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Introducing the most exclusive audience in the skies today
C H I N A C H A R MT H E F I R S T A N D B U S I N E S S C L A S S
M A G A Z I N E F O R A I R C H I N A
Reach
A F F L U E N T C H I N E S E
T R A V E L L E R S A Y E A R
10M
T H E O P P O R T U N I T Y
A I R C H I N A
41M
Passengersannually
N A T I O N A LA I R L I N E O F C H I N A A N D
L A R G E S T I N T E R N A T I O N A L
C A R R I E R
Top 10 International Destinations:
No1S E O U L
No2T O K Y O
No3F R A N K F U R T
No4S I N G A P O R E
No5L O S A N G E L E S
No6O S A K A
No7B A N G K O K
No8N E W Y O R K
No9P A R I S
No10L O N D O N
G L O B A L C A R R I E R
C H I N A & L U X U R Y
The world ’s most coveted luxury market
of all Chinese luxury spending takes place outside China , worth more than US$45bn
increase in luxury expenditure expected in the f ive years to 2019
USD millionaires in China with annual income of $0.5m Spend an average of 18.5 days abroad per year
CN Y billionaires with annual income of $5m Spend an average of 22 days abroad per year
76%
2.9M
8,300
52%
D E M O G R A P H I C S
98%
35 Years & Above
15% 40%
Government Of f icial
30%
Skilled Professional
C-Suite Executive
15%
Business Owners
70%
Male
30%
Female
S P E C S
Frequency: M O N T H L Y
Circulation:8 0 , 0 0 0
Readership:8 0 0 , 0 0 0 / M O N T H
Size: 2 8 0 M M X 2 1 0 M M
Sally Shee+ 6 5 6 3 0 2 2 3 7 4
Full pageTrim area: 285mm (H) x 210mm (W) Bleed area: 291mm (H) x 216mm (W) Type area: 265mm (H) x 190mm (W)
DPSTrim area: 285mm (H) x 420mm (W) Bleed area: 291mm (H) x 434mm (W) Type area: 265mm (H) x 400mm (W)
D I S T R I B U T I O N
All Air China f irst & business class cabins
Phoenix Miles Platinum members1 0 , 0 0 0 + C O P I E S
Air China V IP lounges1 , 0 0 0 C O P I E S
Beijing Airlines1 , 0 0 0 C O P I E S
R A T E C A R D
Position 1 Inserts 3 Inserts 6 inserts AIR CHINA USD USD USD
Outside front cover gatefold 193,500 164,400 135,450 per insertion
Inside front cover 72,500 61,600 50,750 per insertion
Inside front cover spread 128,800 109,400 90,000 per insertion
DPS before TOC 96,600 82,100 67,500 per insertion
TOC 61,200 52,000 42,800 per insertion
Inside back cover 64,500 54,800 45,000 per insertion
Outside back cover 128,800 109,400 90,000 per insertion
Full page 35,500 30,000 24,000 per insertion
Double page spread 67,700 57,500 47,300 per insertion
Barry Ritchie + 6 5 6 3 0 2 2 4 9 3
C H I N A C H A R MT H E F I R S T A N D B U S I N E S S C L A S S
M A G A Z I N E F O R A I R C H I N A
