Agriculture Sales

Jessica WrightAGED 410

Purpose and ObjectivesPurpose• Everyday you are selling yourself• Involvement in Judging Teams• Careers

Objectives• We will learn the principles of a successful

sales presentation and follow those in each student participating in a sale.

Steps to Selling1. Approach2. Demonstrate3. Overcome

Resistance4. Close

Approach• Obtain

customers attention

• Question to determine needs

• Relate product to customer needs

Demonstrate• Develop interest by showing how it

fits his/her need.• Demonstrate or show test data

Overcome Resistance• After interest is

developed, and there is resistance from customer

– Give back up test data

– Technical Information

Close

• Customers objections voiced• Encourage Action

How to prepare a Good Sales Presentation!!!1. Prepare2. Involve3. Positive Communication4. Motivate

Prepare• Gather all information• Outline demonstration• Practice Makes Perfect!

Benefits• Highlight benefits to customer• Use aids, reports, charts,

testimonials• Point out the benefits that

match the customers needs first.

INVOLVEMENT• Five Senses

– Hearing– Seeing– Touching– Tasting– Smelling

Communication Positive• Don’t argue• Do not tell the customer they are wrong• Ask questions to receive positive

responses.• Make sure sales points were understood

Motivation• Keep customer motivated• Be Dramatic, Enthusiastic and Dynamic

• Work in partners to use the principles of selling and sell the product given to each of you as best as you can.

• They will be presented in front of the class in 15 minutes.

• Good Luck in your selling!