OB PROJECT
TONY
FERNANDEShttps://www.google.co.in/search?q=tony+fernandes&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiZp9bg0J7KAhWIExoKHVFeDrUQ_AUIBygC
PROFILEFounded:20 December 1993Commenced operations: 16 November
1996Hubs: Kuala Lumpur International AirportCompany slogan: Now
Everyone Can FlyParent company: Tune groupHeadquarters: Low Cost
Carrier Terminal Sepang, Selangor, MalaysiaKey people: Tony
Fernandes, Co-founder & CEO of Air Asia Group. Aireen Omar,
CEO.Website: www.airasia.com
https://en.wikipedia.org/wiki/AirAsia
HISTROYThe airline was established by a Malaysian conglomerate
in 1993 and commenced operations in 1996. In December 2001, with
the airline heavily in debt, Air Asia was purchased by Tony
Fernandes of Tune Air Sdn. Bhd.
https://en.wikipedia.org/wiki/AirAsia
MISSION OF THE COMPANY To have a productive and motivated
workforce and build close relationship between employees and top
management. Updating and embracing the technology all the time to
meet the goals of Air Asia that is reduced the cost to the lowest.
To bring full premier services to the customers yet offering the
lowest flight cost.
http://www.ukessays.com/essays/commerce/vision-and-mission-of-airasia-commerce-essay.php
http://vietnamdomesticflights.com/airasiaTarget market
SERVICESFlight booking (It was the first airline to provide
online booking )Low fare finderCustomized travelIn-flight
comfortsTravel insuranceDestination highlightsNo compromise on
safety of customersOffers to employees and customersFamous flight
attendant
STRENGTHWell established brand name.Low-cost leader in
area.Strong management and links with Govt.Excellent utilization of
IT.It has operations over 25 countries, and over 400 international
& national destinations.WEAKNESSIt does not have its own
maintenance. (ST technologies)Not on too many routes as compared to
market leaders.Stiff competition in its sector.
OPPORTUNITYASEAN OPEN SKIES agreement.Opportunity to partner
with other low cost airlines.Population of Asian middle class will
be reaching.The increasing traffic from inside India & India
prefer budget airlines as they are cost conscious.Has positioned
itself as the major LCC is southeast Asia.THREATSCertain rates and
charges are beyond the control of airlines operators. Air Asias
profit margin is about 30% which has already many
competitors.Rising fuel costs.Rising labour costs.Rise of other
LCCs in market.
http://www.mbaskool.com/brandguide/airlines/531-air-asia.htmlSWOT
ANALYSIS
FOUNDATIONLOW COSTEFFICIENCYSTIMULATES NEW MARKETSSTRONG CASH
FLOWSAFETYLOW FARESERVICESIMPLICITYHIGH MARGINSSUSTAINABLE
GROWTHSTRATEGYhttp://www.airasia.com/my/en/about-us/ir-strategy.page
AFFILIATE AIRLINESAir Asia IndiaAir Asia JapanAir Asia
XIndonesia Air Asia & Air Asia XPhilippines Air Asia & Air
Asia ZestThai Air Asia & Air Asia X
https://en.wikipedia.org/wiki/AirAsia
BOARD OF DIRECTORS Datuk Kamarudin Bin Meranun ( Non-independent
Executive Chairman )Tan Sri Dr. Tony Fernandes ( Non-independent
Executive Director & Group Chief Executive Officer)Aireen Omar
( Executive Director & Chief Executive Officer)DATO Abdel
Aziz@abdul Aziz Bin Abu Bakar ( Non-independent& Non-executive
Director)
Independent Non-executive DirectorDato Fam Lee EeAmit
BhatiaStuart L DeanDato Sri G Gnanaraja
http://www.airasia.com/my/en/about-us/ir-directors-biography.page
SUBSTANTIAL SHAREHOLDERSNameDirectIndirectNo. Of Share Held% Of
Issued ShareNo. Of Share Held% Of Issued ShareTune Air Sdn
Bhd53121208219.09--Tan Sri Dr. Anthony Francis
Fernandes16000000.0653121208219.09Dato Kamarudin Bin
Meranun20000000.0753121208219.09Wellington Management Company,
LLP38854684213.96--
Employees Provident Fund Board1702032006.12280943001.01
http://www.airasia.com/my/en/about-us/ir-major-share-holders.page
Five-year financial highlights(RM million, unless otherwise
stated)For the year ended 31 December20102011201220132014INCOME
STATEMENTRevenue3,9484,4954,9465,1125,416Net total
expenses2,8813,3323,9194,1944,562EBIT1,0671,1631,027918854Share of
results of jointly-controlled entities-12(3)14-Share of results of
associates-(6)142-Profit before
taxation1,09977796336123Taxation(38)(222)(173)160Net
profit1,06155579036283BALANCE SHEETDeposits, cash and bank
balances1,5052,1052,2331,3801,338Total
assets13,24013,90615,72917,85620,664Net debt (Total debt - Total
Cash)6,3525,6766,1778,79011,390Shareholders'
equity3,6414,0364,8605,0014,555
http://www.airasia.com/my/en/about-us/ir-5-year-financial-highlights.page
AIRASIA INDIAFounded: 28March2013Commenced operations:
12June2014Headquarters: Bengaluru, India.Key people: S.Ramadoraj
(Chairman )Mittu Chandilya (CEO & MD) Website:
www.airasia.com/inFleet size: 6Destinations:
10https://en.wikipedia.org/wiki/AirAsia_India
ABOUT AIR ASIA INDIA
TARGET MARKETMISSION IN INDIAFUTURE PLANMARKET
SHAREhttps://www.google.co.in/search?q=AIRASIA+INDIA+MARKET+SHARE+IN+INDIA&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMv-Odq6LKAhWK2BoKHc-YBYYQ_AUIBygC#imgrc=DSNzxk32WENqUM%3A
FLEET IN INDIASTATECITYAIRPORTANDHRA
PRADESHVISAKHAPATNAMVISAKHAPATNAMASSAMGUWAHATILOKPRIYA GOPINATH
BORDOLAI INTERNATIONALCHANDIGARHCHANDIGARHCHANDIGARH
DELHIDELHIINDIRA GHANDHI INTERNATIONALGOAGOAGOA
INTERNATIONALKARNATAKABENGALURUKEMPEGOWDA
INTERNATIONALKERALAKOCHICOCHIN INTERNATIONALMAHARASHTRAPUNEPUNE
AIRPORTMANIPURIMPHALIMPHAL INTERNATIONALRAJASTHANJAIPURJAIPUR
INTERNATIONALTAMIL NADUCHENNAICHENNAI INTERNATIONAL
https://en.wikipedia.org/wiki/AirAsia_India
ACHIEVEMENTWorlds Best Low Cost Airline By Skytrax (Winning This
Award For 7 Years )Worlds Leading Low Cost Airline -By World Travel
Awards (2013)2012 ATW Value Airline Of The YearBest Asian Low-cost
Carrier -By TTG Travel Awards (2011)Asias Best Low-cost Cargo
Carrier Award By Aviation Award Asia 2011And many
morehttp://www.airasia.com/my/en/about-us/awards.page
FUTURE PLANS To spearhead flight industry and to be the most
recognized low-cost airline company that delivers the best flying
experience in Asia.
http://www.ukessays.com/essays/commerce/vision-and-mission-of-airasia-commerce-essay.php
ACKNOWLEGEMENTIwould like to express my special thanks of
gratitude to my teacher Rucha maam as well as Vijay sir for
allowing me to do the project.I came to know about so many new
thing. I am really thankful them.Secondly I would like to thanks
for my family for their support.
BIBLOGRAPHYhttp://www.ukessays.com/essays/commerce/vision-and-mission-of-airasia-commerce-essay.phphttp://www.airasia.com/my/en/about-us/ir-directors-biography.pagehttp://www.airasia.com/my/en/about-us/awards.pagehttp://www.airasia.com/my/en/about-us/ir-strategy.pagehttp://www.airasia.com/my/en/about-us/ir-major-share-holders.pagehttp://www.airasia.com/my/en/about-us/ir-annual-reports.pagehttp://www.mbaskool.com/brandguide/airlines/531-air-asia.htmlhttp://www.aviationpros.com/press_release/10741439/st-aerospace-seals-component-repair-management-contract-with-airasiahttps://en.wikipedia.org/wiki/AirAsiahttps://www.google.co.in/search?q=tony+fernandes&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiZp9bg0J7KAhWIExoKHVFeDrUQ_AUIBygC
http://vietnamdomesticflights.com/airasiahttp://www.airasia.com/in/en/about-us/our-offerings.pagehttp://www.airasia.com/my/en/about-us/ir-5-year-financial-highlights.pagehttps://www.google.co.in/search?q=AIRASIA+INDIA+MARKET+SHARE+IN+INDIA&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMv-Odq6LKAhWK2BoKHc-YBYYQ_AUIBygC#imgrc=DSNzxk32WENqUM%3A
OB PROJECTNAME: RUCHITA. SANGARE.CLASS: F.Y.B.M.SROLL NO:
47TOPIC: AIRASIA COMPANYCOLLEGE: S.N.D.T UNIVERSITY
THANK YOU?
