Creativity & Innovation Presentation

7/29/2019 Creativity & Innovation Presentation

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Creativity

The generation of novel and useful ideas


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Key Issues

1. The Thinking Process

2. Patterning Systems

3. Mind Set

4. Playfulness

5. Techniques

6. Innovation


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The Thinking Process

First Stage Thinking

(Lateral Thinking)

Second Stage Thinking(Vertical Thinking)


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387 teams in a football tournament.

In a straight knock-out (extra timethen penalties), how many games areplayed through to and including thefinal?


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Second Stage Thinking


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First Stage Thinking

How many losers are there for eachgame played?

How many losers are there in theentire tournament?

So .. How many games played?


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Generic Solution

N teams in the tournament, numberof games:

N-1


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The Point: #1

Most problem solving in business is dominated by second stage thinking particularly for scientists and engineers

But first stage thinking can radically speed up the problem solving

process, and even produce generic solutions

How much better would problem solving be in the business setting, if firststage thinking was applied

Once this blockage to creativity is understood, the chairman of the

problem solving session can facilitate a change in process

Knowledge of the blockage is the key


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Patterning Systems


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The Point: #2

The brain will naturally search for a pattern in the features of anyproblem, and will actively try to match that pattern against one alreadyon file

The brain will settle for near enough then convince you that thepatterns are identical to a previous problem

But no two problems have exactly the same features, so the solutions(successful or not) from past experience may be misleading

Understanding this blockage to creativity, the chairman of the sessioncan use techniques to dismantle past patterns


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Mind Set

Without taking penoff paper, connectall points with just 4straight lines


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Mind Set


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With 3 lines?

With 1 line?


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The Point: #3

Mind set defines conditions or constraints on problem solving,which do not necessarily exist

Knowing this blockage to creativity, it is possible for the Chairmanof the problem solving session to actively challenge theassumptions


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Playfulness

Imagination Intermediate Impossible

Creative Charter


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Creative Charter1. We shall collectively work to produce a creative atmosphere

2. Thou shalt not pass premature judgement upon anysuggestion

3. Thou shalt look positively upon all suggestions, finding thegood, rather than the bad

4. We all reserve the right to make complete fools of ourselvesin a completely safe environment, without fear of any latercomeback

5. We are all completely equal, irrespective of position orfunction

6. No one shall opt out

7. We shall have fun


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Creativity Techniques

Synectics

Rolestorming

6 Thinking Hats

Reversal

Storyboards


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Creativity Club

Volunteers from all areas (18 members)

Meet once a month (groups of 6-8)

Try new techniques

Work on real business problems

Works best with problem owner

Meetings last no more than 1 hour


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CREATIVITY

The generation of novel and useful ideas

INNOVATION

Making money out of creativity


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Innovative Roles

Ideators

Inventors

Technology Gatekeepers

Champions

Sponsors

* Entrepreneurs


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Innovation Club

All staff are automatic members

Meet at least once every 3 months

Lunchtime meetings all welcome

Focus on strategic issues

Discuss issues, use creative techniques to aid idea generation

Assign project teams

Teams report back to whole meeting


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Summary

Creativity - Generation of Novel and Useful Ideas

Blocks to Creativity - thinking, patterning, mind set, play

Creative Charter

Creativity Clubsystematic approach

Focus on Innovationmaking money out of creativity

Innovation Clubsystematic approach

Documents

Creativity & Innovation Presentation