Americana Fuel Centers

CONCEPT• Install Interstate infrastructure for CNG, battery and all other

ALTERNATIVE fuel cars.• Provide refueling/recharging stations designed to give people

interesting and intriguing things to see and do while they recharge battery operated vehicles and/or simply pull off the road to rest, eat, visit, shop and explore Americana Fuels Centers along the American HWY system.

• Construct a linear museum of American History with local flavors specific to each location that fit into OUR national idea of Americana so rich in multimedia they are a destination in themselves.

• Provide showroom space for sponsor Brand holders like you to showcase themselves in any way they please using multimedia, scale model product mock ups, interactive concepts of any kind in spacious showrooms that can fit many concept cars, appliances or what have you. All industries are welcome to participate but the auto industry will be invited first to launch this concept with us.

IMPRESSION TIME IS OPPORTUNITY TIME.

• Battery cars can take up to 2 hours to charge for those driving 100% battery powered cars cross country.

• Vacationing travelers routinely spend an hour where they stop to eat, rest and refuel.

• The on site restaurant will look and feel like stepping back in time to America’s most romantic period before her innocence was spoiled by war and the complexities of our modern age.

• To get to the restaurant people must pass through your showroom and the the local Historical Society display which will be unique to each location.

• What is the humanity of your brand? What is the “feel good” message you would present as visitors mull around looking at your innovations and learn of your contributions to sustainability and/or Green friendly policies and practices?

• What would you communicate to travelers killing time if you had the chance? What would your company do with undivided attention?

YOUR LOCATION YOUR CONCEPT

• Showrooms are a clean slate for your use your way.• Use the showroom for any kind of multimedia or interactive

concepts your ad department can dream up. There will be plenty of room to think big!

• Display your current products and/or mock-ups of future designs in the show room to test the “wow” factor of what your design team proposes the public will love. Interactive displays and two way cameras will allow you to collect real time opinions and obtain real time feedback from visitors exploring your show room(s).

• Display the American history and current direction of your company/brand, make it matter to consumers, make it personal.

• Fill traveler’s time in interesting and stimulating ways they will enjoy and appreciate you for.

• Don’t just impress, connect!

GOALS

1 Reduce reliance on foreign oil and reduce pollution.2 Build your image as an Earth friendly and humane

company.3 Create an attraction that draws people to the centers to

maximize the amount of time travelers spend examining your products and learning about your company as they also learn about the romantic side of what Americana means to Americans in each unique location.

4 Take advantage of an already thriving market of International travelers who have deep fascination with America and American history.

5 Build on growing personal passion for energy conservation and green friendly innovations.

CREATE AND FILL THE DEMAND• We will establish Park and Drive rental car entry

points for tourists to enjoy the linear Americana museums of Americana Fuels Centers.

• Make the fleet 100% CNG and other environmentally friendly vehicles.

• Be the first contiguous resource for refueling CNG and battery operated vehicles.

• Open travel coast to coast for the ever more austere vacationing public both foreign and domestic.

CREATE AND FILL THE DEMAND• We will be responsible for advertising in local markets using

funds from ongoing lease agreements. • Proceeds will assist in funding historical sections of the

linear museums to ensure each location is state of the art regardless of local Historical Society budgets.

• Advertising will target inviting ongoing personal contribution to the local historical museum display in the hometown or city around each Americana Fuel Center so as to create and maintain the local personality, identity and local flavor to travelers. Their display, their face.

• The sense of personal ownership and pride in the local Americana Fuel Center will engender brand loyalty locally and in the traveling public.

PHASE 1

Plan

• Begin on Route 66 because the Mother Road is an International vacation destination already.

• Supply full route from LA to Chicago so battery assisted cars don’t have to revert to 100% petroleum use anywhere along the Route.

• Open the road for a market already impatient to use the 66, namely muscle car owners who have converted their engines to CNG already.

• Provide electrical power free to all users so locals are tempted to visit for charging versus running up home electrical costs.

FIND A NEED AND FILL IT

Pixar’s movie Cars stimulated new enthusiasm for traveling Route 66 in environmentally friendly muscle cars. Many muscle car owners have converted to CNG but can’t yet vacation on the road that inspired them to own one in the first place. Cars 2 is due out later this summer! Perfect timing to ride the next wave of enthusiasm.

VALUE

• What does your company pay for Internet advertising in the hope of making a one second impression?

VALUE

• What does it cost your company pay for print ads that can be thumbed over and not read?

VALUE

• What does your company spend in a year for a minute’s worth of time on the radio or television where channel changing is an option often taken at each commercial break in a country where attention spans are increasingly shrinking?

VALUE

• What is the potential of hours with a captive audience worth to you?

• An audience of travelers that turns over at a continuous rate in perpetuity?

• What would you do with such an opportunity?

PERMANANCE

• The linear museum will always be there in your name and in your honor regardless if you lease the showroom ongoingly.

• Imagine how many minds you can impress in a week, a month or a year in such a permanent monument to your company, brand and products.

• Imagine 10 years from now how many people would have had such an intimate encounter withthe human side of your brand!

COMMUNITY

• Americana Fuel is so named because each location will have dedicated space for the local Historical Society and Visitor’s Center to personalize for local flavor.

• Displayed will be all the interesting, heart-warming, charming, quaint, challenging and humorous historical stories ever recorded or remembered about uniquely early American life in the community of your sponsored location(s).

• Also displayed will be all the interesting and fun things each city or town has for vacationers to enjoy. These will include “off the beaten path” sites known only to locals and interested travelers fascinated with America’s unique culture.

• Americana Fuel Centers will be personal to locals who care about their community, fascinating and useful to travelers who can stretch their legs, plan their visit in the area, sit for a meal in a quaint setting, use facilities, walk the grounds and refuel all the while being entertained by everything you put on display for their amusement, stimulation, education and fascination.

THE WAY FORWARD

• Americans want freedom from foreign oil

• Americans want alternative fuel cars and are buying them in spite of poor cost benefit ratios

• Americans believe in these cars for reasons of passionate patriotism

• Americans believe in these cars for environmental reasons for the sake of their children’s futures.

• Americans show passion for these cars because to do so is PATRIOTIC!

THE WAY FORWARD

• Compressed natural gas and battery cars are the way forward to full independence from foreign oil and a cleaner planet.

• Cars plugged into the power grid from home or at shopping centers may still be depending on ordinary fuel burned at the power plant to generate electricity. Americans want OFF THE GRID!

• But there is no infrastructure for CNG or battery cars to take us forward, until we build it together.

THE WAY FORWARD

• By purchasing sponsorship rights to fund the construction of a location your companyfunds the way forward and will forever be honored outside your location(s) for your pioneering effort by way of a permanent monument to your Brand.

AMERICANA PRIDE

• Americans will be very proud and appreciative of your vision to carry this nation into the next generation in newfound hope for real freedomfrom foreign oil.

• Americans will be proud and appreciative that you opened up a new resources for fueling automobiles that are environmentally friendly because they have real passion around leaving a clean world behind for the children.

PUBLIC PERCEPTION

• Never has your company been given such a huge opportunity to raise your brand to an emotionally powerful and personal level

• Community, Hope, Freedom, Passion, Patriotism and Pride emotionally blazoned onto your brand permanently in as many locations as you like!

• What is the value of making such a deeply personal level of an impression with such traffic turnover and location permanence worth to your company?

We are taking bids by location. You and your competitors will determine the value of this new branding concept and the value of differing hub

locations with differing population centers and traffic turnovers.

What is set is your ongoing lease fee from which we derive the funds for advertising in the local and

national markets to launch and maintain Americana Fuel Centers so as to drive traffic to your location(s)

ongoingly.

AD CAMPAIGN CONCEPT

• We will launch a Nationwide advertising campaign that informs the nation about the new and expanding infrastructure for CNG and other non-petroleum operated cars.

• These ads will credit your Brand and other participating Brand holders for the pioneering sense for this innovative concept for building this infrastructure.

• These ads ultimately will sizzle as they feature your creative and innovative displays at your location(s) showing the richness of your interactive media, product concepts and other displays.

• These ads will underscore that Americana Fuel Centers are a destination in their own right

STYLE AND APPEAL

SENSIBLE AND ACCOMODATING DESIGN

FAVORS YOUR DISPLAY TO DRAW ATTENTION AND INSPIRE CURIOSITY FROM THE CURB

EXPANDABLE TO MEET GROWING DEMANDS

SHOWROOM

You will not be entering the fuel business, you are only buying the rights to be permanently memorialized at the location(s) you fund on the front end and then leasing the showroom within each you choose to lease thereafter.

The rest will be left to us and our many years of experience in commercial real estate development.

We have the vision and experience to see the way forward in every market we face. The art of success is always in adaptation, creative vision and the boldness to do what no one has done before.

Catch our vision for Branding your company in a way more personal and permanent than any idea ever proposed to you before.

THANK YOU FOR ATTENTION AND CONSIDERATE CONTEMPLATION OF OUR VISION FOR YOU, AMERICANS AND VACATIONERS CHARMED BY AMERICANA

THE WORLD OVER.

WE WISH YOU EVERY SUCCESS AND HOPE TO SERVE YOU IN YOUR DESIRE TO EXPAND IT IN THIS VERY POSITIVE AND BENIFICAL WAY IN THIS NEW AGE OF

AUSTERITY AND CONSERVATION.

PEACE.

FOR MORE INFORMATION CONTACT: COLLEEN THOMAS, OWNER, CONCEPT DESIGNER, NEW ACCOUNTS DIRECTOR(916) 275-3468cmfawn@surewest.net

ALBERT THOMAS CO-OWNER, REAL ESTATE DEVELOPMENT AND PROJECT DIRECTOR(916) 275-6032athomas@surewest.net