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North East Roadshow Introduction: Hannah Rudman Monday, 16 March 2009

AmbITion Roadshow North East Introduction by Hannah Rudman

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Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.

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Page 1: AmbITion Roadshow North East Introduction by Hannah Rudman

North East Roadshow

Introduction: Hannah Rudman

Monday, 16 March 2009

Page 2: AmbITion Roadshow North East Introduction by Hannah Rudman

What is an AmbITion Roadshow?

• excite!

• share!

• show!

• inform!

Monday, 16 March 2009

Page 3: AmbITion Roadshow North East Introduction by Hannah Rudman

What is an AmbITion Roadshow?

• excite!

• share!

• show!

• inform!

Monday, 16 March 2009

Page 4: AmbITion Roadshow North East Introduction by Hannah Rudman

What is an AmbITion Roadshow?

• excite!

• share!

• show!

• inform!

Monday, 16 March 2009

Page 5: AmbITion Roadshow North East Introduction by Hannah Rudman

...network!

Monday, 16 March 2009

Page 6: AmbITion Roadshow North East Introduction by Hannah Rudman

...network!

Monday, 16 March 2009

Page 7: AmbITion Roadshow North East Introduction by Hannah Rudman

...network!

Monday, 16 March 2009

Page 8: AmbITion Roadshow North East Introduction by Hannah Rudman

http://getambition.wordpress.com/

Monday, 16 March 2009

Page 9: AmbITion Roadshow North East Introduction by Hannah Rudman

3% world on broadband

now

10% in 18 mths

4bn mobile users in 12

months

Monday, 16 March 2009

Page 10: AmbITion Roadshow North East Introduction by Hannah Rudman

What trends are we looking at?

Microtrends 1-3 yearsFashion, fads,

technology devices/platforms

Macrotrends 5-15 years

Business cycles, technologies

impacting socio/cultural/economic

behaviours

Megatrends 15-50 years Societal shifts, industrial shifts

Gigatrends 50+ years New Societies

Monday, 16 March 2009

Page 11: AmbITion Roadshow North East Introduction by Hannah Rudman

WI / wii

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Growing up at different times = different understandings of where we’re at

Monday, 16 March 2009

Page 13: AmbITion Roadshow North East Introduction by Hannah Rudman

Growing up at different times = different understandings of where we’re at

Monday, 16 March 2009

Page 14: AmbITion Roadshow North East Introduction by Hannah Rudman

Digital natives/migrants

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Page 15: AmbITion Roadshow North East Introduction by Hannah Rudman

New audience behaviours

Monday, 16 March 2009

Page 16: AmbITion Roadshow North East Introduction by Hannah Rudman

New audience behaviours

• Personalise

Monday, 16 March 2009

Page 17: AmbITion Roadshow North East Introduction by Hannah Rudman

New audience behaviours

• Personalise• Participate

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Page 18: AmbITion Roadshow North East Introduction by Hannah Rudman

New audience behaviours

• Personalise• Participate• Co-produce

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Page 19: AmbITion Roadshow North East Introduction by Hannah Rudman

New audience behaviours

• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown

Monday, 16 March 2009

Page 20: AmbITion Roadshow North East Introduction by Hannah Rudman

New audience behaviours

• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown

This affects:– Artistic practice– Organisations’ operations– Business models

Monday, 16 March 2009

Page 21: AmbITion Roadshow North East Introduction by Hannah Rudman

Monday, 16 March 2009

Page 22: AmbITion Roadshow North East Introduction by Hannah Rudman

Monday, 16 March 2009

Page 23: AmbITion Roadshow North East Introduction by Hannah Rudman

Monday, 16 March 2009

Page 24: AmbITion Roadshow North East Introduction by Hannah Rudman

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Page 25: AmbITion Roadshow North East Introduction by Hannah Rudman

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Page 26: AmbITion Roadshow North East Introduction by Hannah Rudman

“The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and

to use it with passion, wisdom, fearlessness and joy”.

Ralph Lombeglia, MIT

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Page 27: AmbITion Roadshow North East Introduction by Hannah Rudman

Monday, 16 March 2009

Page 28: AmbITion Roadshow North East Introduction by Hannah Rudman

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Page 29: AmbITion Roadshow North East Introduction by Hannah Rudman

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Page 31: AmbITion Roadshow North East Introduction by Hannah Rudman

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Page 32: AmbITion Roadshow North East Introduction by Hannah Rudman

new opportunity: global audience

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Page 33: AmbITion Roadshow North East Introduction by Hannah Rudman

new opportunity: organisational / operational efficiencies

Monday, 16 March 2009

Page 34: AmbITion Roadshow North East Introduction by Hannah Rudman

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

Page 35: AmbITion Roadshow North East Introduction by Hannah Rudman

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

Page 36: AmbITion Roadshow North East Introduction by Hannah Rudman

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

Page 37: AmbITion Roadshow North East Introduction by Hannah Rudman

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

Page 38: AmbITion Roadshow North East Introduction by Hannah Rudman

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

Page 39: AmbITion Roadshow North East Introduction by Hannah Rudman

Monday, 16 March 2009

Page 40: AmbITion Roadshow North East Introduction by Hannah Rudman

Thanks for listening!

(Sorry for the puns:straightfrommybrain.com)

Monday, 16 March 2009