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ADI Update • 07/15 Page 1 July 2015 WHY GM ACCESSORIES? Benefit From This Booming Market Did you know that most customers who are offered accessories during their vehicle purchase choose to buy them? Yet, the majority of customers are never given the option. You may have more customers who are ready and willing to purchase accessories than you realize. Make sure you’re presenting them with the opportunity both during and after the sales process. $ 40 BILLION 9 OUT OF 10 6 OUT OF10 90 DAYS 5 % The estimated amount consumers spend annually on accessories 1 The number of consumers who purchased accessories for their vehicles 1 The number of consumers who spend at least $1,500 on accessories 1 The time frame after vehicle purchase in which the majority of consumers purchase accessories The number of consumers who buy accessories from the dealership, even though it’s their preferred accessories retailer 1 1 Source: Reynolds and Reynolds 8/11/14 white paper, “Where Are the New Frontiers for Dealership Profits?” by Ron Lamb, President, Reynolds and Reynolds. To subscribe/unsubscribe from this e-newsletter, please send an email to [email protected]. www.GMCAAD.com Capital Area Accessory Distributors 222 Gregson Drive Cary, NC 27511 Website: WWW.GMCAAD.COM Phone: (888) 277-6290 Fax: (919) 463-5874 ADI UPDATE The GM Accessories Newsletter from CAAD

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Page 1: AI UPAEfiles.ctctcdn.com/d8b49328301/516cf5bb-9a6f-4f45-a165-fe...19260731 Hood Deflector Smoke Black 2012-16 Buick Verano $79 .00 0.3 hr 19331059 Hood Deflector Chrome 2012-16 Buick

ADI Update • 07/15 Page 1

July 2015

WHY GM ACCESSORIES?Benefit From This Booming Market

Did you know that most customers who are offered accessories during their vehicle purchase choose to buy them? Yet, the majority of customers are never given the option.

You may have more customers who are ready and willing to purchase accessories than you realize. Make sure you’re presenting them with the opportunity both during and after the sales process.

$40 BILLION

9 OUT OF 10

6 OUT OF10

90 DAYS

5%

The estimated amountconsumers spendannually on accessories1

The number of consumerswho purchased accessoriesfor their vehicles1

The number of consumerswho spend at least $1,500on accessories1

The time frame after vehiclepurchase in which the majority ofconsumers purchase accessories

The number of consumerswho buy accessories from thedealership, even though it’s theirpreferred accessories retailer1

1 Source: Reynolds and Reynolds 8/11/14 white paper, “Where Are the New Frontiers for Dealership Profits?” by Ron Lamb, President, Reynolds and Reynolds.

To subscribe/unsubscribe from this e-newsletter, please send an email to [email protected].

www.GMCAAD.com

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 463-5874

ADI UPDATEThe GM Accessories Newsletter from CAAD

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ADI Update • 07/15 Page 2

GMC Accessories is pleased to announce a $100 DealerOpen Account credit for each 2015 Sierra 1500 ordered andproduced with LPO RZ9 Chrome Grille.

Credits will be issued for all Sierras ordered with RZ9 Grilleand placed beginning with the June 25, 2015 Dealer OrderSubmission Process and will continue through 2015 modelyear buildout or while supplies last.

Credits will be issued to Dealers’ open accounts under thetitle ‘Sierra RZ9 Chrome Grille Credit’ following vehicleproduction and once VINs have been assigned.

Pickup buyers add more accessories to their trucks than anyother buyers. They want to personalize their trucks! Helpthem and make an extra $100 in the process by adding RZ9to your Sierra 1500 orders TODAY!

Make it Personal…and Save!

CHECK THE BOX!RZ9 LPO Chrome Grille

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ADI Update • 07/15 Page 3

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ADI Update • 07/15 Page 4

new silverado & sierra bedliners

Features of the NEW Silverado & Sierra Bedliners: • The NEW Chevrolet bedliner features a Chevrolet logo.

• The NEW GMC bedliner features a GMC logo.

• The NEW bedliner features a RAILED HEADWALL.

• The railed headwall goes over the front headwall on the truck bed to hold the bedliner in place.

• The bedliner will no longer need to be screwed into the headwall of the truck box like the current part numbers.

• All bedliners will include Upper Tie down holes and plugs (previous parts had with or without upper holes)

• ChevroletandGMCbedlinersfeaturefullyribbedconstructiononthefloorandsidewallsforextrastrength,whilecreatingairflowbetween the bedliner and the truck bed for increased moisture evaporation.

NEW RAILED HEADWALL PART #S Accessory - PUBX Bedliner - 2014/15/16 K2XX

LINER PKG - PUBX 5'8" (CHEVY) 23221574

LINER PKG - PUBX 6'6" (CHEVY) 23221572

LINER PKG - PUBX 8' (CHEVY) 23221571

LINER PKG - PUBX 5'8" (GMC) 23221573

LINER PKG - PUBX 6'6" (GMC) 23221570

LINER PKG - PUBX 8' (GMC) 23221569

* All bedliners include upper tie down holes and plugs

BasedonCustomerfeedback,Chevrolet&GMCaretransitioningtonewlydesignedBedliners.Someofthenewfeaturesanddesignimprovementsarelistedbelow,aswellas the new part numbers.

important information for new Camper mirrors• “Jumper” harness is required for certain 2014 LD

models and early built 2015 HD models• Driver and passenger door harnesses are required for

campermirrorinstallation(theseareserviceparts-notordered by ADI)

• Additionalcostofdoorharnesses(andlaborrequiredforinstallationofharnesses)shouldbeincludedwhenconveying price customers

• Refertoinstallationinstructionsformoreinformation

Product News

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ADI Update • 07/15 Page 5

ALL-NEW PREMIUM GMCFLOOR LINERS FOR CANYON

Display Your Point-of-Sale Support Banner and Print Piece Now!

Product News

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ADI Update • 07/15 Page 6

City express to be added to the business ChoiCe program

Timing is targeted for Mid July. Additionof$400AccessoryCashAllowance for the City Express. A list of both current and future available accessories are outlined below.

CHEVROLET CITY EXPRESS - AccessoriesPart Description Part Number MSRP Ladder Rack 19332624 $449.00 Scheduled to release in July/AugRear Bumper Protector 19332623 $79.00 Scheduled to release in July/AugPremium All Weather Floor Mats 19317703 $87.50 SmokeBlackHoodDeflector 19205608 $95.00 Smoke Black In Channel SDW Def 19205609 $65.00 CargoOrganizer-IncludesChevroletBowtieLogo,Black

19202575 $91.00

First Aid Kit 88960626 $17.50

Coming soon! $400

aCCessory Cash allowanCe for City express!

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 463-5874

Product News

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Sales Consultants & Sales Managers receive GM earnPOWER Points for each qualifying Chevrolet & GMC Accessories claim submitted within the 2015 Business Choice Program!

Is your customer’s vehicle used in the daily operation of his or her business? If so, they may be eligible to receive up to $1,000* in FREE ACCESSORIES

to get their new vehicle work-ready!

a big deal for small businesses!

2015 BUSINESS CHOICE PROGRAM ELIGIBLE VEHICLES

$400 Accessories Cash Allowance $1,000 Accessories Cash Allowance

1500 Silverado/Sierra Colorado/Canyon

2500 Silverado/Sierra 3500 SIlverado/Sierra

To be eligible, Business owners must (1) use the vehicle in the day-to-day operation of their business, and not solely for transportation purposes; and (2) must also provide one of the following eligible business documents identifying them as the owner of the business:

• GM Fleet Account Number (FAN)• DBA (Doing Business As)• Sales Tax License• State Business License or State/Fed-eralBusinessTaxIDCertificate

• State Occupational License for Trade (For example: plumbers, electricians, contractors, etc.)

• Municipalities (in lieu of bid assis-tance, vehicle must be in the name of the municipality)

• Municipal Business License

• Prior-year Schedule C (Form 1040) or Schedule F (Form 1040-farmers only)

• Crop or Livestock Insurance• Federal Land Use Restriction and/or

Land Grant Subsidiary Documentation• Commercial General Liability Insur-

ance Policy/Public Liability Insurance Policy and/or Workmen’s Compensa-tion Insurance Policy

• State or Federal Authorized Business Website (must have .gov website ad-dress)

• PocketListofRailroadOfficialsGuide(only eligible when Railroad Operators Incentive is not used)

• 2011 Business Tax Forms• Timber Registration Number• Agriculture ID• Farmer’s General Liability Insurance• Articles of incorporation• TAX Form 1120-S• TAX Form 1065

*Not valid with all offers. See dealer for details. Take delivery by 9/30/15. The 2015 Business Choice Program is valid from October 1, 2014, through September 30, 2015. This program may not be compatible with other offers or incentive programs. Consult with your Chevrolet or GMC Dealer for program compatibility and other restrictions. For complete program requirements, including information regarding offers, vehicles, equipment, options, warranties and ordering information, consult your Chevrolet or GMC Dealer or visit www.gmfleet.com.

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ADI Update • 07/15 Page 8

CadillaC ats sedan blaCK sport appearanCe paCKage

Auto Accessories Part Of The New Car Purchase For More Than Half Of Millennial BuyersJune 19, 2015 12:39 PM by aftermarketNews Staff

Millennialsnowrepresentthegreatestopportunityfortheaccessoryindustry,according to the newly published 2015 Accessories Immersion Report from Foresight Research.“First,millennialsarereturningtonewcarpurchasingindroves,sotherearemoreofthem,”saidChrisStommel,presidentofForesight.“Second,theyinstallaccessoriesata42percenthigherrate,andspend61percentmoreonaccessories than the average new auto purchaser.”Read more here:

http://www.aftermarketnews.com/auto-accessories-part-of-the-new-car-purchase-for-more-than-half-of-millennial-buyers/

Product News

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ADI Update • 07/15 Page 9

We are now equipped to support EVERY BRAND at your next outdoor event! Contact your TSM today to set it up!showCase aCCessories at your next event!

new Chevrolet aCCessories broChures for truCKs, Camaro and CorvetteThree new Chevrolet Accessories brochures are now available—justintimeforuseanddistributionatmotorsport events! The truck brochure features various accessoriesforSilverado1500and2500HDmodels,aswell as Colorado. The Camaro brochure features select accessoriesforthe2010-2015fifth-generationCamaro.TheCorvettebrochureoffersasamplingofaccessoriesforStingrayaswellasselectaccessoriesforC6Corvette.The PDFs of all three brochures are on AIC at Sales/Marketing>Marketing>DealerMarketingMaterial.

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 463-5874

Product News

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DESIgnED, EngInEERED, TESTED, AnD BACkED.

SPORTZ® TRUCK TENT BY NAPIER OUTDOORS

For installation instructions, please visit AIC and select Napier under the IBP section.

Equipment shown is from an independent supplier and is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of third-party supplier alterations.* Manufacturer's Suggested Retail Price. Taxes and installation extra. For more information on accessories, go to Chevrolet.com/accessories or GMC.com/accessories.

SPORTZ TRUCK TENTGet off the ground and under the stars with a SPORTZ Truck Tent by Napier Outdoors. Simple to set up, a Napier SPORTZ Truck Tent takes your pickup bed far beyond hauling, with two-person trail camping functionality and convenience:

• Compact and lightweight — keep the tent behind a seat for an unexpected adventure• No need to unpack — keep gear in the vehicle and sleep in the tent• Patented sewn-in floor for protection against the elements and for water resistance —

a Napier’s Truck Tent Exclusive• Color-coded pole and sleeve system allows for fast, easy setup• Large interior space, with more than 5.6' of head room• Full rain fly, two side vents and two large windows with a middle divider

for optional ventilation• Rear access panel allows access to the truck cab for additional storage• 4' x 4' shade awning secures to the tailgate• Expandable carrying bag for easy storage• 3-year / 36,000 mile warranty

YEAR USAGE PART DESCRIPTION GM PART # MSRP*

2014-15 Silverado/Sierra SPORTZ Truck Tent:Full-Size Long Bed - 8' 19329816 $270.00

2014-15 Silverado/Sierra SPORTZ Truck Tent: Full-Size Regular Bed - 6.5' 19329817 $270.00

2014-15 Silverado/Sierra SPORTZ Truck Tent: Full-Size Short Bed - 5.5' 19329818 $270.00

2015 Colorado/Canyon SPORTZ Truck Tent: Compact Size Long Bed - 6' 19329819 $270.00

2015 Colorado/Canyon SPORTZ Truck Tent: Compact Size Short Bed - 5' 19329820 $270.00

OFF THE GROUND

AND UNDER THE STARS

SOURCED BY

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ADI Update • 07/15 Page 11Contact your ADI for availability. Images are for representation purpose only. Actual product may differ.

PART # ACCESSORY VEHICLE MRSP INSTALLBUICK19260737 In-Channel Side Window Deflector Smoke Black 2012-16 Buick Regal $89.00 0.4 hr19260730 Hood Deflector Smoke Black 2012-16 Buick Regal $79 .00 0.3 hr19260738 In-Channel Side Window Deflector Smoke Black 2012-16 Buick Verano $89.00 0.4 hr19260731 Hood Deflector Smoke Black 2012-16 Buick Verano $79 .00 0.3 hr19331059 Hood Deflector Chrome 2012-16 Buick Verano $140.00 0.3 hr19303452 Aeroskin™ Hood Deflector Smoke 2013-2015 Buick Enclave $79.00 0.3 hr19329338 Aeroskin™ Hood Deflector Chrome 2013-2015 Buick Enclave $139.00 0.3 hr19303453 Aeroskin™ Hood Deflector Smoke 2013-2015 Buick Encore $79.00 0.3 hr19329339 Aeroskin™ Hood Deflector Chrome 2013-2015 Buick Encore $139.00 0.3 hr19303454 In-Channel Side Window Deflector Smoke 2013-2015 Buick Encore $89.00 0.3 hrGMC19329342 Aeroskin™ Hood Deflector Smoke 2015 Sierra HD $89.00 0.3 hr19329343 Aeroskin™ Hood Deflector Chrome 2015 Sierra HD $159.00 0.3 hr19329344 Bug II Hood Deflector Smoke 2015 Sierra HD $95.00 0.3 hr19329345 Bug II Hood Deflector Chrome 2015 Sierra HD $165.00 0.3 hr19329346 Aeroskin™ Hood Protector Smoke Black 2015-16 Yukon/Yukon XL $89 .00 0.3 hr19329347 Aeroskin™ Hood Protector Chrome 2015-16 Yukon/Yukon XL $159.00 0.3 hr19329348 Hood Protector Smoke Black 2015-16 Yukon/Yukon XL $95.00 0.3 hr19329349 Hood Protector Chrome 2015-16 Yukon/Yukon XL $165.00 0.3 hr19329351 In-Channel Side Window Deflector Smoke Black 2015-16 Yukon XL $89.00 0.3 hr19329350 In-Channel Side Window Deflector Smoke Black 2015-16 Yukon $89.00 0.3 hrCHEVROLET19331066 Aeroskin™ Hood Protector Smoke Black 2015 Chevrolet Silverado HD $95.00 0.3 hr19331067 Aeroskin™ Hood Protector Chrome 2015 Chevrolet Silverado HD $165.00 0.3 hr19331074 Tape-On Side Window Deflectors Chrome 2015 Chevrolet Silverado LD/HD Double Cab $115.00 0.3 hr19331075 Tape-On Side Window Deflectors Chrome 2015 Chevrolet Silverado LD/HD Crew Cab $115.00 0.3 hr19331064 Aeroskin™ Hood Protector Smoke Black 2014-15 Chevrolet Silverado 1500 $95 .00 0.3 hr19331065 Aeroskin™ Hood Protector Chrome 2014-15 Chevrolet Silverado 1500 $165.00 0.3 hr19331068 Aeroskin™ Hood Protector Smoke Black 2015-16 Tahoe/Surburban $95.00 0.3 hr19331069 Aeroskin™ Hood Protector Chrome 2015-16 Tahoe/Surburban $165.00 0.3 hr19331062 Aeroskin™ Hood Deflector Smoke Black 2013 -2016 Chevrolet Traverse $80.00 0.3 hr19331063 Aeroskin™ Hood Deflector Chrome 2013 -2016 Chevrolet Traverse $140.00 0.3 hr19331070 Aeroskin™ Hood Protector Smoke Black 2015 Chevrolet Trax $80.00 0.3 hr19331071 Aeroskin™ Hood Protector Chrome 2015 Chevrolet Trax $140 .00 0.3 hr19303454 In-Channel Side Window Deflector Smoke Black 2015 Chevrolet Trax $89 .00 0.3 hr19329340 In-Channel Side Window Deflector Smoke Black 2015–16 Impala $89.00 0.3 hr19331060 Aeroskin™ Hood Deflector Smoke Black 2015–16 Impala $80 .00 0.3 hr19331061 Aeroskin™ Hood Deflector Chrome 2015–16 Impala $140.00 0.3 hr19331073 In-Channel Side Window Deflector Smoke Black 2015–16 Malibu $80.00 0.3 hr

new side window defleCtors and hood defleCtors from lund!

New Products

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ADI Update • 07/15 Page 12

Contact your ADI for availability. Images are for representation purpose only. Actual product may differ.

Enhance the appearance of the Silverado with thisBlackoutEditionDecalPackagefeaturingBodyside and Hood Graphics by 3MTM Original Wraps.Color:CarbonFiber.Anoptional4x4logofor the rear of the truck is also available.

Part # 19331569DealerCost$196.00Labor Hours 1.5MSRP$369.00

Part#23218801DealerCost$38.50Labor Hours 0.2MSRP$55.00

blaCKout edition deCalBlackoutEditionBodysideandHoodGraphics-CarbonFiber

4X4 Decal Package complement the blackout edition hood and bodyside

graphic package with this 4x4 side decal

package!

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 463-5874

New Products

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ADI Update • 07/15 Page 13

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 463-5874

Presenting our Top 20 Customers for the month.

1. ABERNETHY CHEVROLET

2. MARINE CHEVROLET CADILLAC

3. FLOW CHEVROLET BUICK GMC

4. HENDRICK CHEVROLET

5. RICK HENDRICK CHEVROLET BUICK GMC

6. CREWS CHEVROLET

7. HENDRICK CHEV,BUICK,SOUTHPOINT

8. PRIORITY CHEVROLET

9. JEFF GORDON CHEVROLET

10. HENDRICK BUICK GMC

11. TERRY LABONTE CHEVROLET

12. RICK HENDRICK CHEVROLET CHARLESTON

13. LOVE CHEVROLET COMPANY

14. CITY CHEVROLET

15. KEVIN WHITAKER CHEVROLET

16. HENDRICK CHEVROLET CADILLAC

17. MOORE BUICK GMC TRUCK,INC

18. JOHN HIESTER CHEVROLET LLC

19. BEN MYNATT CHEVROLET

20. MODERN CHEVROLET, LLC

THE TOPTwEnTy