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BRANDING STATUS UPDATE
AIR SERBIA PRESENTATION
BRANDING STATUS UPDATE 2
Introducing Air Serbia
• We are proud to introduce Air Serbia, Serbia’s National Airline. Supported by our partner Etihad Airways, we are committed to reinvigorating our national carrier to create an airline that is sustainable and a leader in the region
• The Government of Serbia (on behalf of Jat Airways) and Etihad Airways entered into a strategic partnership on 01 AUG 2013. The new ownership structure will compose of 51% by the Serbian Government and 49% by Etihad. Under the agreement, Air Serbia will be formally managed by Etihad for an initial period of 5 years.
BRANDING STATUS UPDATE 3
Our Fleet (1)
• Previous JAT Airways fleet consisted of: 10 x Boeing 737-300 and 4 x ATR 72-200 aircraft
• Current Fleet: 8 x Airbus A319 (#8 arrived on 17Sep14)
2 x Airbus A320 4 x Boeing 737-300 (Charters) 2 x ATR 72-500 3 x ATR 72-200
• Future fleet orders: 10 x Airbus A320neo (delivery in 2018-20)
BRANDING STATUS UPDATE 4
Our Fleet (2)
• 8 x A319 aircraft with 8 business class seats and 120 economy class seats. Total seats = 128 • 2 x A320 aircraft with 8 business class seats and 147 economy class seats. Total seats = 155 • ATR72 aircraft with 66 economy class seats
BRANDING STATUS UPDATE
Onboard Air Serbia: Economy Class
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Ultra Short Haul (flights up to 1 hour): • Guests will enjoy a complimentary cold sandwich, choice of cold beverages and snack bar
Short Haul (flights between 1-2 hours) • Guests will enjoy a complimentary cold sandwich, choice of hot and cold beverages and snack bar
Short Haul (flights between 2-3 hours): • Guests will enjoy a choice of snacks inspired by Serbian chefs and traditional cuisine, complimentary bar service and hot beverages Medium Haul (Flights longer than 3 hours): • Guests will enjoy a choice of main course meals, complimentary bar service and hot beverages
BRANDING STATUS UPDATE
Onboard Air Serbia: Business Class
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Ultra Short Haul (flights up to 1 hour): • Guests will enjoy a choice of 3 snacks inspired by Serbian cuisine Short Haul (flights between 1-2 hours) • Guests will enjoy a main course and hot beverages
Short Haul (flights between 2-3 hours): • Guests will enjoy a choice of 3 main courses, complimentary bar service, hot beverages and a refreshment.
Inflight Entertainment • Guests will have access to iPads and noise cancelling headsets. A choice of 4 Hollywood movies (all with Serbian subtitles), 20 TV programmes, 48 audio CDs and 10 games
BRANDING STATUS UPDATE
Food and Beverage
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Air SERBIA’s on-board service proposition will reflect the best of Serbia, creating a warm and inviting
atmosphere in both cabins with an emphasis on guest service
• Catering will be tailored to both the time of day and the length of the flight and will feature local produce and
ingredients
BRANDING STATUS UPDATE
Cabin Crew
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Air SERBIA’s cabin crew have don newly designed uniforms that will accentuate the new brand and instil a sense of pride
• Air SERBIA cabin crew must graduate from the Etihad training academy in Abu Dhabi – great synergy of the partnership
BRANDING STATUS UPDATE
Air Serbia & Etihad Guest
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• Integration of JAT Airways’ old FFP Extra Flight Club into Etihad Airways’ award winning Etihad Guest program.
• Own cobranded Air Serbia/ Etihad Guest to be promoted
• Air Serbia guests are be able to earn Etihad Guest Miles on ~700 Air Serbia and ~3,000 Etihad flights.
• When it comes to redeeming their Etihad Guest Miles, members can choose from a wide variety including Air Serbia and Etihad Airways flights and more than 7,000 non-flight rewards from over 250 partners on the Etihad Guest Reward Shop
BRANDING STATUS UPDATE 10
AIR SERBIA NETWORK (REGIONAL)
Regional Destinations:
Ljubljana (Slovenia), Pula, Dubrovnik, Split (Croatia), Banja Luka, Sarajevo (Bosnia), Tivat, Podgorcia (Montenegro), Skopje (Macedonia), Thessaloniki, Athens (Greece), Budapest (Hungary), Sofia, Varna (Bulgaria), Bucharest (Romania). Tirana (Albania) commenced 23Sep14 and Zagreb (Croatia) to commence 12Dec14.
Note: Adriatic Coastal ports of Tivat, Dubrovnik, Split and Pula have high appeal to the Australian Leisure traveller in European Summer.
TIA
ZAG
BRANDING STATUS UPDATE 11
AIR SERBIA NETWORK (NON-REGIONAL)
The Air Serbia network is 41 destinations including Belgrade. (40 destinations are served from the Belgrade hub)
13 new destinations launched:
2013: Abu Dhabi, Banja Luka, Bucharest, Ljubljana, Prague
2014: Beirut, Budapest, Sofia, Varna, Warsaw, Pula, Tirana, Zagreb
BRANDING STATUS UPDATE
AIR SERBIA NETWORK DEVELOPMENTS
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BRANDING STATUS UPDATE
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7AM 1PM 5PM 11PM
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BELGRADE HUB BANK STRUCTURE
BRANDING STATUS UPDATE 14
BANK STRUCTURE – S14
10 SJJ D
15 BNX D
15 SOF D
10 TIV X6 15 DBV 357 00 LJU 2457
10 VIE D 15 SPU 2 00 FRA D
10 BUD 2457 15 SKP D 10 VIE D
ARRIVALS INTO BEG 20 MXP 136 15 TGD D 15 WAW 136
20 WAW 2457 15 PUY 24 30 STR 1357
25 LJU 136 15 SKG D 30 TXL 236
30 ZRH D 15 OTP D 30 AMS 357
30 PRG 1357 20 DBV 246 30 MLA 5
30 SKG D 30 GVA 7 (F7) 05 AUH D 20 SPU 3 35 BRU 457
35 SKP D 35 STR 246 15 AMS 1246 20 TIV D 10 PUY 7 20 TIV 5 35 MXP 2457 00 ARN 124
40 VAR 1467 40 DUS 1357 30 BRU 123 20 ATH 246 10 LHR D 25 TLV 1246 45 ZRH D 10 DUS 246
40 ATH D 40 CPH 246 35 CDG D 25 SPU 15 15 ATH 1357 45 TGD 1357 55 CDG D 30 FCO D
45 LCA D 20 SVO D 25 TGD 1 50 FCO D 50 TIV 6 35 ARN 3567 25 SAW 1357 15 SAW 246 45 LHR 6 55 CPH 1357 35 SVO 24
55 LHR 1 50 BEY D 30 AUH D (EY) 40 TGD 246 55 TXL 7 50 TXL 145 50 GVA 24 (F7) 00 SVO 1357 45 TLV 357 30 SPU 7 40 MLA 1 30 TIV X5 50 BUD 136 55 PRG 246 45 SVO 6
Lcl Time 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
00 LCA D 30 AMS 1246 10 TGD 1246 25 TIV X6 05 TIV 6 25 LHR D 15 SAW 1357 00 AUH D (EY) 00 SJJ D 00 LHR 6 30 AMS 357 00 ARN 124 05 DUS 246 10 FCO D 40 SVO D
20 SKG D 30 SVO 1357 10 MXP 136 25 ATH 246 05 SAW 246 50 GVA 7 (F7) 00 SVO 246 10 TXL 6 40 BEY D
25 VAR 1467 35 TXL 7 15 WAW 2457 50 PUY 24 20 SOF D 05 FRA D 10 PRG 246 55 AUH D
25 SKP D 35 ARN 3567 20 ZRH D 55 MLA 1 20 ATH 1357 10 CDG D 10 WAW 136
30 ATH D 40 CDG D 25 STR 246 20 SKG D 15 BRU 457 15 LHR 7
40 DUS 1357 35 LJU 136 25 SPU 3 30 MLA 5 15 STR 1357
40 CPH 246 40 TLV 357 25 OTP D 40 GVA 24 (F7) 15 MXP 2457
DEPARTURES FROM BEG 45 BRU 123 45 BUD 2457 30 SPU 15 50 TXL 23 20 LJU 2457
45 TXL 145 35 DBV 246 55 TGD 1357 25 VIE D
45 PRG 1357 35 SPU 7 55 TIV X5 25 BUD 136
50 FCO D 45 DBV 357 55 CPH 1357 30 ZRH D
50 VIE D 45 SKP D 35 TIV 5
45 TIV D
45 PUY 7
50 SPU 2
50 TGD D
Note: 55 BNX D
BEY schedule i s dependent on regulatory approvals (current approvals for day 1,4,5 arr/dep BEY only - as at 26May) 55 TLV 1246
BRANDING STATUS UPDATE 15
AIR SERBIA’S CODESHARE NETWORK TO AUSTRALIA
Codeshare beyond Abu Dhabi from SYD, MEL, BNE and PER
Connectivity is minimal and in many cases best connections on offer.
BRANDING STATUS UPDATE 16
AIR SERBIA’S CONNECTIONS TO/FROM AUSTRALIA
BRANDING STATUS UPDATE 17
AIR SERBIA’S CODESHARE PARTNERS Air Serbia currently has code share with 11 partners: 1. AZ - SkyTeam
2. AB - Oneworld alliance
3. EY - Equity partner
4. KL - SkyTeam
5. AF - SkyTeam
6. SU - SkyTeam
7. JP - Star Alliance
8. JA
9. RO - SkyTeam
10. F7
11. FB
BRANDING STATUS UPDATE 18
THE NEW WINGS OF EUROPE
• The new Brand campaign, was launched as part of Air Serbia’s 1st anniversary celebrations on 27 October 2014.
• It promotes the natural beauty of Serbia and the fresh, distinctive flavours of its cuisine. The campaign also highlights Belgrade with a rich history and a vibrant nightlife, and promotes Air Serbia as an airline that exemplifies service and quality.
• Air Serbia also became a member of the Etihad Airways Partners, a new brand which brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits
http://www.youtube.com/airserbia
