American Conference Institute's National Advanced ... · - overview of standards for secondary liability for copyright infringement - time-shifting, space-shifting, and format-shifting

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December 5-6, 2006 • Marriott East Side, New York, NY

Lead Sponsor

Sponsored by

advertising law

NationalAdvancedCorporate Counsel Forum on

Legal solutions to new advertising challenges.

In the palm of your hand.

• Current trends in newmedia advertising

• The regulators’ requirementsfor online advertising

• Avoid advertising litigationpitfalls

Interactive Workshops

Monday, December 4, 2006 12:00 pm – 5:00 pm

Intensive Workshop for New Advertising Attorneys & Business Executives

Walk a Mile in the Regulators’ Shoes —A Holiday Advertising Treasure Hunt

Thursday, December 7, 2006 9:00 am – 12:00 pm

Using Consumer Surveys and Clinical Studies for Substantiation Purposes

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American Conference Institute’s

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you cannot afford to fall behind!

Now is the time to enter the new age of advertising and marketing —

The face of advertising is changing in the wake of multiple technological advances. As technology seems to be moving faster thanthe law, it is more important than ever to be up to date with recent laws and regulatory trends. With the onset of personal websitessuch as myspace.com, as well as blogs, new issues arise such as uploading copyrighted material, using bloggers as inexpensive productendorsers, and attracting regulatory scrutiny when targeting younger markets. Mobile phone advertising and text messaging give rise tonew levels of confusion regarding which rules to apply (CAN-SPAM or TCPA?), and you need to make sure you know where to lookwhen your client needs answers quickly.

Whether you have attended American Conference Institute’s Advertising Law Conference in the past or this will be your firsttime, you are sure to benefit from our revamped, highly practical panels. This year, the program is specially tailored to offer hands-onsessions and materials you can apply directly to your practice. We are introducing new faculty members from well-recognizedadvertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

Also, add value to your attendance by taking advantage of one of our interactive workshops. The pre-conference workshop, Walk aMile in the Regulators’ Shoes – A Holiday Advertising Treasure Hunt, will be an informational networking forum where newadvertising lawyers and executives head for the streets of Manhattan for “problem” ads. The post-conference workshop, UsingConsumer Surveys and Clinical Studies for Substantiation Purposes, will be an in-depth look at how to establish ironclad methodsfor conducting and applying these studies for substantiation, and if necessary, litigation.

Register now to ensure your place at what is sure to be a sold-out event! Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online at www.americanconference.com/adlaw

ACI is introducing a new look for our Advertising Lawconference, to incorporate the idea of entering into a new era of technology for the advertising industry. We’re interested in hearing your feedback! Please send all questions and/or comments to Andra Dallas, ConferenceDirector, [email protected]. Thank you,and we look forward to hearing from you.

Each year, more than 21,000 in-house counsel, attorneys inprivate practice, and other senior executives participate in ACIevents – and the numbers keep growing.

By Lawyers, For LawyersACI’s highly trained team of attorney producers are dedicated, full-time, to developing the content and scope of our conferences.They speak your language, ensuring that our programs providepractical, strategic guidance on cutting-edge issues.

Unparalleled Learning and NetworkingACI understands that gaining perspectives from — and buildingrelationships with — your colleagues during the breaks can bejust as valuable as the structured conference sessions. ACI strivesto make both the formal and informal aspects of your conferenceas productive as possible.

American Conference Institute:The leading provider of conferences for high-levellegal and business professionals.

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Exhibitor

3 The FTC’s settlement with Optin Global, and the newparadigm for managing affiliates

3 Relying on puffery to avoid communicating a claim thatmust be substantiated

3 Negotiating talent agreements under the new SAG contract

3 Preventing ambush marketing

3 Engaging in an international advertising campaign

3 Improving client development and retention

3 Using consumer surveys in litigation

agenda-at-a-glance

Thursday, December 7, 2006

Post-Conference Workshop “B”9:00 a.m. to 12:00 p.m.

Using Consumer Surveys and ClinicalStudies for Substantiation Purposes

Monday, December 4, 2006

Pre-Conference Workshop “A”12:00 p.m. to 5:00 p.m

Walk a Mile in the Regulators’ Shoes – A Holiday Advertising Treasure Hunt

Tuesday, December 5, 2006

8:00 Continental Breakfast Qand Registration

8:30 Co-Chairs’ Opening Remarks

8:45 Where the Regulators Stand –Increased ResponsibilityRequirements for Advertising & Marketing

10:00 Trend or Transformation? Media Power in the Hands of Consumers

10:45 Coffee Break Q

11:00 Advertising Past, Present &Future – How Prepared Are We for the Next Wave?

12:00 Networking Luncheon forSpeakers and Delegates

1:30 Puffery or a Claim? Making the Fine Line Distinction

2:15 Advertising & Marketing on a Global Scale – Getting It Right the First Time

3:30 Refreshment Break

3:45 Prepare to Be Ambushed – A Real-Time Look at WhatHappens When YourSponsorship Plan isCompromised

5:00 Conference Adjourns for the Day

Wednesday, December 6, 2006

8:00 Continental Breakfast Q


9:00 Back to Basics – A CommonSense Approach to Working WithTalent Unions and ComplyingWith Union Agreements


10:30 Maximizing the Attorney/ClientRelationship on Advertising andPromotions Matters

Choose Track A or B

A. In-House Counsel TrackB. Outside Counsel Track

11:45 Beyond the Lanham Act – APractical Guide to a Lawyer’sRole in Developing MarketingCampaigns

1:00 Networking Luncheon for Speakers and Delegates

2:15 Gaining Valuable Lessons From Advertising Litigation


3:45 Complying With the 50 States,Including California!

5:00 Conference Concludes

Morning

Afternoon

Gain key insights from these top advertisers, advertising agencies,experts, and regulators:

The Dannon Company

Domino’s Pizza

FTC

Gateway, Inc.

General Electric

GlaxoSmithKline

Home Depot

The Lustigman Firm, P.C.

Monroe Mendelsohn Research

NFL

Nokia

Office of the New York StateAttorney General

Pfizer, Inc.

…and many more

Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw 3

Walk a Mile in the Regulators’ Shoes —A Holiday Advertising Treasure Hunt

Liisa ThomasPartnerWinston & Strawn (Chicago, IL)

Whether you are new to advertising law, or you have beenpracticing for a few years, now is the time to reach a morethorough understanding that will catapult you to the next level.By this time in your practice, you likely are counseling yourclients on how to run those colorful, exciting ads so that theypass muster with the regulators and so that they avoidbecoming the subject of a fair use claim.

In this workshop you'll get the chance to take your knowledgeto the next level. We'll step into the shoes of the regulators andexamine ads for appropriate substantiation and trademark andother rights clearance issues. After a discussion of the basics, you will break into groups and hit the streets of Manhattan foran advertising treasure hunt. During the hunt, you will be ledtoward advertising claims that may require substantiation,spotting ads that may violate fair use laws, and determiningappropriate use of brand names and slogans.

Once you return to the workshop room and review your results,the workshop leader will delve deeper into some of the issuesthat you can expect to face down the advertising pipeline.Specific highlights include:

• Advertising clearance basics• Trademark and copyright law for advertisers• Promotion and sweepstakes• Direct-to-consumer communications

- identifying common online privacy issues- e-mails (with an update on CAN-SPAM) - fax advertisements- text message ads- telephone solicitations- data security and privacy obligations

Tuesday, December 5, 2006

8:00 Registration and Continental Breakfast Q


Elisa GarciaExecutive Vice President, General CounselDomino’s Pizza (Ann Arbor, MI)

Terri Seligman PartnerLoeb & Loeb LLP(New York, NY)

8:45 Where the Regulators Stand – IncreasedResponsibility Requirements for Advertising & Marketing

Mark FleischerAssistant Attorney General Office of the New York State Attorney General(Albany, NY)

Lesley FairSenior Attorney, Division of Advertising PracticesFederal Trade Commission (Washington, DC)

D. Reed FreemanPartnerKelley Drye & Warren LLP (Washington, DC)

• CAN-SPAM and the complex web of onlinerelationships (including a recap of where we are now)

• FTC’s suggestions for managing affiliates • How legitimate companies can inadvertently have

their ads run in unexpected places • FTC and AG position on law of agency as applied

to online advertising relationships • Blogs and advertising critics highlight potential

problems advertisers face in policing their advertisingplacements

• FTC’s settlement with Optin Global; State AG lawenforcement actions and settlements, and the newparadigm for managing advertising affiliates - due diligence - contracts - monitoring - enforcement

• Recent developments in direct marketing• E-mail marketing

pre-conference workshop A conference agenda Day 1


Monday, December 4, 200612:00 p.m. – 5:00 p.m. (Lunch will be provided)

Intensive Workshop for New AdvertisingAttorneys & Business Executives

• FTC’s position on running promos to children• Special issues with word-of-mouth advertising• How can it be misleading?• Regulation of fax advertising and pre-recorded

telemarketing messages

Operating and Surviving in the New (Or Not So New) Media Environment

10:00 Trend or Transformation? Media Power in the Hands of Consumers

Ronald UrbachPartnerDavis & Gilbert LLP(New York, NY)

With consumers shifting away from traditional media into the webisphere, this session will explore:

• Social networking sites and self-published home pages - experimenting with user-generated advertisements - risks in giving up creative control - reaching younger markets — attracting

regulatory scrutiny - bloggers as paid product endorsers - disclosure issues - uploading copyrighted content - SAG/AFTRA clearance - common copyright issues for bloggers - commercial speech & the First Amendment


11:00 Advertising Past, Present & Future — How Prepared Are We for the Next Wave?

Lisa RovinskySenior Counsel, NetworksNokia (Atlanta, GA)

Brian MurphyPartnerFrankfurt Kurnit Klein & Selz (New York, NY)

• Don’t touch that remote—imagining a world without commercials - harnessing the power of TiVo and DVR- the rise of branded entertainment - the possibility of a return to sponsor-driven

shows of the 1950’s• Advertising after Grokster

- overview of standards for secondary liability for copyright infringement

- time-shifting, space-shifting, and format-shifting

- the implications of Grokster when advertisingproducts that are capable of both infringing andnon-infringing uses

- minimizing potential for secondary liability whencreating websites that permit sharing of content

- the implications of incorporating peer-to-peerservices in your advertising campaign

• Setting up guidelines for mobile phone advertising- outlining legal implications- text messaging

- what rules apply—CAN-SPAM or TCPA?- opt-in requirements- domain names

12:00 Networking Luncheon for Speakers & Delegates

1:30 Puffery or a Claim? Making the Fine Line Distinction

Rick KurnitPartnerFrankfurt Kurnit Klein & Selz (New York, NY)

How do you ensure that your puffery does not cross theline and become a claim that you must substantiate? If you are relying on humor to avoid communicatingsomething “real,” you need to be sure that the executionwill be funny. Humorous illustrations of your productpositioning may come across as a demonstration or anendorsement—both hot buttons for regulators and anopening for competitor challenges. Through a series ofadvertisements that hover on the line between puffery and making a claim, Rick Kurnit will show you how toanticipate when a claim will be communicated and how tominimize your risks of creating an unsubstantiated claim.Specific highlights of this session include:

• Determining whether an advertisement makes a claimthat requires substantiation

• Developing a workable review process• Building a rapport with your creative team• Relying on humor to avoid the need for substantiation• Understanding the importance of the execution

of the concept and production values• Case studies where humor has succeeded and failed

2:15 Advertising & Marketing on a Global Scale— Getting It Right the First Time

Kathryn Barrett ParkTrademark CounselGeneral Electric (Fairfield, CT)

Wendy ReedPartnerHeenan Blaikie LLP (Toronto, CA)

5Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw

Nick JohnsonPartnerOsborne Clarke (London, UK)• Creating a global review program for a multinational

company- implementing best practices

• Global perspectives on obtaining releases from talent • Meeting bonding requirements in the US and Canada • Update on EU efforts to regulate advertising• Using children in advertising—new regulations

in Eastern Europe• Advertising in China, India & beyond—what

to expect in coming years• Advertising in Canada

- best practices in comparative advertising - special privacy requirements- complying with French language laws- advertising to children


3:45 Prepare to Be Ambushed – A Real-Time Lookat What Happens When Your SponsorshipPlan is Compromised

Anastasia DaniasAssociate Counsel NFL Properties, Inc.(New York, NY)

Joseph LewczakPartnerDavis & Gilbert LLP(New York, NY)

Alberto Berton-Moreno Jr. PartnerSena & Berton Moreno (Buenos Aires, Argentina)

When a company piggybacks on your sponsorship dollars and your goodwill, the risk of losing money andcredibility is inevitable. The bigger and better yoursponsorship deal is, the more likely it will be ambushed,and spectators will be confused by who is sponsoring theevent, movie or television show they’re watching. In thissession, you will see the ripple effects of ambushmarketing. The discussion leaders, with their first-handexperience, will work with you to devise a plan to preventan ambush at the outset of the deal, and tell you how toovercome the challenges if and when it happens.

5:00 Conference Adjourns

Wednesday, December 6, 2006

8:00 Continental Breakfast Q


9:00 Back to Basics—A Common Sense Approachto Working With Talent Unions and Complyingwith Union Agreements

Ivy Kagan BiermanPartnerLoeb & Loeb LLP(Los Angeles, CA)

• Negotiating with the union- resolving union disputes

• Identifying different unions’ requirements for someone who is part of the union

• What if an actor is nonunion?• Practical considerations for when you have union,

different unions, and/or non-union actors in oneadvertisement

• How to prevent running afoul of SAG• Understanding the consequences of noncompliance• Incorporating third-party rights into your advertising

- using sound recordings in commercials


10:30 Maximizing the Attorney/Client Relationshipon Advertising and Promotions Matters

CHOOSE TRACK A or B

In-House Counsel Track:

Teigue ThomasAssociate General CounselGateway, Inc. (Irvine, CA)

Candace ThurmondDirector, LegalHome Depot (Atlanta, GA) • Knowing what to look for in a request for proposal

from outside counsel• Who interacts with outside counsel: Legal or marketing?• Explaining to outside counsel how the legal

department operates• Determining the right model for your company,

depending on the size of your legal team

conference agenda day 2

Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw6

• When is the right time to call outside counsel? - organizing your team so you can avoid calling

outside counsel on the “small stuff ”- key legal compliance training techniques for your

creative team• Managing how money is spent on legal representation• Creating and maintaining long-standing relationships

with outside counsel

Outside Counsel Track:

Corrina UlrichPartnerPerkins Coie (Seattle, WA)

Diana Lee BixlerPartnerPattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP (Chicago, IL)• Getting to know your client's culture, brands

and markets • Understanding what the specific advertiser

or advertising agency does for your client - knowing business objectives, job functions

and processes - grasping their challenges, pressures, corporate

strategies and risk profiles• Staffing advertising and promotions teams

for cost-effective and fast response • Preparing and sharing forms, templates and guides

for advertising and promotions matters • Interacting with the client: Who is your client —

in-house counsel, the marketing team, or the advertiser?• How does that affect your relationship? • How does that impact attorney/client privilege issues?

11:45 Beyond the Lanham Act—A Practical Guide to a Lawyer's Role in DevelopingMarketing Campaigns

Raymond J. DeRiseVice President & Associate General CounselGlaxoSmithKline (Pittsburgh, PA)

Elizabeth ForminardSenior Corporate CounselPfizer, Inc. (Morris Plains, NJ)

Steven ZalesinPartner Patterson Belknap Webb & Tyler LLP(New York, NY)

• The role of inside counsel versus outside counsel in the development of claims and advertising

• The need for a dynamic copy review process - adequate substantiation- facilitating the development of equity and

comparative claims• Understanding how advertising is developed

- creative process- visualization of benefit

• Evaluating the risks—legal, reputation, andmarketplace position- considering your adversary

• What does winning look like—a market basedapproach to valuing a lawsuit win

1:00 Networking Luncheon for Speakers & Delegates

2:15 Gaining Valuable Lessons From Advertising Litigation

Walter McCulloughPresidentMonroe Mendelsohn Research (New York, NY)

Arnold FriedeSenior Corporate Counsel Pfizer, Inc. (New York, NY)

Randall MillerPartnerArnold & Porter LLP (McClean, VA)

• Keeping the threat of litigation in mind whensubstantiating claims

• Lessons to be learned from litigation case studies• Realizing that advertising claims will be evaluated

“in context” with entire campaign• Defining the scope of actionable claims

- anything advertiser says is fair game- materiality thresholds are lowering

• Maintaining the paper trail- avoiding “rah rah” e-mails (discussing “crushing

the competition” or “tricking customers”)• Once in litigation:

- different approaches depending on whereadvertising claims are litigated- consumer class action- competitor suit- government litigation

• Using surveys in litigation• Spending the right amount of time and money to keep

the survey from getting thrown out by the judge


Thursday, December 7, 20069:00 a.m. – 12:00 p.m.

Using Consumer Surveys and ClinicalStudies for Substantiation Purposes

Nancy DowlingSenior Marketing CounselThe Dannon Company, Inc. (White Plains, NY)

Andrew LustigmanThe Lustigman Firm, P.C. (New York, NY)

The arduous studies your company engages in (and has youreview) can be an advertiser’s best friend or worst enemy. In this intensive workshop, you will act as the consumer and participate in a mock survey. Through this hypotheticalpractice session, you will get the necessary tools to conductefficient surveys and engage in clinical studies the right way.The discussion leaders will help you create a checklist so youcan ensure that your survey will not be challenged by yourcompetitors. Specific highlights include:

• Determining when it’s necessary to conduct a marketresearch survey- knowing when additional research is necessary

• Fitting a survey for a particular purpose• Working with market researchers and experts to debunk

competitor’s claims• How to design a clinical study• How to make sense of and describe results• Developing consumer behavior and psychology evidence


3:45 Complying With the 50 States, Including California!

Michael MallowPartnerLoeb & Loeb LLP(Los Angeles, CA)


• Setting up an internal system for individual state compliance

• Administering a national advertising campaign• Special issues to watch out for in each state

- sweepstakes and promotions- loyalty and rewards programs- retailer requirements- gift certificates- direct-to-consumer advertising (telephone and fax ads)- data breach- social security number protection laws

• Complying with California laws - California unfair competition law- Business and Professions Codes 17-200 and 17-500- Consumer Legal Remedies Act

5:00 Conference Concludes

post-conference workshop B

8 Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw Register now: 888-224-2480 • fax: 877-927-1563 • AmericanConference.com/adlaw

Continuing Education Credits

Accreditation will be sought in those jurisdictions requested by registrants which have continuingeducation requirements. To request credit, please indicate on the Registration Form.

This course has been approved in accordance with the requirements of the New York State ContinuingLegal Education Board in the amount of 14.0 hours. An additional 5.0 hours will apply to workshop Aand an additional 3.5 hours will apply to workshop B.

ACI certifies that this conference has been approved for MCLE credit by the State Bar of California in the amount of12.0 hours. An additional 5.0 hours will apply to workshop A and additional 3.0 hours will apply to workshop B.

EARN

CLECREDITS


AARPAbbott LaboratoriesAlticorAltriaAmerica Online American Express CompanyAmeriquest Mortgage CompanyAnheuser-Busch Companies Apple ComputerApplica Consumer Products Applied BiosystemsArby's Arnell GroupAssurant GroupAT&T CorporationAT&T WirelessATI Technologies Avon Products Bally Total FitnessBellSouth Telecommunications Bissell Homecare Boehringer Ingelheim Borders Group Boston Beer CompanyBP America Brylane Cablevision SystemsCorporationCampbell Soup CompanyCampbell-EwaldCanandaigua Wine Company Canon USA Capital One FinancialCorporationCargill Carmax Auto Superstore CastrolCBS Chanel CIBA Vision CorporationCircuit City GroupCitiBankClorox CompanyCoca Cola CompanyColgate Palmolive CompanyColumbia House CompanyComcast CableCommunications Computer AssociatesInternational ConocoPhillipsCoors Brewing Company

Countrywide Financial Cox CommunicationsCricket CommunicationsDell Computer CorporationDigitas DirecTV Group Domino's Pizza Draft WorldwideE Morris Communications E&J Gallo WineryEastman Kodak CompanyeBay EDiets.comEnterprise Rent-A-CarEstee Lauder CompaniesEveready Battery Company Exclusive ResortsExpedia Exxon Mobil CorporationFarmers Insurance GroupFCB San FranciscoFirst Data CorporationFisher Price Foote Cone & BeldingCommunications Frito Lay FUJI Photo FilmGAF Materials CorporationGateway GE HealthcareGeorgia-Pacific CorporationGillette CompanyGlaxoSmithKlineGoodyear Tire & RubberCompanyGreat Brands of Europe Grey Global Group Guideline New YorkGulf States Toyota Hasbro Home Box OfficeHome Depot Home Shopping Network Honda North AmericaHoneywell CPGHousehold InternationalHSBC Finance CorpHyatt Hotel CorporationHyundai Motor AmericaIBM CorporationIams Company

Ice MillerIntel CorporationInterpublic Group of Companies ITSJavelin Direct Jenny Craig JM Smucker CompanyJohnson & JohnsonKimberly Clark CorporationKomatsu America InternationalCompanyLadies Professional GolfAssociationLeap Wireless International Lego Systems Leo Burnett Worldwide Levi Strauss & CompanyLoreal USA IncorporatedLowes Companies MasterCard International Match.comMercedes-Benz of NorthAmericaMicrosoft CorporationMiller Brewing CompanyMonsanto CompanyMotor Coach IndustriesMotorola MTV NetworksNationwide Mutual InsuranceNEC SolutionsNestle Purina PetcareNew Century MortgageNextel CommunicationsNissan North America Novartis Consumer Health Office Depot Orbitz LLCPepsiCo PfizerPhilips ElectronicsPhilips Lighting CompanyPhillip MorrisPizza HutPlaytex Products Porsche Cars North America Primerica Financial ServicesProcter & Gamble CompanyProvidian Financial CorpQuaker Foods & BeveragesRayovacReaders Digest Association

Resort CondominiumsInternationalRJ ReynoldsRoss ProductsAdvertising WorldwideSAICSamsung Electronics AmericaSC Johnson & Son Schering Plough CorporationSchick/Wilkinson SwordSears Roebuck & CompanyService Master CompanySightline MarketingSimmons CompanySkyline Chili Southeast Toyota DistributorsSovereign BankSprint PCSStaples Starbucks Coffee CompanySubaru of America Sun Microsystems Taco BellTarget CorporationTech TVTexas InstrumentsTime Warner CableTJX Companies Toro CompanyToyotaToys R Us True Value CompanyTurner Broadcasting Systems UnileverUnivisionUSAA BankVartec Telecommunication VerizonVisa USA Wachovia CorporationWalt Disney World CompanyWells Fargo & CompanyWestern Union FinancialServicesWhirlpool CorporationWilliam Wrigley Jr. CompanyWyeth PharmaceuticalsXerox CorporationXO Communications Yamaha Motor CorporationYum! Brands

Here are just some of the companies who have attended our past Advertising Law conferences…

distinguished faculty

Speakers:

Alberto Berton-Moreno Jr.PartnerSena & Berton Moreno (Buenos Aires, Argentina)

Diana Lee BixlerPartner Pattishall, McAuliffe, Newbury,Hilliard & Geraldson LLP(Chicago, IL)

Ivy BiermanPartnerLoeb & Loeb LLP(Los Angeles, CA)

Anastasia DaniasAssociate CounselNFL Properties, Inc.(New York, NY)

Raymond J. DeRiseVice President & Associate General CounselGlaxoSmithKline (Pittsburgh, PA)

Nancy DowlingSenior Marketing CounselThe Dannon Company, Inc. (White Plains, NY)

Lesley FairSenior Attorney, Division ofAdvertising PracticesFederal Trade Commission(Washington, DC)

Mark FleischerAssistant Attorney GeneralOffice of the New York StateAttorney General (Albany, NY)

Elizabeth ForminardSenior Corporate CounselPfizer, Inc. (Morris Plains, NJ)

D. Reed FreemanPartnerKelley Drye & Warren LLP(Washington, DC)

Arnold FriedeSenior Corporate CounselPfizer, Inc. (New York, NY)

Nick JohnsonPartnerOsborne Clarke (London, UK)

Rick KurnitPartnerFrankfurt Kurnit Klein & Selz (New York, NY)

Joseph LewczakPartnerDavis & Gilbert (New York, NY)

Andrew LustigmanThe Lustigman Firm, P.C. (New York, NY)

Michael MallowPartnerLoeb & Loeb (Los Angeles, CA)

Jennifer MoorePartnerAlston & Bird (Atlanta, GA)

Walter McCulloughPresidentMonroe Mendelsohn Research (New York, NY)

Randall MillerPartnerArnold & Porter LLP (McLean, VA)

Brian MurphyPartnerFrankfurt Kurnit Klein & Selz (New York, NY)

Kathryn Barrett ParkTrademark CounselGeneral Electric (Fairfield, CT)

Wendy ReedPartnerHeenan Blaikie LLP (Toronto, CA)

Lisa RovinskySenior Counsel, NetworksNokia (Atlanta, GA)


Teigue ThomasAssociate General CounselGateway, Inc. (Irvine, CA)

Candace ThurmondDirector, LegalHome Depot (Atlanta, GA)

Corrina UlrichPartnerPerkins Coie (Seattle, WA)

Ronald UrbachPartnerDavis & Gilbert LLP(New York, NY)

Steven ZalesinPartnerPatterson Belknap Webb & Tyler LLP(New York, NY)

Chairs:

Elisa GarciaGeneral CounselDomino’s Pizza (Ann Arbor, MI)

Terri SeligmanPartnerLoeb & Loeb LLP(New York, NY)


At Loeb & Loeb LLP, we value every approach, every detail and every matter. With one of the preeminententertainment law practices in the world and a nationally recognized advertising and promotions practice,Loeb & Loeb brings dynamic experience that is unmatched in the industry. In particular, we add value toour clients with our significant experience in the following areas: Advertising and Promotions; BrandedContent; Entertainment and Media; Intellectual Property Litigation; Trademark Clearance and Portfolio

Management; and Merchandise Licensing. We advise Fortune 500 companies, advertising and promotions agencies,public relations firms, entertainment and media companies, direct marketers and other clients with respect to all aspectsof their advertising, marketing and promotional activities, providing transactional, regulatory and dispute resolutionassistance. Specifically, we negotiate and draft agreements, such as talent, music and production; clear advertising andsubstantiation materials; draft rules and review collateral materials for sweepstakes and other promotions; assist inlitigation and other dispute resolution; provide counsel for brand integration efforts; and review direct-to-consumermarketing materials for regulatory compliance (direct mail, e-mail, and other marketing). It all adds up to the bottomline: LOEB & LOEB adds Value. For more information, please visit www.loeb.com.

Sponsorship Opportunities

ACI works closely with each sponsor to create a distinctive package tailored to individual marketing and businessdevelopment objectives. Our objective with every sponsor is to foster a rewarding and long-term partnership throughthe delivery of a wide variety of sponsorship benefits and thought leadership opportunities. For more information,please contact:

Benjamin GreenzweigDirector of Business Development, U.S. (212) 352-3220 ext. 238 or [email protected]

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New York, NY 10017A limited number of rooms are available at adiscounted rate. To make your hotel reservation pleasevisit www.globalexec.com/aci. If you need assistanceplease call Global Executive on 800-516-4265 or [email protected]. The hotel will not be able tomake or change your reservation directly.Registration FeeThe fee includes the conference, all program materials,continental breakfasts, lunches and refreshments.Cancellation and Refund PolicySubstitution of participants is permissible without priornotification. If you are unable to find a substitute, pleasenotify American Conference Institute (ACI) in writingup to 10 days prior to the conference date and a creditvoucher will be issued to you for the full amount paid,redeemable against any other ACI conference. If youprefer, you may request a refund of fees paid less a15% service charge. No credits or refunds will be givenfor cancellations received after 10 days prior to theconference date. ACI reserves the right to cancel anyconference it deems necessary and will, in such event,make a full refund of any registration fee, but will not beresponsible for airfare, hotel or other costs incurred byregistrants. No liability is assumed by ACI for changes inprogram date, content, speakers or venue.Incorrect Mailing InformationIf you would like us to change any of your detailsplease fax the label on this brochure to ourDatabase Administrator at 1-877-927-1563, or [email protected].

Early Bird Special Offer - $200 when you Register and Pay by Oct. 2nd

❏❏ I cannot attend but would like information regarding conference publications❏❏ Please send me information about related conferences

EARLY BIRD SPECIAL $200 off REGISTRATION❏❏ Conference $1695❏❏ Conference and Workshop A $2495❏❏ Conference and Workshop B $2295❏❏ Conference and Both Workshop $2995

December 5-6, 2006 • Marriott East Side, New York, NY

advertising law

NationalAdvancedCorporate Counsel Forum on

Legal solutions to new advertising challenges.

In the palm of your hand.

American Conference Institute’s

18th

Interactive Workshops

Monday, December 4, 2006 12:00 pm – 5:00 pm

Intensive Workshop for NewAdvertising Attorneys & BusinessExecutives

Walk a Mile in the Regulators’Shoes — A Holiday AdvertisingTreasure Hunt

Thursday, December 7, 2006 9:00 am – 12:00 pm

Using Consumer Surveys andClinical Studies for SubstantiationPurposes

j.kaplan

Text Box

SPECIAL DISCOUNT OFFER FOR FRIENDS OF Davis & Gilbert LLP: MENTION KEYCODE "889DGT" DURING REGISTRATION AND RECEIVE AN ADDITIONAL $200 OFF THE COST TO ATTEND THIS EVENT. OFFER CANNOT BE COMBINED WITH ANY OTHER PROMOTIONS.

Documents

American Conference Institute's National Advanced ... · - overview of standards for secondary liability for copyright infringement - time-shifting, space-shifting, and format-shifting