Alaskan Creative Woodworks 1

Business Plan for Alaskan Creative Woodworks

Bobette Perkins4827 North Skwentna RoadAnchorage, Alaska 00501

907-555-3210

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Mission Statement

• We will provide artistically designed, finely crafted wooden souvenirs, made from inexpensive raw materials, and sold at reasonable prices, to our respected and valued customers. We will never compromise our craft for profit, but stay profitable by keeping expenses down and sales up. We will be friendly to the Alaskan environment.

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The Team

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Market Summary

• Current Market:– High level of tourism in Alaska– Tourism increasing as shown on chart (next

slide)

• Future Market:– Cruise Liner stores– National Parks– Tourist sites– Retail outlets

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Tourism Trend in Alaska

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Five-Year Goals

• First Year– Set-up company – Build manufacturing plant– Create inventory– Establish advertising and marketing– Net profit/loss: –$87,400

• Second Year Net Profit/Loss: –$12,200• Third Year Net Profit/Loss: $0• Fourth Year Net Profit: $330,000• Fifth Year Net Profit: $480,000

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Resource Requirements

• Equipment to mix sawdust and polymer

• Molds and automatic painting machines

• Contracts with sawmills in Anchorage

• Contracts with– Cruise Lines– National Parks Service– Retail Outlets

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Risks

• Possible Risks– Sawmills could go under– Sawmills could fail to supply inexpensive sawdust– Tourism could decrease– Contracts with cruise lines and National Parks could

be cancelled• Addressing risk

– Sawmill outlook is favorable– More sawmills and sawdust available than we need– Tourism is on increase in Alaska and everywhere in

the U.S.– If contract cancelled, other marketing outlets available

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Summary

• Mission Statement• Market Summary• Problems and Opportunities• Business Concept• Competition• Five-Year Goals• Resource Requirements• Risks