Alexis V. Hooveralexis.hoover@hotmail.com

SPORTS OPERATIONS/SPORTS MARKETING

I am seeking a career position with a company where I can utilize my skills. I have a diverse background in both sports management & sports marketing. I have a strong ability to gather and compile best practices from an organization. I am a natural relationship builder who enrolls others to support positive change.

COMPETENCIESSocial media branding, Managing ROI and KPI metrics, Spearheading site specific marketing initiatives, Managing local outreach marketing programs, Developing and managing local partnerships, Managing relationships with charity and non-profit partners

SELECTED ACCOMPLISHMENTS

Planned and implemented end of season banquet & summer skill and development camp programs Assist in the new associate on-boarding process Work with the site managers to educate and engage associates on important campaign details including

campaign objectives, target audience, upsell tactics, offers Increased social media following (2,000 followers) per quarter at TopGolf Created and managed key partnerships with local businesses/organizations who can help with our word of

mouth campaigns and build community relations (golf outings, festivals, local networking groups, charities)

PROFESSIONAL EXPERIENCE

TopGolf 2015 – Present Lead Marketing Champion

Ensure all materials on display on site comply with brand standards (timely/updated/in good shape) Identify any potential outreach programs and maintaining relations with the charities Generated ideas for their particular site, plan accordingly and record the results of said activity Coordinate all marketing request forms (MRF) before they are sent over to corporate marketing. Ensure the

event/initiative fits within the current campaign and is in accordance with the TopGolf brand HR Administrative Assistant

Audited and maintained payroll system Customer refunds Assisted with on-boarding and off-boarding process for associates

Arkansas Razorback Football 2013-2015

Operations Assistant Worked in conjunction with the Assistant Director of Football Operations Maintained team personnel/player database Organized and published staff notes

Arkansas Razorback Football 2012-2015 Recruiting Ambassador Assisted Director of Recruiting Operations and Front Office Staff Managed correspondence to include: personal recruit letters, transcript evaluations and recruiting database

management

Assisted coaching staff with game day preparations and operations

PROFESSIONAL DEVELOPMENT/INTERNSHIPS

o Exceptional knowledge of Microsoft Office, social media, administrative skills & polite Spanish

o Extensive training in compliance, rules and regulations, business law & risk managemento Strong communication, organization & event planning skills

International Soccer Network, LLCAFC Cleveland

o Worked as a club liaison in operationso Used social media platforms to promote game day events via Twitter, Facebook, Instagram, etc.o Facilitated strategic planning of culminating showcase event featuring marquee teams throughout region

NAIA Men’s National Championshipo Event production & promotion o Executed in game promotions & assisted in fan experiences

Kansas City Chiefs Football & Training Campo Performed a variety of duties covering a broad spectrum from brand marketing to fan safety and interaction

EDUCATION

2017 M.S.E – University of Miami, Miami FL2015 B.S.E – University of Arkansas, Fayetteville AR