Co-Create, Collaborate, Consult

Delivering on Humana’s Perfect Experience Promise with Applied Innovation

April 2015

Applied Innovation Overview

Objectives1. Support Segment led renovation efforts

on consulting engagements2. Build an Innovation System3. Foster a Culture of Innovation

MissionApplied Innovation masters and applies a deliberate, repeatable, and measurable innovation system. Helping Humana improve the health of our members and the communities we serve.

PurposeApplied Innovation brings a disciplined approach and fresh thinking to solve for our consumers’ needs and shape the future of healthcare.

Project San Antonio

Strategic Alignment with

Management Operating Committee

Current State of San Antonio

-Humana has been a partner of the San Antonio community for 30+ years.

-The health of San Antonians hasn’t improved.

400+ Strategy

Cards

Innovation Training

CREATECOMMUNICATECOMMERCIALIZ

E

Project San AntonioImmersion Session

A day in the life of a San Antonian

o Healthy Meal Challenge

o Healthy Lifestyle Challenge

o Healthcare Challenge

Innovation Sprint Fail Fast, Fail Cheap

Care CoordinatorHEB Meal Plan

o Ideationo Rapid

Prototypingo Consumer

Feedback

400+

InnovationWork

Successful PartnershipsOncology

Inclusion & Diversity

Clinical Laboratory

Health Indicator

Mississippi

Enterprise Goal

Provider Experience

ProjectSan

Antonio

TeleMedicine

LifeSynch

Humana Gov’t

Business

Pharmacy

Concentra

Management Operating

Committee

Learning Consortium

Inspire Health

Our Values inspire collaboration and innovation

Rethink RoutineCultivate

Uniqueness

Thrive Together

Pioneer Simplicity

Applied Innovation Roll-Out Model:Develop a comprehensive strategy that raises awareness of Applied Innovation and provides the simple steps to apply and innovate anywhere.

1

AWARENESSAssociates have knowledge and consciousness that Innovation is important and are preparing to receive the message/change

2

UNDERSTANDINGAssociates show a degree of comprehension of the nature and intent of Innovation and what it means to them/ team/ company/ consumer.

3

EXPERIMENTATIONAssociates take action on practicing and living innovation and assess the impact.

4

ADOPTIONAssociates have successfully “tested” how innovation affects them and are incorporating an innovation mind-set into their every day work.

5

INTERNALIZTIONInnovation is part of our Associates DNA, their mind-set and behaviour are consistent.

Enterprise Solutions Consulting

Applied Innovation – Systems Overview

• System Purpose– Provide tools and structure for facilitating the Applied

Innovation process.

• Major Components– Session Scheduling - Tool for Applied Innovation Community to

create, schedule, and invite participants to Applied Innovation Strategy and Solutions sessions.

– Stimulus Submission - System for participants to submit session stimuli to be leveraged in spark deck presentations during sessions.

– Innovation Assessment - System for surveying participants on their beliefs and overall perspective around innovation.

– Innovation Pipeline - Innovation database with custom Strategy and Solution cards and the projects that align with each

Enterprise Solutions Consulting

Scheduling, Stimuli Submission, and Assessment

Applied Innovation - Innovation Community complete self-service form to

schedule applied innovation sessions.System Generates Email Invitations to All Participants

Session Stimulus Submission

Innovation Assessment

Session Details

Email invitation provides quick access

to session details, stimuli submission and

assessment

Enterprise Solutions Consulting

Innovation PipelineFull Pipeline

Complete listing of all Strategies and Solutions submitted. Key features:- Submissions grouped by Strategy

session- Strategy and Solution submissions color

coded for quick scanning- Dollar impact of each solution totaled

across sessions and entire Applied Innovation program

- Highly flexible display of data to suit changing needs of program

- Data easily exported - Real time reporting easily created

Strategy Form* Solution Form*

Entry form for new Strategies. Key features:- Linked to Sessions and Pipeline tools to

connect each strategy to broader Session for reporting

- Dynamic form expands to fit information entered

- Ability to save and return later to complete before final submission

Entry form for new Solutions. Key features:- Linked to Sessions and

Pipeline tools to connect each strategy to broader Session and Strategy entries

- Dynamic form expands to fit information entered

- Versioned to capture work done in each cycle and meeting

- External Business Case Toolkit allows facilitator to easily customize tools provided to fit session

*Print versions of Strategy and Solution forms also created

Applied Innovation Toolkit

Strategy Card Solution Card

Mind Mapping Storyboard

“I have an innovative idea but don’t have enough information to make an informed decision/this idea is too new for me to evaluate.”

Applied Innovation can help evaluate your idea faster and with less risk (6 x faster and with 30-80% less risk)

FAIL FAST, FAIL CHEAP CYCLES OF LEARNING

Barriers

“I came up with this innovative thing, but I don’t know how to communicate it or build a business case for it.”

Applied Innovation can help you refine and communicate your idea

COMMUNICATION/REFINE IDEA

“I have a strategic problem I would like to address and need new ideas on how to address this problem.”

Applied Innovation can help … CREATE SESSIONS

“I need to improve, but I am not sure what to focus on. I need help defining a strategic problem.”

Applied Innovation can help … STRATEGY ACTIVIATION SESSION

IMMERSION SESSION

So how can you best utilize all of the resources in Applied Innovation…?

Enterprise Solutions Consulting

TrainingCertification

Shar

ePoi

nt

January February March

Applied Innovation

Innovation Engineering

Applied Innovation Map

Brand SharePoint site as Applied Innovation. Go live with

SharePoint Site

Brand Stragey & Solution Cards.

Include Learning and Math Game Plan in PM system for SharePoint.

Develop Sessions suite for Ideation sessions.

Leverage tools for Innovation (e.g. ASQ, Knowledge mgmt)

Highlight innovation methodologies (Lean Start-up, Design Thinking).

Involve innovation community

on consulting work as needed.Include top 4 Creativitiy tools to include in system.

Introduce/Train Innovation Communities to new tools & system.Re-create

certification requirements.

Rebrand training literature.

Continue with Enterprise training classes. ‘Applying Innovation’ Training

Re-think Applied Innovation Training

Continue communication with Innovation Communities.

Assignments related to training.

Enterprise Solutions Consulting

Applied Innovation Work on Enterprise EngagementsProjects – Strategic Mission’s

1 Design a meaningfully unique Oncology Perfect Experience that partners with providers and members

in their health journey which promotes ongoing improvements in quality, efficiency and affordability. Executive Sponsor: Dr. Bryan Loy

Oncology Perfect Experience1

Re-Imagining Engagement2

Re-Imagining Humana Guidance Center’s4

We need ideas to leverage research findings to develop new concepts and different approaches to increase member engagement.

Executive Sponsor: Tom Liston

Create a meaningfully unique Consumer Experience in the lab space while achieving optimal financial success.

Executive Sponsor: Dr. Bryan Loy & Jimmy Long

Pathology/Clinical Governance3

Optimize the use of the Health & Well Being Center’s through the duration of the lease. Past engagement efforts have been largely unsuccessful, so we are re-thinking the purpose and suite of services provided.

Executive Sponsor: Marisa Rowell

Team Capture TRICARE Contract5

We need ideas for a deliberate, effective business modeling approach to win the 2017 TRICARE contract.

Executive Sponsor: Brent Densford

Innovation Skills & Capabilities

Key Attributes:• Collaborative/Consultative Skills• Shared Resource • Supports/Consults with the Enterprise• Dedicated resources to facilitate and drive innovation• Flexible & Comfortable with ambiguity• Emotional Intelligence / Engaging Personality• Strong Facilitation Skills• Business Acumen to work cross-functionally with all levels of leaders

at Enterprise• Problem Solving

Thank You!