AIMS Thought Express - 1

AIMS Thought Express

24-30 March 2014

I N S I D E T H I S I S S U E

1 Good to Know- Virtual Currency BITCOIN

1 News Snippets

2 Student Corner : Company Profile-NIKE

3 Success Mantra : How to take Notes

4 Challenge Corner

5 AIMS Student Album

Good to Know: BITCOIN

- By Firoj & Arun

Virtual Currency Bitcoin

Founder is Satoshi Nakamoto

What is BITCOIN?

Bitcoin is a digital currency, similar to wallets on some e-commerce websites, which can be used to purchase goods online.

Unlike National Currencies such as rupee of dollar, Bitcoin is not issued by a Bank or Government.

Newly minted Bitcoins are given to “Bitcoin Miners” who perform complex calculations to verify Bitcoin transactions to prevent misuse of the currency.

The total number of Bitcoins in the world is limited to 21 million.

Over 12 million Bitcoins are in circulation right now

TRADING Bitcoins for paper currency take place in

Bitcoin exchanges such as Japan-based Mt Gox

of till recently BTC China.

FREE from the highs and lows of inflation.

BITCOINS can also be exchanged in physical form through Casascius coin- a collectible coin backed by real Bitcoins embedded inside.

News Snippets

(Global, Business,M&A, Political)

Russia suspended from G8 over seizure of Crimea

Earlier this month, Russia annexed Crimea from Ukraine after a referendum considered illegal by Kiev and the West.

The Satellite images for search of Malaysian jetliner MH370 missing since March 8 with 239 people on board have revealed 122 objects in the southern Indian Ocean that could be debris Now the search zone could be narrowed, with the debris spotted across an area measuring just 155 square miles (400 square kilometers).

Facebook & WhatsApp deal-

In one the biggest ever internet deal, Facebook had acquired the popular mobile-messaging platform WhatsApp. Deal settled at whopping $19Billion, which means Facebook had paid $42 per user.

Facebook’s deal to buy Oculus VR has been finalized at $2 billion. Microsoft Corp would buy cloud-based customer service software maker Parature Inc to expand its customer self-service capabilities.

British mobile phone giant Vodafone has agreed to

buy Spanish cable television and internet provider Ono

for 7.2 billion euros, or $10 billion.

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Nike

Diamon

d Air

Turf3

Nike Hyper Drunk

THE RISE

In 2008, Bitcoin was conceived in Japan by a developer whose pseudonym is Satoshi Nakamoto, became operational in 2009.

The lure of low(often zero) transaction fees(as opposed to 2-4 percent charged by credit card companies) and anonymity led to the popularity of Bitcoin.

Money can be sent and received instantly anywhere, at anytime, without a bank of middleman.

There are conflicting reports on how anonymous Bitcoin is, but the general consensus is that it is difficult to trace users.

The perceived anonymity associated with Bitcoin transactions makes it a useful tool for transfer of funds by criminals or purchase of illegal items.

Before the original Silk Road, the online black

market, was shut down by the FBI, it was

processing $1.9 million per month in Bitcoins.

Bitcoin Status(25th March)

Total BTC

12,560,050BTC

Market Capital

7,297,389,050USD

Transactions last 24h

74,716

Transactions avg. per hour

3113.17

Bitcoins sent last 24h

610,494.53BTC

Bitcoins sent avg. per hour

25,264.54BTC

Data Source: http://bitcoincharts.com/bitcoin/ & TOI

Company profile : NIKE

-By Narendra Yadav

The company was founded January 25, 1964 as Blue

Ribbon Sports by Bill Bowerman and Phil Knight.

MISSION: To Bring Inspiration And Innovation To

Every Athlete In World*If You Have A Body, You Are

An Athlete.

VISION: Enable The Company and Its Consumer To

Thrive A Sustainable Economy, One Where People,

Plant And Profit Are In Balance

SWOT Analysis:

Strength

- Aggressive

- Sign Star Athelets

- Owns no factories

- Strong R&D budget

“Swoosh” logo

Weakness

- Narrow line of products

- Primarily footwear

- A very price-sensitive

biz

Opportunity

- Innovation

- Segment Expansion &

Performance Leadership

- Emerging Markets

Threats

- Currency fluctuations

- Smart Competitors

Reebok, Puma, Adidas

NIKE top Shoes:

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THE RISKS

-Bitcoin is probably the world’s most volatile currency.

-In January 2013, one Bitcoin was worth $13.5. In December, it hit a record high of $1,200.

-It is between $850 and $950.

-No Regulator for the currency

-Isn’t backed by a mint.

-Its anonymity makes it difficult to track thieves.

-Common vulnerability is user error- Bitcoin wallets can

be accidentally deleted, lost or stolen.

Mark Parker - CEO

Nike Free Run

Nike Air

Max 2012

Nike

Diamond

Turf 3

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MARKE T ING MI X -

P R O D U C T :

Nike offers a wide range of shoes. Nike started selling sport

apparel, athletic bags and accessories items in 1979. Their

brand Cole Haan carries a line of dress and casual footwear

and accessories for men, women and children. They also

market head gear under the brand name sport specialties

through Nike team manufacturer and distribute ice stakes,

skate blades, in roller skates, protective gear, hockey sticks

and hockey jerseys and accessories.

P R I C E :

Nike pricing is designed to be competitive to the other

fashion shoes retailer. The pricing is based on the bases of

premium segment and target customer. Nike’s pricing

strategy makes use of vertical integration in pricing where in

they own participants at differing channel level and take part

in more than one channel level operation

P L A C E :

Nike stores available in the global market it has multi brand

stores also. Nike sells its product to about 20,000 retail

accounts in the U.S. and in almost 200 countries around the

world. In the International market Nike sells its products

through independent distribution.

P R O M O T I O N :

For promotion Nike has number of famous athlete that serve

as a brand ambassador such as the Brazilian soccer team

Renaldo and Roberto Carlos, Lebron James and Jarmane

O’Neal for Basket ball. Lance Armstrong for Cycling, Tiger

Woods for Golf. Nike also sponsors event such as Hoop it up

and the Golden west invitational. Indian soccer team captain

Baichung Bhutia is the new brand ambassador of Nike. The

company has used electronic media for promote their

product.

The brand Swoosh Logo and image played an important

role in its advertisement

C A R E E R I N N IK E I N C :

You can find opportunity to work in their Corporate functions, Merchandising & Product Management, Product Development, Sales or in Sports Marketing.(For more: http://nikeinc.com/pages/career-areas)

HOW TO TAKE NOTES

-By Prof. Vijay Gupta

Cause/Effect:

Timeline:

Flow-Chart:

Whether you want to succeed in academics or

you want to be on top of your professional

career, effective note-taking is a valuable skill for

retaining, remembering, reciting and recalling

information.

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Venn Diagrams:

Bubble-Chart:

Tree:

The difference between success and mediocrity

is all in the way you think- Dean Francis

CHALLENGE PART-1(COUNT THE SQUARES)

Q: Take a good look at this figure:

How many Squares are there in this figure?

CHALLENGE PART-2(“DARE TO DO” PUZZLE)

Q: Take a look at this figure:

All right readers, I want you to arrange the eight

numbers being written in black color into two groups of

four numbers each. When you add up each group, the

sums must be the same. All those who solve this

problem will be exempted from fine.

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1234

5789

--Answers will be in next issue

AIMS Thoughts Express 5

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