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Agile Fundraising
Cases for Support for Coronavirus and
the ‘New Normal’ to come
11 June 2020
11 JUNE 2020 | MKSFM
OVERVIEW
HELPING YOU THRIVE IN A CHANGING WORLD 2
• Introductions and About us
• Building a Case for Support
• Panel Discussion
• Questions?
• Summary
4:00-4:20pm
4:20-4:40pm
4:40-5:00pm
MOORE KINGSTON SMITH
HELPING YOU THRIVE IN A CHANGING WORLD 3
MKS FUNDRAISING AND MANGEMENT TEAM
Impact
Finance Fundraising
Impact Management
• Predictive impact modelling
• Strategic decision making
• Stakeholder engagement
Good Financial Management
• Business model development
• Finance and funding reviews
• Building finance models and scenario planning
• Costing and cost recovery
Strategic Fundraising Advice
• Funding reviews
• Strategic fundraising support
• Strategy and case for support reviews
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5
BUILDING A CASE FOR
SUPPORT
WHAT IS IT?
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The Fundraising Cycle
Case for Support
Audience
Making the Ask
Monitor and
Evaluate
Why?
Who?
How?
How
much?
START WITH THE ‘WHY?’
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• What difference does your charity make? What will change?
• What are you planning to do? What – When – How – Who?
• How much will it cost and how much money do you have now?
• What do your beneficiaries say about you/your plans?
• What is your track record in these kind of plans?
• Does anyone endorse what you’re planning to do?
What goes into a Case for Support?
FOUR OPTIONS
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There are only really four types of Case for Support
Present Positive
PRESERVE
Future Positive
INSPIRE
Present Negative
IMPROVE
Future Negative
PREVENT
• People give more immediately after a crisis
• This often declines steeply as news agenda shift from the crisis
• On-going giving dips as donor capacity weakens
• Giving does increase, potentially to a higher level than before
Improve
FLEXING YOUR CASE FOR SUPPORT OVER TIME
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How your Case responds to how people give during crises
Time
£ value
Prevent
Inspire
Preserve
10
PANEL DISCUSSION
OUR PANELLISTS
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• Dan Fletcher, Director, Moore Kingston Smith Fundraising and
Management
• Duncan Grant, Corporate Partnerships Manager, Place2Be
• Edward Sharman, Head of Development, RAF Museum
• Sofia Sheikh, Charity Director, RAISE – West Herts Hospital
Charity
• Emma Ullmann, Senior Consultant, Moore Kingston Smith
Fundraising and Management
12
ANY QUESTIONS
• Charities are shifting their activities in response to Coronavirus and cases for support
need to shift accordingly
• Donors’ expectations will also shift over time through a period of uncertainty and
recession
• Cases for support should be continually honed before fundraisers shift their Audiences
and the Ask they make to them
• Fundraisers need to be able to adapt their messaging to remain authentic and
compelling
SUMMARY
Agile Fundraising
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Lots coming up … Stay Connected!
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Webinars
18 June 10:30am Does your charity have an
impact-led strategy? Or are you focused too
much on the money?
25 June 4:00pm How to build financial
sustainability in the coming environment
2 July 4:00pm Impactful fundraising: How to
raise more money by understanding your
impact
Useful resources on our website
• Fundraising through a Crisis
• Cultural Sector Fundraising during the
Pandemic
• Effective grant applications in Covid-19
• Full Cost Recovery webinar and thought-piece
• How and Why Impact Measurement is crucial
for your organisation
• MKSFM Impact Measurement Toolkit
Ongoing services: bid-writing, cost recovery,
impact measurement, stakeholder engagement,
fundraising
Get in touch on [email protected] to arrange
a 30-minute surgery about your fundraising
challenges
Moore Kingston Smith
Devonshire House
60 Goswell Road
London
EC1M 7AD
t: +44 (0)20 7566 4000
f: +44 (0)20 7566 4010
www.mooreks.co.uk
Dan Fletcher MInstF(Dip)
Director (Fundraising)
t: +44 (0)20 7566 3826
s: @DanFletcherMKS
HELPING YOU THRIVE IN A CHANGING WORLD
Moore Kingston Smith
Devonshire House
60 Goswell Road
London
EC1M 7AD
t: +44 (0)20 7566 4000
f: +44 (0)20 7566 4010
www.mooreks.co.uk
Emma Ullmann MInstF(Cert)
Senior Consultant
t: +44 (0)20 7025 1621
s: @EmmaUllmann
