Airport AdvertisingRonneby Airport

Swedavia - a sustainable airport group Sweden and the Lapland regionAirport Advertising

Ronneby AirportThe airportStatistics and demographyPlan Terminal Plan OutdoorsPricelist DepartingPricelist ArrivingPricelist Entire airportPricelist Outdoor

DigitalDigital Out of HomePricelist Digital networksPricelist Wifi sponsorship

Contact

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Content

Valid from 2018 with reservation for printing errors and price changes.

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Swedavia – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

2017

2016

41 655 012

39 513 482

Number of travelers at the ten Swedavia airports:

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Sweden and the Blekinge region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

Blekinge borders Skåne, Småland and the Baltic Sea and is Sweden’s smallest province on the mainland. That means there are very small dis-tances between the cities and enables great possibilities to explore the whole region on your visit. The combination of open landscapes, oceans and islands to discover attracts many tourists to the region every year. Almost 1 million commercial overnight stays was accounted for during 2017.

Ronneby is the city in the heart of Blekinge, known for being the num-ber one modern health resort in the region, even the whole country. The Ronneby Brunn Hotel has offered their services for over 300 years.

Ronneby has got a geographically favorable position, close to the Öre-sund region and east Europe across the ocean, with expanding markets in Poland, Baltics and Russia. There are also many active associations in the area, in sports as well as different cultural and communions. Many development projects are underway, for example infrastructure, in the region and nearby will positively affect the growth, tourism and job opportunities.

Source: informationsverige.se, regionblekinge.se, visitronneby.se, ronneby.se

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Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

Ronneby Airport

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The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Ronneby Airport is located close to several towns in southern Sweden. Karlskrona, Karlshamn, Sölvesborg, Kalmar, Kristianstad and Växjö are all located within approximately one hour's journey by car from the air-port. Apart from a civilian section, the airport also has a military section. Blekinge Air Force Wing has an international flying unit and two JAS divisions at the airport. Sweden's only Jäger unit, Flygbasjägarskolan, also operates the airport.

The airport is growing and the number of travelers has increased three years in a row. To meet the demands of the present and future and to make the travelers stay at the airport more pleasant, a number of exten-sive reconstructions and extensions are underway. A master plan - the general development plan form the airport - was presented during 2017 and will among other thing include a new arrival hall and gate, expanded space for check-in and security screening and establishment of a tax-free shop.

Learn more at swedavia.se/ronneby

The traveler

Transport to the airport

Destinations Top 5

Travel purpose

Total

International

Domestic

Transfer

Car

Business Leisure

Bus

Taxi

Other

Gender

Age

Home country

237 700100

237 600

2 400

Men 49%Women 51%

60% 1. Stockholm 2. Göteborg3. Malmö 4. Umeå5. Luleå

36% 64%

21%

17%

1%

16–19 3%20–34 33%35–49 28%50–64 27% 65+ 10%

Sweden 87%Other 13%

Number of passengers

Total traveler increase 2017 compared to 2016

+3%

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Statistics & demography

Customs

Security

Check-in

Arrivals

Branding

Gate

För resenärer För alla

RNB-02613

RNB-059

13

14 RNB-06015 RNB-06116

RNB-0011 RNB-0052 RNB-0113 RNB-0174 RNB-0185 RNB-0196 RNB-0207 RNB-0218 RNB-0229 RNB-02512Analogue RNB-02310 RNB-02411

RNB-0091Special RNB-0102 RNB-0303 RNB-0404 RNB-0485 RNB-0496

Digital Digital Portrait2 faces

RNB-0071Promotion RNB-0392

Digital Landscape3 faces

1

RNB-0513

1

2

3

4

5

RNB-0524

7

RNB-0547

6

12

3

1

4

5

6

7

8

9

10

11

12

13

2

3

414

15

16

RNB-0311 RNB-0412Analogue

Special RNB-0431

1

2

1 1 1 1 1

34

RNB-0453 RNB-0464

5

RNB-0475

6

RNB-0626

Pricelist

Product

Lightbox

Foil, wall area

Lightbox

Lightbox

Promotion area

Foil, window

Foil, window

Banner

Magazine racks

Promotion area

Value boxes

Branding, Gate 3

Lightbox

Promotion area

Foil, wall area

Banner

Price, weekly*

-

-

-

-

6 000 SEK

-

-

-

-

6 000 SEK

-

-

-

6 000 SEK

-

-

Price, monthly*

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

-

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

-

On request

3 500 SEK

2 500 SEK

-

3 500 SEK

4 000 SEK

Departing

Designation

RNB-001

RNB-002

RNB-003

RNB-005

RNB-007

RNB-009

RNB-010

RNB-011

RNB-032

RNB-039

RNB-040

RNB-048

RNB-050

RNB-051

RNB-054

RNB-060

* All prices excl. VAT. Promotion

Special

Analogue

13

RNB-011

Pricelist

Product

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Foil, bagage belt

Luggage trolleys

Promotion area

Banner

Analogue sign

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

-

6 000 SEK

-

-

Price, monthly*

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

2 500 SEK

3 000 SEK

On request

-

4 000 SEK

2 500 SEK

Arriving

Designation

RNB-016

RNB-017

RNB-018

RNB-019

RNB-020

RNB-021

RNB-022

RNB-023

RNB-024

RNB-025

RNB-026

RNB-030

RNB-049

RNB-052

RNB-059

RNB-061

* All prices excl. VAT. Promotion

Special

Analogue

15

Arrival hall

Pricelist

Product

Analogue sign

Lightbox

Flags

Analogue sign

Analogue sign

Analogue sign

Flags

Analogue sign

Price, weekly*

-

-

-

-

-

-

-

-

Price, monthly*

4 000 SEK

4 000 SEK

4 000 SEK

4 000 SEK

4 000 SEK

4 000 SEK

4 000 SEK

4 000 SEK

Outdoor

Designation

RNB-031

RNB-041

RNB-043

RNB-045

RNB-046

RNB-047

RNB-058

RNB-062

* All prices excl. VAT. Promotion

Special

Analogue

17

BMA-023

GOT-082Flags

Ronneby AirportDigital

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Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is integra-ted and interactive and offers a wide range of possibilities to adapt cam-paign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH cam-paigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimi-zed impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time.

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Pricelist

Placement

Entire airport

National (all ten Swedavia airports)

Share of Voice

12.5 %

12.5 %

Digital network Portrait

* All prices excl. VAT.

Number of spaces

2

172

Price, weekly*

2 500 SEK

300 000 SEK

Placement

Entire airport

National (except Bromma Stockholm)

Share of Voice

12.5 %

12.5 %

Digital network Landscape

Number of spaces

3

113

Price*

2 000 SEK

200 000 SEK

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Digital network Portrait Digital network Landscape

Pricelist

* All prices excl. VAT.

Wifi sponsorship

Product

Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

Share of Voice

100 %

Number of spaces

Two formats

Price, monthly*

150 000 SEK

Designation

D-RIKS-013

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swedavia.com/about-swedavia/advertising