AM Selected Works 2012

Selected Works 2012

TYPE RETAILLOCATION NEW YORK, NEW YORKSIZE 1500 FT2

DATE 2011-2012FIRM JPDA

DAVIDsTEA is a fresh new tea company from Canada that offers a wide range of quality teas by weight. The design strategy involved integrating new customer experiences such as the tea sample wall (shown above) to allow for smelling the various types of tea offered. Finely detailed casework and displays gave this tea company a fresh new look for their expansion into the US market.

Responsibilities: concept and schematic design, renderings, construction documentation and construction administration.

DAVIDsTEA

Storefront and Rendering (above)Tea Bar Elevation (below)

Lounge (opposite)

Tea Bar Seating Test Snifter Wall Display

TYPE RETAILLOCATION NEW YORK, NEW YORKSIZE 600 FT2

DATE 2010 - 2011FIRM JPDA

Located in the Lower East Side lies a meticulously crafted watch workshop. The storefront capitalizes on the nighttime street traffic to turn the fabrication process into a form of performance art inspired by handmade noodle makers in Japan.

Responsibilities: concept and schematic design, document coordination, construction documentation, and construction administration.

Dedegumo

soldering /stamping

drillingleather work

work stationno.1

work stationno.2

leatherskiving

display

verticalstorage

desk storage

NO WORK THIS AREA

storage

cash / wrap

Japanese Storefront Noodle Maker Watch Makers in Storefront Workshop

area for leather skivving machine.coordinate placement with architect

2'-9 1/4"

drawer belowwork surface

(6) drawers below work surface

drawer below work surface drawer belowwork surface

drawer belowwork surface

tool storage slots,to 8" below work surface.

tool storageslots to 8"below work surface.

tool storageslots to 8"below work surface.

tool storage slots,to 8" below work surface.

2" th. ceramic surfaceembeded into worksurface

2" th. steel plateembedded into work surface

1'-0 1/4"

5" 5"

open 7" tall cubby

open 7" tallcubby

vertical material storageto 26" below work surface.

- 5

6

7

8

1'-7 1/8"

1'-5"

1'

4"

4"

1/2"

1'-7 5/8"

2'-0

3/8

"

1'-7

1/4

"

6 1/2"

6 1/2"

10 3

/8"

9 5/

8"

9 5/

8"

6 1/2"

- 5

6

7

8

shelf

shelfshelf

support table top (this area)with plate steel brackets@ 6" centers

drawer unit drawer unit

1'-1

1 3/

8"

air purifier/extractor,strap and hang from ceiling

new exhaust fan throughstorefront above awning.

binder / paper storageby tenant

new millwork drawers

new hardwood shelving


new fluorescent lighting

new millworkdrawers

new hardwoodshelving

new millworkdrawers

new hardwoodwork surface

new platform


new millworkdrawer

new millworkdrawers

new hardwoodwork surface

new platform

spools by tenant

line rearw/ plywood


new millworktool storage

new hardwoodwork surface /operable panel

new platform

spoolsby tenant

line rearw/ plywood

binder / paperstorageby tenant

1'2'

-3"

steel plateceramic worksurface

new hardwoodshelving

new millworkdrawers

cork surface

paintexisting

brick wall

P1

paint newbrick veneer wall

P1

wood lattice in front ofexisting storefront glazing

W4

6"5"

6"6"

1'-7

"1'

-1 1

/4"1

'-1 1

/4"

2'-3

3/8

"1'

-7"

8 1/

4"

1'-4

1/4

"

4"4"

3"2"

1"

2'-3

"

7 1/4" typ.

2'-3

1/2

"

1'-1

1/4

"

1'-3" 1'-3"

3"

1'

1'-1

3/8

"

DWG NO. REV

DATE REVISED

DRAWING TITLE

PROJECT TITLE

REV DATE DESCRIPTION

NOTES

DRAWN/CHECKED BY

27

Oct

, 201

0 - 1

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-

LEGEND

PROJECT PHASE

CONSTRUCTION SET

dedegumo

188 Orchard St.New York, NY 10002

F

1

2

3

4

5

10.22.2010

0 10.22.2010 Issued for Construction

SCALE

SHEET SIZE

24"x36"

Jordan Parnass Digital Architecture68 Jay Street, Suite 213Brooklyn, New York 11201 USAT 718 852 2650 F 718 852 2651www.jpda.net [email protected]

SEAL & SIGNATURE

PROJECT NO.

10008

.

ARCHITECT OF RECORD

of 12as noted

Details

A-400

11

11-1/2" = 1'=0"

Workshop - Worksurface Plan

51/2" = 1'=0"

North Elevation - Workshop

61/2" = 1'=0"

East Elevation - Workshop

41/2" = 1'=0"

West Elevation - Workshop

31/2" = 1'=0"

South Elevation - Workshop

21-1/2" = 1'=0"

Workshop - Storage Plan

Dedegumo

soldering /stamping

drillingleather work

work stationno.1

work stationno.2

leatherskiving

display

verticalstorage

desk storage

NO WORK THIS AREA

storage

cash / wrap

Workshop

TYPE RESIDENTIALLOCATION BROOKLYN, NEW YORKSIZE 3400 FT2

DATE 2010 - 2011FIRM JPDA

The strategy developed with the owner of the brownstone was to maintain historical character while introducing deliberate cuts to the residence in order to create a contemporary feel. Where the walls were removed, a highlighting ash hardwood trim covered its ‘wound’.

The residence also focused on sustainability with the extensive reuse and repurposing of on-site materials and an updated infrastructure featuring a new high-efficiency HVAC system and a rooftop solar photovoltaic array.

Responsibilities: concept and schematic design, renderings, document coordination, construction documentation and construction administration.

Brownstone Revival

Kitchen Before (top) Kitchen Rendering (above)

Kitchen Sink Detail (bottom left)Dining/Kitchen (bottom right)

3/4" ash hardwoodbookshelf mullionframe, typ.

1/2" ash hardwoodglazing stops, typ.

A B

D

3/8" encapsulatedglass panel resin

1'-7

3/4

"

1/2" reveal at existopening

2'-3"

1'-1"

1'-1" 1'-6 1/4"5 1/4"

1'-6 1/4"

6 3/8" 5'-10 3/4" 6 3/8"6'-11 1/2"

45°, typ. 135°, typ.

1" ash hardwoodframe, typ.

clear finish ash interior

existing decorative trim

C

1'-7

3/4

"

1'-2"

1 3/4"

2'-4 3/4"

10" 1'-7 3/4"

1'-2"

existing trim &moulding

5'-5"VIF existing conditions and dimensions

wallpaper onplywood backboard

45°, typ.1'-2 3/4"

A

AA

C

C D

Section Detail - Living Rm/Office Bookshelf

1" = 1'-0"2

Elevation Detail - Dining Rm/Office Screen

1" = 1'-0"1

± 9'-0"1st Floor Finish Floor

± 20'-3"2nd Floor Finish Floor

± 29'-8"2nd Floor Finish Ceiling

± 0'-0"Basement Finish Floor

- 7'-10"Garden Level

6'-1

0"

3'

43'-9"

new metal/wooddecking as shownon plan

steel structureanchored to existingmasonry wall

metal stairs asreq'd by code.See dtl 1/A401

8'

steel column

rebuildexisting stair


new stair

new skylightnew skylightneighbor's roofline new mechanical unit

on dunnage, refer tostructural dwgsuse cockloft for ductwork

new footing, seestructural dwgs.

new insulationin front & rearwalls


new 2 ply rubber roofover rigid roof insulation

new insulationin front & rear

walls

new skylight new skylightA-402

1

Living Room

± 9'-0"1st Floor Finish Floor

± 20'-3"2nd Floor Finish Floor

± 29'-8"2nd Floor Finish Ceiling

± 0'-0"Basement Finish Floor

- 7'-10"Garden Level

6'-1

0"

3'

43'-9"

new metal/wooddecking as shownon plan

steel structureanchored to existingmasonry wall

metal stairs asreq'd by code.See dtl 1/A401

8'

steel column



new stair

new skylightnew skylightneighbor's roofline new mechanical unit

on dunnage, refer tostructural dwgsuse cockloft for ductwork

new footing, seestructural dwgs.



new 2 ply rubber roofover rigid roof insulation

new insulationin front & rear

walls

new skylight new skylightA-402

1

Rooftop

2nd Floor

Parlor Level

Garden Level

Dining Room Credenza Dining room

Stairwell to Parlor Level

Master Bathroom Kid’s Shower

Top Floor Landing

Powder Room

Rear Deck and Garden

Rooftop Solar ArrayPerforated Metal Treads

40mm steel handrail,threaded onto post

perforated metal panels

perforated metal catwalk plank mounted on neoprene pads

RHS tube, see structural dwgs

welded connection plate200mm x 100mm RHS tube running parallel to primary truss

120mm x 120mm SHS frame bubble support

4 pairs of 76.1mm x 3.2mm CHS hangers suspended from primary trusses

2 chord secondary trusses spanning 3.9m, 100mm x 100mm

TYPE BRANDING/HOSPITALITYLOCATION DUBLIN, IRELANDSIZE 150 M2 (1,615 FT2)DATE 2008-2009FIRM JPDA

The Blue Room is a branded pub for The O2 Brand

Experience. Booth seating in the likeness of this telecom company’s brand image of bubbles and lightness, is suspended along a metal mesh plank. The use of the double height space encourages visitor interaction at multiple levels.

Responsibilities: concept and schematic design, renderings, document coordination, construction documentation, and construction administration.

The O2 Blue Room

Mezzanine Level+4.05m

Truss Support+6.5m

Bar Level+0m

2120

3035

Mezzanine Level+4.05m

Truss Support+6.5m

Bar Level+0m

2120

3035

Imagery Container Brand Strategy

The initial strategy involved capturing O2’s brand into a visually striking and elegant package to create an environment that express the brand. Integrated Colour Kinectics LED lighting were used to express the blue colors used by the O2 brand.

The O2 customers are entitled to exclusive use of this bar/lounge for being loyal customers. In the lounge, online and mobile game ideas (such as trivia and dj requests) were utilized to engage the vistiors further.

TYPE BRANDING/HOSPITALITYLOCATION DUBLIN, IRELANDSIZE 150 M2 (1,615 FT2)DATE 2008-2009FIRM JPDA

The Concierge is another branded space for The O2 Brand Experience. Using flashing LEDs and a programmed lighting schedule, this lighting canopy greets customers as they find their tickets at the booths. Philips Colour Kinetics LED lighting were used to allow for multiple colors and patterns in the lighting grid.

Responsibilities: concept and schematic design, renderings, design development, construction documentation, and construction administration.

The O2 Concierge

salvaged rubble

continuous unistrut welded to c-channel anchor in masonry wall

epoxy

threaded fork end

drilled and threaded metal plate

turnbuckle with lock covers

LED power and control wire

post-tensioned 2.5mm aircraft cable

existing wall

led array

support mesh

concierge desk

+1 718 852 2650 office +1 718 852 2651 fax

http://www.jpda.net [email protected]

68 Jay Street, Suite 213 Brooklyn, NY 11201

Planning PermissionLevel 0 Bar / Concierge12 September 2008

Concierge - Proposed Ground Level Reflected Ceiling Plan[1:50 @ A1]

Concierge - Approved Ground Level Plan[1:50 @ A1]

N N

NEW EXISTING

O2 Connectivity Shop JPDA Pitch: 10 April 2008

The Journey 27

The storefront functions as both a billboard on the High Street and as a window into the O2 Experience.

Beginning with the large illuminated visuals on angled lightboxes behind the glass, the visitor encounters a series of messages that quickly introduce them to the world of O2 and its current offerings.

The fundamental concepts include:

Preserving visibility to the • depth of the shop through a minimal and elegant bubble-free storefront.

Exclusion zones in the glass • guarantee unobstructed views.

Creating theatre in the • windows by encouraging the customer use of two-sided product displays tables directly behind the glass.

Providing a consistent visual • framework for displaying channel messages and promotions via lightboxes and supergraphics.

Invite Storefront

TYPE RETAILLOCATION LONDON, ENGLANDSIZE VARIEDDATE 2008-2009FIRM JPDA

O2 approached JPDA for submissions to propose a new line of retail stores to express and redevelop their brand. The goal was to foster a new approachable store that has the ability to adapt with the changing times.

A modular wall display system along with display tables with interchangeable panels were employed to allow for multiple changes to merchandise display. Allowing for a clean, concise design allowed for the most flexibility and clarity of design.

Responsibilities: concept development, renderings, design documentation.


The Journey 42

Modular Wall Display System is a set of interchangeable components which can accommodate a variety of functions, adjust to any store size, and be swapped out when new pieces need introduction.

Graphic Panels

Light Boxes

Product Display Niches

Accessory Displays

Tills

Self-Serve Stations

Seating

Storage Units

Kit of Parts Modular Wall Display System

Storefront lightbox

Aluminum panels

Lightbox

Accessory display Till

Top-up vending machine

Glass / empty workspace

Storage

Computer

Seating

O2 Retail Stores

Storefront

Modular Wall Display


The Journey 42

Modular Wall Display System is a set of interchangeable components which can accommodate a variety of functions, adjust to any store size, and be swapped out when new pieces need introduction.

Graphic Panels

Light Boxes

Product Display Niches

Accessory Displays

Tills

Self-Serve Stations

Seating

Storage Units

Kit of Parts Modular Wall Display System

Storefront lightbox

Aluminum panels

Lightbox

Accessory display Till

Top-up vending machine

Glass / empty workspace

Storage

Computer

Seating

Lightbox

Campaign supergraphic

Guru bar

Sign up lounge

Concierge

Connectivity graphic

wall panels

Till

Accessories

Product display

niches

Storefrontwindow display

Feature experience table

cisuMexperience

table Basic experience

table

Pro experience table

Photo experience table

Guru Bar and Lounge Table Display

TYPE RETAILLOCATION BEIJING, CHINASIZE 318 M2 (3,803 FT2)DATE 2008FIRM JPDA

During the 2008 Summer Olympic Games, JPDA delivered an American Apparel Store in Beijing at the China World Trade mall. An efficient and budget conscious interior fitout was created using simple finishes, pared down fixtures and lighting.

Responsibilities: design layouts, programming, renderings, detailing, signage and construction documentation.

American Apparel China World Trade

TYPE RETAILLOCATION BEIJING, CHINASIZE 5,544 FT2

DATE 2008FIRM JPDA

Looking towards a sustainable future, American Apparel embarked on creating a ‘green’ retail space while aiming for LEED silver rating. High efficiency lighting was incorporated with Solatube natural daylight ‘skylights’ reducing the energy consumption. Additional strategies include a high efficiency HVAC system, sustainable finishes, and locally sourced materials. This store’s design became a sustainable framework for future American Apparel store rollouts.

Responsibilities: design development, construction documentation, detailing, LEED certification studies, project management and consultant coordination.

American Apparel Hell’s Kitchen

Documents

AM Selected Works 2012