from the inside out, leaving hair looking smooth, shiny, and frizz-free! Other professional features include multiple heat/ speed settings, cool shot for setting the style, concentrator-straightening pik-finger diffuser attachments, and one-year warranty.
Call 1-800-487-8769 or visit www.HotTools.com
KamisoriThe New Kamisori Black DiamondForged and ergonomically designed by master craftsmen, the new 2011 Black Diamond shears ensure even higher degrees of sharpness, comfort and durability. Perfect for slice, blunt and point cutting. Buy the KAMISORI and receive:• Free Matching texturizing H3 razor• New Luxury Dragon Case• Lifetime warranty• 30-day money-back satisfaction guarantee• Accidental damage warranty• Unparalleled and unmatched performance and quality
Available in 5.0" 5.5" 6.0" or in a set with a matching texturizer.Also available in Lefty
Call 1.866.387.4306 or visit www.kamisorishears.com
American Salon’s NEw back of book section,
Check Out, is designed with the manufacturers in mind.
Coming April 2011
CheCk Out
For a sneak peek and more information, contact
Easy to read Easy to navigate
Increase your direct response
It will change the way you do business
Kristine Compton at 323-966-4662 or
www.downmagaz.com
Special Advertising Section
Grafton Cosmetics Private LabelMinerals by Grafton CosmeticsIt’s not just any brand it’s your brand name. Grafton Cosmetics understands that. Whether creating a brand for the world’s most prestigious cosmetic firms or just enhancing your existing line, Grafton Cosmetics brings an unsurpassed level of quality and innovation. With state of the art facilities and a commitment to excellence, our cosmetic products are perhaps the finest anywhere. Call now for our full color brochure. Let us show you why since 1962, Grafton Cosmetics has been a leader in private label cosmetics.
Call 1.800.662.5387 or visit www.graftoncosmetics.com
Hot Tools® Create a different look every day with the new Nano Ceramic® Tapered Curling Irons by Hot Tools®. Add curls, waves, spirals, or volume through one-wrap styling with our patented PULSE Technology® heating system, the only system that allows for fast heat-up and superior heat restoration while styling. The irons’ NanoCeramic® tapered barrels produce gentle far-infrared heat (up to 430°F) and help reduce frizz and increase shine. Other features include heat-resistant glove, rheostat control dial, and one-year warranty. Hot Tools® are a Curls Best Friend! Visit our website for how-to style sheets, videos, and tips from the pros.
Call 1-800-487-8769 or visit www.HotTools.com
HTBw1851 – 1" - ½"
HTBw1852 – 1 ¼" - ¾"
HTBw1850 – ¾" - 3/8"
Curlisto® Natural CoilsKinky-Coily hair is one of the most fragile textures that is often dry and damaged. Christo, the authority in curly hair that has educated salon professionals around the world, has created Curlisto Natural Coils to address the special needs of coily textures by replenishing youthful hair and minimizing breakage. The innovative Defining Lotion is the key to successful styling that will give coils amazing results every time. High quality ingredients are used to reverse the damage from harsh chemicals and heat styling tools. Coils are left healthy, shiny and beautifully defined.
Curlisto Natural Coils Cleanser, Conditioner, Masque, Leave-In Treatment, Defining Lotion, Spray and Paste · Paraben Free · Anti-Aging · Sulfate Free · Prevents Dryness · Anti-Frizz · Increases Shine · Certified Organic Extracts · Restores Hair Shaft
For more information on how to carry this line in your salon and to get 50% off starter kits, please contact [email protected] or call 212-997-8810.
Call 1.800.810.CURL or visit www.Curlisto.com
To showcase your product in BEAUTY ZONE call Kristine Compton at 323-966-4662
SpectraLightsSunlight quality lighting for your salonSpectraLights provide the very best lighting for your salon and spa. It recreates the same light given off by the sun. No longer will you have to ask your clients to step outside to see their hair color. SpectraLights make any salon more professional and more attractive to clients. SpectraLights are better in every way you can imagine. Better quality light, most energy efficient, longer lasting and they stay cool. Your salon will not be complete until you have the best lighting. So get the lighting designed for salons: SpectraLights.
Contact us today for a free lighting consultation.
Call 1-888-997-8953 or visit FreestyleSystems.com
by KELLEy DONAHUE
With a little help from a talented team of artists, George Schaeffer celebrates the rebirth of Aloxxi Colour with a shoot that captures the brand’s personality.
After using Aloxxi Colour to enhance hair with a rich red hue, Larry Smith and his team side-parted the hair and backcombed the sections before setting them with a 1-inch curling iron. Smith then used a bristle brush and lightweight hairspray to coax the curls into place.
104 American Salon February 2011
www.downmagaz.com
Dedication to the art of haircolor and design
is demonstrated to perfection by master colorist
Larry Smith in his breakout collection for Aloxxi
Colour. Acquired in April 2010 by OPI nailcare
founder George Schaeffer, the independently run
haircolor company includes permanent, tone-on-
tone, nonammonia and no-lift botanical-based
formulations from Italy. “The body of work was
created especially for the relaunch of Aloxxi,” says
Smith, who collaborated with stylists Ashlee Berry,
Zach Killian and Sully Estrada of Hairroin Salon
in West Hollywood, CA, on the shoot, held at an
Italian-inspired villa in Malibu, CA. “The whole idea
was to show how sophisticated looks can be made
all the more stunning when you pair creative color
placement with Aloxxi’s range of fashion-forward
hues.” Molto bellissimo!
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THIS PAGE: To create delicate dimension on textured hair, Smith highlighted strands with 1 part Chroma 10B (Buona Sera Blanca) mixed with 1½ parts of 30 Vol Developer before overlaying them with 1 part Tones Clear (Italian Ice) and 2 parts 7 Vol Activator. To style, he set hair sections with a small iron, spraying them with a thermal setting spray. A dry soft-hold spray was misted on curls to give them staying power.
THIS PAGE: Smith mixed 1 part Chroma 1A (Cruising the Adriatic) with 1½ parts 10 Vol Developer to create shine and dimension in this short, dark brunette crop. For the finishing touches, he worked a bit of mousse into the hair, then detailed the perimeter with a flat iron before applying gloss spray.
FACING PAGE: Smith started this elegant look by smoothing the hair back into a high ponytail before setting the tail in sections with a 1-inch iron and misting them with a lightweight hairspray. Then, working side-to-side and front-to-back to create height, width and balance, he used two fingers and his thumb to twist and affix hair at the mid-shaft before pinning the ends and finishing the look with a shine spray.
February 2011 American Salon 107
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By Kelley Donahue
award-winning hairdresser Michelle thompson dances to the beat of a tribal drum with a collection that celebrates ornamental shapes.
ancient nubian queens and complex textures served as Michelle thompson’s
inspiration when creating tribe, a body of work celebrating the symbolic relationship
between women’s hair, their style and their status. “these women share a common
bond—the need to be worshipped for their choices,” says thompson, the British
hairdressing awards’ 2009 afro hairdresser of the year and educator and artistic
director for the Francesco group in london. key to the looks is hair imbued with a
soft, jet-black satin sheen or deep ruby jewel tones. “equally important are shapes
with height, stature and symmetry offset by an ornamental quality evoking the
architecture of ancient egypt,” thompson adds. “it’s a collection that represents a
tribe most discerning women with true style will want to belong to.”
www.downmagaz.com
this page:Michelle thompson used bright ruby tones to enhance this short crop with a long disconnected fringe. “it’s been shaped and swept to complement the face shape and neckline,” she says.
FaCiNg page:thompson softened the bold, curved fringe of this inky, jet-black style by creating internal layers. “this technique creates a full shape that blends into deep graduation and frames the face,” thompson says.
February 2011 American Salon 109
this page:after blow-drying the top section of this short layered style, working from the crown through the sides for lift and direction, thompson brushed out the sides, following the movement of the hair. a bit of styling wax was then applied to create definition in the fringe area.
facing page:to achieve this contemporary updo, thompson set shoulder-length hair to create smooth, bouncy curls, then backcombed sections at the root to build height and stability. next, she used her fingers to tease the curls through the mid-lengths and ends before backcombing them to attain a disheveled texture. to finish the look, she smoothed the hair back on both sides, pinning it away from the face.
February 2011 American Salon 111
the heartbeat of beauty…
Delivering what serious beauty professionals
need to enhance their careers.
march 6-8 • 2O11jacob javits convention center • new york city
www.ibsnewyork.com
©2010 QUESTEX MEDIA GROUP LLC
CORPORATE SPONSORS:
2 shows 4 the price of 1Get FREE admission to the largest spa
show in NYC with your IBS ticket!
PRESENTED BY
Don’t miss a single update!
Text IBSNY to 64842 for show specials
& important information.
Join our community
SOURCE CODE: 800
New Speakers and Classes for 2O11
main stage performances byNICK ARROJO • TED GIBSON • ANITA GUTIERREZ • DANNY LAPOINTE
DEREK JAY • MARTIN PARSONS • AMY & WOODY MICHLEB
revitalize your cutting & styling skills
JO BLACKWELL-PRESTON • CHRISTO • ESBI INTERNATIONAL
FRANK & BELINDA GAMBUZZA • MIKE KARG • MIHO KITAJIMA
MAJOR LEAGUE BARBERS • NAITCOLE MICHELE • MARCO PELUSI
YOSH TOYA • EIJI YAMANE • IVAN ZOOT
learn new makeup techniquesBUNTRICIA BASTIAN • DOMINIC CRUZ • DANIELLE FONSECA
EVE PEARL • NOREEN YOUNG
refine nail skills and salon performance• VALERIE CLARK • ELLIS KIM • JACQUI PIERCE
JAIME SCHRABECK • MARY JO ZWIROWSKI
increase your profits and sales with valuable tipsPAUL DIGRIGOLI • JON GONZALES • RICHARD GUDRY • DEB HUNT
LARRY KOPSA • CHARLES MARCUS • MALYNDA VIGLIOTTI
and many more!*
*HW WKH IUHH PRELOH DSS DW
KWWS�� �JHWWDJ�PREL
View the conference program today.
Register online and
SAVE $1OIBSnewyork.com
or call 800.427.2420
PER DAY
*schedule subject to change
www.downmagaz.com
the heartbeat of beauty…
Delivering what serious beauty professionals
need to enhance their careers.
march 6-8 • 2O11jacob javits convention center • new york city
www.ibsnewyork.com
©2010 QUESTEX MEDIA GROUP LLC
CORPORATE SPONSORS:
2 shows 4 the price of 1Get FREE admission to the largest spa
show in NYC with your IBS ticket!
PRESENTED BY
Don’t miss a single update!
Text IBSNY to 64842 for show specials
& important information.
Join our community
SOURCE CODE: 800
New Speakers and Classes for 2O11
main stage performances byNICK ARROJO • TED GIBSON • ANITA GUTIERREZ • DANNY LAPOINTE
DEREK JAY • MARTIN PARSONS • AMY & WOODY MICHLEB
revitalize your cutting & styling skills
JO BLACKWELL-PRESTON • CHRISTO • ESBI INTERNATIONAL
FRANK & BELINDA GAMBUZZA • MIKE KARG • MIHO KITAJIMA
MAJOR LEAGUE BARBERS • NAITCOLE MICHELE • MARCO PELUSI
YOSH TOYA • EIJI YAMANE • IVAN ZOOT
learn new makeup techniquesBUNTRICIA BASTIAN • DOMINIC CRUZ • DANIELLE FONSECA
EVE PEARL • NOREEN YOUNG
refine nail skills and salon performance• VALERIE CLARK • ELLIS KIM • JACQUI PIERCE
JAIME SCHRABECK • MARY JO ZWIROWSKI
increase your profits and sales with valuable tipsPAUL DIGRIGOLI • JON GONZALES • RICHARD GUDRY • DEB HUNT
LARRY KOPSA • CHARLES MARCUS • MALYNDA VIGLIOTTI
and many more!*
*HW WKH IUHH PRELOH DSS DW
KWWS�� �JHWWDJ�PREL
View the conference program today.
Register online and
SAVE $1OIBSnewyork.com
or call 800.427.2420
PER DAY
*schedule subject to change
SCHEDULE SUBJECT TO CHANGE
hair: techniques & trends business of beauty makeup:artistry & income art of nails
SUNDAY 1E21 1E20 1E19 1E15 1E13 1E04 1E03 1E02 1E17 1E16 1E18 1E05
10:00am
to
11:30am
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Clipper & Razor Cutting
JIM JONES
Eagle International Seminars
Yosh Way - Hair Design
Philosophy
YOSH TOYA
Introduction to the Art of
Color & Movement
MISAEL APONTE
Misael Art, Inc.
Celebrity Red Carpet Hair
TED GIBSON
Ted Gibson Salon
The Art of Curly HairCHRISTO Curlisto Systems
The Art of Highlighting
ADRIENNE ROGERS
Product Club
Hotheads
Hair Extensions
LESLIE VASQUEZ
Hotheads Hair Extensions
Taking Your Salon Business
to the Next Level
CHARLES MARCUS
The Empowerment International Group
It’s Just Business
JON GONZALES
Hairdresser Career Development Systems
Bridal Airbrush Artistry
DANIELLE FONSECA
Temptu Pro
Build Your Own Business
MARY JO ZWIROWSKI
Nail Tek2D10/11 Bond Plus H-Tech Hair Extension BOND PLUS
12:00pm
to
1:30pm
Creative Razor Cutting
NICK ARROJO
Arrojo Studio
The Convertibles
ARTHUR HARRIS & PATRICIA
GROOMS-JONES
Salon Red & Spa /the Beauty Haven
Cut & Color 2011
MIKE KARG &
JO BLACKWELL-PRESTON
Karg & Blackwell Academy NYC
Tour de France
WOODY & AMY MICHELOB
Kenchii Professional
Up Close & Clippered
IVAN ZOOT
Andis
Extension Cutting, Dress
Work & Special Event Hair
NICHOLAS FRENCH
So.Cap USA Hair Extensions
The Art of Highlighting
NICOLE LYNN
Product Club
Brazilian Keratin
Techniques
MARCIA TEIXEIRA
Brazilian Keratin Treatment
How to Motivate
& Lead Your Team
CHARLES MARCUS
Empowerment Int’l Group, Inc
Do You Know Your Score?
LARRY KOPSA Kopse Otte
High Definition Beauty–
for Every Complexion
EVE PEARL
The Eve Pearl Makeup Experience & Boutique
Book Smart
JAIME SCHRABECK
Precision Nails
2D10/11 Facebook & the Salon
GORDON MILLER
2:00pm
to
3:30pm
Classic Scissor Cutting
NICK ARROJO
Arrojo Studio
The Wave of the Future
ESBI INT’L ARTISTIC TEAM
The Art of Highlighting
ADRIENNE ROGERS
Product Club
New York Dry Cut
EIJI YAMANE
Eiji International Group
BRADGRAHAM Live
BRADGRAHAM
Brad Graham Salon29
Advanced Color
Cutting System
RAUL MARTEZ
La Academia, Inc.
Do Your Clients Suffer
from Hair Loss?
RODNEY BARNETT
La-Brasiliana Keratin
Treatment with Collagen
RAFAEL DE SEVILLA
La-Brasiliana
Turn Your Business into
a Money Making Machine
DEB HUNT
Empowering You
Booked Solid
PAUL DIGRIGOLI
DiGrigoli Companies
Who’s Afraid of those
Big, Bold Brows?
MALYNDA VIGLIOTTI
Boom Boom Brow Bar
Synergy Gel
for Success
ELLIS KIM
Young Nails, Inc
4:00pm
to
5:30pm
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Let’s Get Shear Crazy
NAITCOLE MICHELLE
Naitcole Michele International School of Education
Celebrity Highlights
MARCO PELUSI
Marco Pelusi Hair Studio
Hairlusions
GARY GERARD
Gerard’s International Advanced Haircutting Seminars
Amazon Secrets Revealed
LYNNE SCHILLING
Lady Life / De Fabulous
Professional PROTA
Hair Extension
MIHO KITAJIMA
Supreme Hair
Evalash Eyelash
Extensions
QUYEN NGUYEN
Evalash, Inc
Fast Color Using TCA:
The Color Accelerator
JOE SANTY
Dennis Bernard
Retailing as Easy as 1-2-3
JAMIE KLATT
Empowering You
Haircheck
RICHARD GUDRY
Divi/Haircheck
Spring Makeup Trends –
What’s in Vogue for Colors
NOREEN YOUNG
noreenyoungpro.com
Making Money
with Minx!
NAJA GREEN & LISA LOGAN
Minx Nails
MONDAY 1E21 1E20 1E19 1E15 1E13 1E04 1E03 1E02 1E17 1E16 1E18 1E05
10:00am
to
11:30am
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Clipper and Razor Cutting
JIM JONES
Eagle International Seminars
Yosh Way - Hair Design
Philosophy
YOSH TOYA
Introduction to the Art
of Color & Movement
MISAEL APONTE
Misael Art, Inc
Celebrity Red Carpet Hair
TED GIBSON
Ted Gibson Salon
The Art of Curly Hair
CHRISTO
Curlisto Systems
The Art of Highlighting
ADRIENNE ROGERS
Product Club
Hotheads Hair
Extensions
LESLIE VASQUEZ
Hotheads Hair Extensions
Top 10 Steps to Owning
a Successful Business
DEB HUNT
Empowering You
It’s Just Business
JON GONZALES
Hairdresser CareerDevelopment Systems
Foundation 101
DOMINIC CRUZ
Kryolan
Build Your Own Business
MARY JO ZWIROWSKI
Nail Tek
12:00pm
to
1:30pm
Creative Razor Cutting
NICK ARROJO
Arrojo Studio
I Can Transform You
ARTHUR HARRIS &
PATRICIA GROOMS-JONES
Salon Red & Spa/the Beauty Haven
Cut & Color 2011
MIKE KARG &
JO BLACKWELL-PRESTON
Karg & Blackwell Academy NYC
Tour de France
WOODY & AMY MICHELOB
Kenchii Professional
Roadmap to
Barbering Greatness
IVAN ZOOT
Andis
Extension Cutting, Dress
Work & Special Event Hair
NICHOLAS FRENCH
So.Cap USA Hair Extensions
The Art of Highlighting
NICOLE LYNN
Product Club
Brazilian Keratin
Techniques
MARCIA TEIXEIRA
Brazilian Keratin Treatment
Join the 6-Figure a Year
Service Providers Club
JAMIE KLATT
Empowering You
Do You Know Your Score?
LARRY KOPSA
Kopse Otte
High Definition Makeup
BUNTRICIA BASTIAN
Pinnacle Cosmetics
Waterless Spa Pedicures
JAIME SCHRABECK
Precision Nails
2:00pm
to
3:30pm
Classic Scissor Cutting
NICK ARROJO
Arrojo Studio
The Wave of the Future
ESBI INT’L ARTISTIC TEAM
The Art of Highlighting
ADRIENNE ROGERS
Product Club
New York Dry Cut
EIJI YAMANE
Eiji International Group
BRADGRAHAM Live
Bradgraham
BRAD GRAHAM
Salon29
Professional PROTA Hair
Customized Cap Weaving
OKELA NEVEAUX
Supreme Hair
Do Your Clients Suffer
from Hair Loss?
RODNEY BARNETT
La-Brasiliana Keratin
Treatment with Collagen
RAFAEL DE SEVILLA
La-Brasiliana
Taking Your Salon Business
to the Next Level
CHARLES MARCUS
The Empowerment International Group
Booked Solid
PAUL DIGRIGOLI
DiGrigoli Companies
Who’s Afraid of Those
Big, Bold Brows?
MALYNDA VIGLIOTTI
Boom Boom Brow Bar
Synergy Gel
for Success
ELLIS KIM
Young Nails, Inc
4:00pm
to
5:30pm
The Art of Long Hair Styling
MARTIN PARSONS
Intermar Productions
Disorderly Conduct
with a Razor
NAITCOLE MICHELLE
Naitcole Michele International School of Education
To be announced
Please visit
IBSnewyork.com
for updates
Hairlusions
GARY GERARD
Gerard’s International Advanced Haircutting Seminars
Amazon Secrets Revealed
LYNNE SCHILLING
Lady Life/De Fabulous
Studex Ear Piercing:
Safe, Easy and Profitable
ED OBERG
Studex
How to Tame your
Combination Hair
KIM ETHEREDGE & WENDI LEVY
Mixed Chicks
Fast Color Using TCA:
The Color Accelerator
JOE SANTY
Dennis Bernard
The Art of Business
PHILIP PELUSI
Master Your Salon’s Future
PAUL DIGRIGOLI
DiGrigoli Companies
Fearless Beauty,
Fashion & Runway
EVE PEARL
The Eve Pearl Makeup Experience & Boutique
Making Money
with Minx!
NAJA GREEN & LISA LOGAN
Minx Nails
conference program at a glance
FREE WITH YOUR PAID EXHIBIT HALL TICKET
H hair focus
C color focus
M makeup focus
B business focusSTUDENT & INSTRUCTOR CLASSES:
visit IBSnewyork.com for a complete listing
hands-on workshops
SUNDAY 1E12 1E14 2D10/11
10:00am
to
1:00pm
Condense & Structure Cutting
ESBI INT’L ARTISTIC TEAM
Free Style Cutting
DEE ADAMES
Dee & Co. Hair Studio
To be announcedPlease visit
IBSnewyork.com
for updates
2:30pm
to
5:30pm
Dashing Diva & Daring Dos
JO BLACKWELL-PRESTON
Dop Dop Salon
Twisted Classics, Color & Cut Techniques
FRANK & BELINDA GAMBUZZA
Salon Visage
It’s About Business
JON GONZALES
Hairdresser Career Development Systems
MONDAY 1E12 1E14 2D10/11
10:00am
to
1:00pm
Celebrity Highlights for Wavy Hair
MARCO PELUSI
Marco Pelusi Hair Studio
Free Style Cutting
DEE ADAMES
Dee & Co. Hair Studio
The Flawless Bride:From Natural to Hollywood Glamour
EVE PEARL
Eve Pearl Makeup Experience Studio & Boutique
2:30pm
to
5:30pm
Dashing Diva & Daring Dos
JO BLACKWELL-PRESTON
Dop Dop Salon
Twisted Classics, Color & Cut Techniques
FRANK & BELINDA GAMBUZZA
Salon Visage
It’s About Business
JON GONZALES
Hairdresser Career Development Systems
ADDITIONAL FEE REQUIREDFEE INCLUDES YOUR EXHIBIT HALL ADMISSION
M
C
H
B
C
H
H
B
C
H
C
C
H
Register online and
SAVE $1OIBSnewyork.com or call 800.427.2420
PER DAY
SHOW HOURS
SUNDAY MARCH 6 MONDAY MARCH 7 TUESDAY MARCH 8
9:30am – 6:00pm 9:30am – 6:00pm 9:30am – 5:00pm
www.downmagaz.com
SCHEDULE SUBJECT TO CHANGE
hair: techniques & trends business of beauty makeup:artistry & income art of nails
SUNDAY 1E21 1E20 1E19 1E15 1E13 1E04 1E03 1E02 1E17 1E16 1E18 1E05
10:00am
to
11:30am
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Clipper & Razor Cutting
JIM JONES
Eagle International Seminars
Yosh Way - Hair Design
Philosophy
YOSH TOYA
Introduction to the Art of
Color & Movement
MISAEL APONTE
Misael Art, Inc.
Celebrity Red Carpet Hair
TED GIBSON
Ted Gibson Salon
The Art of Curly HairCHRISTO Curlisto Systems
The Art of Highlighting
ADRIENNE ROGERS
Product Club
Hotheads
Hair Extensions
LESLIE VASQUEZ
Hotheads Hair Extensions
Taking Your Salon Business
to the Next Level
CHARLES MARCUS
The Empowerment International Group
It’s Just Business
JON GONZALES
Hairdresser Career Development Systems
Bridal Airbrush Artistry
DANIELLE FONSECA
Temptu Pro
Build Your Own Business
MARY JO ZWIROWSKI
Nail Tek2D10/11 Bond Plus H-Tech Hair Extension BOND PLUS
12:00pm
to
1:30pm
Creative Razor Cutting
NICK ARROJO
Arrojo Studio
The Convertibles
ARTHUR HARRIS & PATRICIA
GROOMS-JONES
Salon Red & Spa /the Beauty Haven
Cut & Color 2011
MIKE KARG &
JO BLACKWELL-PRESTON
Karg & Blackwell Academy NYC
Tour de France
WOODY & AMY MICHELOB
Kenchii Professional
Up Close & Clippered
IVAN ZOOT
Andis
Extension Cutting, Dress
Work & Special Event Hair
NICHOLAS FRENCH
So.Cap USA Hair Extensions
The Art of Highlighting
NICOLE LYNN
Product Club
Brazilian Keratin
Techniques
MARCIA TEIXEIRA
Brazilian Keratin Treatment
How to Motivate
& Lead Your Team
CHARLES MARCUS
Empowerment Int’l Group, Inc
Do You Know Your Score?
LARRY KOPSA Kopse Otte
High Definition Beauty–
for Every Complexion
EVE PEARL
The Eve Pearl Makeup Experience & Boutique
Book Smart
JAIME SCHRABECK
Precision Nails
2D10/11 Facebook & the Salon
GORDON MILLER
2:00pm
to
3:30pm
Classic Scissor Cutting
NICK ARROJO
Arrojo Studio
The Wave of the Future
ESBI INT’L ARTISTIC TEAM
The Art of Highlighting
ADRIENNE ROGERS
Product Club
New York Dry Cut
EIJI YAMANE
Eiji International Group
BRADGRAHAM Live
BRADGRAHAM
Brad Graham Salon29
Advanced Color
Cutting System
RAUL MARTEZ
La Academia, Inc.
Do Your Clients Suffer
from Hair Loss?
RODNEY BARNETT
La-Brasiliana Keratin
Treatment with Collagen
RAFAEL DE SEVILLA
La-Brasiliana
Turn Your Business into
a Money Making Machine
DEB HUNT
Empowering You
Booked Solid
PAUL DIGRIGOLI
DiGrigoli Companies
Who’s Afraid of those
Big, Bold Brows?
MALYNDA VIGLIOTTI
Boom Boom Brow Bar
Synergy Gel
for Success
ELLIS KIM
Young Nails, Inc
4:00pm
to
5:30pm
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Let’s Get Shear Crazy
NAITCOLE MICHELLE
Naitcole Michele International School of Education
Celebrity Highlights
MARCO PELUSI
Marco Pelusi Hair Studio
Hairlusions
GARY GERARD
Gerard’s International Advanced Haircutting Seminars
Amazon Secrets Revealed
LYNNE SCHILLING
Lady Life / De Fabulous
Professional PROTA
Hair Extension
MIHO KITAJIMA
Supreme Hair
Evalash Eyelash
Extensions
QUYEN NGUYEN
Evalash, Inc
Fast Color Using TCA:
The Color Accelerator
JOE SANTY
Dennis Bernard
Retailing as Easy as 1-2-3
JAMIE KLATT
Empowering You
Haircheck
RICHARD GUDRY
Divi/Haircheck
Spring Makeup Trends –
What’s in Vogue for Colors
NOREEN YOUNG
noreenyoungpro.com
Making Money
with Minx!
NAJA GREEN & LISA LOGAN
Minx Nails
MONDAY 1E21 1E20 1E19 1E15 1E13 1E04 1E03 1E02 1E17 1E16 1E18 1E05
10:00am
to
11:30am
The Art of Long
Hair Styling
MARTIN PARSONS
Intermar Productions
Clipper and Razor Cutting
JIM JONES
Eagle International Seminars
Yosh Way - Hair Design
Philosophy
YOSH TOYA
Introduction to the Art
of Color & Movement
MISAEL APONTE
Misael Art, Inc
Celebrity Red Carpet Hair
TED GIBSON
Ted Gibson Salon
The Art of Curly Hair
CHRISTO
Curlisto Systems
The Art of Highlighting
ADRIENNE ROGERS
Product Club
Hotheads Hair
Extensions
LESLIE VASQUEZ
Hotheads Hair Extensions
Top 10 Steps to Owning
a Successful Business
DEB HUNT
Empowering You
It’s Just Business
JON GONZALES
Hairdresser CareerDevelopment Systems
Foundation 101
DOMINIC CRUZ
Kryolan
Build Your Own Business
MARY JO ZWIROWSKI
Nail Tek
12:00pm
to
1:30pm
Creative Razor Cutting
NICK ARROJO
Arrojo Studio
I Can Transform You
ARTHUR HARRIS &
PATRICIA GROOMS-JONES
Salon Red & Spa/the Beauty Haven
Cut & Color 2011
MIKE KARG &
JO BLACKWELL-PRESTON
Karg & Blackwell Academy NYC
Tour de France
WOODY & AMY MICHELOB
Kenchii Professional
Roadmap to
Barbering Greatness
IVAN ZOOT
Andis
Extension Cutting, Dress
Work & Special Event Hair
NICHOLAS FRENCH
So.Cap USA Hair Extensions
The Art of Highlighting
NICOLE LYNN
Product Club
Brazilian Keratin
Techniques
MARCIA TEIXEIRA
Brazilian Keratin Treatment
Join the 6-Figure a Year
Service Providers Club
JAMIE KLATT
Empowering You
Do You Know Your Score?
LARRY KOPSA
Kopse Otte
High Definition Makeup
BUNTRICIA BASTIAN
Pinnacle Cosmetics
Waterless Spa Pedicures
JAIME SCHRABECK
Precision Nails
2:00pm
to
3:30pm
Classic Scissor Cutting
NICK ARROJO
Arrojo Studio
The Wave of the Future
ESBI INT’L ARTISTIC TEAM
The Art of Highlighting
ADRIENNE ROGERS
Product Club
New York Dry Cut
EIJI YAMANE
Eiji International Group
BRADGRAHAM Live
Bradgraham
BRAD GRAHAM
Salon29
Professional PROTA Hair
Customized Cap Weaving
OKELA NEVEAUX
Supreme Hair
Do Your Clients Suffer
from Hair Loss?
RODNEY BARNETT
La-Brasiliana Keratin
Treatment with Collagen
RAFAEL DE SEVILLA
La-Brasiliana
Taking Your Salon Business
to the Next Level
CHARLES MARCUS
The Empowerment International Group
Booked Solid
PAUL DIGRIGOLI
DiGrigoli Companies
Who’s Afraid of Those
Big, Bold Brows?
MALYNDA VIGLIOTTI
Boom Boom Brow Bar
Synergy Gel
for Success
ELLIS KIM
Young Nails, Inc
4:00pm
to
5:30pm
The Art of Long Hair Styling
MARTIN PARSONS
Intermar Productions
Disorderly Conduct
with a Razor
NAITCOLE MICHELLE
Naitcole Michele International School of Education
To be announced
Please visit
IBSnewyork.com
for updates
Hairlusions
GARY GERARD
Gerard’s International Advanced Haircutting Seminars
Amazon Secrets Revealed
LYNNE SCHILLING
Lady Life/De Fabulous
Studex Ear Piercing:
Safe, Easy and Profitable
ED OBERG
Studex
How to Tame your
Combination Hair
KIM ETHEREDGE & WENDI LEVY
Mixed Chicks
Fast Color Using TCA:
The Color Accelerator
JOE SANTY
Dennis Bernard
The Art of Business
PHILIP PELUSI
Master Your Salon’s Future
PAUL DIGRIGOLI
DiGrigoli Companies
Fearless Beauty,
Fashion & Runway
EVE PEARL
The Eve Pearl Makeup Experience & Boutique
Making Money
with Minx!
NAJA GREEN & LISA LOGAN
Minx Nails
conference program at a glance
FREE WITH YOUR PAID EXHIBIT HALL TICKET
H hair focus
C color focus
M makeup focus
B business focusSTUDENT & INSTRUCTOR CLASSES:
visit IBSnewyork.com for a complete listing
hands-on workshops
SUNDAY 1E12 1E14 2D10/11
10:00am
to
1:00pm
Condense & Structure Cutting
ESBI INT’L ARTISTIC TEAM
Free Style Cutting
DEE ADAMES
Dee & Co. Hair Studio
To be announcedPlease visit
IBSnewyork.com
for updates
2:30pm
to
5:30pm
Dashing Diva & Daring Dos
JO BLACKWELL-PRESTON
Dop Dop Salon
Twisted Classics, Color & Cut Techniques
FRANK & BELINDA GAMBUZZA
Salon Visage
It’s About Business
JON GONZALES
Hairdresser Career Development Systems
MONDAY 1E12 1E14 2D10/11
10:00am
to
1:00pm
Celebrity Highlights for Wavy Hair
MARCO PELUSI
Marco Pelusi Hair Studio
Free Style Cutting
DEE ADAMES
Dee & Co. Hair Studio
The Flawless Bride:From Natural to Hollywood Glamour
EVE PEARL
Eve Pearl Makeup Experience Studio & Boutique
2:30pm
to
5:30pm
Dashing Diva & Daring Dos
JO BLACKWELL-PRESTON
Dop Dop Salon
Twisted Classics, Color & Cut Techniques
FRANK & BELINDA GAMBUZZA
Salon Visage
It’s About Business
JON GONZALES
Hairdresser Career Development Systems
ADDITIONAL FEE REQUIREDFEE INCLUDES YOUR EXHIBIT HALL ADMISSION
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SHOW HOURS
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116 American Salon February 2011
In celebration of its 30th anniversary as
a leading manufacturer of beauty tools
for professionals, Tweezerman held an
intimate luncheon last November at the
Sunset Tower Hotel in West Hollywood,
CA. Guests enjoyed champagne and a
three-course meal, received complimentary Tweezerman products,
participated in a raffle and heard a product presentation from the
Tweezerman team. “We are firmly entrenched in, and embraced
by, the industry, and this milestone underlines it,” said Dr. Cornelia
Wittke, Tweezerman CEO and president. “We have exciting growth
plans for the future and will keep wowing beauty professionals with
top-quality tools and exciting innovations.” —I.T.
L’Oréal Professionnel treated honorees and celebrity attendees
at the 2010 Billboard’s Women in Music awards, held at The
Pierre Hotel in New York City, to pre-show hairstyling sessions
with L’Oréal Professionnel Celebrity Stylist Eva Scrivo at her
namesake salon in
Manhattan. L’Oréal
Professionnel
Portfolio Artists
Joseph DiMaggio
and Amit Abraham
were also on hand
to provide touch-ups
backstage before the
event. Salon guests
included Julie Greenwald, chairperson and CEO of Atlantic
Records; Dawn Soler, vice president of music at ABC Studios;
Mamie Coleman, vice president of music and production at
FOX Broadcasting; Marcie Allen, MAC Presents founder and
president; and Sarah Trahern, general manager and senior vice
president of Great American Country. “As an entrepreneur
and an artist, it was rewarding to show appreciation to these
successful women who set a positive example today and for
future generations,” Scrivo said. —I.T.
Redken is lending a helping hand to stylists who want to
enter their work in the 2012 North American Hairstyling
Awards (NAHA). The Road to NAHA Contest, which runs
from February through June 2011, will give four stylists the
resources and inspiration they need to create professional-
caliber entries. Each winner will receive a trip to New York
City, a Redken Artist hairstyle development mentor and a
professional photo shoot with a model, photographer, makeup
artist and wardrobe stylist. Redken will also cover NAHA’s
entry fee. To enter, stylists must submit images of a look
created with Redken products, a short description of the style
and its inspiration and step-by-step instructions on how it was
created. For additional entry guidelines and information, log on
to Redken’s professional site at redken.com. —L.M.
Redken Launches Road to NAHA Contest
In November 2010, 40 salon owners and hairdressers gathered for
an inspirational education experience with famed stylist Oribe.
This two-day affair was the latest in a series of Oribe Artist Ateliers,
by-invitation-only events that allow attendees to learn from Oribe
in an intimate setting. To
kick off the Atelier, Oribe
hosted a cocktail party
and presented his recent
editorial work, including
Anne Hathaway’s
November Vogue cover.
The next day, artists
watched more cutting and styling demonstrations before Oribe led
them through a hands-on styling session and photo shoot. “We are
sharing Oribe with our network of salons and stylists,” said Daniel
Kaner, president of Oribe Hair Care. “Oribe would like to pass his
techniques on to the next generation. He would like to give back
and, most importantly, celebrate the craft that has given him such a
wonderful means of expression.” —L.M.
Oribe Holds Artist Atelier in New York City
Tweezerman Celebrates 30th Anniversary
Tweezerman’s Maggie Kombogiannis
Joico announced its membership in the Health & Beauty
Leadership Group (HBLG) of the Prince’s Trust, a United
Kingdom-based charity dedicated to providing workplace skills
and financial support to troubled young adults. As a new member,
Joico will help raise funds, awareness and support for the trust, as
well as aid young people with work placements in the industry.
“Becoming a member of the Prince’s Trust Health & Beauty
Leadership Group was an important initiative to our company,”
said Sid Cook, managing director of Joico Europe. “Our industry
is very giving, and to be able to help young people get into the
workplace through the trust is so important.” —I.T.
Joico Joins Prince’s Trust Health & Beauty Leadership Group
L’Oréal Professionnel Styles Billboard’s Women in Music Awards Attendees
Eva Scrivo with the L’Oréal Professionnel team and celebrity stylist Ted Gibson
Oribe and a model at the New York City Artist Atelier
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118 American Salon February 2011
With a hugely popular Mannequin Mania contest under its belt
and a slew of plans for this year, including the inspirational Spread
the Love program and the educational Get Connected Tours,
Matrix is making big waves in the beauty industry. Colin Walsh,
Matrix vice president and general manager, is the force behind the
sweeping changes the brand is making. Here, he talks about his
role at Matrix and what to expect in 2011.
Q: Tell us about your professional background and how you
got your start in the industry.
A: It all started when I had my first conversation with my
stylist in the salon chair. It was then that I realized the power of
hairdressers and their ability to influence and transform lives. The
remarkable journey has continued over the last 10 years through
diverse experiences in product development, marketing and
partnering with salons to build their business and distribution. I
have witnessed time and again that life-changing moment when
a stylist touches a client’s hair and that client’s confidence, well-
being and sense of self are instantly transformed.
Q: How has that perspective helped you in your role at Matrix?
A: Arnie Miller, the founder of Matrix believed in and made it his
mission to empower and celebrate hairdressers. I’m certain that my
role is to continue that mission and seize the opportunity for Matrix
to lead the way by fully serving, supporting and recognizing the
important work that hairdressers do every day.
Q: What changes have you made with Matrix since you started
with the brand?
A: The most profound change is that we are acting on our
belief in the hairdresser’s power to transform lives. We know
that stylists are connected to the health and vibrancy of their
communities, and that’s why we make it a priority to reach
and connect with them. For example, when we learned that
Debbie Boyle’s salon, The Last Tangle, in the small town of
Greensburg, KS, was damaged as a result of a devastating tornado
that destroyed 90 percent of the community, we supported and
partnered with Debbie to help reopen her salon. We sent a team of
some of our best artists to set up 40 chairs outside of her salon
and offered free haircuts to every person in the town. Matrix is
committed to every caring stylist who supports their community,
no matter what the size or circumstance.
That’s just a small part of our intention to serve and align
with as many stylists as possible. We’ve also made a substantial
investment in localizing education and creating unique
experiences for our stylists through shows, events and classes
across the country. Our Mannequin Mania contest engaged
more than 10,000 stylists, celebrating their creativity, talent and
commitment to their craft.
Q: What are your goals for this year?
A: It’s our mission to serve each and every community salon
and empower stylists to create positive change for their clients
Talking PoinTs
Colin Walsh, Matrix
CLOCKWISE, frOm tOp LEft: matrix’s Colin Walsh; matrix Biolage makeover, Greensburg, KS; matrix’s new professional site, mymatrixfamily.com, launching this month; Walsh and the matrix education team
and the world around them.
With the launch of mymatrixfamily.com we’re creating a unique
digital community that will give salon owners, stylists and students
the opportunity to connect, share and learn. This is a place where
anyone can go, any time of the day or night, to find inspiration and
interact with other members of the passionate Matrix family.
Another example is Spread the Love, a program that involves
students, the newest members of the Matrix family and a vital
part of our industry. Six newly licensed hairdressers will receive
cameras, laptops and Apple iPhones, jump on planes and travel the
country to personally discover, explore and share their experiences
throughout their six-month journey. We know they will inspire
every stylist, including those who are brand new to the business, as
well as seasoned pros.
And in keeping with our belief in hairdressers and their
abilities to change lives, we’re very excited to introduce
Chairs of Change. Stylists create positive change every single
day, whether they are transforming the way a client looks,
encouraging each other to develop their careers or cleaning up
towns after a natural disaster. Chairs of Change is a cultural
movement that empowers, inspires and rewards hairstylists in
their efforts to change the world.
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February 2011 American Salon 119
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Aloxxi 877.512.7131 www.aloxxi.com 24-25
America’sBeautyShow 800.648.2505 www.America’sBeautyShow.com 6-7
America’sBestSalons 877.50.SALON www.americasbestsalons.com 10-11
Belson 888.738.1212 www.belsonproducts.com 68
CND 800.833.NAIL www.creative4pros.com 29
CinderellaHair 800.332.9246 www.cinderellahair.com 44
CurlistoSystems 800.810.CURL www.curlisto.com 103
EssieCosmetics 800.232.1155 www.essie.com 41
FreestyleSystems 888.997.8953 www.freestylesystems.com 103
GoldwellNorthAmerica 800.288.9118 www.goldwell-northamerica.com 33-36
GraftonCosmetics 800.662.5387 www.graftoncosmetics.com 103
HaircolorUSA 212.895.8259 www.haircolorusaevent.com 72
HairCouture 562.483.7376 www.remyhaircouture.com 39
HarmsSoftware 888.813.2141 www.harms-software.com 46
HotTools 800.487.8769 www.HotTools.com 21,102,103,CV3
ISSE-MidWest 866.229.2386 www.probeauty.org/isse 53-60
InternationalBeautyShow-LasVegas 800.427.2420 www.ibslasvegas.com 12-13
InternationalBeautyShow-NewYork 888.454.5055 www.ibsnewyork.com 112-115
JohnPaulMitchellSystems 800.321.JPMS www.paulmitchell.com CV4
KamisoriShears 866.387.4306 www.kamisorishears.com 102
LeonorGreylParis 866.473.9587 www.leonorgreyl-usa.com 45
Matrix 800.6Matrix www.matrix.com 8-9,22-23
OPIProducts 800.341.9999 www.opi.com 18-19
OrganicSalonSystems 877.446.4918 www.organicsalonsystems.com 43
OxygenBiotherapeutics,Inc. 877.699.6248 www.oxybiomed.com 67
PBA/NCA 800.468.2274 www.probeauty.org 101,123
PibbsIndustries 800.551.5020 www.pibbs.com 65
PureOlogy 800.331.1502 www.pureology.com 2-3
Redken5thAvenueNYC 800.542.7256 www.redken.com CV2-1
Schwarzkopf,Inc. 800.235.4005 www.schwarzkopfusa.com 4-5,17,27
Scruples 800.457.0016 www.scrupleshaircare.com 15
SharkFinShears 888.544.7254 www.sharkfinshears.com 26
TakaraBelmont 800.526.3847 www.takarabelmont.com 49
TiGiLinea,Inc. 800.259.8596 www.tigihaircare.com 51
TurboPower,Inc. 888.715.6100 www.turbopowerinc.com 117
TweezermanInternational 888.88.PLUCK www.tweezerman.com 16
WashiScissors 800.871.7285 www.washiscissor.com 20
ZotosInternational 203.656.7700 www.zotos.com 31
COMPANY PHONE WEBSITE PAGE
American Salon (ISSN 0741-5737) is published monthly (12 issues) by Questex Media Group LLC, 306 W. Michigan Street, Suite 200, Duluth, MN 55802. Subscription rates: $33.00, 1-year; $50.00, 2-year in the United States & Possessions; $44.00, 1-year; $66.00, 2-year in Canada and Mexico; all other countries $51.00, 1-year; $76.00, 2-year. For air-expedited service, include an additional $75 per order annually. Single copies (prepaid only): $3.50 in the United States; $5 in Canada and Mexico; all other countries, $8. Include $6.50 per order plus $2 per additional copy for U.S. postage and handling. Periodicals postage paid at Duluth, MN 55806 and additional mailing offices. Post Master: Send address changes to American Salon Po Box 1267, Skokie, IL 60076-8267. Canadian G.S.T. number: 840 033 278 RT0001. Publications Mail Agreement Number 40017597. Printed in the U.S.A. Copyright 2011 by Questex Media Group LLC, All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including by photocopy, recording or information storage and retrieval system, without permission in writing from the publisher. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Questex Media Group LLC for libraries and other users registered with the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, phone: 978/750-8400, fax 978/750-4470; call for copying beyond that permitted by Sections 107 or 108 of the U.S. Copyright Law. For those not registered with the CCC, send permission requests to 800-494-9051, ext. 100 or [email protected]. Unsolicited manuscripts, photographs, art, and other material will not be returned. Publisher assumes no responsibility for unsolicited manuscripts, photographs, art, and other material. To order reprints: 800/290-5460 ext. 100 or [email protected].
AmericanSALON
Advertising Resources February 2011
www.downmagaz.com
Host your own get-together and help make a dierence in the lives of those
impacted by cancer, domestic abuse and natural disasters.
Join one of the many small groups of professionals in homes, schools and
salons across the country, coming together to network, enjoy each other’s
company and a meal – helping PBA | NCA to raise $150,000* for three great
causes.
Salon and Spa Professionals Caring, Sharing and Daring to
Make a Dierence.
For more information,
contact Rachel Molepske at
480.455.3453 or
BE A HOST! BE THE CHANGE!
March is PBA | NCA’s DINING FOR CHANGE Month
100% of all proceeds benet:
Sponsored by:
To learn more or to register as a host, go to probeauty.org/diningforchange
*In 2009, Dining for Change raised over $100,000 for charity from salon professionals nationwide - each donating an average of just $25. “Being together with colleagues and friends for an afternoon is irreplaceable. Thank you for giving us the outlet to give
back. Together WE can make a di�erence.” Lisa Magee, Omni Salon, Dining for Change participant.
124 American Salon February 2011
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Golden BoyWith a Golden Globe nomination for his work in 127 Hours, a gig co-hosting this year’s Oscars show with Anne Hathaway and a mega-hot Gucci ad campaign, actor James Franco is definitely Hollywood’s man of the moment. We just love Franco’s edgy, carefree style, which has often been compared to that of James Dean, who the actor won a Golden Globe for portraying in a 2001 Tv biopic. “What makes James Franco’s style modern is that it is heavily texturized all over, and also soft and shaggy around the perimeter,” says Redken For men consultant Jenny Balding. “The original James Dean style had no applied texture and a more solid shape.” To get the look on male clients, Balding recommends using Redken For men Outplay Texture Putty for a matte finish or Shine Form Defining Wax for a sculpted, shiny finish. ✂—lotus Abrams
FROM TOP: James Franco at the 35th Toronto International Film Festival; James Dean posing for a Warner Bros. publicity shot for Rebel Without a Cause in 1955 in Los Angeles
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Visit our website for how-to style sheets, videos, and tips from the pros.
© 2011 Helen of Troy. All rights reserved. (PR2930)
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