Allegiant - Sports Business Journaladvertise.sportsbusinessjournal.com/docs/Allegiant... · 2020. 9. 14. · ALLEGIANT STAIUM AUGUST 31-SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION

ALLEGIANT STADIUM

AUGUST 31-SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 1A

Las Vegas Welcomes its First NFL Team to its Gleaming New Stadium

Rising out of the desert sun is the sleek, black Allegiant Stadium, home to the Las Vegas Raiders and the University of Nevada, Las Vegas (UNLV). Affectionately named by Raiders fans as the “Death Star,” the $1.98 billion, 65,000-seat Allegiant Stadium was designed to resemble a sports car.

Allegiant Stadium is the culmination of a 30-year journey for the Raiders to have their own home. When the team played in Oakland and Los Angeles, they were a stadium tenant. With Allegiant Stadium, the team has been able to create a stadium that matches their expectations for the players and the fans.

Built on 62 acres at the south end of the Las Vegas Strip, Allegiant Stadium completes the Las Vegas skyline, look-ing like an exclamation point at the bottom of the Strip. With the stadium’s lanai doors open, fans can feel they’re a part of the Strip, as opposed to being across the highway.

Choosing the Ideal SpotOnce the Raiders determined Las

Vegas would be their new home, the team set out to find the ideal location. “We looked at 11 sites in Las Vegas,” said Tom Blanda, the Raiders senior vice president of stadium develop-ment and operations. The team looked as far north as the Las Vegas Motor Speedway and south along the I-15 corridor.

“We were amazed this location was still available and we were able to get it,” said Marc Badain, president of the Las Vegas Raiders.

Allegiant Stadium is just west of I-15, closest to Mandalay Bay and the Luxor on the south end of the Strip.

“We can be part of the Las Vegas Strip without causing the inordinate inconvenience of having 65,000 peo-ple leaving the building at the same time causing a traffic jam on the Strip,” said Blanda.

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AllegiantStadium:

Adding World-ClassEntertainmentto Las Vegas

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2A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL AUGUST 31-SEPTEMBER 6, 2020

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“For the customer, you have 150,000 hotel rooms and every enter-tainment possibility right next door,” said Badain. “Las Vegas has gone from the ‘Entertainment Capital of the World’ to the ‘Sports and Entertainment Capital of the World.’”

“With its proximity and striking views of the world famous Las Vegas Strip, Allegiant Stadium will be, without question, a best-in-class venue that will both attract and impress locals and tourists alike,” said Brian Killingsworth, chief marketing officer of the Vegas Golden Knights.

Sports Car or Death StarIn many of the pictures taken while

Allegiant Stadium was under construc-tion, it resembled the Death Star from the “Star Wars” movies, leading fans to give the building a new nickname.

“Fans started creating some great content between Raiders clips and ’Star Wars’ clips,” said Badain. “It took on a life of its own, but it really does have a spaceship look to it.”

In actuality, design architect David Manica of Manica Architecture envi-sioned the exterior to look like a sports car. “It started with the sports car con-cept and, if you look at the lines, you can start to sense the dashboard and the sports car feel,” said Charlie Thornton, executive vice president at CAA Icon, which served as the Raiders owner’s representative. “That sports car concept was the driving iconic concept for the look of the building.”

Black Glass Reflects the Surrounding Environment

The exterior of Allegiant Stadium is comprised of 7,400 black glass and metal panels that form a sleek glass curtain wall. Encircled with 7,865 feet of an aesthetic white light ribbon, the building has a fluid aerodynamic look that gives it that sports car feel.

The black glass has a reflective quality that helps Allegiant Stadium blend into its surrounding environment by displaying the area behind. Depending on where someone is standing, the building could reflect the Las Vegas Strip, Red Rock Canyon or Mount Charleston.

Grass for the Raiders, Turf for UNLV

While UNLV wanted to play on an artificial surface, the Raiders wanted natural grass. To accommodate both teams, Allegiant Stadium has an artifi-cial surface for UNLV games and year-round use. But, for Raiders game days, a four-foot deep grass field tray will slide into the stadium, giving the Raiders a natural grass surface.

“There are only two other stadiums in the world that have a retractable field,” said Thornton, “State Farm Stadium in Arizona and Tottenham Hotspur Stadium in the U.K. We were able to take advantage of lessons learned from both of them.”

Powered by 72 individual motors, it takes the 19-million pound field tray 90 minutes, 13 feet per minute, to be rolled by 540 wheels on 13 rails through the 14’ x 240’ “mail slot” into the stadium from its exterior growth position at Model Tailgate Zone. To make room for the grass tray to enter the building, 22 retractable columns must first be pivoted and rotated up about six to eight feet. Once the tray

is through the mail slot, the columns are returned to their spots, re-estab-lishing full and positive contact to sup-port the weight of the sections above. Confirmation panels inform the staff the supports have reached full contact.

“The building was designed to carry the weight of the stadium with the columns up,” said Lanson Nichols, professional sports architecture direc-tor, vice president for HNTB, the stadi-um’s architect of record. “There were some unique engineering challenges to make this happen.”

A service trench runs the width of the field underneath the stadium so staff can conduct regular mainte-nance and repairs on the tray.

“We spent a tremendous amount of time in Phoenix talking to Cardinals’ staff about what worked and what hasn’t worked with their tray, as well as discussing maintenance,” said Nichols. “We benefited from their experiences and developed an upgraded version of the tray.”

An Enclosed Roof, but an Open-Air Feel

Located in the desert where the average temperature ranges from 60 to 96 degrees during football season, it was important for Allegiant Stadium to be air conditioned. When faced with the decision to have a com-pletely covered stadium or a retract-able roof, the Raiders opted for the former. But, to maintain the open feel, the team chose an opaque ETFE (eth-ylene tetrafluoroethylene) roof. ETFE is a fluorine-based plastic.

“Retractable roofs create a hard shade line,” said Blanda, “and we didn’t want a hard shade line moving across the field as the sun moves across the horizon. An opaque ETFE roof shows the sun tracking across the sky, but doesn’t cause fans to squint as they look up towards the football action. Even in the middle of the day, they’re not going to need sunglasses.” Even though it’s opaque, Allegiant Stadium’s ETFE installation is the dark-est in the world.

“Allegiant Stadium is one of only a few of its type from a structural and a

roof standpoint,” said Thornton. “It hasn’t been done very much in the U.S. and we had to bring in a different subcontracting community to com-plete it.”

It takes 9.85 miles of wire cable for the roof’s cable net truss system, which suspends the 107 six-feet tall air-inflated ETFE pillows that are stretched across the seven-acre opening. The structural weight of this cable net truss system is about 600 tons. It was con-structed on the ground and raised into place in what the construction team called the “Big Lift”. “This was one of the most challenging aspects of the project,” said Adam Hardy, project executive for Mortenson | McCarthy, the stadium’s general contractors.

Paying Homage to the Los Angeles Memorial Coliseum

From 1982 to 1994, the Raiders played in the Los Angeles Memorial Coliseum. The venerable stadium is known for its u-shaped peristyle entrance, which houses the Olympic cauldron. This was the inspiration for Allegiant Stadium’s open peristyle on the building’s north side, the stadium’s

main entrance, which contains a 55,000-square foot plaza that houses the Al Davis Memorial Torch.

Known as the Coors Light Landing, the plaza includes a circular bar that surrounds the torch, a Silver Rush con-cession stand and Raider Image mer-chandise pop-up shops. There are also social media moments and photo opportunities.

The peristyle opens to the Las Vegas Strip through four lanai doors that are 80 feet tall and span 215 feet. The largest doors in the city pro-vide stunning views of the Strip and give the stadium an open feel. While they’ll be closed most of the time to save energy, the doors could be open about 800 hours a year for games and major events. Weather is a key determining factor for the doors’ sta-tus. They must be closed when the wind reaches 25 miles per hour. “There’s a spectacular view of the Las Vegas skyline at night through the open lanai doors,” said Nichols. “It ’s definitely the stadium’s beauty shot.”

Honoring the Raiders’ previous owner, the Al Davis Memorial Torch is

the largest 3-D printed object in the world. The Raiders are seeking entry into the “Guinness Book of World Records” for that classification. Standing 85-feet tall, the torch begins on the stadium’s 100 level and rises up through the 200 level into the Coors Light Landing. The torch’s struc-ture is comprised of carbon fiber and aluminum. In order to have flawless geometry on the swooping torch, the team opted to have it created by 3D printing, at a facility in Kansas City, one of only two places in the world that could create such a large object.

“I would consider the torch a work of art as opposed to an actual con-struction element,” said Hardy.

In a Raiders tradition, every person who has lit the previous torch in Oakland and Los Angeles signed a plaque at the torch’s base. To honor that history, the plaque has been moved from the Oakland Coliseum to become part of the memorabilia sur-rounding the new torch at its base on the 100 level.

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When not in use for Raiders games, the sliding grass tray will be outside at Model Tailgate Zone.

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Allegiant Stadium offers spectacular views of the Las Vegas Strip, with Mandalay Bay, Luxor, Excalibur and the MGM Grand standing prominently in the background.

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The Raiders recognize

the Founding Partners of

Allegiant Stadium


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An Intimate SettingRaiders fans have a reputation for

being loud. To help create a loud, home-team friendly atmosphere, the team wanted the fans close to the action. The design team delivered, as the closest seats are only 24 feet from the field.

“For fans at the top of the stadium, it doesn’t feel like you’re in the upper deck,” said Badain. “It still feels like you’re pretty close to the action.

There’s not a bad seat in the stadium.”

Premium Spaces Offer Las Vegas-style Hospitality

With 8,000 club seats, 127 suites and eight clubs reserved for premium tickets, Allegiant Stadium has a wide variety of options to serve Raiders fans and concertgoers. The majority of suites hold 16 to 22 seats. But the suites in the south end zone have a divider that can be removed, turning them into doubles that can accom-modate 40 to 48 people. Additionally,

the Raiders created 88 four-person loge boxes on the sidelines of the 200 level for companies that don’t need as many seats. In the north end zone, Allegiant Stadium features a field level club, an optional food-and-bever-age-driven add-on experience for ticket holders looking for another fun and exciting way to enjoy events in an “only Vegas” way.

Las Vegas offers some of the finest hospitality in the country and Allegiant Stadium had to deliver a similar, if not better, experience. For fans in the club seats, this includes the option to order their food and beverage via the team and stadium’s mobile app.

“When you come to a market like Las Vegas, you have to deliver a cus-tomized experience,” said Badain. “We conducted a lot of research and learned people wanted an all-inclu-sive product. They didn’t want to buy a suite and then have to pay for tickets and food individually.”

So the Raiders created an all-inclu-sive suite package. For one price, fans receive tickets and food and bever-age for all Raiders games, along with all concerts and public events. UNLV sold suites separately from the Raiders. “Suite holders get access to all events, whether we have 20 or 100,” said Badain.

However, for 50 of the suites, suite holders have the option of buying UNLV games as well. So they don’t

have to share the suite with another company, if they choose not to buy UNLV tickets, the suite remains dark for those games.

An additional benefit for suite hold-ers is the ability to use the stadium on non-game and non-event days. “There are many large companies


Suites in Allegiant Stadium feature a variety of seating options, including bench seating across from the TV and food service, drink rail seating and bucket seats that overlook the field.

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Economic Summary $620 million I annual economic impact

450,000 I annual incremental visitors

708,400 I annual incremental room nights

18,711 I construction employment

5,982 I permanent jobs $38,500 I average annual wage of new jobs

Fiscal (Revenue) Summary

$12.5 million I state general fund revenue

$22.5 million I local government revenue

$13.4 million I state and local education funding


Allegiant Stadium is ready for its first Raiders game.

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the story has just Congratulations to the Las Vegas Raiders, Manica Architecture, HNTB Architects, Mortenson-McCarthy, Kimley Horn, Arup, Smith Seckman Reid, Inc., and the entire project team on the opening of Allegiant Stadium. CAA ICON is proud to be a part of this incredible project, and we look forward to the exciting season ahead!

Project Management Feasibility & Planning Strategic Advisory www.caaicon.com© Matt Aguirre | Las Vegas Raiders

with either a footprint here physically or are here multiple times a year for industry conventions,” said Badain. “Thousands of their clients, customers and employees come to town and this gives them an area where they can entertain those clients. We antici-pate robust usage of the building on non-traditional, non-game days from those companies.”

To meet the high hospitality expec-tation, the Raiders are providing higher staffing levels, along with

upscale and distinct food selections for their all-inclusive patrons. This includes celebrity wine pairings and celebrity chefs — including Emmy Award winners Michael Symon and Guy Fieri, both regulars on the Food Network.

“We can’t control the outcome of a game or event, but we can always control the guest experience,” said Blanda. “Our commitment to the fan experience begins with a four-hour stadium orientation known as ‘The Playbook’ that every teammate, whether full-time or part-time, will

participate in. It creates a stadium-wide sense of accountability to the guest experience.”

The Best in Silver and Black Hospitality

Working with the stadium’s conces-sionaire, Levy Restaurants, the Raiders created Silver and Black Hospitality, which will represent every element of hospitality for the stadium and the Raiders brand.

“Every aspect of Silver and Black Hospitality was custom designed for Allegiant Stadium, based on the high

bar of hospitality expected in Las Vegas,” said Brandon Doll, Raiders senior vice president of strategy and business development. “But we’re also paying homage to Raiders’ traditions reminiscent of our history in Oakland and Los Angeles.”

To accommodate the needs of 65,000 fans, Allegiant Stadium pro-vides 136 concession stands, includ-ing 83 portable units, along with 95 soda towers that contain 752 soda taps.



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In determining the food selections to offer in the stadium, the Raiders sur-veyed the fans to understand their preferences. As a result, the team indexed areas of the stadium by pref-erence for select food options, mak-ing sure specific stands for food like burgers and pizza were near the fans that preferred those options.

“We worked hard to match prefer-ences with offerings,” said Doll, “down to the section level. We mapped the entire stadium from a food and bev-erage standpoint to be optimized and matched to fan preferences.”

The Raiders are offering several regional dishes to meet the diverse tastes of fans in Las Vegas, including Mexican cuisine with an American twist, a barbecue Mexican concept and craft burgers with an Asian touch. The team is also partnering with for-mer players, including Bo Jackson, who has a line of signature foods and will be offering his tri-tip sandwich. Tapping into the team’s history in Oakland, the stadium features Casper’s Gourmet Hot Dogs and Brown Sugar Kitchen. Allegiant Stadium offers everything from sushi and barbacoa to poke tacos and German-style bratwurst.

“Las Vegas has something for everyone and we wanted to create a mini version of that in the stadium,”

said Doll. “Raider Nation is incredibly diverse, so we reflect that and are mindful and thoughtful of that in our offerings. When people walk through our concourses, Mark Davis wants them to feel like they’re walking down the Strip.”

While there are high end and unique food choices at the stadium, the Raiders are also offering six of the top-selling traditional stadium items for $3 each. This includes hot dogs, pretzels, popcorn, peanuts, chips and soda. “We wanted to make sure we have affordable options,” said Doll, “but they will also be of high quality.”

Taking advantage of local food production, the Raiders are sourcing produce within a 250-mile radius of the stadium. The team will also be leveraging local bread and pastry, as well as other nearby providers.

A Sign of the Times — Completely Cashless

While there have been stadiums and arenas across the country that have been converted to a cashless operation, Allegiant Stadium will be the first stadium in North America to



The wide concourses in Allegiant Stadium will give the 65,000 fans at Raiders games plenty of room to navigate the stadium.

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Project Principals Architect of Record: HNTB

Design Architect: Manica Architecture

Project Manager: ICON Venue Group

General Contractor: Mortenson | McCarthy

Concessionaire: Levy Restaurants

Operations Contractor: ASM Global

Naming Rights Partner: Allegiant Air

Founding Partners America First Credit Union

Caesars Entertainment

Coors Light

Cox

Credit One Bank

Ford

Intermountain Healthcare

Modelo

MGM Resorts

Reyes Coca-Cola Bottling

San Manuel Casino

Twitch

Photo Credit: Cashman Paul Stocum

It’s more thana stadium

12,000 individuals6 million+ worker hoursworld-class safety record

We are proud to share this amazing destination with the

Las Vegas community for years to come

ALLEGIANT STADIUM


open cashless. The Raiders have been exploring this option with Levy and their analytics firm, E15, throughout the construction process.

“Speed of service is critically impor-tant,” said Doll. “Mark Davis doesn’t want fans waiting in line. He wants them in their seats enjoying the game. Cash-free transactions have proven to be significantly faster.”

For fans that don’t have credit or debit cards, Allegiant Stadium has reverse ATMs, in which fans can insert cash and receive a debit card for the same amount of money they put in the machine. There are no fees asso-ciated with the cards and they can be used both inside the stadium and outside the venue at any merchant that accepts major credit or debit cards.

Accommodating Two TeamsKnowing the building was to be

used by both an NFL and NCAA team, the architects designed Allegiant Stadium to easily accommodate the needs of both the Raiders and UNLV.

The home side of the stadium includes both the Raiders and UNLV’s locker rooms, while the visitor side has a locker room that’s interchangeable to NFL and collegiate teams. The visit-ing locker room can be divided into smaller locker rooms to accommo-date more teams and personnel.

“As a program with lofty goals, we’re ecstatic about the completion of Allegiant Stadium,” said Marcus Arroyo, UNLV’s head football coach. “This is a world-class facility and we look forward with excitement to giving our players, our fans and the entire UNLV family the opportunity to enjoy a first-class college football experience. There simply is no equal to our new stadium and we’re working hard now so that we build a lasting legacy of success worthy of our new home.”

With signage predominately elec-tronic, it ’s possible to have a UNLV game on Saturday and turn the build-ing over to host a Raiders game on Sunday.

“Allegiant Stadium will be a catalyst for the momentum we’re seeing with our football program,” said Desiree Reed-Francois, director of athletics at UNLV. “When you consider the world’s

finest stadium going online as our new home, after also opening the state-of-the-art Fertitta Football Complex on campus, welcoming a record-setting recruiting class and the energy and preparation Coach Arroyo and his staff bring every day, you see that the future is unquestionably bright for UNLV football.”

The Most Connected Stadium in the NFL

Through Cox Business’ Hospitality Network, one of Allegiant Stadium’s founding partners, the stadium has the fastest optical internet service available.

To keep every mobile device in the venue connected at all times, Allegiant Stadium has more than 1,800 Wi-Fi access points operating on 802.11ax, or Wi-Fi 6. The under seat design gives the stadium the robust and dense coverage that leads to a great, connected experi-ence. Additionally, 227 miles of fiber power two 40 GB redundant diverse rings that enter the building and con-nect to the stadium’s core network. “We have the most robust data

system, the most connected stadium in the league,” said Badain.

“We used the most advanced sys-tems available today,” said Jady West, vice president of hospitality at Cox Business’ Hospitality Network. “Every major technology function has been designed not only for today’s demands, but with the future in mind. The stadium network was designed to handle the requirements for this multi-use environment over a multi-year timeframe.”

The stadium features 2,200 Cisco Vision dynamic screens, with 1,300 screens carrying additional Cox video content, dedicated to enhancing the fan experience. The building’s largest interior board, on its south side, is 254’ x 49’. The north side features two 122’ x 49’ screens on either side of the peri-style opening. The north end also has two smaller, 33’ x 18’ auxiliary screens below the main screens for game scores, game stats and fantasy stats.

Cox Business’ professional services manage the video screens and will provide a team of engineers, techni-cians and an operator onsite for every



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event. “Our professional services cou-pled with the robust technology is the best in class in this industry,” said West.

While the screens are able to deliver content in 4K, the Raiders will be using HDR technology for its wider color spectrum. All screens are zoned and composited, giving the team the ability to partition them for multiple uses. “The screens are customizable and have a ton of power,” said Badain. “During testing, we only used 40 to 50 percent of their power.”

The video screen on the outside of the stadium, facing I-15, is the largest freestanding sign in Las Vegas. At 345’ x 80’, the sign encompasses 27,600 square feet. Made of medi-amesh, a metallic woven fabric/mesh with thin LED lights placed within the mesh, the sign does not interfere with the view from people in the stadium looking out.

All-star EventsIn addition to Raiders and UNLV

games, Allegiant Stadium is expected to host a strong line-up of sports events and concerts starting in 2021. Sports events already confirmed include the 2021 Pac-12 Football Championship Game; the 2021 Las Vegas Bowl, featuring a Pac-12 team against a team from the Big Ten Conference; and the 2021 NFL Pro Bowl.

Other sports events that may appear on the schedule include neu-tral site collegiate football games, international soccer, rugby, UFC and boxing.

“We missed the window to bid on the Super Bowl, college football championship and Final Four,” said Badain. “They’ve been scheduled out four to six years. But we’ll bid on those events in the next round. This building will be busy.” In total, Allegiant Stadium is projected to host 46 large public and private events a year.

“In addition to serving as home to the Las Vegas Raiders and UNLV foot-ball, the stadium also gives us the ability to welcome events that may have previously been out of reach because we simply didn’t have the appropriate venue,” said Steve Hill,

CEO and president of the Las Vegas Convention and Visitors Authority (LVCVA). “Now the world’s largest and highest profile events will be in Las Vegas.”

Garth Brooks is expected to hold the first major concert at the stadium on February 27, 2021. “In a good summer, there will be about five sta-dium concert tours traveling the coun-try,” said Doll. “But with all the cancel-lations happening this summer, next year should be a great touring year.”

Partnering with the LVCVAThe LVCVA, the county’s official

destination marketing organization, plays a large role in helping to bring events to Allegiant Stadium.

“We work closely with them on almost every event,” said Badain. “They know the business, they know the city and they know what they can offer. Their job is to put heads in beds and Allegiant Stadium will help bring

new events, which helps bring more tourism dollars.”

“The exposure and awareness of this destination that will be generated by coverage of Las Vegas Raiders home games and other special events will be incredible,” said Hill. “The stadium itself has an iconic design that is so well suited to both the team and its new location adjacent to the Las Vegas Strip. It’s an important addi-tion to our skyline – a part of Vegas’ identity for decades to come. And the north-facing retractable doors show-casing the Al Davis Memorial Torch looking out over the Strip is perfect for providing a truly Only-in-Vegas view for fans in the stands, as well as those watching on TV.”

Pent-up DemandFootball fans in Nevada have

been longing for an NFL team for years. When the Raiders started selling season tickets in March 2018, fans were ready to buy. By January 2020, the team had completely sold out of its 55,000 season ticket allotment.

Accounting for the team’s two home states, 60 percent of season tickets were purchased by southern Nevadans, with the balance evenly split between northern Californians,

southern Californians and the rest of the country (and world). This includes about 8,300 season tickets purchased by former season ticket holders in Oakland. The broader Raider Nation bought a small bucket of tickets. In fact, there are season ticket holders from all 50 states (plus the District of Columbia and Puerto Rico), Canada, Mexico, Great Britain, Spain and Australia.

Every season ticket was sold with a one-time personal seat license (PSL) that ranged in price from $500 to $75,000 depending on the seat’s location. Originally, third-party consul-tants estimated the PSLs would gener-ate $250 million in revenue. But with the overwhelming response from Raider Nation, the team earned $550 million from its PSL program.

“The anticipation for the opening of Allegiant Stadium is palpable,” said Killingsworth. “The Vegas Golden Knights are excited to welcome the

Raiders to Las Vegas and together continue to set the standard for world-class entertainment.”

Sharing the CostAllegiant Stadium was funded

through a public/private partnership. The Raiders paid $1.23 billion, with the state responsible for the remaining $750 million. However, visitors to the city will pay most of the public portion. Due to legislation enacted by the state of Nevada, the public portion is being funded by a 0.88 percent hotel tax increase.

The Raiders covered its $1.23 bil-lion share through three sources — (1) $200 million from the NFL’s G4 pro-gram for teams embarking on new stadium projects, (2) $550 million from PSLs and (3) $453 million that was pri-vately funded by the Raiders.

Economic ImpactWhile Allegiant Stadium cost $1.98

billion to build, it is projected to have an annual economic impact of $620 million, attracting 450,000 annual incremental visitors who will use 708,400 annual incremental room nights. Additionally, about 6,000 new permanent incremental jobs will be created that will have an average

annual wage of $38,500. The stadium is projected to gener-

ate $22.5 million in local tax revenue and $12.5 million in state tax revenue. Additionally, the stadium should pro-duce $13.4 million in local and state funding for education.

Keeping Naming Rights at Home

In 2019, Allegiant Air, headquar-tered in Las Vegas, signed on as the stadium’s naming rights partner. The deal gives the company, which does not sell tickets on travel sites such as Expedia and Kayak, a highly visible platform to raise awareness among its customers and potential custom-ers. More than 60 percent of the company’s customers and prospects that live in markets Allegiant serves are NFL fans.

“It ’s good for Allegiant,” said Badain. “They’re more than an airline; they’re a travel company and they’re

bringing people to this destination. It ’s good for this community that a local company has its name on this com-munity asset. And it’s good for the team because of the number of events that will be held at the sta-dium. Allegiant has one of the best databases in the industry. When we have concerts and other events, they can reach out to their customer data-base and fly them in. There are many symbiotic pieces to this relationship.”

Getting to the StadiumThe city of Las Vegas will close the

Hacienda Avenue overpass to vehicle traffic for Raiders games and other major events. By turning it into a pedestrian bridge over I-15, fans will have a five-minute walk from the south end of the Strip. The Raiders expect about 30,000 people, almost half of all attendees to take advan-tage of this walking route.

“The Hacienda overpass will become part of the game-day experi-ence,” said Badain. “Fans can start at the Strip and walk across the pedes-trian bridge to the stadium and have a 10- to 12-hour game-day experience, starting with the pregame tailgate.”



An Allegiant Air plane flies over Allegiant Stadium in the night sky.

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Allegiant Stadium features the largest freestanding sign in Las Vegas.

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Another 15,000 people, almost a quarter of the fans, are expected to use a ride-hailing service, such as Lyft, Uber, taxis, shuttles and limousines.

The stadium has multiple areas for these services to drop off and pick up their passengers.

The remaining 20,000 people are expected to drive. With an estimate of 3.2 people per car, the Raiders need 6,250 parking spots. The stadium’s parking plan offers far more parking and tailgating spaces. There are 15,000 parking spaces and 5,000 tail-gating spaces within walking distance. There are also an additional 10,000 parking and 2,000 tailgating spaces nearby. The Raiders team app will assist fans in finding lots with available spaces.

Employing Workers at HomeIn constructing Allegiant Stadium,

the Raiders wanted to employ small businesses, women- and minority-owned businesses and local Las Vegans — and ensure a diverse work-force. The team succeeded with each of its workforce initiatives.

The state of Nevada originally set a Small Business Enterprise (SBE) goal of 15 percent, but the Raiders far

exceeded that objective with 23 per-cent SBE participation. The team employed 164 SBE firms, with 47 receiving multiple contracts. This accounted for $289 million of the proj-ect. Additionally, 39 women- or minor-ity-owned business (WMBE) received projects totaling $76.1 million.

Setting a workforce goal of 38 per-cent minority and female, the team almost doubled that number, with 62 percent minority/female and two per-cent veteran workers. Additionally, 79 percent of the workers hailed from Nevada.

With more than 18,000 total work-ers on site, reaching a peak of about 2,400 people on any given day, it was imperative to implement the right safety protocols and procedures. “We took the orientation of new craft work-ers to the site very seriously and allowed them the opportunity to know their voices would be heard and we would not prioritize our schedule or any single activity over their safety and well-being,” said Hardy. “I am most proud that we finished the

project with a recordable incident rate less than one, at about 0.97, and that none of the incidents we did have were life-altering.” The industry ’s national average for recordable inci-dent rate is about three.

“The biggest challenge with Allegiant Stadium was the aggressive schedule,” said Nichols. “It was a non-stop bullet train the entire time. So, the design build process was best suited for this job.”

Design build is a collaborative con-struction process in which all of the parties — the owner, owner’s represen-tative, general contractor and design-ers, including the architects and engi-neers — work together, and are at the table for every meeting and every decision. Construction can begin while the building is still being designed. It’s particularly beneficial for projects that have a tight timeline. The construction portion of Allegiant Stadium was com-pleted in 31 months.

“Virtually every decision was driven by schedule and Allegiant Stadium was delivered on time,” said Nichols.


The sleek black glass on the exterior of Allegiant Stadium reflects the surrounding area.

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For the sliding grass tray to enter the stadium, 22 support columns are raised up.

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By the Numbers $1.98 billion I construction cost

$620 million I estimated annual economic impact

19 million pounds I weight of the retractable grass tray

5+ million I craft hours during construction

1.75 million square feet I stadium footprint

65,000 I seating capacity

18,000+ I total construction workers onsite

8,000 I club seats

7,865 feet I white light ribbon encircling the exterior

7,400 I glass and metal panels on the exterior

6,000 I recurring jobs

3,692 I metal stairs

2,200 I doors

2,200 I TVs

1,800 I Wi-Fi access points

425 I trees planted

127 I suites

88 I loge boxes

85 feet I height of the Al Davis Memorial Torch

72 I motors to power sliding grass tray

23 I small business participation percentage

22 I columns that retract to allow grass tray to slide into the stadium

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Allegiant Stadium is the next chapter in the Raiders’ storied legacy that has generated wide response.

“I’m honored for Mark and his mother, Carol,” said Marc Badain. “This organization is their life blood and they take care of the Raider people like family. For them to have this building that Mark designed is special. It’s a beautiful black behemoth in the desert and it’s just gorgeous.”

“Mark Davis wanted more than just a building, he wanted something the community could be proud of,” said Tom Blanda. “He wanted the Raiders’ fan base, alumni, staff, coaches, players and everyone that has touched the team over the years to know they had a part in this beautiful facility. It’s a symphony of services and amenities.”

“Allegiant Stadium embodies the spirit of Las Vegas,” said Lanson Nichols, “from its exterior design and its unique features to the experiences inside.”

“Las Vegas is the sports and entertainment capital of the world and the addition of the Raiders and Allegiant Stadium to our city only enhances this reputation further,” said Brian Killingsworth.

“I’m looking forward to being able to watch our customer, the Raiders, as they experience their first event in their first home,” said Adam Hardy.

“I think Allegiant Stadium and the Las Vegas Raiders are going to be a history-making event,” said Jady West. “I’m personally excited to be a part of that Las Vegas history and this stadium, which will have an amazing technology experience.”

“The opening of Allegiant Stadium is a big part of the new era of sports in Las Vegas and it will help us connect with the NFL’s fan base in a new way,” said Steve Hill. “Major league sports are still pretty new to this community, but the way we’ve embraced our teams is the envy of franchises everywhere. We know there’s no better place in the world to be on game day.”

“Allegiant Stadium is a beautiful sleek black building sitting in the desert,” said Charlie Thornton. “The exterior look of the building is absolutely iconic. The 14 acres of inflated ETFE air pillows give the stadium a spectacular look from the interior. And you have incredible views of the Vegas Strip, especially at night. It creates a unique view of the Strip and a great feel inside the building. These great design features make this building stand apart from many other facilities.”

“This is a special moment for the organization,” said Brandon Doll. “I’m looking forward to seeing the pride in the players’, fans’ and sponsors’ faces when they’re able to watch a game inside the stadium for the first time and realize they all played a part in bringing this building to life.”

A DAVIS FAMILY LEGACY

ALLEGIANT STADIUM


WELCOME HOMECongratulations to the Raiders on the new

Allegiant Stadium

GERARDO PRADO // Sports Practice LeaderM: (816) 509-3728 E: [email protected]

LANSON NICHOLS // Professional Sports Architecture DirectorM: (816) 507-4453 E: [email protected]

hntb.com

As architect of record, HNTB and our partners were committed to delivering

a world-class sports and entertainment venue that personifies the spirit of

Las Vegas and creates memories for generations.

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Documents

Allegiant - Sports Business Journaladvertise.sportsbusinessjournal.com/docs/Allegiant... · 2020. 9. 14. · ALLEGIANT STAIUM AUGUST 31-SEPTEMBER 6, 2020 SPECIAL ADVERTISING SECTION