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IT Industry Overview:

The technology industry is an industry that basically involves providing digital services for individuals and corporate organization. In recent time, there is hardly any serious minded business / organization or individual who wants to make impact that does not have a online presence. Online presence of business is one of the most potent way to communicate your message or market your services and products. As internet access becomes affordable, the number of those who visit the internet on a per second basis has tremendously increase hence the increase in the demand for the services of website designers. The fact that there are no entry barrier in the web design industry gives room for any serious minded person to learn the trade and start making money from the industry. Despite the fact the web design industry is still growing, it is becoming over-saturated, as there are many aspiring entrepreneurs who are becoming web designers due to the massive opportunities available in the industry. The major factors and incentives which endear people to this industry is the fact that it is in vogue in the world today, and its usefulness cannot be over- emphasized, therefore anybody who wishes to become professional in all aspects of it, and become relevant in any field in the world today will be prompted to go into the web design industry. The Digital Services industry is an open industry, hence a low level of market share concentration. Even though large multiservice agencies operate in the industry, revenue is also spread among thousands of small firms and freelancers. As a matter of fact, no single web design company can account for more than 5.0 percent of the total revenue generated in the industry. This is the reason why freelance web designers accounts for a large percent of the players in the web design services industry. Everyone will quite agree that the web design industry has come to stay and of course it is one industry that plays key roles not only in the business world, but also in almost all the aspect of what goes around in our world today. The web design industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the United States of America alone, there are about 150,898 registered graphic design companies, employing about 215,562 and the industry rakes in about $24bn annually. Going forward, the industry is projected to grow at the rate of 4.9 percent annually. Over and above, the digital service industry is very open to any aspiring entrepreneur who have the required skills to start his or her own web design business and of course make good money from the industry. As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the industry hence increasing the competition in the industry.

Executive Summary

Alca Media Private Limited is a world class Digital Agency based in India. We have been able to secure a standard and well – positioned office facility in a central business district in Nashik(MH) . We are a digital agency that is set to compete in the highly competitive digital services not only in India market, but also in the global market.

Alca Media Private Limited will offer all aspects of digital services and web solutions. Our business goal is to become one of the leading technology company in the India and we will make sure that every service we provide conforms to international best practices.

Our employees are going to be selected from a pool of talented and highly creative designers & developers and graphic artists in and around Nashik and also from any part of the world as the business grows. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading tech companies in the India and throughout the globe.

At Alca Media Private Limited, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Alca Media Private Limited is founded by Rahul Bhangre. His experience in Healthcare industry, Digital innovation, Digital commerce, corporate branding and advertising and business management etc.

Our Vision Statement Our vision is to establish a standard and world class digital agency whose services and brand will not only be accepted in the India, but also in other parts of the world.

Our Mission Statement Our mission is to provide professional and highly creative & innovative digital services and other related services that will assist businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe. We want to build a digital agency that can favorably compete with other leading brands in the digital services industry.

ALWAYS WORK HARDER

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Vision And Mission

Our Product and Services

Alca Media Private Limited was established with the aim of maximizing profits in the IT industry. We want to compete favorably with the leading IT companies in the india which is why we have but in place a competent quality assurance team that will ensure that any digital service we provide or related services rendered meet and even surpass our customers’ expectations. We will work hard to ensure that Alca Media Private Limited is not just accepted nationally in the India, but also in other parts of the world. Our products and services are listed below;

Digital Marketing Conversational Marketing AI/ML Powered Data Management Community Marketing Hyper-Targeted Advertising Next-GEN SEO Web development

Digital Experience Design User understanding & Heuristic Evaluation Journey Mapping Wireframes & Visual Design Prototyping & User Testing

Branding Logo Brand Story Corporate Videos Social Media Branding

Digital Commerce Digital Content Management Managed Commerce Services Digital Commerce Development Digital Commerce Consulting

Digital Data Engineering Big Data AI and ML IoT RPA

Digital Apps Hybrid Applications Native Applications D-App PWA

Our Product

Our Services

alca.io Arjuna (NGO)(Marketing Platform)

Kisna Agro(Agrotech)

Alca Learning(Digital Learning School)

aEVchEV Tech

CEO

CMO CTO CFO HR Head

Digital Marketing Expert Business AnalystFull stack

Project manager

Business Development

manager

Accounts Manager

Presales Executive

Sales Executive

Accounts Executive

Web developer Web designer Graphics designer Content writer Digital marketing executive

chartered accountant

HR Executive

Managing Director

Alca Media Private Limited, is a digital agency that intend starting small in Nashik, but hope to grow bigger in order to compete favorably with leading IT companies in the industry both in the India and on a global stage. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations. At Alca Media Private Limited, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Our Business Structure

COO

SWOT Analysis

Alca Media Private Limited engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – digital agency that can favorably compete in the highly competitive digital service industry in the India and the world at large. Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Alca Media Private Limited. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Alca Media Private Limited;

Strength: Our core strength lies in the power of our team; our workforce. We have a team of innovative, creative and highly proficient web designers, a team with excellent qualifications and experience various niche areas in the IT industry. Aside from the synergy that exist in our carefully selected Business developers, for business growth in global market as well.

Weakness: As a new digital agency in Nashik – Maharashtra, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients who are already saturated and highly competitive digital services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

Opportunities: No doubt, the opportunities in the digital services industry is massive considering the number of individuals and corporate organizations whose businesses depends on the digital services. As a digital agency, we are ready to take advantage of any opportunity that is available in the industry.

Threat: Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new digital agency in same location where our target market exist and who may want to adopt same business model like us.

MARKET ANALYSIS

Market Trends The trend in the IT industry is that the target market keep expanding, people and organizations are now seeing the need for them to have an official website and also to engage the services of digital marketing or digital commerce either in branding or packaging their products and services or in helping them create animations that will help them communicate their brand to a wide range of clients. Another common trend in the digital services industry is that, most digital agencies no longer settle for clients within the location where their physical office is located but also from any part of the world. The truth is that with the advent of the internet, it is now easier for a digital agency to work for clients in any part of the world. A digital agency can be located in the India and have their biggest client in Europe. Many thanks to the power of the internet which has brought the world closer to us. Lastly, the web design industry will continue to evolve due to the advancement of computer technology and software applications designs etc.

Our Target Market Before starting our business, we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the digital services. In view of that, we have created strategies that should enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that all our digital services are well accepted in the market place. Below is a list of the people and organizations that we have specifically market our products and services to;

Financial Institutions Corporate Organizations Manufacturers and Distributors Real Estate Owners, Developers, and Contractors

Research and Development Companies

The Government (Public Sector) Schools (High Schools, Colleges and Universities)

Hotels

Celebrities, Politicians, Public Figures and Public Speakers

Sport Organizations Religious Organizations Political Parties Television Stations Printing Press (Publishing Houses) and Authors

Branding and Advertising agencies Entrepreneurs and Start – Ups

Global Reach

India Australia Canada Bangladesh Afghanistan Kenya Fiji

Our Competitive Advantage

Surviving in the business world as a tech industry requires more than, your expertise, knowing how to deliver standard technology services but also how to network with key people that matters; decision makers that can decide who will get a web design contract.

Without a shadow of doubt, there are loads of big time investors, that have a stake in the web design industry; but one thing is certain, there is room big enough to accommodate both the big tech companies and small tech companies. What smaller tech companies need to do to survive in the industry is to concentrate on providing web design services to households, event planners, estates, communities, schools, hospitals and hotels et al before bidding for big web design contracts from corporations and government agencies.

We are quite aware that to be highly competitive in the technology services industry means that you are not only expected to be able to deliver consistent and highly creative and user friendly websites, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects. Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient Designers, developers, , a team with excellent qualifications and experience various niche areas in the technology services industry. Aside from the synergy that exist in our carefully selected web cum graphic designers our designs and services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (start-up’s digital innovation services in the India) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Internship Garage Student Internship

Certifications Training Digital Marketing Web Design & Development Skill Development Training

Affiliate program Provide 2% commission to all affiliate marketers.

Yearly Tune-up Plan tune up current websites on completion of year with latest technologies.

Events Hackathon Alca Annual Week Team Building activities

Coupons & offers

Programmes and Training

CertificationShopify Partners Google Partners Google Analytics Google ads

RegistrationsMCA (Ministry Of corporate affairs) Startup India GST

SALES AND MARKETING STRATEGY

We are mindful of the fact that there are stiffer competition in the IT industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing, also out founder have hand to hand experience in marketing.

Our sales and marketing team will be recruited based on their vast experience in the IT industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Alca Media Private Limited.

Our corporate goal is to grow Alca Media Private Limited to become one of the top 10 digital agency in India which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the India but also in other parts of the world.

Alca Media Private Limited is set to make use of the following marketing and sales strategies to attract clients;

Organizing events with various institutes. Road Shows Introduce our digital agency by sending introductory letters alongside our brochure to individuals, corporate organizations, religious organizations and key stake holders.

Promptness in bidding for web design and graphic design contracts from the government and other cooperate organizations

Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.

Attend relevant international and local expos, seminars, college events and business fairs et al

Create different packages for different category of clients in order to work with their budgets and still deliver excellent design’s and services

Leverage on the internet to promote our business Engage direct marketing approach Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

Alca Media Private Limited is established with the aim of maximizing profits in the IT industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Alca Media Private Limited will generate income by offering the following technology related services;

Digital commerce development Designing Websites for both corporate clients and individual clients Developing Websites and Custom Platform Web Development Word Press Web Development Optimizing Website Functionality for owners of existing websites Search Engine Optimization Services and Code Writing Services Web Graphic Design and Commercial art services Corporate Identification design service Other web design related services

Future earnings from subsidiaries

alca.io Arjuna (NGO)(Marketing Platform)

Kisna Agro(Agrotech)

Alca Learning(Digital Learning School)

aEVchEV Tech

Sales Forecast

One thing is certain; there would always be corporate organization and individual who would need the digital services.

We are well positioned to take on the available market in the IT industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our digital agency to enviable heights.

We have been able to critically examine the web design market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to similar startups in Nashik.

Below is the sales projection for Alca Media Private Limited, it is based on the location of our business and of course the wide range of our services and target market;

N.B-: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same digital services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

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₹ 25,00,000.00

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₹ 75,00,000.00

₹ 1,00,00,000.00

2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25

Financial Overview

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₹ 1,50,000.00

₹ 3,00,000.00

₹ 4,50,000.00

₹ 6,00,000.00

2018-2019 2019-20

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₹ 17,500.00

₹ 35,000.00

₹ 52,500.00

₹ 70,000.00

April May June July August September October November December January February

407%

Financial Overview (2019-2020)

Our Pricing Strategy

At Alca Media Private Limited we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

Sr No Digital Marketing Description Cost (Per Month)

Package

1 Basic

2 Post per week 1 blog per month 1 Promotional video per month Social media Handling Google Ads

₹ 10,000.00

2 Premium (Recommended)

3 Post per week 2 blog per month 4 Promotional video per month Social media Handling Google Ads

₹ 20,000.00

3 Alpha

7 Post per week 4 blog per month 8 Promotional video per month Social media Handling Google Ads Customised option Available*

₹ 40,000.00

Sr NoWeb Development

Global Clients Local Clients

1 Static Website US$ 200.00 ₹ 10,000.00

2 Dynamic US$ 300.00 ₹ 20,000.00

3 Dynamic with CMS US$ 700.00 ₹ 50,000.00

4 Shopify Commerce US$ 700.00 ₹ 50,000.00

5 Woocommerce US$ 500.00 ₹ 30,000.00

6 Magento Commerce US$ 2,000.00 ₹ 2,00,000.00

Payment Options

At Alca Media Private Limited, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them.

Here are the payment options that we will make available to our clients; Payment by via bank transfer (India) Payment by via PayPal (International) Payment via online bank transfer Payment via check Payment via bank draft Payment via mobile money Payment with cash Payment by via GPay, PayUMoney, Phone Pay, Bhim Pay, etc.

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the India and beyond which is why we have made provisions for effective publicity and advertisement of our company.

Below are the platforms we intend to leverage on to promote and advertise Alca Media Private Limited;

Mouth to mouth Branding with collage events Hackathons Place adverts on both print (newspapers and magazines) and electronic media platforms

Sponsor relevant community based events / programs Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services

Install our Bill Boards on strategic locations all around Baltimore – Maryland. Engage in road show from time to time in targeted neighbourhood’s Distribute our fliers and handbills in target areas Contact corporate organizations by calling them up and informing them of Alca Media Private Limited and the services we offer

Advertise our web cum graphic design company in our official website and employ strategies that will help us pull traffic to the site.

Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo etc.

Financial Projections and Costing

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a Digital Agency; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Alca Media Private Limited in India;

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard digital agency.

Financial Plan

Sr No Requirement Amount AmountStartup expensesPrinting and stationary vcards 500.00

icards 500.00Rent and taxes Office rent 60,000.00legal expenses 10,000.00Salary and wages salary sheet 4,20,000.00

Total startup expenses 4,91,000.00

Startup AssetsCash Required 1,00,000.00Other current assets 0.00Long term assets Laptop 1,50,000.00

Printer 9,989.00Biometric 3,200.00Office Furniture 10,000.00

Total assets 2,73,189.00Total Requirement 7,64,189.00

FundingStart-up Assets to Fund 1,73,189.00Start-up Expenses to Fund 4,90,000.00

Total Funding Required 6,63,189.00

AssetsNon-cash Assets from Start-up 7,000.00Cash Requirements from Start-up 23,000.00Additional Cash Raised 0.00Cash Balance on Starting Date 20,000.00

Total Assets 50,000.00

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive. This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a Digital Agency; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Alca Media Private Limited in India;

Financial Plan

Sr No Requirement Amount AmountLiabilities and CapitalLiabilitiesCurrent Borrowing 0.00Long-term Liabilities 0.00Accounts Payable Other Current 0.00Liabilities (interest-free) 0.00

Total Liabilities 0.00

CapitalPlanned InvestmentRahul Bhangre 50,000.00Additional Investment 0.00

Total Planned Investment 50,000.00

Profit at Start-up (Start-up Expenses) 1,22,000.00Loss at Start-up (Start-up Expenses) 0.00

Total Capital 1,72,000.00Total Capital and Liabilities 1,72,000.00

Total Funding 4,91,189.00

Going by the report from the market research and feasibility studies conducted, we will need about five lac (500,000) to successfully set – up a medium scale but standard digital agency.

Generating Funding / Startup Capital for Alca Media Private Limited

Alca Media Private Limited is a business that will be owned and managed by Rahul Bhangre. He is the sole financial of the business which is why he decided to restrict the sourcing of the start – up capital for the business to just two major sources.

These are the areas we intend generating our start – up capital; Generate part of the start – up capital from personal savings and sale of his stocks.

Generate part of the start – up capital from friends and other extended family members.

N.B: We have been able to generate about Rs. 100,000 (Personal savings Rs.50,000 and soft loan from Prof. Dattatraya Katade (Uncle) Rs. 50,000)

BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Alca Media Private Limited is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our digital services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Alca Media Private Limited will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

Business Name Availability Check: Completed Business Incorporation: Completed Opening of Corporate Bank Accounts various banks in the India: Completed

Opening Online Payment Platforms: Completed Application and Obtaining Tax Payer’s ID: Completed Securing a standard office facility for our studio: Completed Application for business license and permit: Completed Conducting Feasibility Studies: Completed Generating part of the start – up capital from the founders: Completed Writing of Business Plan: Completed Drafting of Employee’s Handbook: Completed Drafting of Contract Documents: In Progress Design of Logo for the business: Completed Secure trademark for our products: Not Started Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed

Recruitment of employees: In Progress Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress

Creating Official Website for the business: In Progress Creating Awareness for the business: In Progress Health and Safety and Fire Safety Arrangement: In Progress Establishing business relationship with vendors and key players in various industries: In Progress

Contact Us

www.alcamedia.in

Email : info@alcamedia.inCall : (+91) 77093 11224

CIN: U74999MH2018PTC311677 GST: 27AARCA1045R1Z3

TAN: NSKA09602F PAN: AARCA1045R