ALFRED PROJECT - hospitality-on.com - ALFRED project... · HOTEL ALFRED PROJECT “The butler by your side” One stop shop for all your hospitality needs Worldwide Hospitality Awards

HOTEL

ALFRED PROJECT

“The butler by your side”

One stop shop for all your hospitality needs

Worldwide Hospitality Awards

MARKETPLACE

A NEW WAY TO SHOP

MEETING AGENDA

PROJECT PRESENTATION

OUR WEBSITE

PROJECT SCOPE & TEAM


MARKETPLACE

A NEW WAY TO SHOP

MEETING AGENDA


OUR WEBSITE



OUR AMBITION

BEING THE REFERENCE B2B MARKETPLACE IN HOSPITALITY

FROM A TRADITIONAL « PURCHASING » ORGANIZATION TO A

« SERVICE PROVIDER » BUSINESS

MODEL

By implementing a Marketplace

platform targeting all hospitality clients (from restaurants to hotels, whether they are Accor

or non-Accor hotels)


THE ACCOR MARKETPLACE

BEING THE REFERENCE B2B MARKETPLACE IN HOSPITALITY

Hosts transactions and manages sellers. Improve your offer, increase sales volume, and increase profitability

MARKETPLACE OPERATOR

SELLERS = SUPPLIERS

CUSTOMERS = HOTELS

Hold inventory and fulfill ordersGain brand visibility, increase sales

Buy off Operator site.Gain a better total offer, more competitive prices


MARKETPLACE & E-COMMERCE TECHNOLOGIES ARE OPENING

A WORLD OF OPPORTUNITIES FOR ACCOR

SINGLE ENTRY POINT

BUY

MARKETPLACE

ALL CONTENTS

ALL PRODUCTS

& SERVICES

USER FRIENDLY

INTERFACE


MARKETPLACE & E-COMMERCE TECHNOLOGIES ARE OPENING

A WORLD OF OPPORTUNITIES FOR ACCOR

Hossegor Seminary, June 2018 BUY

MARKETPLACE

It works as a

BOOSTER FOR YOUR

BUSINESS

• Better Time to Market

• Make our offer more transparent

• More visibility and reputation

• Improved market knowledge thanks to data collection

• More frequent marketing operations

• Broader range of services

• New revenue sources

THE ACCOR MARKETPLACE WILL BRING

THE ENTIRE HOSPITALITY WORLD IN A SINGLE SHOP

Accessories

Plants

Bedding

Laundry Food & Beverages

Culinary art Furniture

BUY

MARKETPLACE

WE ARE BRINGING ADVANCED B2C FEATURES INTO THE B2B MARKET

Basis Catalog Product Offer Order Client Country

Mirakl (marketplace) Segmentation Product sheet Multi-offers Cart Front office connected Deposit

Akeneo (PIM) Category Configurable Vendors directory Operator promotion Oder tracking

Magento (ecommerce) Filter Bundle Vendor page Delivery method Back office client

Multi-country ready Research Simple service Vendor promotion Order summary Sending incidents

Multi-language ready Merchandising Activation / deactivation Stock management Fax Open front office

Simple monitoring of

flowCMS Attributes Vendor back-office Workflow of validation Incidents, issues & claims

SSO Advanced merchandising Control of publication Declining prices Requisition list User management

Analytics Advanced researchCross-sells

Up-sellsControl of publication Quote

Advanced monitoring of

flowAdvanced CMS Products rating

Monitoring offer

variation Delivery time calculation

Accor IT

IntegrationComparison Vendors rating Return

Offers

segmentationClaim/mitigation

Services order workflow

STEP 1

CORE MODEL

Prototype

Step 1 (June)

Step 2 (September)

Step 3 (March 2019)

Workflow of validation

Delivery Time Calculation

Deposit

AnalyticsCross Sells Upsells

Products Ratings

Comparison

Vendors Ratings


FOCUS ON ARCHITECTURE

A flexible Core Model developed for all

countries including a few customized

functionalities for each country website

“N” website for “N”

Countries

Common base for more

stability, more scalability

and to optimize build/run

costs

Management of the local

suppliers

COUNTRY MANAGEMENT(Contents/ Marketing/ Trade / Merchandising)

CORP MANAGEMENT(Technical support/ Development )

COUNTRY MANAGEMENT(Sourcing/ Onboarding vendor/ BI)


MARKETPLACE

A NEW WAY TO SHOP

MEETING AGENDA


OUR WEBSITE



OUR TEAM IS COMPOSED OF TOP CONSULTANTS AND ACCOR

EMPLOYEES FROM WELL-KNOWN E-COMMERCE COMPANIES

Digital & FunctionalManager

Mélissa VAGNE

Marketing Manager

Florence MARESMA

Marketing team

Yolanda LEONDAS

Tests & Training Manager

Mahmoud JRADI

Assignment Manager

Chenjun YUAN

QA & Training team

Karine LAM

Change Manager

Jean-Olivier CALLONI

Digital team

Sarah BOUSCHARAIN

Technical support

Christophe COSTA

Change Manager

Stanislas MAGNIN

Lead QA & Training

Bérengère MEROUZE

Technical support

Ludovic SZOJCHERT

IT Manager

Emmanuel BARBOSA

UX & Functional QA

Annabelle ZIZA

QA & Administrative support

Kamar EL GUERMAI

Marketplace manager

Karen CASTETS

Project Technical Director

Vikram RAMDUL

PROJECT TEAM

PROJECT DIRECTION PROJECT MANAGEMENT OFFICE

Program PMO

Gabriel de ST GUILHEM

International

PMO

Marie VIDAL

Onboarding Manager

Arnaud CERCY


OUR PROJECT IS SPREADING ACROSS THE WORLD!

ENVISIONED ROLL-OUT WAVES

T1 2018: A PROTOTYPE STARTED IN

FRANCE SINCE FEBRUARY

22 pilot hotels

already live

30 pilot suppliers

already live

2018: 4 SETS OF COUNTRIES TO BE

DEPLOYED

2019–2020 ROADMAP

BRAZIL

PORTUGAL

SPAIN

USA

CANADA

SINGAPORE

ROMANIA

CZECH REPUBLIC

HUNGARY

AUSTRIA

SWITZERLAND

UNITED-KINGDOM

MEXICO

ITALY

FRANCE

GERMANY

BELGIUM

LUXEMBOURG

NEDERLANDS

POLAND

UNITED ARABIAN EMIRATES

SAUDI ARABIA


Change Management

PROJECT PLANNING

2018 ROADMAP

2018 2019

Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb

Technical implementation

Go-live

(step 1)

Step 1 Roll-out

France roll-out preparation

Germany roll-out preparation

Benelux roll-outs preparation

Poland roll-out

Go-live

(step 3)

Change Management (roll-out preparation, target processes & organization, trainings, etc.)

Marketplace Design

Build step 1

Build step 3

Build step 2

Go-live

(step 2)

United Arabian Emirates & Saudi Arabia roll-out

Website

opening

Website

opening

Website

opening

Website

opening

Website

opening

WHAT HAVE WE ACHIEVED SO FAR?

A PROGRESS STATUS

CHECKLIST

Our first deployment (France) is doing very well!• French Prototyprdesigned and launched within only 6 months

• Full French website live since September, designed in 5 months

• More than 100 suppliers onboardedand eager to start transactions, both in food and non food industries

• Around 1.700 hotels to be onboardedby the end of 2018

We are successfully implementing innovative market solutions• Saas solutionMIRAKL

• 1st in class e-commerce solutionMagento

• Customer service solutionZendesk

We are already deploying the project internationally :• German MVP launched in June 2018 and full website to be rolled-out shortly

• Poland, Arabian Emirates and Belgium/Luxemburg are planned to go live next December


MARKETPLACE

A NEW WAY TO SHOP

MEETING AGENDA


OUR WEBSITE



OUR WEBSITE

THE HOME PAGE


OUR WEBSITE

BROWSING A CATALOG


OUR WEBSITE

PRODUCT PAGE


OUR WEBSITE

SHOPPING CART DETAILS


OUR WEBSITE

CHECKING AN ORDER DETAILS


OUR WEBSITE

MY PROFILE PAGE


OUR WEBSITE

MY PROFILE – ORDER TRACKING


OUR WEBSITE

ACCOR PROCUREMENT PAGES


HOTEL

ALFRED PROJECT

“The butler by your side”

One stop shop for all your hospitality needs

THANK YOU!


HOTEL

MARKETPLACE PROJECT PRESENTATION

B2B MARKETPLACE


THANK YOU!

Documents

ALFRED PROJECT - hospitality-on.com - ALFRED project... · HOTEL ALFRED PROJECT “The butler by your side” One stop shop for all your hospitality needs Worldwide Hospitality Awards