Airport AdvertisingMalmö Airport

Swedavia - a sustainable airport group Sweden and Skåne regionAirport Advertising

Malmö AirportThe airportStatistics and demographyPlanPricelist DepartingPricelist ArrivingPricelist Entire airportPlan OutdoorPricelist Outdoor

DigitalDigital Out of HomePricelist Digital networksPricelist Digital large screensPricelist Wifi sponsorship

Contact

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Content

Valid from 2018 with reservation for printing errors and price changes.

5

Swedavia – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

2017

2016

41 655 012

39 513 482

Number of travelers at the ten Swedavia airports:

6

Sweden and Skåne region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

Skåne, Sweden's southernmost county and part of the Öresund region, one of Europe's most innovative and dynamic cross-border districts and the largest and most densely populated region in the Nordics, is evolving, both economically and demographically. Multiple development projects, involving infrastructure, commerce and research, are underway in the region and will positively affect integration, growth, tourism and culture, and will open up further job and research opportunities.

Malmö, the third largest city in Sweden, has a thriving commercial life with strong growth. The city is experiencing positive population growth and the workforce has increased with 40 % during the last 20 years. During 2013 Malmö was ranked the fourth most inventive city according to Forbes. Malmö is also a popular destination for leisure travel and events. 5.9 million overnight stays were accounted for in 2016 and in 2014 the magazine Travel and Leisure ranked Malmö as the hippest city in Scandinavia.

Source: business-sweden.se, malmobusiness.com & skane.com

7

Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

Malmö Airport

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9

The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Malmö Airport is the fifth largest airport in Sweden and breached 2.2 million travelers during 2016. The airport is a portal to both Sweden and Denmark since it constitutes an important hub in the growing Öresund region. Malmö Airport is located in the heart of this region – a large workplace employing a total of some 1 500 people spread between fifty companies. The airport has been operating since 1972 and is placed 30 km from Malmö and Lund and 55 km from Copenhagen city.

The Öresund region is an expanding region and is attractive to interna-tional companies. Some reasons for this are the many universities andthe region´s position as a leader in medicine, biotechnology, IT and food production. In the past few years, passenger volume at the airport has risen sharply, a result of our continuously expanding offering of airlines, tour operators and international destinations. In order to ensure the airports long-term capacity and attractiveness, we will introduce our Master plan to the partners of the region during 2018.

Learn more at swedavia.com/malmo/about-the-airport

The traveler

Transport to the airport

Destinations Top 5

Travel purpose

Total

International

Domestic

Transfer

Car

Business Leisure

Bus

Taxi

Other

Gender

Age

Home country

2 205 000945 000

1 260 000

22 000

Unchanged

Men 50%Women 50%

57% 1. Stockholm 2. Gdansk3. Budapest 4. Skopje 5. Umeå

39% 61%

22%

17%

4%

16–19 2%20–34 28%35–49 31%50–64 28% 65+ 11%

Sweden 84%Other 16%

Number of passengers

Total traveler increase 2017 compared to 2016

10

Statistics & demography

Security

Security

For travelers Public area

Customs

Duty free store

G2 G4

G1 G3 G5 G7

G6 G8

Analogue

Digital Landscape22 faces

Digital Portrait9 faces

Digital

Promotion MMX-0181

Special MMX-1044MMX-1033MMX-0862

MMX-00221 MMX-001 MMX-0033

MMX-0392 MMX-0403

MMX-00554 MMX-004 MMX-0066

MMX-1255

MMX-D-0011

MMX-1396 MMX-1418

MMX-0077 MMX-0088 9 MMX-01010 MMX-01111

MMX-1014

MMX-009

MMX-1565

MMX-01212 MMX-02113

MMX-025 15 MMX-026 17 MMX-064 1918MMX-063 MMX-066 20 MMX-067 21 MMX-068 22 24MMX-070

MMX-D-0102

MMX-071

MMX-1407

2623MMX-06914

2

3

4

27MMX-108 28MMX-115

29

MMX-119

5

MMX-129 30 MMX-130 31 MMX-133 32 MMX-134 33 MMX-135 34 MMX-136 35 MMX-09636MMX-137

6

MMX-0221

7

8

MMX-1609

99

9

10 10

MMX-T-00210

37 MMX-02438MMX-023

38

21

3

4 5 6

7 8 9

10

11

12

1131

15 14

15

15

14

14

1515

14

2 31718

192021

222324

4

26

27

28

2930

31 32 33

34

35

5

1

2Double

36

15

14 14

15

14

37

3737

37

3738

38

38

Pricelist

Product

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Promotion area

Value boxes, security check-point

Banner

Lightbox

Promotion area

Price, weekly*

-

-

-

-

-

-

-

-

-

30 000 SEK

-

-

-

30 000 SEK

Price, monthly*

16 000 SEK

16 000 SEK

16 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

-

15 000 SEK

15 000 SEK

10 000 SEK

-

Departing

Designation

MMX-004

MMX-005

MMX-006

MMX-007

MMX-008

MMX-009

MMX-010

MMX-011

MMX-012

MMX-018

MMX-103

MMX-119

MMX-138

MMX-156

* All prices excl. VAT. Promotion

Special

Analogue

12

MMX-007, MMX-008, MMX-009 & MMX-018

Pricelist

Product

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Floor decals

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Foil, baggage belt

Foil, revolving door

Floor decals

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Price, monthly*

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

30 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

30 000 SEK

30 000 SEK

30 000 SEK

Arriving

Designation

MMX-001

MMX-002

MMX-003

MMX-066

MMX-067

MMX-068

MMX-069

MMX-070

MMX-071

MMX-104

MMX-133

MMX-134

MMX-135

MMX-136

MMX-137

MMX-139

MMX-140

MMX-141

* All prices excl. VAT. Promotion

Special

Analogue

14

Domestic arrival hall

International arrival hall

Pricelist

Product

Banner

Foil, revolving door

Mobile lightboxes, package of five

Mobile lightboxes, package of four

Lightbox

Lightbox

Promotion area

Promotion area

Lightbox

Lightbox

Lightbox

Luggage trolleys

Lightbox

Promotion area

Lightbox

Price, weekly*

-

-

-

-

-

-

30 000 SEK

30 000 SEK

-

-

-

-

-

22 000 SEK

-

Price, monthly*

60 000 SEK

60 000 SEK

50 000 SEK

50 000 SEK

30 000 SEK

30 000 SEK

-

-

10 000 SEK

10 000 SEK

10 000 SEK

On request

10 000 SEK

-

10 000 SEK

Entire airport

Designation

MMX-021

MMX-022

MMX-023

MMX-024

MMX-025

MMX-026

MMX-039

MMX-040

MMX-043

MMX-063

MMX-064

MMX-086

MMX-096

MMX-101

MMX-102

* All prices excl. VAT. Promotion

Special

Analogue

16

Pricelist

Product

Lightbox

Banner

Lightbox

Lightbox

Lightbox

Lightbox

Magazine racks

Price, weekly*

-

-

-

-

-

-

-

Price, monthly*

10 000 SEK

50 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

10 000 SEK

20 000 SEK

Entire airport, continuing

Designation

MMX-108

MMX-115

MMX-129

MMX-130

MMX-157

MMX-158

MMX-160

* All prices excl. VAT. Promotion

Special

Analogue

17

BMA-023

MMX-021 & MMX-022

MMX-026 & MMX-027

MMX-039

45

76

89

10 11

12

13

1415 16

1

Analogue

Special MMX-1181

MMX-12121 MMX-087 MMX-1223 MMX-12454 MMX-123 MMX-1426 MMX-1437 MMX-1448

MMX-14610 MMX-14711 MMX-15012 MMX-1521413 MMX-151 MMX-15315 MMX-15416MMX-1459

1

23

Pricelist

Product

Banner

Flags

Banner

Banner

Banner

Banner

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Price, monthly*

60 000 SEK

20 000 SEK

30 000 SEK

30 000 SEK

30 000 SEK

30 000 SEK

50 000 SEK

40 000 SEK

35 000 SEK

35 000 SEK

35 000 SEK

35 000 SEK

50 000 SEK

50 000 SEK

45 000 SEK

45 000 SEK

45 000 SEK

Outdoor

Designation

MMX-087

MMX-118

MMX-121

MMX-122

MMX-123

MMX-124

MMX-142

MMX-143

MMX-144

MMX-145

MMX-146

MMX-147

MMX-150

MMX-151

MMX-152

MMX-153

MMX-154

* All prices excl. VAT. Promotion

Special

Analogue

20

BMA-023

GOT-082MMX-152, MMX-153 & MMX-154

Malmö AirportDigital

22

Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is integra-ted and interactive and offers a wide range of possibilities to adapt cam-paign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH cam-paigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimi-zed impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time.

23

Pricelist

Placement

Entire airport

National (all ten Swedavia airports)

Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport)

Share of Voice

12.5 %

12.5 %

12.5 %

Digital network Portrait

* All prices excl. VAT.

Number of spaces

9

172

151

Price, weekly*

20 000 SEK

300 000 SEK

288 000 SEK

Placement

Entire airport

National (except Bromma Stockholm)

Share of Voice

12.5 %

12.5 %

Digital network Landscape

Number of spaces

20

113

Price*

15 000 SEK 60 000 SEK

200 000 SEK

24

Digital network Landscape Digital network Portrait

Pricelist

Share of Voice

33.3 %

33.3 %

Digital large screens

* All prices excl. VAT.

Number of spaces

1

1

Price*

10 000 SEK per week

30 000 SEK per month

10 000 SEK per week

30 000 SEK per month

Wifi sponsorship

Product

Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

Share of Voice

100 %

Number of spaces

Two formats

Price, monthly*

150 000 SEK

Designation

D-RIKS-013

Product

Digital mega screen in departure hall

Digital mega screen in check-in hall

Designation

MMX-D-001

MMX-D-010

26

MMX-D-010

swedavia.com/about-swedavia/advertising