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It tells the brief history of Ajinomoto and how it started the business.
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1.1 Background of the Company
History
Our story began with taste, when Professor Kikunae Ikeda from
the University of Tokyo isolated glutamate from the seaweed and
discovered its flavour enhancing properties in 1908. The next
year, his discovery was introduced to the market in the form of the
flavour enhancer AJI-NO-MOTO ® meaning the Essence of Taste
(scientifically, it is termed as Monosodium Glutamate, or MSG in
short.)
Today, AJI-NO-MOTO® is sold more than 100 countries, and
Ajinomoto Group's 15 factories around the world are supplying
about one-third of the 1.5 million-ton global markets for
monosodium glutamate.
Ajinomoto (Malaysia) Berhad started its business operations
in 1961 as AJI-NO-MOTO® monosodium glutamate
producer. It is also one of the very first Japanese joint-
venture companies to be set up in this country. Ajinomoto
(Malaysia) Berhad has since grown into a dynamic food
seasoning manufacturer marketing diverse brand name that
is trusted by Malaysian for decades. Our AJI-NO-MOTO®
food seasoning is an indispensable item in almost every
Malaysian home.
1.2 Vision and Mission Statement
Mission
We create better lives globally by contributing to significant advances in Food and Health and by
working for Life.
I. Create New Value
Create value with new ideas and continuous innovation based on unique technologies
and science.(Product value creation bolstered by technology, new dietary proposals)
II. Pioneer Spirit
Continue to constantly take on the challenge of creating new businesses and markets.
(Adapt to regional culture and market conditions in creating markets)
III. Social Contribution
Accommodate social requirements with humility and honesty, with the objective of
maximizing value for society through business activities.
(Resolve social issues) (Improve the global environment) (Security and safety)
(Trustworthy production) (Fair, impartial, transparent and simple)
IV. Value People
Respect the humanity of all the people involved in the Ajinomoto Group's businesses,
and be an organisation in which they can grow and display their abilities to the fullest
extent.
(Provide a workplace where people can flourish) (Career development, support and
follow-up) (Fair performance evaluation) (Teamwork)
Vision
We aim to be “a group of companies that contributes to human health globally” by continually
creating unique value to benefit customers.
1. To become a global group of food companies centred on the world's No. 1
seasoning business.
2. To become a global group of amino science companies that contributes to
humankind with the world's No. 1 amino acid technology.
3. To become a group of health-promoting companies with a scientific approach
to good taste and health
INTRODUCTION