Embed Size (px)
Citation preview
1
July11,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Alibaba Launches Taobao Global US Merchants Network
1) AlibabahaslauncheditsTaobaoGlobalUSMerchantsNetwork,whichconnectsTaobaoGlobalmerchantswithsmall-andmedium-sizedenterprises(SMEs)intheUSthatwouldliketoselltheirproductstoChineseconsumers.
2) Thenetworkcurrentlyhasover300US-basedTaobaoGlobalmerchantmembersforUSSMEstoworkwith.
3) Thesuccessofthenetwork,atthisstage,hingesgreatlyontheabilityofthesemerchantstomarketandselltheirproductsinChina.Therefore,thee-commercegiantwillalsoprovideregulartrainingseminarsontopicssuchasstorefrontoperationsandlogisticstohelpmerchantsidentifyindustrytrendsandimprovetheshoppingexperienceonTaobaoGlobalforbothUSbusinessesandChineseconsumers.
OurTakeAlibaba’sambitionistobuildaglobalplatformbringingtogethermanufacturers,merchantsandconsumers.BylaunchingtheTaobaoGlobalUSMerchantsNetwork,Alibabais,inessence,creatingachannelforUSSMEstoreachmillionsofChineseconsumers.Themonthlyactiveusers(MAU)onMobileTaobaoalonehasreached369million,andsothevastChinesemarketrepresentsalucrativeopportunityforUSbusinessestotapinto.
AlthoughitwilltaketimetobuildupthesizeofthemerchantnetworkandenrollSMEs,webelievethereisamarketinChinaforsmallerandlesserknownUSbrands,asChineseconsumersareincreasinglywillingtospendforexclusivity.Thesuccessofthenetwork,atthisstage,hingesontheabilityofthesemerchantstomarketandselltheirproductsinChina.Alibabafullyrecognizestheimportantroleplayedbythemerchants,soweviewpositivelyAlibaba’smovetoenhanceknowledge-transfertothemerchantsthroughtrainingseminars.
AlibabaLauchesTaobaoGlobalUSMerchantsNetworkFollowingthroughonthepledgemadebyAlibabaChairmanJackMatoUSPresidentDonaldTrumpaboutboostingUSemployment,theChinesee-commercegianthaslaunchedtheTaobaoGlobalUSMerchantsNetwork,aportaltoconnectsmall-scaleUSmanufacturerstoUScompaniesalreadysellingtoChineseconsumersonAlibaba’sTaobaosalesplatform.ThemerchantscansellproductsmadebytheseUSSMEsto
2
July11,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
“morethanhalfabillionconsumersonAlibaba’splatform,”accordingtoAlizila,theofficialcorporatenewshubofAlibabaGroup.
NetworkOverviewTheTaobaoGlobalUSMerchantsNetworkisacentralizedmatchmakingplatformthatconnectsUSSMEswithmerchantsonAlibaba’sTaobaoMarketplace.Thesemerchantshaveanin-depthunderstandingofChineseconsumers,andareexperiencedinbringingforeignbrandstoChina.TheywillserveastheconduitbetweenChineseconsumersandtheUSSMEs.PartneringwithmerchantsontheTaobaoGlobalUSMerchantsNetworkpresentsa“simple,low-riskandlow-costsolution”forUSbusinessestoopennewsaleschannelsinChinese.Alibabaalsohopestofosterastrongsenseofcollaborationandaninformation-sharingnetworkamongUS-basedTaobaoGlobalmerchantsthroughconferencesandnetworkingevents.
Figure1.TaobaoGlobalUSMerchantsNetworkataGlance
Source:FungGlobalRetail&Technology
Thenetworkcurrentlyhasover300US-basedTaobaoGlobalmerchantmembersforUSSMEstoworkwith.Meanwhile,AlibabaisalsoactivelyorganizingmatchmakingeventsintheUSformerchantsandUSbusinessestoconnectonsite,witheventsalreadyheldinDetroit,NewYorkandLosAngelesinthepastfewmonths.Thee-commercegiantwillalsoprovideregulartrainingseminarsontopicssuchasstorefrontoperationsandlogisticstohelpmerchantsidentifyindustrytrendsandimprovetheshoppingexperienceonTaobaoGlobalforbothUSbusinessesandChineseconsumers.
3
July11,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comMatthewLeeResearchAssistant
HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242–246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,18thFloorNewYork,NY10018Tel:6468397017
FungGlobalRetailTech.com
