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AIRPORT INSIGHTS AND DEVELOPMENTS

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CATEGORIES

AIRPORT DEVELOPMENTS

AIRPORT TECHNOLOGY & SERVICES

AIRPORT CAMPAIGNS

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AIRPORT DEVELOPMENTS

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HEATHROW TERMINAL 2 – THE QUEEN’S TERMINAL (APRIL 2014)

Originally opened by the Queen in 1955, Heathrow’s Terminal 2 has been redeveloped and renamed in her honour – “Terminal 2: The Queen’s Terminal”.

The new terminal houses 26 airlines and it will have the capacity to serve up to 20 million passengers a year when fully operational.

With a strong business profile (38%), an upmarket audience (90% ABC1), a strong retail offering and over 100 digital screens, Terminal 2 has quickly become a sought after site for advertisers.

http://www.airport-

technology.com/projects/london-

heathrow-airport-terminal-2-

redevelopment/

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GLASGOW AIRPORT - £17M MAKEOVER (JULY 2014)

http://www.eveningtimes.co.uk/n

ews/17m-welcome-in-the-air-

171581n.24776518?utm_content=b

uffer7ec0e&utm_medium=social&

utm_source=twitter.com&utm_ca

mpaign=buffer

New multi-million “gateway to the Games” unveiled

Extensive improvements to check-in area

Completed in time for the 2014 Commonwealth Games

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BORIS ISLAND AIRPORT PLAN 'TO BE REJECTED‘ (SEPTEMBER 2014)

http://www.bbc.co.uk/news/busi

ness-29021459

Known as "Boris Island" because of Mr Johnson's backing, it was one option being considered by the Airports Commission on how to expand airport capacity in the UK.

The decision to eliminate Boris Island as an option leaves the Airports Commission with three alternatives in order to try and expand airport capacity in the UK:Adding a third runway at Heathrow, lengthening an existing runway at Heathrow, and a new runway at Gatwick.

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ZÜRICH AIRPORT UNVEILS SPECTACULAR US$1.1 BILLION 'THE CIRCLE’

(SEPTEMBER 2014)

"A new world rises at Zürich Airport." That was the tagline as the Swiss airport operator revealed full details of its hugely ambitious commercial project, ‘The Circle’.

The airport company aims to position The Circle as a second centre for the city after the famed Bahnhofstrasseshopping street. There will be a major retail square at its heart, dominated by Swiss and international brand names.

http://www.moodiereport.com/document.php?doc_id=40734

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AMSTERDAM SCHIPHOL TO ADD +20% MORE COMMERCIAL SPACE

IN DEPARTURE LOUNGE 2 AS AMBITIOUS EXPANSION BEGINS

Schipol Group has launched an ambitious

redevelopment project that will add +20% more commercial space at Amsterdam Airport Schiphol’s Departure Lounge 2.

The project, to be completed in phases by mid-2015, will also include fresh commercial

concepts and a new approach to grouping retail and food & beverage outlets in appropriate zones.

Seven distinct zones will be created - Luxury, Family, Travel & Culture, Modern Dutch, See

Buy Fly, Fashion & Lifestyle and Care & Wellness – with services, retail and F&B concepts accommodated in the relevant spaces. Each theme will be characterised by its use of specific materials and designs.

http://www.moodiereport.com/d

ocument.php?c_id=39&doc_id=4

0804

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AIRPORT TECHNOLOGY & SERVICES

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INCREASE IN SMART TECHNOLOGY INVESTMENT

By 2017, 90% of airlines will use business intelligence solutions to manage flight disruptions.

Most important priority is on enhancing real-time communication with passengers.

Currently done by just over 50% of airlines while 92% plan to offer this

service by 2017.

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AIRFRANCE – TOUCH&PASS BOARDING APP (JULY 2014)

http://www.passengerterminaltod

ay.com/viewnews.php?NewsID=60

377&utm_content=buffer60c0e&ut

m_medium=social&utm_source=tw

itter.com&utm_campaign=buffer

Passengers flying from Toulouse - BlagnacAirport to Paris-Orly will be able to use the

Touch & Pass App to quickly pass through the different steps of their journey:

• Priority lanes for security control• Lounge access• Boarding

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RYANAIR INTRODUCES 'BUSINESS CLASS‘ (SEPTEMBER 2014)

http://www.telegraph.co.uk/finan

ce/newsbysector/transport/11057

948/Ryanair-introduces-business-

class.html

Ryanair, which once suggested it would introduce standing-only flights if only it was

allowed by aviation safety authorities, will launch a new tier of tickets aimed at business travellers willing to pay more for better service.

The programme was launched by chief executive Michael O’Leary earlier this year

alongside updates to the Ryanair website and reductions to its steep penalty charges for customers who fail to bring a printed boarding pass to the airport or otherwise transgress.

The move was widely seen as a response to the

resurgence of its rival EasyJet, which offers allocated seating as standard and charges less for hold baggage, and has made the business market a priority over the last few years as companies have sought to trim their travel expenses.

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FRANKFURT AIRPORT – 24 HOUR WI-FI (JULY 2014)

http://www.airport-

world.com/news/general-

news/4154-24-hour-wi-fi-access-

introduced-at-frankfurt-

airport.html

WI-FI access at Germany’s largest airport will go from 60 minute to 24-hour.

New technology which could be exploited by interactive OOH campaigns.

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SCHIPHOL AIRPORT ENHANCES CONSUMER SERVICE WITH UNLIMITED

FREE WI-FI (SEPTEMBER 2014)

http://www.moodiereport.com/d

ocument.php?c_id=6&doc_id=40

642

Amsterdam Airport Schiphol is now offering unlimited free Wi-Fi throughout the terminal building.

To connect to the Wi-Fi users should select ‘Schiphol Airport_WiFi’ on the login page.

The airport began offering free Wi-Fi in December 2010 for a maximum of one hour only.

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ROBOTS TO PARK CARS AT DÜSSELDORF AIRPORT (JULY 2014)

http://edition.cnn.com/2014/07/03

/tech/innovation/robot-

valet/index.html

The normally arduous job of finding a car parking space at airports can now be left to a high-tech robot valet in Düsseldorf airport.

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http://www.futuretravelexperienc

e.com/2014/06/american-airlines-

undertakes-industrys-biggest-

deployment-ibeacons-dfw-

airport/

Passengers can receive up-to-date information on their mobile devices in airports.

Indoor directions, walk times to gates, lounge access and alerts about boarding.

BEACON REGISTRY INSTALLED – DALLAS/FORT WORTH

AIRPORT (JUNE 2014)

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FRANKFURT AIRPORT INTRODUCES PREMIUM 'HOME TO GATE'

DEPARTURE SERVICE (SEPTEMBER 2014)

Frankfurt Airport is

offering its departing travellers a new premium ‘Home to Gate’ service, available for all airlines and destinations.

The service, which includes limousine transfer and a service guide, aims to take the stress out of the

departure procedure and make it easier and more convenient for travellers to fly from Frankfurt Airport.

http://www.moodiereport.com/d

ocument.php?c_id=1118&doc_id

=40628

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GOOGLE GLASS TRIAL – COPENHAGEN AIRPORT (JUNE 2014)

http://www.sita.aero/content/Goo

gle-Glass-Copenhagen-Airport-

service-smile

Google Glass is a wearable computer with an optical head-mounted display.

Trialled in Copenhagen for the first time, the new technology received positive feedback from passengers and staff.

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AIRPORT CAMPAIGNS

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TERMINAL “SAMSUNG GALAXY S5” (MAY 2014)

http://arstechnica.com/gadgets/

2014/05/samsung-to-rename-

heathrows-terminal-5-to-terminal-

samsung-galaxy-s5/

• London Heathrow rebranded the world’s busiest terminal as ‘Terminal Samsung Galaxy S5’

• The rebranding of Terminal 5 lasted for just two weeks to launch the company’s new phone

• Rebranding appeared in all signage across the terminal (172 panels)

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GATWICK - INTERACTIVE JACOB’S CREEK CAMPAIGN (JUNE 2014)

http://www.dfnionline.com/article

/Jacobs-Creek-hosts-digital-

tennis-open-at-Gatwick-

1867735.html

As part of Jacob’s Creek sponsorship of Wimbledon, artificial grass tennis courts were installed in Gatwick’s South Terminal.

A gesture-controlled game connected to passengers’ social media platforms.

Online scoreboard to continue interaction beyond the terminal.

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MONDELEZ AND WDFG CHANNEL SENSE OF PLACE WITH BESPOKE

CADBURY SLEEVES (SEPTEMBER 2014)

Mondelez World Travel Retail has partnered World Duty Free Group to launch the new Cadbury travel retail exclusive tablet range with bespoke ‘Greetings from London’ sleeves at London Heathrow Terminal 2.

The sleeves were developed in order to grow confectionery sales through increased Sense of Place, a strategy mirrored in the recently opened T2’s broader retail offering through a distinct ‘Best of British’ theme.

The promotion is supported by playful communications in highly visible locations, reflecting Cadbury’s British heritage through Dairy Milk Queen’s Guard figurines. Customers purchasing any three tablets are offered the opportunity to package them in one of the bespoke sleeves.

http://www.moodiereport.com/d

ocument.php?c_id=37&doc_id=4

0802

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HEINEMANN DUTY FREE MARKS OKTOBERFEST AT FRANKFURT AND

HAMBURG AIRPORTS (SEPTEMBER 2014)

Heinemann Duty Free is marking the start of the Oktoberfest with campaigns at its Frankfurt and

Hamburg airport stores between 3 September and 3 November. The popular Oktoberfest event runs for three

weeks in Munich and attracts millions of visitors each year.

http://www.moodiereport.com/d

ocument.php?c_id=1118&doc_id

=40670

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STANDARD LIFE RYDER CUP SPONSORSHIP – HEATHROW &

EDINBURGH AIRPORTS (SEPTEMBER 2014)

This premier-level sponsorship demanded the delivery of a truly world class advertising campaign to drive the brand forward on a global scale.

The result is a creative treatment combining bold messaging and dynamic visuals conveyed through a variety of impactful and innovative media sites - some being national ‘airport firsts’.

The outdoor media placements include T5 & T3 at Heathrow and Edinburgh airport, which for many people coming from all around the world are the gateways to The Ryder Cup. They have enabled Standard Life investments to attain the maximum standout on a limited budget and deliver a truly world class message.

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ENTERPRISE RENT-A-CAR REVS UP WITH FIRST PAN-

EUROPEAN CAMPAIGN IN KEY EUROPEAN AIRPORTS

http://www.thedrum.com/news/2

014/07/02/enterprise-rent-car-

revs-first-pan-european-

campaign-dare

Enterprise Rent-A-Car’s expansion into Europe has been marked with a campaign which appeared in airports and key train stations in major European cities.

"This campaign is a big step forward for the Enterprise brand in Europe," said Lee Broughton, assistant vice president for global marketing at the company. "We believe it will also go a long way in associating the brand with the fun and anticipation of the summer travel season.“

Research conducted on location by Talon, clearly demonstrated how impactful the airport environment can be. All key brand metrics were improved after the campaign took place:

Brand awareness: +9%Ad awareness: +8% (Heathrow) / +11% Frankfurt / +20% Palma de MallorcaBrand perception: +6%Future consideration: +7%

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BACARDI BRINGS A TOUCH OF CUBAN SPIRIT TO KEY EUROPEAN

AIRPORTS THIS SUMMER (SEPTEMBER 2014)

Bacardi Global Travel Retail has launched a summer activation programme at key European airports to support the exclusive launch of Bacardi Gran ReservaMaestro De Ron in global travel retail.

The activation is being run in partnership with World Duty Free at Heathrow, Barcelona, and Malaga airports; with Schiphol Airport Retail at Schiphol; with Heinemann in Vienna, Frankfurt and Copenhagen; and with Nuance in Antalya. The Cuban roots of Bacardi are brought to life in each location, with a Havana inspired bar and performances by a Cuban-style band in some airports.

http://www.moodiereport.com/d

ocument.php?c_id=1118&doc_id

=40615

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