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GOING MOBILE
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OFMOBILE AD > MOBILE SEARCH
GOING MOBILE !
JORDAN Reach stats Feb 2014
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OFMOBILE AD > MOBILE SEARCH
GOING MOBILE !
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OFMOBILE AD > MOBILE SEARCH
GOING MOBILE !
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OFMOBILE AD > MOBILE SEARCH
GOING MOBILE !
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD
GOING MOBILE !
Ask yourself:
•Who are my target market?
•What are my target market spending most of their time on? Apps / sites?
•Why am I establishing my mobile presence?
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD
GOING MOBILE !
Mobile App or a Mobile Site?
•Nielsen : Research found that retailer’s mobile sites are up to two times more popular than apps
•Google Survey: 65% of smartphone shoppers preferred to use mobile web to mobile apps for shopping
In order for you to run, you need to first know how to walk!
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD
GOING MOBILE !
Making Money from Apps
•93% of downloaded apps in 2013 (globally) are free apps !
•76% of revenue generated from apps (globally) in 2013 is from in-app purchases
To make money from apps, publishers must maintain customer satisfaction through superior app performance and design, then
monetize though advertising and in-app purchases
Advertising on Mobile
Mobile Advertising
5 RULES of Thumb!
Mobile Advertising
One Size DOES NOT Fit All !
Mobile Advertising
UNDERSTAND your objectives !
Mobile Advertising
NEVER work with 1 or 2 partners only
Mobile Advertising
TRACK Beyond The Click !
Mobile Advertising
For the love of GODI BEG you
Stop redirecting users from a mobile banner to a website !
