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RETAILER SATISFACTION OF THE TTSLPRODUCTS
A SUMMER PROJECT REPORT SUBMITTEDFOR THE PARTIAL
FULFILLMENT FOR THE AWARD OF DEGREEINMASTER OF
BUSINESS ADMINISTRATION
SUBMITTED TO
NETAJISUBHASINSTITUTEOFBUSINESSMANAGEMENT
SUBMITTED BY
AKASHKUMAR
SESSION :-
UNDER THE GUIDANCE OF PROJECT GUIDE
MR. GOPAL KUMAR MR. RAHUL KUMARASM MARKETING FACULTYTTSL, PATNA NSIBM, JAMSEDPUR
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NETAJI SUBHAS INSTITUTE OF BUSINESS
MANAGEMENT ( JAMSHEDPUR) JHARKHAND.
TABLE OF CONTENT
S.NO. PARTICULAR PAGE NO.
1. ACKNOWLEDGEMENT IV
2. EXECUTIVE SUMMARY V to VI
3. INTRODUCTION (TATA GROUP)
Board of directors
Tata group of company mile stone
VIII to XIIVIII to XX to XII
4. TTSL INTRODUCTION
Company back ground
Company statement
Product of Tata Indicom
Organization structure
5. INTRODUCTION OF PROJECT
6. OBJECTIVE OF STUDY
7. SCOPE OF STUDY
8. PURPOSE
9. HYPOTHESIS
10. LIMITATION
11. METHODOLOGY
12. FINDINGS
13. DATA ANALYSIS AND INTERPRETATION
14. COMPARATIVE ANALYSIS15. SUGGETIONS
16. CONCLUSION
17. BIBLIOGRAPHY
18. APPENDIX
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Declaration by the Candidate
I AKASH KUMAR, Session (2009-2011), a student of MBA 2nd
Semester of NETAJI SUBHAS INSTITUTE OF BUSINESS
MANAGEMENT, under do hereby declare that the Summer
Project Report entitled TATA INDICOM PRODUCTS IN
COMPARISION WITH OTHER BRAND IN PATNA &
RETAILER SATISFACTION OF THE TTSL PRODUCTS is
the outcome of my own work and the same has not been
submitted to any University/Institute for the award of any
degree.
AKASH KUMAR
Marketing and HRM
NSIBM
Place : PATNA
Date-__________
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ACKNOWLEDGEMENT
I, with reverence, record my sincere thanks to Mr. SAKET SAHAYHR. head of TATA Indicom, Patna for giving me permission to do thissummer training project.I am also thankful to Mr. GOPAL KUMAR ASM of TATA Indicom,
Patna for introducing and helping me. And play the central Role in co-coordinating every thing and for his guidance, mentoring and giving mevaluable time out his busy schedule.
My special thanks to N P CENTER (PATNA) distributor of TATA Indicomand his salesman Abhishek Kumar for helping me throughout my project.I would also like to express my hearty gratitude to our project guide Mr.RAHUL KUMAR, Marketing Faculty in (NSIBM, JAMSHEDPUR) whogave us triggering points to think, to move ahead in our internship & directedus whenever needed.Last but not least, I would like to thank my group mate
Last but not least, I wish thanks to God, teachers, all employees ofTATA Indicom and my parents for their blessing and moral support, withoutwhich I would have not been able to complete my project in successful way.Any report is successful only when it stands the test of time and logic.Consequently its fault and errors are mine. I can only hope that its strengthwill out weight its weaknesses.
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1. A MOBILE USER WHOSE SERVICE ARE USING IN PATNA.
Total No of Retailers= 200
SI NO ALTERNATIVE NO. OF RESPONDENTS PERSENTAGE
1 AIRTEL 46 23%
2 AIRCEL 18 9%
3 SMART 28 14.00%
4 RIM 24 12%
5 TATA INDICOM 26 13%
6 IDEA 18 9%
7 VODAPHONE 20 10%
8 BSNL 24 12%
0
5
10
15
2025
30
35
40
45
50
AIRTEL
AIRCEL
SMART
RIM
TATA
INDICOM
IDEA
VODAPHONE
BSNL
1 2 3 4 5 6 7 8
NO. OF RESPONDE
PERSENTAGE
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2. WHATS REASONS FOR USING PARTICULAR COMPANYS
TELECOMMUNICATION SERVICES?
Total No of Retailers= 200
1 LOW RATE 30
2 ROMING 4
3 VALUE ADDED SERVICE 5
4 COVERAGE 20
5 REGULAR PACKAGE 11
6 FREE CALLING 10
0
5
10
15
20
25
30
35
LOW
RATE
ROMING
VALUE
ADDED
SERVICE
COVERAGE
REGULAR
PACKAGE
FREE
CALLING
1 2 3 4 5 6
Series1
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3. RETAILER SATISFACTION TOWORDS SALES PERSON COMING FROM
DISTRIBUTIOR
Total No of Retailers= 200
SI
NO. ALTERNATIVE NO. OF RESPONDENT PERSENTAGE
1 SATISFIED 150 75%
2
NOT
SATISFIED 50 25%
0
20
40
60
80
100
120
140
160
NO. OF RESPONDENT PERSENTAGE
1 SATISFIED
2 NOT SATISFIED
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4. SATISFACTION TO WORDS INFORMATION ABOUT THE NEW
PRODUCTS OF INDICOM.
Total No of Retailers= 200
SI
NO. ALTERNATIVE NO. OF RESPONDENT PERSENTAGE
1 SATISFIED 140 70%
2
NOT
SATISFIED 60 30%
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0
5 0
1 0 0
1 5 0
2 0 0
2 5 0
N O . O F R E S P O N D E N TP E R S E N T A G E
2 N O T S A T I
1 S A T IS F I E
OBSERVATION:
OUT OF 200 RESPONDENT ALMOST 70% ARE SATISFIED WITH THE
INFORMATION ABOUT THE NEW PRODUCTS OF TATA INDICOM.
ONLY 10% RESPONDENTS ARE NOT SATISFIED WITH THE
INFORMATION ABOUT THE NEW PRODUCTS OF TATA INDICOM
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INTERPRETATION:
FROM THE ABOUT ANALYSIS IT HAS BEEN FOUND THAT MAJORITYOF
CUSTOMERS ARE SATISFIED WITH THE INFORMATION ABOUT THE NEWPRODUCT OF THE TATA INDICOM.
5. SATISFACTION TO WORDS GETS CLAIM.
Total No of Retailers= 200
SI
NO. ALTERNATIVE NO. OF RESPONDENT PERSENTAGE
1 SATISFIED 110 55%
2
NOT
SATISFIED 90 45%
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NO.OF
RESPONDENT
PERSENTAGE
0
20
40
60
80
10 0
12 0
1 SATISFIED
2 NOT SATISFI
OBSERVATION;
OUT OF 200 RESPONDENTS ALMOST 55% ARE SATISFIED WITH GET
CLAIM.
OUT OF 200 RESPONDENTS ALMOST 45% ARE NOT SATISFIED WITH
GETTING CLAIM.
INTERPRETATION:
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FROM THE ABOVE ANALYSIS IT HAS BEEN FOUND THAT RETAILER ARE
NOT SATISFIED WITH THE TERM OF GET CLAIM.
6. SATISFACTION ABOUT THE STOCK GET PROPERLY OR NOT
Total No of Retailers= 200
SI
NO. ALTERNATIVE NO. OF RESPONDENT PERCENTAGE
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1 SATISFIED 160 80%
2 NOT SATISFIED 40 20%
NO.OF
RESPONDENT
PERCENTAGE
0
20
40
60
80
100
120
140
160
1 SA TISFIED
2 NOT SATISFIE
OBSERVATION;
OUT OF 200 RESPONDENTS 80% ARE SATISFIED WITH GETTING STOCK
PROPERLY.
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OUT OF 200 RESPONDENTS 20% ARE NOT SATISFIED WITH GETTING
STOCK PROPELY.
INTERPRETATION:
FROM THE ABOVE ANALYSIS IT HAS OBSERVED THE RETAILER GET STOCK
PROPERLY AND ONLY 20% ARE NOT SATISFIED WITH GETTING STOCK.
7. QUABYLITY OF SERVICE PROVIDED BY TATA INDICOM.
Total No of Retailers= 200
SI
NO. ALTERNATIVE NO. OF RESPONDENT PERCENTAGE
1 SATISFIED 140 70%
2 NOT SATISFIED 60 30%
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NO.
OF
RESPONDENT
PERCENTAGE
1 S A T IS F I E D
2 N O T S A T IS F IE D
0
2 0
4 0
6 0
8 0
1 0 0
1 2 0
1 4 0
1 S A T IS F IE
2 N O T S A T I
OBSERVATION;
OUT OF 200 RESPONDENTS 70% ARE SATISFIED WITH QUALITY OF
SERVICE BY TATA INDICOM.
OUT OF 200 RESPONDENTS 30% ARE NOT SATISFIED WITH . QUALITY
OF SERVICE BY TATA INDICOM.
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INTERPRETATION:
FROM THE ABOVE ANALYSIS IT HAS OBSERVED MOST OF THE RETAILER
ARE SATISFIED WITH SERVICE PROVIDE BY TATA INDICOM.
8. CHANCES OF SWITCH OF COMPETITOR IS PROVIDING
BETTER SERVICE
Total No of Retailers= 200
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SI
NO. ALTERNATIVE NO. OF RESPONDENT PERCENTAGE
1 SATISFIED 120 60%
2 NOT SATISFIED 80 40%
0
20
40
60
80
10 0
12 0
14 0
NO. OF RESPONDENT PERCENTAGE
1 SATISFIED
2 NOT SATISFIE
OBSERVATION;
OUT OF 200 RESPONDENTS 60% ARE SATISFIED WITH CHANCES OF
SWITCH OF COMPETITOR IS PROVIDING BETTER SERVICE.
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OUT OF 200 RESPONDENTS 40% ARE NOT SATISFIED WITH CHANCES
OF SWITCH OF COMPETITOR IS PROVIDING BETTER
SERVICE.
INTERPRETATION:
FROM THE ABOVE ANALYSIS IT HAS CHANCES OF SWITCH OVER FROM
TATA INDICOM TO COMPETITOR IS VERY HIGH IF COMPETITOR IS VERY
HIGH IF THE COMPETITOR IS PROVIDING BETTER SERVICE BUT THERE ARE
CUSTOMERS WHO DONT WANT TO SWITCH.
9. CHANCES OF SWITCH OF COMPETITOR IS PROVIDING
BETTER SERVICE
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Total No of Retailers= 200
SI
NO. ALTERNATIVE NO. OF RESPONDENT PERCENTAGE
1 YES 110 55%
2 NO 90 45%
NO.OF
RESPONDEN
T
PERCENTAGE
1 YES
2 NO
0
20
40
60
80
100
120
1 Y E
2 NO
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OBSERVATION;
OUT OF 200 RESPONDENTS 55% ARE SATISFIED WITH CHANCES OF
SWITCH OF COMPETITOR IS PROVIDING BETTER SERVICE.
OUT OF 200 RESPONDENTS 45% ARE NOT SATISFIED WITH CHANCES
OF SWITCH OF COMPETITOR IS PROVIDING BETTER SERVICE.
INTERPRETATION:
FROM THE ABOVE ANALYSIS IT HAS CHANCES OF SWITCH OVER FROM
TATA INDICOM TO COMPETITOR IS VERY HIGH IF COMPETITOR IS VERY
HIGH IF THE COMPETITOR IS PROVIDING BETTER SERVICE BUT THERE ARE
CUSTOMERS WHO DONT WANT TO SWITCH.
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AWARNESS ABOUT OF ROAMING FACILITY
SI
NO. ALTERNATIVE NO. OF RESPONDENT PERCENTAGE
1 YES 180 90%
2 NO 20 10%
0 50 1 0 0 1 5 0 2 0 0
N O . O F
R E S P O N D E N T
P E R C E N T A G E
2 N O
1 Y E
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OBSERVATION;
OUT OF 200 RESPONDENTS 90% ARE SATISFIED WITH AWARNESS
ABOUT OF ROAMING FACILITY.
OUT OF 200 RESPONDENTS 10% ARE NOT SATISFIED WITH AWARNESS
ABOUT OF ROAMING FACILITY.
INTERPRETATION:
FROM THE ABOVE ANALYSIS IT HAS CHANCES OF SWITCH OVER FROM
TATA INDICOM TO COMPETITOR IS VERY HIGH IF COMPETITOR IS VERY
HIGH IF THE COMPETITOR IS PROVIDING BETTER SERVICE BUT THERE ARE
CUSTOMERS WHO DONT WANT TO SWITCH.
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TATA INDICOM current and proposed footprint is illustrated below.
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OUR GOALS AND VALUES
CUSTOMERS :our customers are our most valued assets. we will strive to exceed
their expectations at all time by providing them with superior services that
embody value, innovation, quality and care.
PEOPLE: our people are our greatest resources. we will attract, train and retain
the best. We will challenge them to develop their full potential in the context of
our company goals.
INTEGRITY: We will maintain and strive for the highest levels of personal and
professional integrity and honesty in all ours dealings. We will keep our promises.
RESPECT: We will treat with respect & dignity all people we deal with.
EXCELLENCE: We are committed to excellence in all what we do. There will be
no place for mediocrity.
WORK: We will promote a work environment that embraces creativity, promotes
empowerment, encourages team work, innovation, prudent risk taking, honest and
open communication and respectful iconoclasm
QUALITY: the hallmark of our internal and external outputs and processes willbe quality. This will pervade every aspect of our functioning
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COMPANY PROFILE
The TATA Group comprises 98 operating companies in seven business sectors:
information systems and communications; engineering; materials; services; energy;
consumer products; and chemicals. The Group was founded by JAMSHEDJI TATA
in the mid 19th century, a period when India had just set out on the road to gaining
independence from British rule.
Consequently, Jamsedji TATA and those who followed him aligned business
opportunities with the objective of nation building. This approach remains enshrined
in the Group's ethos to this day.
The TATA Group is one of India's largest and most respected business
conglomerates, with revenues in 2004-05 of $17.8 billion (Rs.799, 118 million), the
equivalent of about 2.8 per cent of the country's GDP.
http://tata.com/0_about_us/history/pioneers/jamsetji_tata.htmhttp://tata.com/0_about_us/history/pioneers/jamsetji_tata.htm8/8/2019 Akash Project[1]
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HISTORY
Tata Teleservices is part of the Rs. 119,000 Crore (US$ 29 billion) Tata Group that has
over 98 companies, over 289,500 employees and more than 2.9 million shareholders. With
a committed investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY
2006), the Group has a formidable presence across the telecom value chain.
Tata Teleservices spearheads the Groups presence in the telecom sector. Incorporated in
1996, Tata Teleservices was the first to launch CDMA mobile services in India with the
Andhra Pradesh circle.
Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamed
Tata Teleservices (Maharashtra) Limited] in December 2002 the company swung into anexpansion mode, with the total Investment of Rs. 19,924 Crore. Tata Teleservices has
created a Pan India presence spread across 19 circles that include Andhra Pradesh,
Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar,
Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W),
Kerala, Kolkata, Madhya Pradesh and West Bengal.
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TATA GROUP THE PIONER
1. Taj mahal India s first luxury hotel in Mumbai(1903)2. Tata steel jamshedpur indias first steel plant(1907)
3. Tata power indiafirst power plant(1910)
4. Tata arition services(air Indian) Indias first air line(1932)
5. Tata moters began producing commercial vehicle(1945)
6. Test Indians first software developement company(1945)
7. Tata moters launched first Indian passenger car (1998)
8. Tata moters launched first Indian chipset car Tata nano.
9. TATA GROUP CONTRIBUTION TOWARDS INDIA
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SERVING INDIAN FOR 125 YEAR.
85 DIVERTSIFIED COMPANIES
REVENUE OF OVER 54,000 CRORES.
REVENUE EQUIVALENT TO 24% OF INDIANS GDP.
ACCOUNT FOR ABOUT 6% OF INDIANS EXPORTS.
TRUSTED BY OVER 3 MILLION SHAREHOLDERS.
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Vision:-
Trusted services to 100 million happy customers by 2011.
Mission:-
To empower every Indian to connect with the world
affordably.
Values:-
Fairness through Meritocracy
Trust based on Accountability
Tenacity For Results
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ORGANISATON STRUCTURE OF TTSL
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OBJECTIVE
HIGHNETWORTH
INDIVIDUAL
CONSUMERMARKET
ACCESSBUSINESSUNIT
REGIONAL HEADpatna
BRANDRETAILBUSINESSUNIT
BUSINESS
IMPROVEMENTGROUP
(BusinessExcellence)
NETWORK
ANDTECHNOLOGY
INFORMATIONTECHNOLOGY
FINANCE
LEGALANDSECRETARIAL
HUMANRESOURCEANDSUPPORTSERVICES
MARKETINGCOMMUNICATION
IOIP
TEST
COCP
SMETC
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The objective of this training was to get an understanding of retails mindsetthat is average new connections that the outlet sells in a month, stock level ofRIM, Smart, Stel, Uninor, Airtel, BSNL, Idea, Vodaphone, TATA Docomo,
TATA Indicom at his counters, which service provider the retailers prefers tocell and why and ranking of service providersFurther the concept of this training most commonly interpreted in finding thereasons of fourth position of TATA Indicom in the given area and therebymaking strategies to make TATA Indicom the most preferred service
provider for the retail in the given areaAlso the objective of this training was to develop an understanding of depthof distribution and to know the market share of TATA Indicom in theassigned market.
Therefore in brief it can be said that the objective of this training was:-To get an idea of how big the organization TATA Indicom is, that is throughmarket share, number of towers and number of employees working there.To make an understanding of the retails mindset, ranking of service
providers at his counters, stock and positions of TATA Indicom at hiscounter.To know the market share of TATA Indicom in the assigned market byobserving the stock for seven days.
THE MAIN OBJECTIVE WERE :
To identify the awareness level of the customer/ retailer aboutOut the services they are availing.
To understand factors infusing the buying decision of customers.
To evaluate the service provided by the dealer to customer andRetailer.
Study whether the customer are satisfied with the performance of themobiles.
To find the position of Tata Indicom in today competitive world withcomparison of Strength and weakness.
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SCOPE OF PROJECT
The research was carried out Tata Indicom, which is situated in Patna Townand near town.
The customer mostly consisted of:-
Mithapur
Patnacity
Karbigahiya
Hanuman Nager
Maroon Nager
Sabal Pur
Rajendar Nager
Station Road
TIME SCOPE:-
The research is carried out the limited time of 35 Days.
The timing of the interview of the retailers was limited because ofconvenience of available of the retailer.
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TELECOMMUNICATION
The word telecommunication was adapted from the French word telecommunication. It isa compound of the Greek prefix tele-, meaning 'far off', and the Latin communicare,meaning 'to share'. Telecommunication is the transmission of signals over a distance forthe purpose ofcommunication. In modern times, this process almost always involves thesending of electromagnetic waves by electronic transmitters but in earlier years it mayhave involved the use ofsmoke signals, drums orsemaphore. Today, telecommunicationis widespread and devices that assist the process, such as the television, telephone,radiotelephone, are common in many parts of the world. There is also a vast array ofnetworks that connect these devices, including computer network, public telephonenetworks, radio networks and television networks. Computer communication across theInternet, such as e-mail and instant messaging, is just one of many examples of
telecommunication.
The basic elements of a telecommunication system are:
a transmitter that takes information and converts it to a signal for transmission
a transmission medium over which the signal is transmitted
a receiverthat receives and converts the signal back into usable information
Often telecommunication systems are two-way and devices act as both a transmitter andreceiver or transceiver. For example, a mobile phone is a transceiver. Telecommunicationover a phone line is calledpoint-to-point communication because it is between onetransmitter and one receiver, telecommunication through radio broadcasts is called
broadcast communication because it is between one powerful transmitter and numerousreceivers.
A collection of transmitters, receivers or transceivers that communicate with each other isknown as a network. Digital networks may consist of one or more routers that route data tothe correct user. An analogue network may consist of one or more switches that establish aconnection between two or more users. For both types of network, a repeater may benecessary to amplify or recreate the signal when it is being transmitted over longdistances. This is to combat attenuation that can render the signal indistinguishable fromnoise.
The shaping of a signal to convey information is known modulation. Modulation is a key
concept in telecommunications and is frequently used to impose the information of onesignal on another. Modulation is used to represent a digital message as an analoguewaveform. This is known as keying and several keying techniques exist these include,frequency-shift keying, amplitude-shift keying and minimum-shift keying. Bluetooth, forexample, uses phase-shift keying for exchanges between devices.
http://en.wikipedia.org/wiki/Transmissionhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Electromagnetic_wavehttp://en.wikipedia.org/wiki/Smoke_signalhttp://en.wikipedia.org/wiki/Drum_(communication)http://en.wikipedia.org/wiki/Semaphorehttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Radio_networkhttp://en.wikipedia.org/wiki/Television_networkhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Transmission_mediumhttp://en.wikipedia.org/wiki/Receiverhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Transceiverhttp://en.wikipedia.org/wiki/Point-to-point_communication_(telecommunications)http://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Routershttp://en.wikipedia.org/wiki/Telephone_switchhttp://en.wikipedia.org/wiki/Repeaterhttp://en.wikipedia.org/wiki/Attenuationhttp://en.wikipedia.org/wiki/Noisehttp://en.wikipedia.org/wiki/Frequency-shift_keyinghttp://en.wikipedia.org/wiki/Amplitude-shift_keyinghttp://en.wikipedia.org/wiki/Minimum-shift_keyinghttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Phase-shift_keyinghttp://en.wikipedia.org/wiki/Transmissionhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Electromagnetic_wavehttp://en.wikipedia.org/wiki/Smoke_signalhttp://en.wikipedia.org/wiki/Drum_(communication)http://en.wikipedia.org/wiki/Semaphorehttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Public_telephone_networkhttp://en.wikipedia.org/wiki/Radio_networkhttp://en.wikipedia.org/wiki/Television_networkhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Signal_(electrical_engineering)http://en.wikipedia.org/wiki/Transmission_mediumhttp://en.wikipedia.org/wiki/Receiverhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Transceiverhttp://en.wikipedia.org/wiki/Point-to-point_communication_(telecommunications)http://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Routershttp://en.wikipedia.org/wiki/Telephone_switchhttp://en.wikipedia.org/wiki/Repeaterhttp://en.wikipedia.org/wiki/Attenuationhttp://en.wikipedia.org/wiki/Noisehttp://en.wikipedia.org/wiki/Frequency-shift_keyinghttp://en.wikipedia.org/wiki/Amplitude-shift_keyinghttp://en.wikipedia.org/wiki/Minimum-shift_keyinghttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Phase-shift_keying8/8/2019 Akash Project[1]
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Telecommunications Regulatory Authority of India (TRAI)
The Telecommunications Regulatory Authority of India orTRAI (established in 1997)
is the independent regulator established by the Government of India to regulate the
telecommunications business in India. Notwithstanding anything contained in the Indian
Telegraph Act, 1885, the functions of the Authority shall be to-
(a) Make recommendations, on a request from the licensor, on the following matters,
namely:
(i) need and timing for introduction of new service provider;
(ii) terms and conditions of license to a service provider;
(iii) revocation of license for non-compliance of terms and conditions of license:
(iv) Measures to facilitate competition and promote efficiency in the operation of
telecommunication services so as to facilitate growth in such services.
(v) Technological improvements in the services provided by the service providers.
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(vi) Type of equipment to be used by the service providers after inspection of
equipment used in the network.
(vii) measures for the development of telecommunication technology and any other
matter relatable to telecommunication industry in general;
(b) Discharge the following functions, namely:-
(i) ensure compliance of terms and conditions of license;
(ii) notwithstanding anything contained in the terms and conditions of the license
granted before the commencement of the Telecom Regulatory Authority (Amendment)
Ordinance,2000, fix the terms and conditions of inter-connectivity between the service
providers;
(iii) Ensure technical compatibility and effective inter-connection between different
service providers.
(iv) regulate arrangement amongst service providers of sharing their revenue derived
from providing telecommunication services;
(v) lay down the standards of quality of service to be provided by the service providers
and ensure the quality of service and conduct the periodical survey of such service
provided by the service providers so as to protect interest of the consumers oftelecommunication services;
(vi) lay down and ensure the time period for providing local and long distance circuits
of telecommunication between different service providers;
(vii) maintain register of interconnectagreements and of all such other matters as may
be provided in the regulations;
(viii) keep register maintained under clause (viii) open for inspection to any member of
public on payment of such fee and compliance of such other requirement as may be
provided in the regulations;
(ix) ensure effective compliance of universal service obligations:
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(c) Levy fees and other charges at such rates and in respect of such services as may be
determined by regulations.
(d) Perform such other functions including such administrative and financial functions as
may be entrusted to it by the Central Government or as may be necessary to carry out the
provisions of this act.
Provided that the recommendations of the Authority specified in the clause (a) of this sub-
section shall not be binding upon the Central Government:
Provided further that the Central Government shall seek the recommendations of the
Authority in respect of matters specified in sub-clauses (i) and (ii) of clause (a) of this sub-
section in respect of new license to be issued to a service provider and the Authority shall
forward its recommendations within a period of sixty days from the date on which that
Government sought the recommendations:
Provided also that the Authority may request the Central Government to furnish such
information or documents as may be necessary for the purpose of making
recommendations under sub-clauses (i) and (ii) of clause (a) of this sub-section and that
Government shall supply such information within a period of seven days from receipt of
such request:
Provided also that the Central Government may issue a license to a service provider if norecommendations are received from the Authority within the period of specified in the
second provision or within such period as may be mutually agreed upon between the
Central Government and the Authority.
Provided also that if the Central Government has considered that recommendation of theAuthority comes to a prima facie conclusion that such recommendation cannot beaccepted or needs modifications, it shall, refer the recommendations
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Milestones in Telecom Reforms
1984 Manufacturing of subscriber terminal equipment opened to private sector.
1985 Telecom was constituted into a separate department with a separate board.
1986 MTNL and VSNL created as corporations.
1988 Government introduces in-dialing scheme. PABX services only within abuilding, or in adjoining buildings.
1989 Telecom Commission formed.
1991 Telecom equipment manufacturing opened to private sector. Majorinternational players like Alcatel, AT&T,
Ericsson, Fujitsu, and Siemens entered equipment manufacturing market.
1992 VAS sector opened for private competition.
1993 Private networks allowed in industrial areas.
1994 Licenses for radio paging (27 cities) issued.
May 1994 New Telecom Policy announced.
September 1994 Broad guidelines for private operator entry into basic servicesannounced.
November 1994 Licenses for cellular mobiles for four metros issued.
December 1994 Tenders floated for bids in cellular mobile services in 19 circles,excluding the four metros, on a duopoly basis.
January 1995 Tenders floated for second operator in basic services on a circlebasis.
July 1995 Cellular tender bid opened.
August 1995 Basic service tender bid opened; the bids caused lot of controversy. Amajority of bids were considered low.
December 1995 LOIs issued to some operators for cellular mobile operations in
circles. January 1996 Rebidding takes place for basic services in thirteen circles. Poor
response.
The Telecom Regulatory Authority of India (TRAI) formed by ordinance.
October 1996 LOIs being issued for basic services.
March 1997 The TRAI Act passed in Parliament.
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June 1998 Several VASs available through private operators. The first privatebasic service becomes operational.
March 1999 Announcement of National Telecom Policy.
January 2000 Amendment to the TRAI Act.
August 2000 Announcement of Domestic Long Distance Competition Policy.
October 2000 Planned Corporatization of Dot.
EVOLUTION OF THE INDIAN TELECOM MARKET
Penetration and growth
The Indian cell phone market essentially started in 1992 with the sale of licenses, which
enabled the private sector to participate in the industry (COAI, 2006). In 1994, cellular
service licenses were granted for the major metropolitan areas. This then expanded to 15
circles in the following year. Services were rolled out in 1995 with Kolkata becoming
the first city to get a cellular network in August 1995. However, in December 2000 5
years after launch of cellular licenses penetration was still quite low. In fact, there were
only about 3.2 million subscribers, primarily in the major cities and large towns.
The major driver for change was the Telecom Regulatory Authority of India
(TRAI).TRAI was instituted in 1997, and soon started building policies and regulations to
push prices downward and spur competition. By December 2004, there were about 93mn
phones in the country, of which 48mn subscribers were cellular (TRAI, Dec. 2005). The
number of cellular phone users increased to about 76mn in December 2005 and about
89mn phones in March 2006 (Financial Express, Apr 2006)
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This trend indicates a CAGR of over 30%. Jorma Ollila, Chairman and CEO of Nokia,
recently commented that India is amongst the top 5 telecom markets in the world
(Light reading 2006) when he visited the country to reiterate his firms commitment to the
market. Indeed, no other country in the world has added 4-5mn mobile phones per month.
Exhibit 1 shows the growth of the postpaid and prepaid market in India, including
prediction for 2010.
Player
The Indian wireless market has both CDMA and GSM network operators. CDMA
operators entered the picture and grew rapidly Reliance, which owns about 70% of the
CDMA market currently with ~ 20.44 mn subscriptions, grew at over 114% year-on year
in 2002-03 one of the most explosive phone launches ever ( TRAI Jun 2003, Financial
Express, Apr 2006). The overall CDMA subscriber base, though, is still about 22.2% of
the market with Tata Teleservices taking up most of the remaining CDMA share.
The GSM players account for the remaining ~78% - with a market that is less dominated
by one player. Bharti, state-owned BSNL, and Hutch control the largest parts of this
market and have been adding subscribers at an impressive pace. As of April 2006, Bharti
was the largest player by far, with 30.37 mn subscribers. BSNL had a subscriber base of
20.44mn, followed closely by Hutch with 22% of the GSM market and an overall share of
15.02%.
The Telecom Regulatory Authority of India overseas the evolution of this market. Since
its establishment in 1997, this agency has made many key judgments including
statements on tariffs, quality of service, next generation networks, etc. TRAI also releasesquarterly reports on the state of the telecom industry with special emphasis on tariffs,
interoperability between networks, and usage (TRAI).
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Since Indian regulation makes it difficult for network operators to also sell phones (due to
revenue share agreements), there is a completely parallel market for users to buy phones.
In the GSM space, users go to handset providers to buy phones and then to network
operators to get network services. Most global handset manufacturers are present in India with Nokia leading the pack by far. In 2005, more than 31mn handsets were sold. Of
this, Nokia captured about 60% share over 18mn phones in one year. Motorola, which
has a smaller share, is seeing growth with the introduction of more advanced phones
including its Razr platform. Samsung, LG and Sony Ericcson all have reasonable market
share as well with LG catering almost exclusively to the CDMA space through a tie-up
with Reliance.
METHODOLOGY
Defining the Objectives: The researchers as a part of research project primarily
define the objectives of the project under the guidance of the faculty guide, so that in the
light of the project objective we can go ahead and achieve the objectives.
SOURCES OF DATA:
Primary sources of data refer to data collected directly from the market place.
There are often reliable data sources and help in overcoming limitation of secondary data.
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DATA COLLECTION:
Primary Data
o Questionnaire
o Personal Interview and Discussion
The methodology adapted for doing this project encompasses a detailed study of primary
source of information in order to find out the market shares of TTSL and its competitors in
Tata Group of companies. This was done through questionnaires filled up by the lower and
middle management employees of TATA Group of companies which included officers of:
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1. AIRTEL
2. AIRCEL
3. VODAPHONE
4. STEL
5. SMART
6. RIM
7. UNINOR
8. BSNL
Secondary Data
The secondary data was collected from the manuals, magazines, internet, annual,
quarterly report, and the like supplied by the organization and other published sources.
STEPS OF METHADOLOGY
Select the all telecomm companies in Patna.
Prepare the questionnaire.
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Visit all twenty companies and collect the information..
Analyze the data and find out the market share and revenue of TTSL and its
competitors product wise.
PRODUCT OF TATA INDICOM.
The entire range of Tata Indicom Products: Postpaid Mobile, Prepaid Mobile (True paid),
Fixed Wireless (Walky), Calling cards, Broadband & accessories.
Mobile
Walky
Landline
Internet and Broadband
NETWORK CARD
3G SIM
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Mobile
Tata Indicom advantage nationally & internationally.Tata Indicom is offering its CDMA
mobile services that will provide users with the very best in voice, data and roaming
services. In order to ensure simplicity of the offerings.
WalkIn todays world where there are more mobiles than landlines, your requirement to call
mobiles will be greater. Hence it makes sense to have a home phone that can call Mobiles
at a cheaper rate.
Features
Enjoy voice based Infotainment services
Avoid suffering dead phones or irritating linesmen
Book a connection from the comfort of your home
Bar all calls except to select numbers
Prevent misuse with the Key Pad Lock
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Dial up through an in-built modem
Surf the Internet at high speeds
Receive calls when on the Internet (not during data transfer)
See who's calling with CLI (Caller Line Identification)
Get Missed Call details
Send and receive SMS
Store family and friends numbers in the in-built phone book
Get Receiver Off-hook Alarm
Receive calls when receiver off-hook (after the alarm period)
Avail Hotline with timer facility
Make an emergency call, even if your phone is disconnected
Install the phone without disfiguring your walls
Control cost with per minute alerts
Speaker Phone
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Land Line
Tata Indicom offers you almost instant phone connections. Get Tata Indicom Landline
Phone services based on the state of the art Optical Fiber Cable-based backbone.
Global standard today, fiber-optic cables enable our network to handle highercapacities of load as compared to ordinary cables and at much higher transmission
speeds. This gives you trouble-free and faster connectivity. Enjoy greater voice clarity
and say goodbye to excessive billing.
Tata Indicom Phone Connections Advantage
Superior voice clarity
Instant and hassle - free connections
Responsive and friendly service
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24 x 7 friendly customer service
Internet and Broadband
Simple way to access internet wherever you are.
Using internet over phone connection with a modem has two disadvantages,
first the phone line is blocked and then one is subjected to pay the regular callcharges. This syndrome still exists today with the home users but they still
prefer using internet through 28.8 K-56 K modems at home. This situationmeans that there is a huge potential for Broadband service providers to attractcustomers for their services but only at prices which are affordable. Always
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on connectivity will help users (both home and corporate users) to keep theirphone lines free and avoid call charges.
Introduction of the project
A large population, low telephony penetration levels, and rise in consumer income
and spend owing to strong economic growth have contributed to making India the fastest-
growing telecom market in the world.
Collection of information: -
Collection of information was done by direct was done by direct interview of the retailer
of Tata Indicom visiting the various showrooms and mobiles shops. The emphasis was
give to primary data directly collected from the respondents.
The questionnaire was give to primary data directly collected from the respondents.
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The questionnaire was used as a tool for the collection of the information. How ever
leading questions, explanation were giving whenever need in the specific situation, nearly
180 interviews were taken.
the response were recorded properly and then edited offerwords.
Analysis of data collection: -
The collection data was systematically analyzed in two parts.
Descriptive and infer entail.
Classification and tabulation.
Frequency and percentage.
Graphical presentation
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By classification and tabulation and graphical presentation the results of the data are
more vividly presented.
By the description, the findings are more clearly explained. So both the method; are
utilized for analysis of the data.
WHY SOME RETAILERS DO NOT DEAL WITH TATA INDICOM.?
SALES PERSON ARE NOT COMING ON THE STOP
LOW PROFIT
NEW SHOP
NETWORK PROBLEM
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NOT DEMAND
LIMITATIONS OF THE STUDY
I found the following limitation during my training period. So I
could not collect every information regarding my topic.
Every research study has its own limitation. So limitation of this study
May be:
Survey is based on TATA INDICOM.
I was facing lack of time factor was one of the biggest Constraints.
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Questions might have very confused to the respondent some retailer.
The busy schedule of some professionals, Retailers, managers.
CONCLUSION: -
I have done survey in patna and concluded that the service of Tata Indicom is
very much among the consumer but they fill it is quit costly than RIM.
Patna is a good town and there is high competition also in the market so
satisfaction of consumer will help to presentation.
The customer care salutation should be easy accessible and be just in the
manner.
There is lacking of customer friendly schemes.
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Claims and grievance should be monitored as per the customer desire.
But, TTLS have transparent tariffs and billing system compare to other
operators. Other operators have a lot of hidden cost in their tariffs plan and
billing systems that is subscribers are misguided.
Productivity in Indian telecom sector will double if the government ensures a
level playing field and a stronger regulation.
There is huge investments waiting to come in India but at present there is not
much clarity on the rules and regulations.
SUGGETIONS
Reform marketing policy.
Appointed new marketing executive.
Try to launch reward scheme for retailer,s.
Try to launch more & more true value shoppe in rural areas.
Try to setup their offices district wise .
There should be regular visits by service department to corporate customers. This
will build good relationship and generate more business.
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A free SMS pack should be given to the new customers so that they could inform
there clients, friends and relatives about there new numbers without any cost.
Dual SIM set should be available in low cost so that new customers could buy
without loosing their previous numbers
There is a need to concentrate on high volume users by facilitating better network
and roaming facilities internationally.
There should be call alert facilities when mobile is switched off.
There should be awareness in corporate how they can reduce their monthly billing
by using Tata Indicom mobile with lowest tariff plan, which will reduce the over
all cost even if they buy a new hand set of Tata Indicom.
BIBLIOGRAPHY
BOOKS
Principle of Management by Philip Kotler
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Business Research by C. R Kothari
NEWS PAPER
1. THE ECONOMIC TIMES
2. THE HINDUSTAN TIMES
3. BUSINESS LINE
MAGAZINES: =
1. BUSINESS INDIA
2. BUSINESS TODAY
QUESTIONNAIRE
Type of outlet
Telecom outlet
General Store
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Mobile shop
Which SIM do you sell in your store?
GSM
CDMA
Both
Which brand current SIM stock you have in your shop?
Tata indicom
Reliance Mobile
Virgin Mobile
Mts
Others
All
Which brand 3G sim stock you have in your shop?
Tata Indicom
BSNL
Reliance Mobile
Not available
Other
All
Which brand Network USB data Card stock you have in your shop?
Tata Indicom
Reliance Mobile
Mts
All brand
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THE END