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My AmericanaSpecial Edition Issue
Holiday’sAre Here!
The
Dec
emb
er 2
011
Must Haves!Top 5
My Americana Contents
2 My Americana | December 2011
Page 7: Inside Exclusive
Alcove Cafe & Bakery
Page 12: Co-Op 28 Designs
Craft & Chic
3
4
5
6
7
8
10
12
14
15
Letter from the editor
Special Thanks
Los Feliz Resident A Hollywood Star
Lost & Found
Alcove Cafe & Bakery
December Calendar 2011
Think Smart and Shop
Craft & Chic
A Call to Mother Nature
Have You Heard?
December 2011 | My Americana 3
Page 12: Co-Op 28 Designs
Craft & Chic
This issue was very precious to me, as is all my other ones, but because I had
the opportunity to write about my hometown, it just made it a tad more special.
Growing up in Los Feliz Village, CA, I felt like I was growing up with another
family, besides my own. With trips to the local restaurants, cafes, and shops, I
had grown to be closer to these people much more. Growing up here I saw many
restaurants and clothing boutiques built with my own eyes. I thought to myself, I
pass these stores and restaurants all the time, but do not make the time to get in and
take a look around or have a bite to eat. So my friends and I decided that every time
we go out to lunch or dinner we were going to try one of these restaurants near our
blocks, and have a look and shop at the local boutiques. No more going to our usual
places, time to see what our own village had to offer. So one Saturday we grabbed
some lunch at a restaurant called “The Home” on Hillhurst Ave. It really did feel
like home, and the food was amazing. Their fries are a must. After lunch we treated
ourselves to some yogurt at a newly built yogurt shop called Froyo. Friendly service
and you can never say no to frozen yogurt. After that we went to a boutique called
“Half-off”, in which the clothes were from local designers of Los Angeles. This store
had everything from women’s and men’s clothing to shoes, belts, bags, and more.
In a city like Los Angeles it is easy to lose sight of the small towns and
villages around. So my mission in this issue was to introduce to people what Los
Feliz Village is all about. It is not just a typical residential area, but more.
Letter from the Editor
Editor and Chief of My Americana
4 My Americana | December 2011
A very special thanks to graphic designer and best friend Julia
Diarian for her amazing work she did on the December issue of My
Americana. I have worked with her in the past on my previous issues so I
knew she was the go to person for this issue. Also, I have grown up with her
in the same area of Los Feliz, so I knew she was the perfect person to work
with for this issue. Could not have done this without her.
Another thanks to Marci, owner of Co-op 28 for allowing me and
taking the time to answer questions about her store, in addition letting me
take some pictures.
Special Thanksto my contributors!
December 2011 | My Americana 5
Los Feliz village was home to a Hollywood famous actor. I’ll give
you a hint: he’s blonde, last name ends in -rio and starred in a billion dollar
box office movie about a sinking ship. If you guessed Leonardo DiCaprio
you are absolutely right. During the filming of the Titanic he would reside
in the Los Feliz community.
When he hit it real hard in the industry, DiCaprio moved but did
not forget about Los Feliz. The Los Feliz Branch library is home of Leo’s
contributions he had made of $35,000 towards the library’s computer
software. He may have moved out of the community but a piece of
Leonardo DiCaprio still remains with the village today.
Los Feliz ResidentA Hollywood Star
Leonardo DiCaprio Los Feliz Branch Library
Culture
6 My Americana | December 2011
A small village located in Los Angeles, CA, Los Feliz is the home of
many unique and interesting boutiques and restaurants. For those who live
on their own or in an apartment with friends, and cannot find a good place
to catch up with one another this area has the perfect spots that will make
it your new hang out spot after work. Work related luncheons or a time to
spend on your own on a weekend, this small village will do just the trick.
Whether you are on Vermont, Hillhurst, or any other street you
will find yourself engaged in either a corner bookstore, indie jewelry shop
or munching on some grub at one of the local restaurants. Great service
provided wherever you go with a friendly environment. Los Feliz village is
a wonderful place to experience the new. It is a great start to try new flavors
from the restaurants, shop at the boutiques with lively, fun, and stylish
fashions, and discover the wonderful nature life that the famous Griffith
park has to offer.
Small Village
Spend your day in Los Feliz!
Lost & Found
But So Much To Do!
December 2011 | My Americana 7
Alcove cafe and bakery is your home away from home...literally. Built in 1916, and
used as a home, private school, estate firm, and office, it has finally been built into a cafe with
a home like ambiance as well as delicious and comforting food with great prices. With rustic
furniture at the outdoor seating area, you would feel as if you are relaxing at your very own
backyard. Great place to go on a lunch date with your loved ones or a brunch date with your
pals to catch up on some gossip. Even if you just want to grab some coffee and dessert their
bakery section is just as good. Suggestion? Their coconut lemon cake...yumm! With food that
leaves a spot on your taste buds, you will come back to Alcove without having to think twice.
Before the Alcove cafe and bakery was built, it was once a Spanish style duplex, a
private school, office, and real estate firm. This small building located across a donut shop was
torn down many times and then left alone for quite some time. Finally, after years later, it was
built into the Alcove cafe and bakery in 2004 and continues its business with great success.
a l c o v eLost & Found Restaurant Overview
cafe and bakery
8 My Americana | December 2011
12/1
12/3 12/3
12/2Downtown On Ice at Pershing Square
Los Feliz Village Holiday Festival Public Star Parties
All Space Considered
Across the Biltmore Hotel
$ 8 hour including skate rental
Library with tree lighting ceremony 6-10pm
John Hughes performing on Hillhurst, Hollywood
Blvd, and Vermont Ave
Griffith Park Observatory 2-9:45 PM
Admission is Free
Griffith Park Observatory 7:30-9 PM Admission is Free
December Calendar 2011
December 2011 | My Americana 9
12/3
12/10 12/11
12/4 Holiday AFloat Parade
Fruit Cake Follies Important Modern Art and Design Auction
Eat My Blog Charity Event Bake Sale
Public Star Parties
LA Harbor 6-9pm
Admission is Free
Cavern Club Theater at Casitas del Campo
8pm - $25 Admission, Live Comedy Show
LAMA Showroom 4pm
Auction featuring work from modern artists
Tender Greens on Santa Monica Blvd. 10am-4pm
All bloggers coming together to give back. Proceeds
will go to LA regional food bank.
December Calendar 2011 Upcoming Events in the LA area!
10 My Americana | December 2011
Holiday Shopping
Think Smart & Shop We all know that when the holidays roll by, spending more than the usual just happens
naturally. We honestly cannot blame anyone, I mean, how can we resist those holiday steals?
They are just so tempting. On the other hand here we are buying stuff that we use once for the
holidays and it gets stuck in the back of our closets, waiting to see daylight again. So for those
on a budget, let us come up with a plan to save some bucks and buy the things that we can
wear anytime of the year.
Pair them up with a grandpa sweater for those chilly
winter nights or a t-shirt during the summer.
There is always a little sun in LA. A pair of sunnies is
always needed no matter what the weather is outside
because even though it is freezing cold, there is always a
little sunshine peeking at us behind the clouds.
LEGGINGS
CAT-EYE SUNGLASSES
$5.80 at Forever 21
$28.00 at Wasteland
December 2011 | My Americana 11
Holiday ShoppingFashion guide for the season;
Make an investment with what you buy
Pair them with some black slacks for a 9-5 look or
with a pair of jeans for a daytime lunch look.
Your pick of short combat or knee high flat boots,
which are both great with shorts and jeans.
Use as warmth for the winter and to
accessorize your outfit any other day.
SATIN LAPEL TAILORED BLAZER
ST. JOHN BAY BOOTS
PRINTED SCARF
$49.95 at H&M
$49.95 at JCPenney
$22.80 at Forever 21
$156.54TOTAL:
5 Pieces Under $200!
12 My Americana | December 2011
Craft & Chic When it comes to dressing up, sometimes that extra bracelet,
necklace, or pair of earrings are just what we need to wrap up the entire
look. A store called Co-Op 28 located on Vermont, in Los Feliz is a
handmade and indie design boutique that provides great jewelry either for
casual or dressy looks. Reasonable prices for great quality jewelry.
Manager Marci knows every little thing about each piece of the
jewelry, like who made them, what their made of, and etc. All the creators
of these pieces of jewelry are local people of Los Angeles. The designs are
eclectic and have a unique twist to them that are not seen much in any other
jewelry, and will definitely make your friends and family want to borrow
them for their outfit.
December 2011 | My Americana 13
Jewelry designed by Amanda Lockrow
Jewelry designed by Robyn Molino, made of coral dipped in gold.
Jewelry designed by Mouse & Mo, made of recycled plastic bags and sterling silver.
Jewelry designed by Ayanna
Indianapolis company based Moda Industria
Handmade Jewelry by Local Designers!
14 My Americana | December 2011
A Call to Mother Nature
Sometimes life can be stressful. Working practically every day of the
week, paying bills, squeezing in time for a social life, and other life factors
can make you physically and mentally exhausted. We need to relieve some
stress and what better way to do so than getting in tuned with Mother
Nature. A hike on the Griffith park trail to the observatory is all we need.
Put on your sports gear, grab bottled water, and do not forget to shut that
phone off when you jump on the trail.
The Griffith Park hiking trail is a great start to a weekend morning
for a breath of refreshment. It is a beautiful trail that you can walk or run all
the way to the Observatory, in which you will be able to see downtown LA
beneath you. Great stress reliever, fresh air, and nothing but the chirping of
birds to sooth those tense nerves. Start your weekend morning with a hike
on the trail for some relaxation to make you ready for some fun at night.
Stress Reliever with just a Hike!
December 2011 | My Americana 15
When it comes to exposing your favorite looks of fashion, most of us use twitter, pose, Facebook,
and etc to share our finds. London based magazine Garage debuted their new cutting edge platform
called STOPS. This site is a place for blog devotees to share their favorite items or street style looks with
others. All you got to do is hover your favorite piece and then link it to Facebook and/or twitter. STOPS
is not only used to take pictures of high end designers. If you spot something without a brand or an item
of a past season there will be a place to share that picture too. Whoever sends in their pictures and gathers
enough “love” votes, they will be rewarded a designer prize! A great place to search new fashion ideas,
trends, and inspiration, while showing off some of your own.
Place your pictures on garagemag.com/stops.
Stress Reliever with just a Hike!
Social Media
Have You Heard?
a l c o v eC A F E & B A K E R Y
1929 hillhurst ave., los angeles, ca 90027 | t: 323.644.0100 | f: 323.644.0111