AIESEC Bucharest

Partnership proposal

Presentation summary

1. AIESEC General presentation

2. AIESEC Bucharest presentation

3. CSR T(h)ree - Project presentation

4. Benefits presentation

5. Partner involvement in CSR T(h)ree

6. Partners and partnerships presentation

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AIESEC is the world’s largest student-run organization. Active in over 1700 universities across more than 110 countries and territories, our international platform enables young people to explore and develop their leadership potential for them to have a positive impact in society. In partnership with business and higher education, AIESEC has over 60 years of experience in developing high-potential students into globally minded responsible leaders. AIESEC' s innovative development process consists of unmatched leadership experiences, international opportunities and a global learning environment. AIESEC uses an innovative approach to engaging and developing today’s youth. By offering opportunities to build extensive international personal networks and explore leadership opportunities, we provide a platform for young people to discover direction and ambition for their futures.

110 Countries 44.104 Members 1715 universities 1.089.046 alumni 4255 partners

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As the first international student NGO in Romania, starting with the 90s, AIESEC Bucharest has constantly helped students and communities fill in the gap between formal education and the market needs. The aim of our activities has been unchanged in the last 20 years : empowering youth and developing their change agents potential. Nevertheless we adapted our approach at the same pace as the Bucharest needs changed. If in the previous decade we brought to Romania new concepts at that time such as Career Fair and youth online platforms, the present finds our energies invested in the nests of the future : international youth exchange, physical and virtual learning spaces, entrepreneurship culture among technical students, sustainability and career planning. In 2009 we facilitated learning experiences for more than 7000 students, out of which 100 were selected to join us as full time members. The brand awareness we have, the success of our alumni , the increasing reach among students and the number of members in international leadership positions give us no other choice than to reach even higher in 2010.

120 members >1000 alumni 4 major universities 20 years 25 partners

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For over 20 years, AIESEC Bucharest choses to transmit his positive impact inside the community, by developing and running various projects on issues like: leadership, corporate social responsibility, finance, sales, management and human resources In this period, our projects brought innovation, we were the first organization in Romania addressing the CSR issue, inspiration and valuable soft and hard skills for the student environment in Bucharest. More then 15.000 students participated in our projects throughout the years, being trained and inspired by over 300 guests and speakers, represented by alumni, corporate representatives and personalities from different environments.

“The CSR project, already at it's third edition, aims to provide an intense learning experience with impact on the community, through events that will develop a sustainable mindset. Life Portraits, a 2 hour-event in which 80 students will discuss about the different types of discrimination and Bucharest Whistles Fault(more then 1000 people marching for 6 important issues that the city needs to be aware of) are the main parts of this project.”

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Life Portraits | Romanian students discussing the challenges of a person being discriminated ( by race, religion, sex etc) BFF | Raising the awareness of Bucharest’s community regarding the social responsibility Exchange of Students | Bringing the international know-how in NGOs and companies and supporting their development on CSR

CSR Bridge T(h)ree | The Concept

Life Portraits 17 March 2010 Bucharest A one-day event in which students from the main Universities in Bucharest will discuss the challenges of a person that is discriminated ( by race, religion, sex and others) and will understand the consequences of discrimination in the everyday life.

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Bucharest Whistles Fault –the third edition (Bucurestiul Fluiera Fault –a treia editie) 17h of April 2010 Bucharest

The purpose of this project is to raise awareness towards Bucharest’s citizens about the environment in which we live today.

With the participation of AIESEC members, students, high-school pupils, NGOs, companies volunteers and personalities in Bucharest society, this event aims to change mentalities for the development of a sustainable behaviour in Bucharest.

After the march through the streets of Bucharest we will arrive at the park where different activities will take place(contests, games, planting of trees and a Volunteers Fair)

The main program of the day will be 10:15- 11:00 Gathering of the participants 11:00- 12:00 The BFF march 12:00- 17:00 Activities in the park

In the park there will be -Planting of the trees(with the help of ALPAB) -Games and contests(organized by us or with the help of companies and NGOs) -Volunteers Fair(the local NGOs will have stands where they can present themselves to the participants who want to continue their voluntarily activities by supporting one of them

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CSR Bridge T(h)ree | Last year

2.0

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A) Organization’s involvement Participation at BFF with volunteers at the march of the event Participation at BFF with volunteers at the activities in the park Stand of the organization at the Volunteers Fair

B) Event’s prints Organization’s logo on the diplomas distributed to the BFF participants

C) On-line advertising Events` site – logo on bff.aiesec.ro

D) On National. Central Media Press – logo on events` advertising in main dailies , weeklyes, student magazines and bi

monthlies (see attached media plan)

E) Direct marketing Below the line promotion – logo on all events` flyers and posters distributed before the events in

main universities, indoor & outdoor selected locations E-Marketing – logo on all emailing newsletters, sent to students databases, AIESEC Romania

Network

CSR Bridge T(h)ree | Partnership | Bucharest Whistles Fault – the third edition Partner

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At the moment, we are looking for help in the following areas: Promoting our event to as many stakehokders as possible

through different communication channels

Financing the project

Finding more sustainable, lower costs on printing materials and imprinting the t-shirts

Collaborating with the local NGOs in creating a great Volunteers Fair for the participants at the activities- at least 15 NGOs present there

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Partnering with AIESEC Today, more than 4.000 organizations - from multinational to small and medium scale business, non-profit to government and the UN - are partnering with AIESEC. AIESEC's unique network offers unique opportunities for organizations to co-operate with AIESEC and obtain value.

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“We partnered with AIESEC Bucharest as we have seen in them the enthusiasm, great talent and creativity we cherish.

It is impressive how a group of young volunteers manage to organize such diverse events in a very professional manner and be an inspirational voice in the student environment.

We share similar values and have both international expertise and local know-how. “

Ruxandra Scortea, Managing Director

Action Global Communications Romania

“The partnership with AIESEC has shown us how to identify and to work with great talents and gives both organizations the opportunity to benefit from each other.”

Frank Wagenbauer, CEO Capgemini Services Romania

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