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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey
Important Notes: All of the information provided is confidential and will only be used by AIPC to develop aggregate industry analyses. There are a number of questions you will recognize from previous versions of this survey. This is not duplication. Your repeated responses are critical to track industry changes over time and identify multiyear trends. Your input has enabled us to develop a powerful, multiyear planning tool for the industry. To cover other key areas and continue to add value to the membership, this year's survey has number of new themes and questions. In particular these cover Major Event Booking Metrics, Community Engagement and Centre Relations with the DMOCVB. If you would first like to be emailed a copy of the complete survey questionnaire in a PDF format, please contact Marianne de Raay via email at [email protected]. Thank you for your continued response!
1. To ensure we have the correct contact information to send you the final report, please provide your name, venue name and email. (Your individual survey responses will not
be matched to your venue name.)
2. Where is your facility located?
New Theme this Year: The next three questions ask about centre size, attendance and major event and meeting bookings. The focus is on events and meetings that attract business attendees and delegates, excluding local consumer/public event participants. This information will be used to develop centre performance rankings to potentially be compared internally by AIPC with other industry "top cities" listings and reports.
3. How large is your facility in terms of gross square meters or square feet of convention and exhibition space as well as meeting/breakout room space? (Please note if in square meters or square feet.)
*
First and Last Name
Venue Name
Total function space
Total exhibition space
Total meeting / breakout space
Europe nmlkj
North America nmlkj
Asia nmlkj
Australia nmlkj
Africa nmlkj
Middle East nmlkj
Latin America nmlkj
South America nmlkj
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey4. What was the total number of "business attendees and delegates" that attended events and meetings at your venue in 2014 excluding attendees at consumer/public shows and entertainment events? (Please estimate if necessary.)
5. How many major events in the following categories were held at your venue in 2014? (Please estimate if necessary.)
6. How do you characterize the strength of overall economic activity and business growth in your region?
International Conventions / Conferences / Major Meetings
National or Regional Conventions / Conferences / Meetings
International B2B Exhibitions / Trade Shows / Trade Fairs
National or Regional B2B Exhibitions / Trade Shows / Trade Fairs
Other Major Events
Strong growth/activity nmlkj
Moderate nmlkj
Weak nmlkj
Very weak, flat to no growth nmlkj
Negative growth, recession nmlkj
Other
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey7. What are the remaining perceived risks to the recovery in your regional economy? (Please check all that apply.)
9. Have you seen changes in government policies or cutbacks that have negatively impacted event attendance at your centre?
8. What are the remaining perceived risks to the recovery to your specific centre business?
Unemployment gfedc
Changing government priorities, etc. gfedc
Energy costs gfedc
Government policies including reduced spending gfedc
Political changes, instability gfedc
Overall economic weakness gfedc
Other (please specify)
gfedc
Air travel issues (pricing, availability, airlift, route access, etc.) gfedc
Changing government priorities gfedc
Government / corporate restrictions on meetings gfedc
Growing competition from other centres / regions gfedc
Hotel availability and pricing gfedc
Immigration or visa requirements limiting access gfedc
Increases of corporations and individuals using digital media and communications
gfedc
Replacement of events with online alternatives gfedc
Sustainability concerns gfedc
Overall economic strength gfedc
Other (please specify)
gfedc
Yes nmlkj
No nmlkj
If yes, please estimate the percentage impact on your total attendance (% attendance reduction):
Other
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey10. By what percentage did your facility's total gross revenues in 2014 change compared to 2013? (Your response is confidential and will only be used in aggregate to develop averages.)
11. By what percentage do you expect your facility's total gross revenues in 2015 to change compared to 2014? (Your response is confidential and will only be used in aggregate.)
12. By what percentage has your total overall business in terms of gross revenue changed over the past year in the following client and event booking categories? (Please indicate if the percentage change has been positive, negative or flat, and provide an estimate if necessary.)
Increased, by how much? %
Stayed the same (please respond zero "0")
Decreased, by how much? %
Increase, by how much? %
Stay the same (please respond zero "0")
Decrease, by how much? %
Associations conventions and conferences
Corporate meetings
Exhibitions, trade shows, trade fairs
Governmental events and meetings
Consumer and public shows
Sporting events
Entertainment events
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey13. By what percentage did your facility's total number of event attendees and delegates in 2014 change compared to 2013? (Your response is confidential and will only be used in aggregate.)
14. By what percentage do you expect your facility's total number of event attendees and delegates in 2015 to change compared to 2014? (Your response is confidential and will only be used in aggregate.)
Increased, by how much? %
Stayed the same (please respond zero "0")
Decreased, by how much? %
Increase, by how much? %
Stay the same (please respond zero "0")
Decrease, by how much? %
15. How do you and your senior management team measure overall success? (Please check all that apply.)
Venue operational profit/loss gfedc
Total number of events gfedc
Total number of visitors gfedc
Owner expectations and requirements gfedc
Total economic impact gfedc
Visitorrelated tax revenues gfedc
Performance of our proprietary event business gfedc
Total number of booked hotel rooms gfedc
Hotel community occupancy levels gfedc
Public Relations, press coverage gfedc
Not applicable – we do not formally measure gfedc
Other (please specify)
gfedc
Other
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey
17. What types of events and groups provide the best opportunity for current growth or nearterm growth prospects? (Please check all that apply.)
16. Overall, which of the following indicators do you use when forecasting your facility business and attendance outlook? (Please check all that apply.)
Existing event and client bookings gfedc
Event and client booking pace gfedc
Event and client inquiries, marketing activity gfedc
Hotel bookings gfedc
Destination marketing organization / tourism bureau information / expectations gfedc
Overall economic growth gfedc
Other (please specify)
gfedc
Association conventions with exhibits gfedc
Association conferences and meetings gfedc
National or International corporate meetings gfedc
Local corporate meetings gfedc
Governmental events and meetings gfedc
Exhibitions, trade shows and trade fairs gfedc
Consumer and public shows gfedc
Sporting events gfedc
Entertainment events gfedc
Other (please specify)
gfedc
Other
Other
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey
19. Does your facility business turn a gross profit, net of any debt service or loan payments related to past or current construction or development?
20. If not, does your venue receive any governmental payments or subsidies to fund operations or pay debt service or loans?
18. Which of the following revenue streams do you expect to see an increase or decrease in terms of total revenue in 2015 compared to 2014? (Please check all that apply.)
Increase DecreaseStay the Same
Not Applicable
Exhibit hall and meeting room rent
nmlkj nmlkj nmlkj nmlkj
Food/beverage sales or concessions
nmlkj nmlkj nmlkj nmlkj
Other vendor commissions/revenue share
nmlkj nmlkj nmlkj nmlkj
Event services including equipment rental and AudioVisual
nmlkj nmlkj nmlkj nmlkj
Telecommunications, internet and technology services
nmlkj nmlkj nmlkj nmlkj
Parking revenues nmlkj nmlkj nmlkj nmlkj
Signage and/or advertising nmlkj nmlkj nmlkj nmlkj
Events owned/produced by the venue
nmlkj nmlkj nmlkj nmlkj
Portion of hotel occupancy tax nmlkj nmlkj nmlkj nmlkj
Direct government funding nmlkj nmlkj nmlkj nmlkj
Naming rights nmlkj nmlkj nmlkj nmlkj
Public/private partnership(s) nmlkj nmlkj nmlkj nmlkj
Yes nmlkj
No nmlkj
Yes nmlkj
No nmlkj
Other
Other
Other
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey21. By what percentage has your published convention and exhibition space / hall pricing ("rack rate") changed in the past year? (Please estimate if necessary.)
22. Are you engaging in more incentive or subvention activities (i.e., rent reductions, added value services, cash incentives, hosted functions) compared to last year?
23. If you are engaging in more incentive or subvention activities (i.e., rent reductions, added value services, cash incentives, hosted functions), what percentage of your centre clients are provided with an incentive or subvention? (Please estimate if necessary.)
24. How have you changed, or plan to change, your sales and marketing in response to evolving market conditions? (Please choose all that apply.)
25. If you have increased your specific centre budget for more marketing investment, please provide the percentage increase over the last year? (Please estimate if necessary.)
Increased, by how much? %
Stayed the same (please respond zero "0")
Decreased, by how much? %
Yes nmlkj
No nmlkj
More marketing investment gfedc
Switched tactics gfedc
Pursuing other markets gfedc
Changed DMOCVB relations gfedc
Joined a marketing alliance gfedc
Changed messaging gfedc
Developed an "Ambassador" program gfedc
Pursued local business alliances gfedc
Other (please specify)
gfedc
Other
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey26. Have you added any new revenue sources (facilities, services or events) in the past year?
27. If you have added new revenue sources in the past year, what are they?
28. Please provide the percentage of total revenue that these new revenue sources are expected to contribute this year. (Please estimate if necessary.)
29. Are you planning a new build, expansion or renovation project currently, or is one underway?
30. If you are planning a new build, expansion or renovation project currently, or is one underway, please provide the estimated total investment cost for the project. And please note the currency.
55
66
Yes nmlkj
No nmlkj
New build gfedc
Expansion gfedc
Renovation gfedc
No development plans currently gfedc
Other
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey
32. Do you feel that currently government is more or less inclined to invest in the convention and congress centre industry, especially in terms of facilities and infrastructure than a few years ago?
New Theme this Year: Community Engagement
31. Looking forward, which spaces and areas in your venue do you see in the most need of enhancement or investment? (Please check all that apply.)
Exhibit halls gfedc
Meeting rooms gfedc
Ballroom(s) gfedc
Prefunction spaces gfedc
Loading dock and related areas gfedc
Kitchen(s) gfedc
Clientfacing food service areas and restaurants gfedc
Other concession areas and storefronts gfedc
Technology infrastructure or services gfedc
Business centre gfedc
Signage gfedc
Outdoor, outside areas gfedc
Venue connections and links to transportation, such as shuttle bus and taxi areas
gfedc
Venue connections and links to hotels or other key buildings gfedc
Other (please specify)
gfedc
More inclined to invest nmlkj
Less inclined to invest nmlkj
No change nmlkj
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey33. What efforts do you make to connect and engage with the following local community groups?
34. Do you make an effort to connect your clients with any key community or local business groups as a part of their event program?
35. If you do connect your clients with the local community, what do you provide? (Please select all that apply.)
Business community; what efforts?
Local government; what efforts?
Senior government (national/federal government, province/state); what efforts?
Academic community; what efforts?
Professional community; what efforts?
General public; what efforts?
Other; what efforts?
Yes nmlkj
No nmlkj
Press, media and other PR contacts gfedc
Local attendance building efforts gfedc
Meetings or connections with business community leaders gfedc
Meetings or connections with government leaders gfedc
Meetings or connections with academic community gfedc
Meetings or connections with professional community gfedc
Speaker contacts gfedc
Other contact and list sharing gfedc
Other (please specify)
gfedc
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey36. Please briefly describe the process how you and your marketing partners select and pursue event, group and meeting business that specifically ties to and benefits the local community?
New Theme this Year: DMOCVB Relationship
37. Does your city or region have a Destination Marketing Organization (DMO) or Convention and Visitors Bureau (CVB)?
38. Does the DMOCVB participate in the selling and marketing of the centre?
39. If the DMOCVB is part of the centre sales and marketing process, how are these responsibilities allocated, i.e., what does the DMOCVB provide or assist with specifically? (Please check all that apply.)
55
66
Yes, a DMOCVB that markets to both leisure/consumer tourists and conventions, meetings and groups (often the North American model) nmlkj
Yes, a DMOCB that markets primarily to conventions, meetings and groups (often the European / Australian model) nmlkj
No nmlkj
Yes nmlkj
No nmlkj
DMOCVB controls the centre booking window between 6 to 12 months out gfedc
DMOCVB controls the centre booking window between 12 to 24 months out gfedc
DMOCVB has the primary marketing responsibility for the centre gfedc
DMOCVB provides marketing assistance to the centre; but the centre is the primary marketer gfedc
DMOCVB provides hotel relations and bookings assistance for event and group clients gfedc
Other (please specify)
gfedc
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey40. What percentage of the DMOCVB budget is allocated to selling conventions, exhibitions and major group meetings overall including salary/commissions/benefits for salespeople and what is the total expenditure? (Please estimate if necessary.)
41. What percentage of the DMOCVB budget is allocated to selling conventions, exhibitions and major group meetings overall including salary/commissions/benefits for salespeople to the Centre specifically? (Please estimate if necessary.)
42. How does the DMOCVB's Centrespecific sales and marketing allocation including salary/commissions/benefits for salespeople compare with the centre sales and marketing budget?
43. What is the source of the DMOCVB's funding? (Please check all that apply.)
% of DMOCVB budget allocated to selling conventions overall:
Total Expenditure Level of DMOCVB budget allocated to selling conventions overall:
DMOCVB's sales and marketing allocation is higher than the Centre's nmlkj
Lower nmlkj
About the same nmlkj
Unsure nmlkj
Other (please specify)
nmlkj
Hotel room night / bed tax gfedc
Other taxes and fees gfedc
Government funding besides specific tax receipts gfedc
Membership dues gfedc
Sponsorship fees gfedc
Centre payment / contribution gfedc
Services revenue (housing, marketing services, etc.) gfedc
Other (please specify)
gfedc
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey44. Do you have any control or influence over the DMOCVB's convention and major group meeting marketing strategy and programming?
45. If yes, what control or influence do you have over the DMOCVB's marketing strategy and programming?
Yes, control nmlkj
Yes, influence nmlkj
No nmlkj
Other (please specify)
nmlkj
Centre and DMOCVB are essentially the same organization gfedc
Overlapping governance among both Centre and DMOCVB gfedc
Centre has a contract for marketing gfedc
Centre has DMOCVB board position(s) gfedc
Centre manages CMOCVB convention and exhibition salesforce gfedc
Centre selects or manages advertising agencies gfedc
Centre controls convention and major group meetings marketing messaging and branding gfedc
Centre controls marketing partners gfedc
Other (please specify)
gfedc
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey46. What are the DMOCVB's performance measures for conventions, exhibitions, meetings and key group bookings?
47. Does your DMOCVB provide subventions, discounts and/or incentives to key client groups?
48. What is the source of these subvention and incentive funds? (Please check all that apply.)
New Theme this Year: Centre Management
Total number of event, group and meeting bookings at the venue(s) gfedc
Total number of visitors to the destination or generated by events at the venue(s) gfedc
Total number of hotel rooms booked by events at the venue(s) gfedc
Hotel community occupancy levels generated by events at the venue(s) gfedc
Visitorrelated tax revenues generated by events at the venue(s) gfedc
DMOCVB operational profit/loss gfedc
Convention centre operational profit/loss gfedc
Total economic impact gfedc
Public Relations, press coverage gfedc
Do not formally measure gfedc
Other (please specify)
gfedc
Yes nmlkj
No nmlkj
DMOCVB operating budget gfedc
Convention centre operating budget gfedc
Convention centre or tourismrelated taxing district gfedc
Hotel tax segregated for incentives gfedc
Municipal (or other) government general fund and/or tax revenues gfedc
Special fund allocated by the hotel and hospitality community gfedc
Other (please specify)
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AIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member SurveyAIPC 2015 Member Survey49. What is the centre management structure?
50. Has this management structure changed over the past five years?
51. What changes in event formats and requirements have you seen that may require a reassessment of the facilities and services centres currently offer?
52. Are there any other critical issues, concerns, trends or opportunities impacting the convention centre business that this survey has not covered that AIPC membership and management should be aware of?
55
66
55
66
Direct by Government or City Department gfedc
Special Purpose Organization (Corporation, Authority) gfedc
Contracted Private Management gfedc
Other (please specify)
gfedc
Yes nmlkj
No nmlkj
If Yes, briefly describe the change:
![AIPC CHAOP Module4 Rev2013 [VR2] 17-8-13](https://img.pdfslide.us/doc/110x75/6291e08092796f0afd22f233/aipc-chaop-module4-rev2013-vr2-17-8-13.jpg)
