Amal Hasanain

Assigment # 2ARE YOU PAYING

ATTENTION?

Virgin Store

Before I enter the store

Before I enter the store

• The color of the store grapes my attention.• The door was open which let me feel that am

welcome.• The way the logo was written gave me the feeling of

a casual store.

Personal

• The sales people where very helpful and the treat all the customers the same with a smiling face.

• They wear a uniform and use virgin products which gave me the feeling of loyalty.

• There age between 23-29 which really match the store image.

Environment & Products

Environment

• The store has a strong red color which really grapes my attention.

• The black and white color of the floor, the high calling with the bright light, the music effect and the worm cozy atmosphere gave me a feeling that am homey which force my to stay at this place for hours.

• The store was crowded with merchandise but it wasn’t annoying because it was really unique.

Products

• The sale items are first thing you see when you enter the store.

• There is no a central display but they have many different displays all over the store.

• The product are arranged buy function which really makes it easy for the customers.

Customers

• I believe that the target audience are al most all the ages because there is a thing for every member in the family.

• When customer enter the place they definitely don’t go at the same path because everyone would go to the stand the grapes his/her attention or fulfill their needs.

• Some people enter the store for a specific things and some just for fun because it’s a really fun place and they can stay up to one hour.