Agenda

Date: May 13th 20111.Write down homework2.Homework check3.Introduction to Persuasion4.Persuasive commercial5.Persuasion vocabulary6.Create a poster for a cause or product using all the advertisement strategies. Label the strategies!7.Pop Quiz!8.Set up Persuasive writing portfolio

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2 more

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Think about the following questions:1. What is this

commercial about? What is the message?

2. How does it appeal to your emotions?

3. How does it appeal to logic or reason? What are the claims?

4. How does it appeal to credibility? Who is endorsing it?

1. What is the call to action?

Persuasion

The persuasive strategies used by advertisers

who want you to buy their product can be

divided into three categories: pathos, logos, and

ethos.

Issue

The problem that needs attention

The reason the author is writing the essay

Purpose

Pathos

Appeal to emotion

An advertisement using pathos will attempt to:•Evoke an emotional response in the consumer.

a)Positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi.

b)Negative emotions such as pain: a person having back problems after buying the “wrong” mattress.

c)Fear and guilt: images of a starving child persuade you to send money.

Logos

Appeal to logic or reason

facts, numbers and information

An advertisement using logos will give you:

1. the evidence and statistics you need to fully understand what the product does.

2. the "straight facts" about the product: Example: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

Ethos

Appeal to credibility or

characterAn advertisement using ethos will try to:

1.Convince you that the company is more reliable, honest, and credible; therefore, you should buy its product.

2.Give statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. 3.Endorsements!

Often, a celebrity endorses a product to lend it more credibility: Jennifer Lopez gets women to buy make up. Kobe makes us want to buy Nike shoes!

Kairos

Sense of urgency/ Call to action

An advertisement that uses kairos will:

1.Tell you that you only have a limited time to purchase something or do something

2.Tell you why your help will make a difference

3.Urge you to believe or act

POP QUIZ!

Practice pathos, logos, and

ethos by identifying each of the

following statements.

_____ Tiger Woods endorses Nike

_____ Sprite Zero is 100% sugar-free

_____ A 32-oz. bottle of Tide holds enough to wash 32 loads

____A child is shown covered in bug bites after using an inferior bug spray.

_____ A commercial shows an image of a happy couple

riding in a Corvette.

_____ Cardiologists recommend Ecotrin more than any other brand of aspirin.

_____ Advil Liqui-Gels provide up to 8 hours of continuous pain relief

_____ Miley Cyrus appears in Oreo advertisements.

_____ People who need more energy drink Red Bull

Energy Drink.

_____ A magazine ad shows people smiling while smoking cigarettes

Agenda

Date: May 16th 20111.Write down homework2.Homework check3.Present poster for a cause or product using all the advertisement strategies. 4.Persuasion: Vocabulary5.Smoking Ban essay- Label essay parts.

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IssueThe problem that needs attention in the

essay

The reason the author is writing the essay

Purpose

Who the author intends to write it for and

who he/she expects to read it.

Audience

The supporting elements or reasons the

author uses to support his/her argument

Point

Proof and/or backup of statements, points,

or assertions in an argument or thesis

Evidence

This is when you can use Ethos, Pathos, or Logos. You can use evidence that will appeal to the reader’s sense of credibility, emotion or logic.

The opposing viewpoint of an argument

(The “other” side)Counterargument

This is when you can use Ethos, Pathos, or Logos. You can arguments that will appeal to the reader’s sense of credibility, emotion or logic.

To give reasons to show that a statement

that has been made is false

Rebuttal

This is when you can use Ethos, Pathos, or Logos. You can use reasons that will appeal to the reader’s sense of credibility, emotion or logic.

Words or phrases that tell the reader that the author

is about to make an argument, a point, or rebut the

counterargument. They also work to connect ideas.Transitional/Signal words

An essay that asks readers to act and gives

the readers a call to actionPersuasive action essay

When an author clearly states what he/she

wants the audience to do. Call to action (Kairos)

Evidence that is thought–provoking and

interesting. It catches the reader’s attention. Compelling evidence

This is when you can use Ethos, Pathos, or Logos. You can use evidence that will appeal to the reader’s sense of credibility, emotion or logic.

Being around people who smoke can kill you! According to the Centers for Disease Control and Prevention, “second hand smoke exposure causes an estimated 3,400 lung cancer deaths annually among adult nonsmokers in the United States.”

Attention grabber!Engage your reader!

Pathos

Ethos

LogosBackground information

Research demonstrates that second hand smoke is as bad as smoking a cigarette. For everyone's sake, the smoking law should be passed because it can take time way from businesses, be dangerous in the work area, and leave a bad impression on visitors to the office.

Background information

Thesis StatementOpinion + 1, 2, 3

points

123

Each of your points will be a paragraph.

You may also use them as your topic sentences.

To begin with, smoking takes time away from business. Although some people may argue that smoking a cigarette takes only a minute, we know that it takes more than a couple of minutes. When a person smokes it takes time from his/her work every time he/she stops to light up a cigarette. This can really hurt him/her and his/her co-workers in the long run. For example, if someone is always busy concentrating on getting his lungs to burn, they can’t be concentrating on much of everything else. That means his/her work is going to suffer. Also, it is not safe for people to smoke and do things at the same time. Can you imagine a shelf stocker carrying a cigarette dangling from his lips? One trip, and boom! The thing goes down throat, and his esophagus turns into firewood. In addition, it would be kind of awkward to have to worry about putting your cigarette down all the time. “Hey, boss wants to see you man!” worker has to put his cigarette down. “Your wife is on the phone!” Worker has to put his cigarette out. “Can you help me here?” Again there is the inconvenience of the cigarette. Clearly cigarettes waste everyone’s time at work.

Signal word/Transitional phrase

Topic Sentence Counterargument

Closing sentence

Second, smoking should be banned because it can be dangerous in the work area. Even if there is a designated area for smokers, the smoke can be filtered through the air conditioning system. To demonstrate, the effects of second hand smoke can last a lifetime, which fellow employees are running out of. One person’s cigarette can make almost everyone in the area sick. In fact, about fifty percent of the people who die from heart attacks have smoked or been around someone who smokes a lot. Besides, hurting their co-workers, smoking during work hours can also hurt the smoker. For every cigarette they burn, their lungs are looking more and more like chopped up rat’s fur. Next, there is always the chance of burning the building down. If the smoker accidentally drops the wrapper of a cigarette, it could easily catch the building on fire and whammo! The building will burn down. Obviously, smoking can be a hazard to both the smoker and the bystanders.

Signal word/Transitional phrase Topic Sentence

Counterargument

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ortin

g d

etails

Closing sentence

Last, smoking can leave a bad impression on a visitor to the office. Eventhough, some people believe that the quality of work produced would be the most important thing, smokers can harm business income. For instance, no one can have any respect for people who commit suicide by sticking that cigarette into their mouths. They know better, they’ve been taught better, and they can be better, but still they continue to smoke. Likewise, when someone walks in and sees all the employees with their cigarettes in their mouths, it makes it look like no work ever gets done. Which could actually be true. Surely, any of these samples would leave guests with a negative impression on the business. (opinion)

Signal word/Transitional phrase

Topic Sentence

Counterargument

Supporting details

Closing sentence

In conclusion, as you can see smoking should be banned because it can take time away from work, be dangerous to the work area, and leave a bad impression on visitors. We must prevent smokers with their suicide machines from harming us with their second hand smoke. Make sure you and all your co-workers go out and vote yes on the smoking ban!

Restate thesis

Signal word/Transitional phrase