DESTINATIONS

BUSINESS PROCESS AND OPERATION

SWOT ANALYSIS

DESTINATIONS AirAsia currently operates more than 142 routes to 78 destinations, with over 400daily flights.

SUBSIDIARIES

• AirAsia India• Indonesia AirAsia• Thai AirAsia• Philippines AirAsia• AirAsia X• AirAsia Japan• AirAsia Zest

BUSINESS PROCESS AND OPERATION

To book a flight with AirAsia, customers can choose the following

channels

• 1. Call centre

• 2. Sales office and airport sales counter

• 3. Authorized travel agents

• 4. Mobile booking via mobile.airasia.com or

• 5. Online (http://www.airasia.com)

AirAsia Electronic Ticket Ordering Process

Welcome to Air Asia Internet Homepage!

SWOT ANALYSIS

Strengths

• Low operational and maintenance cost

• Low operating cost• Strong management team consists

of industry experts and ex-top government officials

• Multi-skilled and well-trained staffs

• Low cost airlines

Weaknesses

• Service resource is limited • Huge investment • Rising fuel price• The flight times are more or less

limited to 2.5 hours. So they cannot operate flights of longer duration without any Frill

Opportunities

• Low fares offered by AirAsia are encouraging people to fly

• Airbus A320 would encourage greater passenger capacity

• With the commitment in ensuring the security of staff and customers, customer will have more confident to fly via AirAsia

Threats

• Entrance of other low cost couriers

• Full service airlines has stared to cut the costs to compete

• Aviation regulation and government policy

• Accident and disaster affect customer confidence