Air Force SavesWorking Group

Welcome!

Proposed Agenda

• What is Air Force Saves?

• Assemble Action Teams

• Next Meeting

What is Air Force Saves?

• “Social Marketing” – about changing social norms and expectations

• Build wealth, not _____________!

What is AF Saves?, continued

• A campaign of America Saves, a program of the Consumer Federation of America Foundation (CFA)

• Nationwide social marketing campaign to encourage Americans to build wealth and eliminate debt

America Saves and DoD• DoD partnered with CFA through an

MOU to establish Saves in the Military Services

• Goal is to increase financially responsible behavior among military personnel

America Saves and DoD, continued

• Seeks to institutionalize financial preparedness as part of military preparedness by establishing new norms and organizational support for these norms

America Saves and DoD, continued

• Desired “new norms”– No or manageable debts– Adequate savings

• Organizational support– Effective delivery of powerful message

– Related assistance

America Saves and DoD, continued

• Pilot programs established:– Army Saves (Ft Stewart, GA)

– Marines Saves (Camp Lejuene, NC)

– Navy Saves (Mid-Atlantic Region, Norfolk, VA)

Air Force Saves

• Eglin AFB is the AFS pilot program– Global Air Force Saves

• AFS website & brochure (CFA)• AF Savers receive newsletter & other

American Saver benefits (CFA)

– Local coalition and Saves program

Timeline

• Plan and test Dec 04 – May 05

• Beta test website May 05

• Local and Global launch Jun 05

Working GroupA coalition of the incredibly enthusiastic!

Military organizations

Private organizations/associations

Financial institutions

Business organizations

Interested folks who are willing to work!

Action Teams– Motivators

– Wealth Clubs

– Wealth Coaches• Sherry Flater, 96 ABW/HC

– Financial Products

– Youth/Kids• Ann Lienemann, 96 SVS/SVYY

Action Teams, continued

– Marketing– Events– Launch– Test #1 (Dec), 96 CG– Test #2 (Jan)– Test #3 (Feb)– Test #4 (Mar)

Action Teams, continued

– Test #5 (Apr)

– Test #6 (May)

– Co-Chairs/Liaison to America Saves• Chris Lawson, 96 MSS/DPF• Ch Sarah Shirley, 96 ABW/HC

– Executive Officer• 1Lt Dawn Tanner, 46 AMXS/CCQ

Next Working Group meeting:

1000-1115

Fri, 3 Dec 04

Family Support Center Conference Rm

Thank you!

Build Wealth,

Not Debt!