8/14/2019 Ambition & Roadshows Introduction
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AmbITion and its programme of roadshows
AmbITionis a change programme for the arts and cultural sector
helping organisations achieve their 21st centurysustainability
ambitions through implementing integrated IT and digital
developments.
Why the need for AmbITion? It is critical that the cultural
sector not only keeps up with digital developments such asthose
adopted by the wider creative industries - but that it successfully
develop its own, suitable to our content, audi-ences and
aspirations. DCMSs Digital Britain interim report and Arts Council
Englands new corporate priority of DigitalOpportunities provide the
wider strategic context.
AmbITion believes that digital development is a key driver to
sustaining resilient 21st century arts organisations.AmbITions
vision is to generate a critical mass of arts organisations that
proactively consider digital development askey to business,
operational and artistic growth and sustainability.
AmbITion is impacting the cultural sector by catalysing a
mindset-change and developing digital leaders: AmbITion hasworked
closely with 15 arts organisations and has developed an approach
that supports arts organisations through amanaged process of
organisational change to enable them to use digital technology in
an effective and integrated way(across artistic, organisational and
business practices) for better 21st C sustainability.Here are some
of them talkingabout their experiences.
The AmbITion arts organisations are: Firstsite; Royal Liverpool
Philharmonic Orchestra; Ludus Dance; New Wolsey The-atre; New
Writing Partnership; DaDaFest; Oldham Coliseum; Aldeburgh Music;
Britten Sinfonia; Colchester Arts Centre;
Youth Culture Action; Hoipolloi; Lantern House; Litfest; and The
Poetry Trust.
The sharing of the learning outcomes of AmbITion - such as
examples of good practice, the journeys of the 15 organi-sations,
practical tools for delivering successful digital projects is what
we are now focussing on.
AmbITion is going on a tour of England with a roadshow to
disseminate lessons learnt, content, case studies and tool-kits and
so plans deliver a legacy of resources. The roadshow will visit
each Arts Council England region and will be runin partnership with
them.
AmbITion Roadshows are all day events, and will take place March
2009 - June 2009. The aim is to:
exciteartsorganisationsaboutthepotentialofdigitaldevelopmentandunderpinACEsDigitalOpportunities
programme;
showgoodpracticeinapproachandendresults;
sharethebenefitsandrisksofundertakingdigitaldevelopmentwork,throughprovidingdynamic
hands-on workshops (social networks, digital video production)
and masterclasses (IP, mass-participation); and
informeveryoneabouttheonlineresourcesandsupportavailablefordigitaldevelopment.
As an example, the AmbITion Roadshow North East programmehas
just been released.
As well as the experience of the roadshows, AmbITion is setting
up an online social network local to each region, toensure that the
resources are easily accessible and that networking opportunities
continue after the event.
AmbITion is led byHannah RudmanandMDDA, and is funded byArts
Council England.
http://www.getambition.com/http://blip.tv/file/1256276/http://blip.tv/file/1256276/http://blip.tv/file/1256276/http://ambition-northeast.eventbrite.com/http://ambition-northeast.eventbrite.com/http://consultrudman.com/http://consultrudman.com/http://consultrudman.com/http://www.manchesterdda.com/http://www.manchesterdda.com/http://www.manchesterdda.com/http://www.artscouncil.org.uk/http://www.artscouncil.org.uk/http://www.artscouncil.org.uk/http://www.artscouncil.org.uk/http://www.manchesterdda.com/http://consultrudman.com/http://ambition-northeast.eventbrite.com/http://blip.tv/file/1256276/http://blip.tv/file/1256276/http://www.getambition.com/
