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Welcome to more.

Aldi Presentation Marketing FINAL

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Page 1: Aldi Presentation Marketing FINAL

Welcome to more.

Page 2: Aldi Presentation Marketing FINAL

What do you know about Aldi?

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Top 10 retailer in the world

95% Aldi exclusive brands

Prices 30% lower than Walmart

1300 stores & 21 divisions in the US

4000 stores in 9 countries

Page 3: Aldi Presentation Marketing FINAL

Aldi Management StructureVice

President

Director of Warehousing

& Transportatio

n

Warehouse Supervisors

Warehouse Employees

Director of Real Estate

Director of Operations

District Manager

Store Management

Teams

Store Employees

District Manager

Store Management

Teams

Store Employees

District Manager

Store Management

Team

Store Employees

Director of Purchasing

Director of Administratio

n

Divisional Office

Support Staff

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Page 4: Aldi Presentation Marketing FINAL

Marketing

Customer Satisfaction Pyramid

Market Research

In-store Merchandising

Aldi Advertisements/Grand openings

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Page 5: Aldi Presentation Marketing FINAL

Customer Satisfaction Pyramid

Guide to market stores image, service, and products

Store and Personnel Appearance

Well-maintained premises

Providing a clean, positive, and professional image

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Page 6: Aldi Presentation Marketing FINAL

Market Research

Population studies

Zip code studies

Store locations

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Page 7: Aldi Presentation Marketing FINAL

In-Store Merchandising

Maintaining excellence

Special buy program

Internal marketing

Packaging

Signage

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Page 8: Aldi Presentation Marketing FINAL

Advertisements & Grand Openings

Weekly advertisements

Grand openings

Giveaways

https://www.aldi.us/en/weekly-specials/our-weekly-ads/

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Page 9: Aldi Presentation Marketing FINAL

Why Aldi?

$80,000 per year starting salary

One full year of training

Company car

Make executive level decisions

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Page 10: Aldi Presentation Marketing FINAL

The Responsibilities

Manage millions in business

Lead, hire and train your own employees

Run your own district

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Page 11: Aldi Presentation Marketing FINAL

The Responsibilities

Grow the business locally and globally

Measurable achievements

Promote from within

Clearly defined career path

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Page 12: Aldi Presentation Marketing FINAL

District Manager Internship

Weeks 1-2: Gain insight into day-to-day responsibilities

Week 3-5: Participate in every aspect of store operations

Weeks 6-7: Learn about staffing, policy supervision and employee development

Week 8-9: Perform some DM tasks independently

Week 10: Learn directly from Divisional Directors and Vice Presidents and present a summer project

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Page 13: Aldi Presentation Marketing FINAL

District Manager Training

50 weeks of training

25 weeks in-store training

1 week Warehouse training

1 week Administration training

1 week Executive training

4 weeks Managing district with supervision

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Page 14: Aldi Presentation Marketing FINAL

Can You Meet The Challenge? Not For Everyone

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Page 15: Aldi Presentation Marketing FINAL

Interview with Aldi

Aldi will be at ______ Career Fair on ____________

Upload resume to the career center’s website under ALDI

Resume will be reviewed and you’ll receive notice of date and time

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Page 16: Aldi Presentation Marketing FINAL

Thank you for your attention.