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© 2013 Naturipe® Farms AMERICAN FROZEN FOOD INSTITUTE February 23-27, 2013

AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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Page 1: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

© 2013 Naturipe® Farms

AMERICAN FROZEN FOOD INSTITUTE

February 23-27, 2013

Page 2: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

WE ARE YOURTOTAL BERRYSOLUTION

FRESH • FROZEN • INFUSEDPURÉES • JUICES • CONCENTRATES

Naturipe® delivers very unique advantages: • Deal directly with the growers• Proprietary varieties – including organics• Year‐round availability• Safe, traceable fruit• One point‐of‐contact, streamlined procurement process

Pick Naturipe to be your Total Berry Solutions partner! 

Page 3: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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ABOUT NATURIPE®

• We are growers ‐ 700 small and medium working family farms in North and South America

• Global leader in production, sales and marketing of blueberries, strawberries, blackberries and raspberries

• Largest private berry Variety Improvement Program – Developing new berries with improved flavor, consumer appeal and broader harvest times

• Firm commitments to sustainability, uncompromised quality standards and food safety initiatives

• Award winning innovations  for organic and conventional fresh berries in the retail and foodservice channels

Page 4: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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WE ARE GROWER OWNED

• 3 generations in farming since 1971

• Largest Californiablueberry grower

• Innovators: infused berries; ready‐to‐eat

• World’s largest marketer of cultivated blueberries

• Grower‐owned co‐op since 1936• Operates from Florida to the 

Northwest

Hortifrut

BENEFITS

• Strawberry  industry leader since 1917

• Producer  of proprietary strawberries, raspberries and blackberries

• Growing in California, Florida and Mexico

• Grower direct• Reliable supply• Safe, traceable fruit• Innovation partner• Expanding to meet 

your future needs

Munger Farms

Naturipe Berry Growers

MBG Marketing• Leader of  Chilean berry industry• Founded in 1980 by Victor Moller• Pioneering  leader of organic blueberry  production• 300+ growers in South America, North America and Europe

Page 5: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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Naturipe Foods and Naturipe Farms have integrated under the single brand: Naturipe® to provide aTotal Berry Solution – Direct from the Growers™.

This integration will allow for greater efficiencies, effectiveness and enhancedresponsiveness for our clients who today span many continents and channels of distribution. 

Naturipe Farms Board of Directors 

Naturipe Management Structure

ONE NATURIPE – ONE VOICE

Page 6: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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OUR GROWING REGIONS

To ensure year‐round availability with a commitment to “locally grown,” seasonal produce, our fresh berries are farmed in the most optimal growing regions throughout North and South America

With multiple growing regions across the U.S., Naturipe® harvests and ships orders promptly, assuring they arrive at the desired location without delay

Our berries are 100% traceable

Page 7: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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YEAR-ROUND SUPPLY

• Naturipe® harvests berries year‐round

• We will always be able to source fresh organic and conventional berries for your specific needs

Page 8: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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WE ARE THE BERRY EXPERTS

Innovative breeding programs– Continual improvement– Unique, proprietary varieties– Advancing horticultural science

Advanced harvesting practices– Proper fruit handling starts in the field– Strict quality measures throughout– Stringent third party auditing– Traceability back to the field

Latest processing technologies– “Systems” approach from field to fork– State‐of‐the‐art sorting/processing equipment– Commitment to food safety and quality

Page 9: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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VARIETY IMPROVEMENT PROGRAMA FOCUS ON THE FUTURE

Sensation 2013 Release

1975

Pacific Deluxe & Pacific Royale

Largest private berry breeding program• Unique, proprietary varieties• Improved flavor and quality attributes• High yielding plants• Enhanced storage, handling and shipping• 10 year selection and development process• 8 NEW Blueberry varieties planned for 2013 release! 

Rocio

Page 10: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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EXPANDED VALUE ADD CAPABILITIES

Delano, CA2011 Berry industry's first 

Ready to Eat processing facility 2012 Innovative State of the Art

Dried  Berry Infusion plant 2014 New IQF plant Opening Summer 2013

NEW State of the Art IQF Plant Bloomingdale, MI Opening Spring 2013

Manor, GA2012 RTE Processing Facility 

Page 11: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

Strawberries, BlueberriesRaspberries & Blackberries

• Frozen (IQF)• Frozen Straight Pack• Purées • Juice• Concentrates• Dried Cold Infused• Ready to Eat Blueberries • Fresh

PRODUCTLINENaturipe can help you with expanding the unique 

flavors, health benefits and versatility of berries, through innovations in:

• Culinary Development for foodservice applications• New Product Development (NPD) 

• New products & applications• New formulation • New product concepts

• Customized Berry Centric Product Ideation 

Product Development Services

Page 12: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

Frozen BerriesPurées

Juices and Concentrates

VALUE ADDED BERRY

PRODUCTS

Page 13: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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FROZEN BERRIES

Available varieties include:– Blueberries– Strawberries– Raspberries– Blackberries

Packaging:  Multiple pack sizes available

Page 14: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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PURÉES

Available varieties include:– BlueberrySingle‐Strength Frozen PuréeSingle Aseptic Purée20 Brix Aseptic Purée30 Brix Frozen Purée

– Strawberry– Raspberry– Blackberry

Packaging:  Pails, bag‐in‐box and drums

Page 15: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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JUICES AND CONCENTRATES

Available varieties include:– Blueberry65 Brix Concentrate65 Brix Organic Concentrate

– Strawberry– Raspberry– Blackberry

Packaging:  Pails and drums

Page 16: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

BlueberriesStrawberries

CherriesOther + Mixes

NEW! COLD INFUSED BERRIES

Page 17: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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THE COLD INFUSION PROCESS

• Quality‐graded berries from our family farms are sweetened by infusing juice, cane sugar or non‐caloric sweeteners, then dried to a specific moisture

• Patented process and state‐of‐the‐art equipment provide infused berries, which are superior in flavor, mouth feel, natural color retention and size Closed Loop Infusion Process retains the natural juices and flavor essence from the fruit, and keeps it in the fruit

Most other infusion processes strip the fruit of portions of these elements

• No additional flavoring or coloring added to the process

• Infused berries are preservative free

Page 18: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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WE USE A UNIQUE LOWER TEMPERATURE PROCESS TO CREATE INFUSED BERRIES

RESULTS IN SUPERIOR…

• Flavor• Mouth feel• Color• Appearance

Lower temperatures

Closed loop

Exclusive license to a patented process

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BENEFITS• No corn syrup• Clean label• Products catered 

to your menu and budget

Non‐caloricsweeteners

WE HAVE GREAT FLEXIBILITY IN OUR INFUSION INPUTS…

Cane sugar Blueberry juice

Lowest cost fruit juice

Page 20: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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…AND IN PRODUCT AND PACKAGING OPTIONS

Fruits– Blueberries– Strawberries– Cherries– Other + Mixes

Attributes– Flavor– Moisture– Mouth feel– Etc.

Sizes– Classic: baking– Premium: sprinkles– Fancy: snacks, cereal– Custom

Fill and packaging– Flexible fill weights– Flexible pack options

We can customize to meet your specific 

menu/operational needs!

Page 21: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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INFUSED BERRIESFEATURES AND BENEFITS

FEATURES BENEFITS

Unique to foodservice Poised to become the new generation of dried fruit

High‐quality Surpasses other dried fruits in manufacturing process, resulting in a premium flavor and texture 

Ready to serve No prep required

Multiple infusion options Infuse with desired flavor and sweetener

Various fruit options Numerous applications and product ideas

Highly customizable Tailored to specific needs—flavor, moisture, mouth feel, etc.

Flavorful A deliciously sweet and/or tart flavor

Tender texture Great for any application including baked goods

Multiple uses Highly versatile throughout day part products

Page 22: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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INFUSED BERRIESFEATURES AND BENEFITS

FEATURES BENEFITS

Long shelf life 6 months; extended use, minimal waste/maximum profit

Ambient storage Fruit menu offering without taking up premium refrigeration space

Numerous packaging options Convenient to store, handle and serve

Food safety Requires no prep, sorting or washing

Traceable Ensures quick response should questions arise

Made in the USA Supports locally grown efforts

Page 23: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

BlueberriesStrawberriesRaspberriesBlackberries

FRESH BERRIES

Page 24: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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BLUEBERRIES

They may be small in size, but Naturipe® Blueberries are big on flavor and health benefits• Blueberries are healthy, natural and growing 

in popularity

Naturipe® Blueberries:• Conventional, organic and extended shelf life

varieties• Grown/harvested in the U.S., Canada and 

South America

DID YOU KNOW?• The blueberry is one 

of the few fruits Native to North America

• July is National Blueberry Month

Page 25: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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NEW!RTE EXTENDED SHELF LIFE BLUEBERRIES

• New harvest‐to‐package system lengthens the shelf life of pre‐washed fresh blueberries for up to three weeks (when properly refrigerated)

• This process ensures all blueberries are triple‐inspected, washed and placed in modified‐atmosphere packaging, producing a high‐quality blueberry that is ready to use

Page 26: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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NEW!RTE EXTENDED SHELF LIFE APPLES & BLUEBERRIES

• Like our other RTE products, our new apples and blueberries single‐serve pack comes fully washed and ready to eat

• Each pack equals a full serving of fruit (1/2 cup), and has a self life of up to sixteen days (when properly refrigerated)

• The packaging can be customized  for branding consistency and marketing of  the product under your own label

Page 27: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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FEATURES BENEFITSUnique to foodservice Brings multiple new opportunities for product innovation

Long shelf life Minimized waste for maximum profit

Pre‐washed Ready‐to‐use, saving on labor

Multiple uses Versatile as a filling, topping, side or snack

Numerous packaging options Flexible for all operation types

Triple‐inspected Highest quality

Healthiest fruit Multiple health benefits not found in other fruits

Flavorful Tartness and/or sweetness spices up any product

Great appearance Vibrant color adds excitement to any application

Traceable Fully‐compliant; ensures quick response should questions arise

Multiple growing regions Year‐round supply

RTE EXTENDED LIFE PRODUCTFEATURES AND BENEFITS

Page 28: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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PACKAGED TO SUIT YOUR OPERATIONAL NEEDS

From single serve to bulk, our packaging options are flexible for all operation types, or can be tailored to suit your personal needs.

Page 29: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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STRAWBERRIES

Delicious, beautiful and good for you – what couldbe better than a Naturipe® Strawberry?• Healthy strawberries are a significant 

source of antioxidants and vitamin C

Naturipe® Strawberries:• Organic and conventional varieties• Available in a variety of sizes – we also 

offer premium long‐stem strawberries• Grown/harvested in the U.S. and Mexico• Multiple pack sizes available

DID YOU KNOW?• Strawberries are among 

the top 5 most frequently consumed fruits

• Each strawberry has about 200 seeds

Page 30: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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2013 FRUITFUL TRENDS

At Naturipe, we’re sweet on sharing our berry expertise to help operators capitalize on today’s biggest foodservice trends. Naturipe is your Total Berry Solution, offering a full array of fresh, frozen and infused berries, purées, juices and concentrates. 

Page 31: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

HOW WOULD YOU LIKE US TO PREPARE THEM FOR YOU?

Page 32: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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GROWING THE NATURIPE WAY (VIDEO)

http://bit.ly/159EUB0

Page 33: AMERICAN FROZEN FOOD INSTITUTE - Naturipe Farms · Microsoft PowerPoint - AFFI TBS presentation_full Author: kgarnett Created Date: 2/22/2013 3:03:02 PM

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YOUR CORE ACCOUNT TEAM

Melanie L. LaPerriereNaturipe FoodsDirector – Value Added Sales(269) 330‐[email protected]

Mike SheehanNaturipe FoodsDirector – Value Added Sales(239) 896‐[email protected]

John ShelfordNaturipe FoodsStrategic Advisor (269) 434‐[email protected]