Upload
ajala-travels
View
215
Download
0
Embed Size (px)
Citation preview
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
1/18
2010 Africa Investor TourismSummit Pitch
jl All rights reserved 2009
*A 30 second outline of our business concept
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
2/18
Travel with jl
Dayo Osholowu | Gbenga Adetimehin | Folarin Anifowoshe | Onye UbanatuJanuary 6 2010
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
3/18
Our vision at Ajala is to
become a media franchise thatwill own and use all ourintellectual ro ert involvin
Our VisionOur VisionOur VisionOur Vision
our brand, tourism industryknow-how, trade secrets, traderelationships, and trademarks
to create goods and servicesfor African Travelers.
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
4/18
Team v sorsTeam v sorsTeam v sorsTeam v sors Founder and Promoter The Ajala Travel CompanyOversees development , management, operation and strategic direction ofAjala TV programming including original productions and acquisitions.
Winner Future Awards Young Professional of the Year and one timeNigerian National Team Physician and Clinical Director Special OlympicsInternational program in Nigeria.
Travelled around 15 African Cities and completed road trip across Nigeriain 2006.
Adedayo Osholowu
(Founder Ajala TravelCompany & Executive
Producer Ajala TV)
Chief Operating Officer of the Ajala Travel Company: Oversees channels
efforts to brand tourism entertainment through sponsorship efforts andadvertising.Worked with the prestigious Tata Consulting Services India where he wasin Charge of Client Accounts in Asia, America, Asia Pacific, and EMEA. Hehas also spent time working as a Learning and Development at RPG Indian,owners of Saregama India an integrated entertainment company with thelargest music archive in India.
Visited Accra, Porto Novo, Cairo, India, Cameroon, Dubai and several
Folarin Anifowoshe( COO Ajala Travel Companyand Destination Promotion
Executive Ajala TV )
jl All rights reserved 2010
Co-Founder and Chief Brand Evangelist Ajala TV: Oversees the image, andbranding of Ajala TV including media planning and marketingcommunications
Gained experience working with Alder Consulting the ideas, branding andbusiness research firm. An alumni of the Orange Brand Academy
Completed road trip across Nigeria in 2007. Arm chair traveller withextensive travel guide library. Hates air travel.
Gbenga Adetimehin(Co-founder and Chief Brand
Evangelist Ajala TravelCompany)
Muyiwa Adesemowo is a graduate of Accounting from the Universityof Jos Nigeria
Country Manager Medicare PTY India: Reponsible for expansion inGhana, Nigeria, Pakistan and Qatar.
Muyiwa Adeshemowo(Chief Revenue Officer
Ajala Travel Company)
Investors and AdvisorsBimbo Kasim (Investment Banker: Meristem) Ebun Feludun (PR Consultant &Plug NigeriaFounder) Obinna Okpala (IP Lawyer) Abiola Kaseem ( Partner Elev8 Brand Communications)
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
5/18
To create a premium
tourism and travellifestyle channel for
Strategic Growth PlansStrategic Growth PlansStrategic Growth PlansStrategic Growth Plans
- .in Nigeria the fastest
growing Pay-TV region inAfrica in June 2011.
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
6/18
tvtvtvtvA premium lifestyle
c anne w rave antourism related content.
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
7/18
Through licensing agreements, thejl brand will appear on a widerange of travel and tourism related
consumer products and services. Wehave identified 2 credible andverifiable Business Models.
Future Growth PlansFuture Growth PlansFuture Growth PlansFuture Growth Plans
jl retail packaged tour storesfranchise across Nigeria.
Merchandising : travel accessories,collectibles, luggage, small leathergoods, stationary
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
8/18
We will also consider the licensing
of our brand to travel, tourism andhospitality related services such as
Future IdeasFuture IdeasFuture IdeasFuture Ideas
Budget hotels
Resort locations
Low cost airline
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
9/18
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
10/18
Recession resistant growth of the AfricanTourism Industry. Only region with positive
growth in 2009. (UNWTO Report 2009) Current Local content deficit in Africa
Investment ConsiderationsInvestment ConsiderationsInvestment ConsiderationsInvestment Considerations
First movers advantage: No local travelcontent service available in Nigerian market
Value created by offering Africanadvertisers African arm chair travellerdemographic.
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
11/18
TV in Africa
There are a total of 55,583,440 TVhouseholds in Africa. Projected tohave 5 million more by 2015**
Dynamics of our MarketDynamics of our MarketDynamics of our MarketDynamics of our Market
9,000,000 in South Africa and 6,900,000in Nigeria alone*
Mostly viewing with family and friends** TIME Magazine 2010 10 ideas for the next Ten Years
*DISCOP AFRICA
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
12/18
Forget Twitter andFacebook, Google and the
Kindle. Forget the latest
sleek iGadget. Television is
still the most influentialmedium around.... : Fivemillion more households insub-Saharan Africa will get
years.
Charles Kenny
Developmental Economist
and Contributor of TV willsave the world article in
TIME Magazine 10 Ideas for
next 10 years 2010 issue.
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
13/18
Pay - TV in Nigeria*
Currently over 500,000 active Pay-TV subscribers in Nigeria projected
Dynamics of our MarketDynamics of our MarketDynamics of our MarketDynamics of our Market
to grow to 1 million in 2 years Nigeria reported as fastest growing
Pay- TV region in Africa
* Screen Digest Africa
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
14/18
Ajala TV actually begins with its primary, exitstrategy: going public as a publicly tradedcompany, so as to make its shareholders
investment more liquid and moreprofitable, while also adding value to thecompany.
Exit StrategyExit StrategyExit StrategyExit Strategy
and public capital markets, a nationalnetwork of market makers, financial publicrelations firms and a corporate friendly
float.
Ajala TVs secondary exit strategy is to addsufficient value to the company so as to beattractive to larger media companies wholike to acquire media companies andbrands.
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
15/18
Exit Strategy CompsExit Strategy CompsExit Strategy CompsExit Strategy CompsNetwork/ExitStrategy
Ajala TV (go public)
TV Households???
Value (Sold)???
BET (Viacom bought) 62 million $3.2 billion
Telemundo (NBCbought)
18 million $2.7 billion
jl All rights reserved 2010
Speedvision(Sold to Newscorp)
40 million $0.8 billion
AIN, HTVN and UATV
(Reverse Mergers)
Never profitable;mismanaged;negligible revenues
All 3 Under 1 million All 3 never madeprofit, but mademillions for theirinvestors andshareholders
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
16/18
Thank YouThank YouThank YouThank You
meet jl
I am a world traveller.
Some say I am merely a figment of theimagination, a myth immortalized in
jl All rights reserved 2010
song*. I can assure you I havetraversed the world and am preparedto take you on your next venture as
your guide and friend.My name is jl and I am glad to be of
service.*A song made popular by a famous Nigerian musician
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
17/18
Travel with jl
Dayo Osholowu | Gbenga Adetimehin | Folarin Anifowoshe | Muyiwa AdesemowoJanuary 6 2010
jl All rights reserved 2010
8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors
18/18
Dayo OsholowuChief Executive OfficerThe Ajala Travel Company
+
jl All rights reserved 2010
E: [email protected]: www.ajala.biz