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Eastern EuropeSeason 2018—2019
Ksenia Gorovaia, Regional Representative
October 2018
All Hands on Deck Meeting
Total 115 million consumers
Russian Food Ban prolonged till January 1, 2020.
Eastern Europe: Market OverviewEEU region:
• Ukraine• Romania• Moldova• Kazakhstan• Azerbaijan• Georgia
• Armenia• Lithuania• Latvia• Estonia• Belarus
Eastern Europe: Market OverviewCountry Population Gross annual income,
per capita, USDFish imports
total, 2017, tonsFish imports,
Alaska, 2017, tonsFish consumption,
kg per capitaUkraine 44 000 000 2 390 322 000 8 900 14
Lithuania 19 000 000 15 200 141 000 6 100 19Georgia 5 000 000 3 790 20 000 900 1Romania 21 500 000 9 970 95 000 309 6Moldova 3 500 000 2 180 26 000 300 14
Kazakhstan 19 000 000 7 890 25 000 — 11Source: Wikipedia Source: World Bank Source: GTA Source: NMFS
Silpo hypermarket, Fozzy Group Ukraine
ATB supermarket Ukraine
Don Mare, Fish market Ukraine
2016 2017 % of change 2016/2017EEU, total MT Val. (000) MT Val. (000) Volume ValueSalmon 2 400 $15 300 4 900 $34 200 106% 124%Groundfish 12 900 $27 500 11 600 $26 700 -10% -3%Flatfish 300 $500 50 $100 -87% -83%NSPF & By-Products 200 $2 900 400 $5 200 107% 80%Total 15 800 $46 200 16 948 $66 311 7% 43%
Alaska Seafood Exports To Eastern Europe 2016/2017
Eastern Europe: Market Overview
Frozen PollockUkraine
Grilled sockeye Romania
Sockeye hamburgers, Good Wine Ukraine
Smoked PollockUkraine
Eastern Europe:Salmon Assortment
Total Alaska salmon export 2017 Salmon roe Pink salmon (h&g)
4,900 tons 1,600 tons 2,200 tons
$34 million $24 million $5.5 million
Frozen caviar counter, Don Mare Ukraine
Frozen salmon counter, CarrefourGeorgia
Roe counter, Auchan Ukraine
Salted salmon, Ocean Fish Romania
Eastern Europe: Salmon Promotions
Refreshed Alaska salmon counter, Good WineUkraine
Refreshed Alaska salmon counter, Good Wine, Ukraine
Frozen pink salmon steaks, ASMI branding, Done Mare, Ukraine
Salted Alaska salmon branding,
Alfredo SeafoodRomania
Salmon roe counter, ASMI branding, Viocris ImpexMoldova
Eastern Europe: Pollock AssortmentPollock surimi h&g Pollock mince, frozen fillets
3,700 tons 6,500 tons 1,100 tons
$8 million $15.5 million $2.5 million
Smoked PollockUkraine
Pollock productsRomania
Frozen pollock h&gUkraine
Pollock roe, GeliosUkraineValue-added products Romania
Eastern Europe:Pollock Promotions
Frozen pollock counter branding, ATBUkraine
Pollock roe in-store demo, GeliosUkraine
Frozen Pollock, branding, KlionUkraine
Breaded pollockbranding, ViciLithuania
Other Promotions
Cochran Mission, Ukraine. Participants:
Importers: UFC, Flagman, InterrybflotRetailers: Fozzy, ATB
Visit stops: Anchorage, Dutch Harbor, SouthEast, Seattle
SheFish missionParticipants: Viciunai Group
Visit stops: Dutch Harbor
Eastern Europe: Promotions
Press lunch, Good WineUkraine
Press lunch, Good WineUkraine
Press conference on Alaska fish and global fish trends, InterFax, Ukraine
Presentation of salmon and pollock to foodservice audience, Fontegro, Ukraine
Eastern Europe: Promotions
Future• Increasing accessibility and recognition of the
product
• Culinary school partnerships
• Educational materials localization
• Media activities, spreading the word
Culinary educationUkraine
Value-addedpollock products, ViciRetail primer
“Why Alaska?
Lunch time!