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SNOE + (oxygen) By Alyssa Campbell
Inspiration
Mood Board
Store Design Inspiration
Concept BRAND: WHAT: Luxury skiwear boutique with oxygen lounge in the back SIZE: 4800 sq. ft., 4500 selling sq. ft. LOCATION: Vail, CO
SPECIFICALLY: Lionshead Village (near main Gondola) PRICE POINT: high-end, luxury retail affordable oxygen lounge with upscale image
Trend Research
Trend Research: Store Design
Demographics
Primary market ≥ Location: Vail, CO & surrounding mountain towns (Aspen,
Breckenridge) ≥ Gender: female ≥ Age: 24-45 ≥ Income: $100,000+ annual salary, affluence -> more disposable
income to spend on luxury goods ≥ Education: Bachelors, Graduate and/or Masters degree ≥ Marital Status: single, divorced or married ≥ Children: 0-4 children
Secondary market
≥ Gender: female & male ≥ Age: 16-65 ≥ Income/Job: low-mid dispensable income ≥ Education: high school, trade school, college and/or graduate
school
Psychographics
Primary market
Interests – active, on-trend, travels often, sustainability
Hobbies – skiing/snowboarding, yoga/pilates, running, spending
time shopping, social life
Beliefs – spends money to show status, believes “balance is
key”, work hard and reward yourself shopping
Secondary market
Interests – experience new things, skiing/snowboarding, nutrition
and health, sustainability
Socialization – likes to be around groups of people or friends,
likes to meet new people
Financials
Loss Prevention < 1 unit per day. To ensure this, I am carrying less inventory and have a wide open store space so employees can easily detect stealing. Also, video cameras will be implemented and will run 24/7.
Atmospherics • SCENT: a natural mix of
lavender and vanilla
– Lavender: dwell time > $ well spent
– Vanilla: double-digit increases in clothing sales among women
• SOUND: mellow yet eclectic
i.e. Postal Service, The Shins, Arcade Fire
• LIGHTING: mostly natural, LED in the oxygen lounge, and accent lights used for displays
• TASTE: oxygen, fresh
Preliminary Sketches
Official Floor Plan
Bubble Map & Product Adjacencies
Traffic Flow
Hedonic shopper
Utilitarian shopper
Preliminary Window Sketch
Product Assortment
Fixture Legend
Creative Elements • Props: deer head, oxygen machine, wooden
crates for decoration
• Bodyforms will be used for in-store display, with a big emphasis on lighting
• Signage: all signage displayed on re-used
wood panels
• Artwork: organic and nature-inspired
• Rugs: tie room together offering pops of color
• Plants: terrarium plants, add natural elements, gives front of store an inviting feel
• Eletronic kiosk check-in and payment inside oxygen lounge
• Natural lighting
• Re-purposed wood, light and dark
• Bamboo finishes and flooring
• Re-used fixtures
– mason jar lighting (in dressing rooms)
– wooden crates
– train station divider
– glass door knob hangers
• Flowers and plants
Sustainability
Planogram I
Planogram II
Planogram III
Planogram IV
Materials & Finishes
Final Retail Store
Signage
For walk-by traffic in the village
Window Display
Complete Window Display
In-Store Display
Merchandise View (right side)
Merchandise View (left side)
Restrooms
Restrooms
Stock/Employee Room
Dressing Rooms
Dressing Room Detail ADA compliant dressing room
Smaller dressing room
Parking Lot
(oxygen)
Simple self-check in and payment for those millennials who don’t want to deal with any employees.
(oxygen)
(oxygen) bar