To: AGCO® Dealers – U.S. and Canada Bulletin No.: 09NR047

Date: November 13, 2009 Promo No.: 369

Dept: Marketing Communications

Print-on-Demand News Release to North America

AGCO Parts recently introduced a new

print on demand service that offers our

dealers a lot of special benefits in getting

“hard copies” of both current and heritage

technical publications, including operators’

manuals and parts catalogs.

We are sending out a news release to

all major North American Ag publications

announcing this is now available to the public.

Print on demand service is available for operator manuals, service manuals, repair time schedules, instruction sheets and parts catalogs for both current and legacy brands.

Read more about it in the upcoming issue of eParticipator.

CONVENIENCE - web ordering is available 24/7

at AGCOPubs.com

IMPROVED QUALITY – right off the

press, most current information.

FAST - publications are available

immediately. Typically, less than 72 hours

to print and ship from time your order

is received.

AVAILABILITY – we now we have more

than 9,000 titles available. More will be

added to the system with the total

available expected to go above 12,000 titles.

On Monday, November 16th

We will be distributing the

attached News Release to North American

Agricultural Markets.

For more information contact your Field Parts Manager

NEWS RELEASE www.AGCOcorp.com

For Immediate Release MEDIA CONTACT: Tony Solon Manager, Marketing Communications, NA Parts 630-406-3202 tony.solon@AGCOcorp.com

New E-System Ships Tech Pubs in 72 Hours

(Batavia, IL, November 16, 2009) AGCO Parts and Service announce a new electronic way for

farmers to order the technical publications they need, including parts catalogs, operator manuals and repair

manuals, and promises shipment in hard-copy paper format within 72 hours.

“This is an exciting addition to the way AGCO technical publications are ordered and distributed,”

says Jason Marx, Vice President, AGCO Parts Division, North America. “It includes all of AGCO’s

current brands AGCO, Challenger, Fendt, Massey Ferguson, and Valtra, as well as heritage brands, where

older publications in original printed form are difficult to get.”

Marx said AGCO has created new websites specifically dedicated to this new ordering and delivery

process.

“Farmers can access our electronic ordering system through the corporate web site

www.AGCOcorp.com; the specific brand websites- such as Massey Ferguson, Challenger, Fendt, and

Valtra under the Parts & Service tabs; or through www.AGCOpubs.com,” adds Kent Butler, Director,

North America Technical Services & Support.

“When farmers enter the AGCO publication website and select an AGCO brand, they will be able

to use the site search engine to find the desired publication,” Butler explains. He notes that the AGCO

“Dealer Locator” is featured prominently on the various brand websites to give farmers the option of

ordering their technical materials through a local dealer as well.

In addition to current brands and models, Butler says the new system will use the speed of the

electronic age to put in the hands of equipment owners printed copies of original publications of AGCO’s

heritage brands including AGCOSTAR, ALLIS – CHALMERS, FARMHAND, FIELDSTAR,

GLEANER, GLENCOE, HESSTON, LORAL, MASSEY HARRIS, NEW IDEA, ROGATOR –

TERRAGATOR, SPRACOUPE, SUNFLOWER, TYE, WHITE PLANTERS, WHITE AND WILLMAR -

- many which have been out of print for decades. Additionally, AGCO is in the process of bringing

additional heritage brands on line by second quarter of 2010.

Marx points out the new system will give customers publications on a wide range of equipment

which previously was only available through in-depth research or a third party with limited or incomplete

supply. Technical publications available through the new system include operator manuals, repair manuals

and parts catalogs.

-30-

ABOUT AGCO AGCO, Your Agriculture Company, (NYSE: AG) was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger®, Fendt®, Massey Ferguson® and Valtra®, and are distributed globally through more than 2,800 independent dealers and distributors, in more than 140 countries worldwide. AGCO provides retail financing through AGCO Finance. AGCO is headquartered in Duluth, Georgia, USA. In 2008, AGCO had net sales of $8.4 billion. Please visit our website at www.AGCOcorp.com.