AGRARIA 2011 CATALOG

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2011/2012

2010

�e Fine Art of Home Fragrance



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2010




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The Nob Hill Shop1156 Taylor StreetSan Francisco

Agraria founders Stanford Stevenson and Maurice Gibson in 1973

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RIAMany Agraria fans have fond memories dating back to 1970 of

discovering our Taylor Street shop on Nob Hill with its eclec-tic mix of country English and French antiques, books on California wines, recordings of pianist Peter Mintun and of course our signa-ture Bitter Orange Potpourri and original Balsam Candle. Agraria was also prominently featured at the new Stanford Court Hotel and the flagship I. Magnin store in Union Square.

But when Henri Bendel’s legendary director, Geraldine Stutz, was given her first box of Bitter Orange potpourri, she immediately smelled success and invited Agraria’s founders, Stanford Stevenson and Maurice Gibson to showcase Agraria at the front door of Bendel’s “Sentiments” shop. The New York Times reported that “the woodsy blend from San Francisco called Agraria turned up in half the living rooms on Park Avenue.”

Today, Agraria has the distinction of being America’s oldest and largest luxury home fragrance company, and can be found at the finest shops throughout the world...from San Francisco to Shanghai, Miami to Milan, Dublin to Dubai, and London to Los Angeles.

The Agraria Shop at Bendel’s, 1975-1985

Introducing Cedar RoseA warm woody floral that blends the sultry depth of Cedarwood with the uniquely fragrant Damask Rose

28138 LUXURY BATH BAR

28151 7 oz WOVEN CANE CANDLE

28141 AIRESSENCE™

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28141 AIRESSENCE™

28143 PETITEESSENCE™

28153 3.4 oz CRYSTAL CANE CANDLE

AirEssenceTM

10141 Bitter Orange

12141 Lemon Verbena

13141 Lavender & Rosemary

19141 Balsam

22141 Mediterranean Jasmine

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24141 Golden Pomegranate

27141 Lime & Orange Blossoms

New! 28141 Cedar Rose

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Show & Sell

Retailers know that the “eye level is the buy level” but we like to add, “and the nose needs to know.” For that reason, we provide AirEssence testers for you to set up a “fragrance bar.”

Keep all 8 AirEssence testers front and center, with all 20 reeds inserted, and watch your customers begin to smell and compare.

7.4 oz (208 ml) hand-blownItalian perfume bottle20 reedsAntiqued mirror tray



10143 Bitter Orange

12143 Lemon Verbena


19143 Balsam

PetiteEssenceTM

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7



20142 NOB HILL COLLECTION

Bitter Orange, Lemon Verbena,

Lavender & Rosemary, Balsam

26142 SANTA BARBARA COLLECTION

Mediterranean Jasmine, Golden Pomegranate,

Lime & Orange Blossoms, New! Cedar Rose

Exact miniatures of our large AirEssence, PetiteEssence is sold in collections and individually. An antiqued mirror tray is included in each individual box and four trays are included in each collection.

We think of PetiteEssence (1.7 oz/50 ml) as a bud vase and the AirEssence (7.4 oz/218 ml) as a bouquet. Each has its own purpose based on where it’s placed, the size of the room, the air circulation, and the frequency of turning the reeds. For desks, small shelves, and for those who need to buy multiples of the same gift, PetiteEssence have great appeal.

The two gift sets are always our first gift suggestion, and you’ll be surprised at how many people will buy both the Nob Hill and the Santa Barbara Collections.

1.7 oz (50 ml) hand-blownItalian perfume bottle7 reedsAntiqued mirror tray





Woven Cane Candles

Agraria 7 oz Perfume Candles are a special blend of vegetable-based premium soft waxes. They are beautifully luminous,

fragrant, and clean burning.

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10151 Bitter Orange

12151 Lemon Verbena


19151 Balsam

Show & Sell

Did you know… Candle purchasers say they view candles as an appropriate gift for: The holidays (76%) As a house warming gift (74%) A hostess/dinner party gift (66%) A thank you (61%) Adult birthday gift (58%).

The Gazebo Candle is a real traffic stop-per. Place it in the middle of the candle shelf and watch it attract customers to the Agraria display.

10150 19150 Bitter Orange Balsam

53 oz (1.5 Kg)Burn Time: 180 hours Dimensions: 8.5”W x 6.75”H

10153 Bitter Orange

12153 Lemon Verbena


19153 Balsam


Crystal Cane Candles

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Did you know…Both men and women consider candles to be the perfect gift for a wide variety of occasions.

65% of candle sales are from January to September with only 35% of candle sales occurring during the Christmas/Holiday season.

Women purchase 90% of all candles, with three-fourths of them saying that fragrance is “extremely important” in their selection.

Agraria 3.4 oz crystal cane candles are treasured as hostess gifts and

ideal for shoppers who need multiple gift items. The decorative lid protects the candle and holds the fragrance so it can be used as a tester by smelling the inside of the lid.

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10138 Bitter Orange

12138 Lemon Verbena


19138 Balsam


Luxury Bath Bars & Gift Sets

Agraria Luxury Bath Bars are delicately scented and triple-milled in the French process to ensure purity, consistency, and long lasting qualities.

100% vegetable-based, each 8.2 oz. Bath Bar contains nature’s best moistur-izers: Olive Oil, Vitamin E rich Shea Butter, Yucca Oil, Kukui Oil, and Sea Fennel for exceptional cleaning and toning.

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20138 NOB HILL

COLLECTION

26138 SANTA BARBARA

COLLECTION

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Show & Sell

We recommend stacking the Bath Bars like bricks rather than placing them in a bowl to insure that the corners do not get damaged.

If you display the Bath Bars at eye level or higher, stack them with the fragrance label facing forward.

If you display the Bath Bars at counter height or lower, stack them with the fragrance label facing up.

Gift Suites

Agraria Gift Suites include a TasselAire™, PetiteEssence™ with mirrored tray,

and a Luxury 8.2oz. Bath Bar.

Burning Sticks10131

Bitter Orange

12131 Lemon Verbena


19131 Balsam

Each box contains 40 sticks

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10333 Bitter Orange

12333 Lemon Verbena



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Potpourri

10101 2 Liter Box

Bitter Orange

13101 2 Liter Box

Lavender & Rosemary

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13101 2 Liter Box

Lavender & Rosemary17

Refresher Oils

10121 Bitter Orange

1oz./30ml

13121Lavender & Rosemary

1oz./30ml

Show & Sell

Customers had long been asking for a European-style potpourri for their por-celain and other decorative bowls…and that was the inspiration for tossing the first batch of Bitter Orange potpourri in the back room of the little Agraria shop in 1970.

Bowls and other vessels filled with Agraria potpourri are still considered a “must have” in well-appointed homes, so keep it stocked all year long.

Cologne Sprays

Officially classified as a cologne spray, many Agraria devotees spray the cologne in the air to add a burst of fragrance to any environment.

10161 Bitter Orange

3.4 fl.oz.

12161 Lemon Verbena

3.4 fl.oz.

19161 Balsam

3.4 fl.oz.

Fragrance Sheets

Fragrance Sheets are generously scented and a wonderful way to extend your

favorite Agraria fragrance to your closets, between stacked linens, desk drawers, suitcases and even your car.

Twelve 9”x 6” Fragrance Sheets per box.

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Fragrance Sheets

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10104 Bitter Orange

12104 Lemon Verbena


19104 Balsam

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Bath Gels & Hair CareAgraria Bath & Shower Gel is a concentrated formula

that creates a luxurious lather while moisturizing the skin. Agraria Shampoo & Conditioner leaves hair feeling clean, soft, conditioned, but not weighed down. All products are 8.45 fluid oz/250mL.

Hand & Body Lotion

10175 Bitter Orange

12175 Lemon Verbena


19175 Balsam

Agraria Hand & Body Lotion is a light moisturizer that will leave your skin feeling silky, refreshed,

and slightly scented.

10173 SHAMPOO Bitter Orange

10174 CONDITIONER

Bitter Orange

12173 SHAMPOO

Lemon Verbena

12174 CONDITIONER Lemon Verbena

8.45 fluid oz/250mL

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Aromatherapy Bath SaltsAgraria essential oils and Dead Sea salts are a wonderfully synergistic

combination for a relaxing and healing bath. Each 32 oz. oval box contains a real seashell to use as a scoop.

10167 Bitter Orange

12167 Lemon Verbena


19167 Balsam

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BATH GELS

10172 Bitter Orange

12172 Lemon Verbena


19172 Balsam

036PM

S 583 cG

old Foil Stamp

white or

drop-out

©2008 AGRARIA SAN FRANCISCO design: Richard Manville

30mm

30mm

93mm

48mm

48mm

48mm

40mm

48mm

50mm

48mm

58.5mm

58.5mm

fold

fold

fold

fold

fold

fold

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©A

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IA San Francisco, Inc.

1123 Lillian Way, Los A

ngeles, CA

90038323-462-7898

SUB

JECT

SIZE

SOA

P CO

LOR

S -

Gold Foil 036, PM

S 583 c

SPECS

Bath B

ar Wrap

Lemon V

erbena

flat: 295.5mm

x 244.5mm

xxx 12138BTH

BRWRP

Lemon Verbena

Bright and brisk, Lemon Verbena evokes the fresh, clear exuberance of lemon-scented Verbena leaves, enhanced with a touch of Caribbean Lime and hints of Rose and Jasmine.

Bitter Orange

Our signature fragrance is a complex and subtle blend with addictive waves of Clove, the zest of Bitter Orange and a touch of Cypress. Described by The New York Times as “uplifting, mysteri-ous and androgynous in its appeal.”

Balsam

A refreshing and luscious marriage that combines the essence of sweet Balsam, California Redwood, a hint of French Sage and the bouquet of White Flowers.

Lavender & Rosemary

Our unique and deeply aromatic blend of French Lavender and Italian Rose-mary is enriched with the zest of Bergamot and a few drops of English Amber.

N O B H I L L F R A G R A N C E S

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036G

old Foil Stamp

white or

drop-outPM

S 173 c

PMS 382 c

PMS 116 c 30

mm

30mm

93mm

48mm

48mm

48mm

40mm

48mm

50mm

48mm

58.5mm

58.5mm

fold

fold

fold

fold

fold

REV

ISION

DATE

2/5/1102

©A

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ngeles, CA

90038323-462-7898

SUB

JECT

SIZE

SOA

P CO

LOR

S -

Gold Foil 036, PM

S 382 c, 116 c, PM

S 173c, white

SPECS

Bath B

ar Wrap

Lime &

Orange B

lossoms

flat: 295.5mm

x 244.5mm

xxx 27138BTH

BRWRP

fold

©2011 AGRARIA SAN FRANCISCO design: Louie Mandrapilias

036PM

S 308 c

PMS 309 c

Gold Foil Stam

p

white or

drop-out


30mm

30mm

93mm

48mm

48mm

48mm

40mm

48mm

50mm

48mm

58.5mm

58.5mm

fold

fold

fold

fold

fold

fold

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ngeles, CA

90038323-462-7898

SUB

JECT

SIZE

SOA

P CO

LOR

S -

Gold Foil 036, PM

S 308 c, 309 c, white

SPECS

Bath B

ar Wrap

Mediterranean Jasm

ine

flat: 295.5mm

x 244.5mm

xxx 22138BTH

BRWRP

036PM

S 117 cG

old Foil Stamp

PMS 117 c

@ 90%


30mm

30mm

93mm

48mm

48mm

48mm

40mm

48mm

50mm

48mm

58.5mm

58.5mm

fold

fold

fold

fold

fold

fold

REV

ISION

DA

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4/1/0801

©A

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ngeles, CA

90038323-462-7898

SUB

JECT

SIZE

SOA

P CO

LOR

S -

Gold Foil 036, PM

S 117 c, 117 c @ 90%

SPECS

Bath B

ar Wrap

Golden Pom

egranate

flat: 295.5mm

x 244.5mm

xxx 24138BTH

BRWRP

Golden Pomegranate

A joyful infusion of Pome-granate and Pink Grapefruit is built on a foundation of Sandalwood and a hint of Tomato Leaf.

Mediterranean Jasmine

Your heart will be con- quered with this exquisite bouquet of our favorite florals: Mediterranean Jas- mine, blooming Honey-suckle, Gardenia buds, Freesia, Lily of the Valley and Tuberose.

Cedar Rose

A warm woody floral that blends Atlas Cedarwood with the uniquely fragrant Damask Rose. Surrounding the rose are hints of Violets and Lily of the Valley.

Lime &Orange Blossoms

An exhilarating fragrance filled with Lime & Orange Blossoms, and surrounded by the beauty of Night-Blooming Sampaguita, Honeysuckle, and Jasmine. Amber Woods, Smoky Patchouli and Oak Moss add depth to a velvety smooth background.

S A N T A B A R B A R A F R A G R A N C E S

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Retail Develo�ment Program

The Agraria fixture is a sophisticated new visual element that will create an

inviting in-store atmosphere and encourage customer interaction.

Designed to engage shoppers’ sense of smell and sight, it is beautifully executed

in iron and tempered glass, with a timeless hand painted antique brass finish.

To learn more about our Retail Development Program,

contact your regional representative.

Lavender & Rosemary

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AirEssenceTM 7.4 oz. CATALOG PAGES 4-5

PetiteEssenceTM 1.7oz. Individuals CATALOG PAGES 6-7

10141121411314119141

1014312143131431914322143241432714328143

I T EM #

I T EM #

FRAGRANCE

FRAGRANCE

COST

COST

Bitter OrangeLemon VerbenaLavender & Rosemary Balsam

Bitter OrangeLemon VerbenaLavender & Rosemary BalsamMediterranean JasmineGolden PomegranateLime & Orange BlossomsCedar Rose

Mediterranean JasmineGolden PomegranateLime & Orange BlossomsCedar Rose

$55.

$22.50

22141241412714128141

Wholesale Price List July 2011

$1,760. $30.

OPENING ORDER:

TESTER COST: Testers are Included on Opening Orders

$720. $15.

OPENING ORDER:


Luxury Bath Bars 8.2 oz.CATALOG PAGES 12-13

1013812138131381913822138241382713828138


$10. COSTI T EM # FRAGRANCE

OPENING ORDER: $320.

Crystal Cane Candles 3.4 oz. CATALOG PAGES 10-11

1015312153131531915322153241532715328153

I T EM # FRAGRANCE COST


$17.50

OPENING ORDER:


$560. $10.

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20142

26142

Nob HillBitter Orange, Lemon Verbena, Lavender&Rosemary, Balsam

Santa BarbaraMediterranean Jasmine, Golden Pomegranate, Lime & Orange Blossoms, Cedar Rose

PetiteEssenceTM 1.7 oz. x 4Collections CATALOG PAGES 6-7


OPENING ORDER:

TESTER COST: Testers are Included on Opening Orders$380. $47.50

Woven Cane Candle 7 oz.CATALOG PAGES 8-9

10151121511315119151



$27.50

22151241512715128151

OPENING ORDER:


Gazebo Candle 53 oz.

1015019150

Bitter OrangeBalsam

$162.50


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Potpourri CATALOG PAGES 16-17

1010113101

Bitter OrangeLavender & Rosemary

$27.50


OPENING ORDER:


1012113121

Bitter OrangeLavender & Rosemary

Potpourri Refreshers Oils

$14.


Fragrance Sheets CATALOG PAGES 19

10104121041310419104


$14. I T EM # FRAGRANCE COST


Cologne Spray 3.4 fl. oz.CATALOG PAGE 18

101611216119161

Bitter OrangeLemon VerbenaBalsam


OPENING ORDER:

TESTER COST: Testers are Included on Opening Orders$240. $10.

20138

26138

Nob HillBitter Orange, Lemon Verbena, Lavender&Rosemary, Balsam

Santa BarbaraMediterranean Jasmine, Golden Pomegranate, Lime & Orange Blossoms, Cedar Rose

$30.

Luxury Bath Bars 8.2 oz. x 4Collections CATALOG PAGES 12-13

Burning Sticks CATALOG PAGE 14

10131121311313119131



COSTI T EM # FRAGRANCE



Gift Suites CATALOG PAGES 15

103331233313333 22333

Bitter OrangeLemon VerbenaLavender & RosemaryMediterranean Jasmine

PetiteEssence™, 8.2 oz Bath Bar, & TasselAire™ Set

$47.50



Hand & Body LotionCATALOG PAGES 20

10175121751317519175




Bath Salts 32 oz.CATALOG PAGE 21

10167121671316719167




Bath Gels & Hair CareCATALOG PAGE 20-21

1017212172131721917210173121741317319174

Bitter Orange GelLemon Verbena GelLavender & Rosemary Gel Balsam GelBitter Orange ShampooBitter Orange ConditionerLemon Verbena ShampooLemon Verbena Conditioner


For more information, please contact your sales representative or Agraria Customer Service at (323) 462-7898, fax (323) 462-7363.

* Prices are subject to change without notice. ©2011 Agraria San Francisco. Inc.

©2011 Agraria San Francisco, Inc.

6902 Lexington Ave.Los Angeles, CA 90038

PHONE(323) 462-7898

FAX(323) 462-7363

www.agrariahome.com

Documents

AGRARIA 2011 CATALOG